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Most Followed Accounts on Social Media (2025)

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by Fabio Duarte
Last Updated: August 19, 2025

The largest accounts on social media have millions of followers and with that, enormous influence.

The top accounts vary considerably across platforms, but there are several people who feature in multiple lists.

In this report, we’ll dive into the most followed accounts on each of the top social media platforms, including the top five most-followed people overall.

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Who is the Most Followed Person on Social Media?

With over 1 billion total followers, Cristiano Ronaldo is the most-followed person across social media platforms.

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Overall, the top 5 most-followed people on social media* are:

  1. Cristiano Ronaldo – 1.02 billion followers

  2. Selena Gomez –  683.1 million followers

  3. Lionel Messi – 623 million followers
  4. Justin Bieber – 596.3 million followers

  5. Taylor Swift – 560.6 million followers

Despite no TikTok presence, Ronaldo’s unrivaled Instagram following of more than 600 million, coupled with over 100 million followers on both Facebook and X, puts him at #1.

*Limited to TikTok, Instagram, X, Facebook, YouTube, Twitch, and Threads.

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Most Followed Accounts on TikTok

Khabane Lame is the most followed person on TikTok, with over 160 million followers.

Charli D’Amelio and MrBeast are the only other TikTokers with over 100 million followers.

Between July 2022 and July 2023, MrBeast (Jimmy Donaldson) more than doubled his followers from around 40 million to 85 million.

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Just three (MrBeast, Will Smith, and Dwayne Johnson) of TikTok’s top 10 most followed people feature in any of the other top 20 social media lists.

Rank

Account

Aug 2025 Followers

Jan 2025 Followers

Jan 2024 Followers

1

Khabane lame

161.6 million

162.4 million

161.6 million

2

charli d’amelio

156.5 million

157.4 million

151.7 million

3

MrBeast

119.4 million

114.1 million

92.3 million

4

Bella Poarch

93.4 million

94.2 million

93.9 million

5

TikTok

90.8 million

88.4 million

77.7 million

6

Addison

88.4 million

88.6 million

88.7 million

7

Kimberly Loaiza

83.7 million

83.2 million

80.6 million

8

Zach King

82 million

82.1 million

80.5 million

9

The Rock

80.3 million

77.3 million

74 million

10

Will Smith

79.5 million

74.9 million

74.2 million

11

domelipa

76.7 million

77 million

71.7 million

12

cznburak

74.6 million

75 million

74.6 million

13

WILLIE SALIM

73.9 million

64.6 million

47.9 million

14

BTS

73.7 million

71.3 million

63.8 million

15

BILLIE EILISH

73.1 million

69.7 million

51.1 million

16

Jason Derulo

66.1 million

65.8 million

58.1 million

17

Real Madrid C.F.

64.4 million

53.1 million

38 million

18

VILMEI✨

62.5 million

56 million

43.1 million

19

Selena Gomez

59.6 million

58.1 million

59.1 million

20

Kylie Jenner

58.6 million

56.9 million

54.7 million

Source: Social Blade

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Most Followed Accounts on Instagram

Aside from Instagram’s own account, Cristiano Ronaldo has the most followers on Instagram with almost 650 million.

Another soccer star, Lionel Messi, currently ranks third for most Instagram followers, around 150 million behind rival Ronaldo.

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With the exception of YouTube’s MrBeast (over 423 million subscribers) and T-Series (over 301 million subscribers), each of Instagram’s top 20 accounts has more followers than all other social media accounts.

17 of the top 20 Instagram accounts are focused on a single person.

Rank

Account

Aug 2025 Followers

Jan 2025 Followers

Jan 2024 Followers

1

Instagram

694 million

685.8 million

665.8 million

2

Cristiano Ronaldo

662 million

648.3 million

616.5 million

3

Leo Messi

506 million

505 million

496.5 million

4

Selena Gomez

417 million

422.4 million

429.7 million

5

Kylie

393 million

394.8 million

399.4 million

6

Dwayne Johnson

392 million

395.3 million

395.4 million

7

Ariana Grande

374 million

376.5 million

380.9 million

8

Kim Kardashian

355 million

358.3 million

364.2 million

9

Beyoncé

310 million

313.1 million

319.9 million

10

Khloé Kardashian

301 million

304.6 million

311.4 million

11

Nike

299 million

302.4 million

306.7 million

12

Justin Bieber

294 million

295 million

292.9 million

13

Kendall

286 million

289.7 million

294.8 million

14

Taylor Swift

280 million

282.6 million

279.4 million

15

National Geographic

277 million

279.8 million

283.8 million

16

Virat Kohli

273 million

270.4 million

265.7 million

17

Jennifer Lopez

248 million

249.5 million

253.4 million

18

Neymar

231 million

227.9 million

218.3 million

19

Barbie (Nicki Minaj)

224 million

226.6 million

229 million

20

Kourtney Kardashian Barker

217 million

220.2 million

224.9 million

Source: Social Blade

Most Followed Accounts on X (Formerly Twitter)

Owner Elon Musk has the most-followed account on X, accumulating around 50% of his 224 million followers since July 2022.

In total, 5 of the top 10 most-followed accounts belong to music artists. While 3 belong to current or former heads of state.

Cristiano Ronaldo is the only athlete in the top 10 (with Neymar ranked #19). And Elon Musk is the only business magnate in the top 10, with Bill Gates at #17.

pie chart showing the makeup of the top 10 X accounts

NASA (#10), YouTube (#12), and X (#15) are the only organizations in the top 20.

With that, here are the most followed accounts on X:

Rank

Account

Aug 2025 Followers

Jan 2025 Followers

Jan 2024 Followers

1

elonmusk

224 million

215.2 million

167.9 million

2

BarackObama

130 million

130.8 million

131.9 million

3

Cristiano

115 million

114.6 million

110.4 million

4

justinbieber

108 million

109.6 million

111.4 million

5

narendramodi

108 million

105 million

94.2 million

6

realDonaldTrump

108 million

99.8 million

87.4 million

7

rihanna

107 million

108.3 million

108.4 million

8

katyperry

104 million

105.5 million

106.9 million

9

taylorswift13

93.6 million

94.6 million

95 million

10

NASA

87.6 million

85 million

78.6 million

11

ladygaga

81.7 million

82.4 million

83.7 million

12

YouTube

78.9 million

79.5 million

79.7 million

13

KimKardashian

74.4 million

75.1 million

75.2 million

14

TheEllenShow

72.2 million

73.2 million

74.8 million

15

X

68.8 million

68.7 million

67.3 million

16

imVkohli

67.8 million

65.7 million

60.1 million

17

BillGates

66.4 million

66.1 million

64.4 million

18

selenagomez

64.9 million

65.6 million

66.5 million

19

neymarjr

63.9 million

64 million

63.1 million

20

cnnbrk

63.8 million

63.8 million

63.9 million

Source: X

Most Liked Pages on Facebook

Facebook’s most liked pages have little overlap with other social media followings. In fact, 13 of the top 20 do not feature on any other list.

Cristiano Ronaldo is the most-liked person on Facebook, with over 170 million likes.

Shakira (around 123 million likes) is the only other non-fictional person to feature in the top 5.

Rank

Account

Aug 2025 Likes

Jan 2025 Likes

Jan 2024 Likes

1

Cristiano Ronaldo

171.4 million

171 million

168.7 million

2

Samsung

162.4 million

162.5 million

161.9 million

3

Facebook

151.3 million

146.6 million

182.5 million

4

Mr Bean

140 million

140.9 million

140.7 million

5

Real Madrid C.F.

130.2 million

115.1 million

114.3 million

6

CGTN

125.4 million

125.2 million

121.3 million

7

Shakira

122.6 million

123.1 million

124.5 million

8

Leo Messi

117.2 million

117.4 million

116.6 million

9

Will Smith

115.4 million

115.8 million

116.7 million

10

China Daily

108.9 million

117 million

105 million

11

YouTube

108.9 million

87.9 million

88.1 million

12

Coca-Cola

108.8 million

109.2 million

108.3 million

13

Vin Diesel

104 million

105.2 million

106.6 million

14

Rihanna

103 million

104.4 million

104.8 million

15

FC Barcelona

104 million

103.2 million

103.4 million

16

China Xinhua News

99 million

97.9 million

96.4 million

17

Eminem

94 million

95 million

95.5 million

18

Tasty

93 million

94.3 million

95.4 million

19

Netflix

92 million

92.4 million

91.2 million

20

Neymar Jr.

91 million

91.8 million

92.1 million

Source: Social Blade

Most Subscribed Channels on YouTube

Music and kids' content are king on YouTube, with 7 channels regularly uploading music videos and 6 frequently posting child-friendly content.

T-Series was the largest channel by subscribers for some time, with over 298 million subscribers as of July 2025 – around 100 million more than any other channel...apart from one.

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As of August 2024, MrBeast is the top channel on YouTube by subscribers. The channel has seen a meteoric rise in recent months, climbing from under 100 million subscribers in July 2022 to over 412 million subscribers now.

Other channels that have shot up in subscribers include:

  • Stokes Twins (129 million subscribers) – 402% increase since Jan 2024
  • 김프로KIMPRO (116 million subscribers) – 284% increase since Jan 2024
  • Alan's Universe (95.9 million subscribers) – 464% increase since Jan 2024

Despite not yet featuring on the list, Cristiano Ronaldo broke records when he joined YouTube in August 2024. The @cristiano YouTube channel reached 28 million subscribers in 24 hours – a feat not previously achieved by any channel in its first month.

Formerly the biggest channel on the platform, PewDiePie dropped out of the top 10 for the first time in 12 years in June.

India is represented twice in the top four channels.

Just 5 channels (MrBeast, PewDiePie, Like Nastya, Justin Bieber, Alan's Universe) are primarily based around a single person.

Rank

Account

Aug 2025 Subscribers

Jan 2025 Subscribers

Jan 2024 Subscribers

1

MrBeast

422 million

352 million

222 million

2

T-Series

301 million

285 million

256 million

3

Cocomelon - Nursery Rhymes

196 million

189 million

169 million

4

SET India

186 million

181 million

166 million

5

Vlad and Niki 

143 million

133 million

107 million

6

✿ Kids Diana Show 

136 million

130 million

117 million

7

Stokes Twins

129 million

111 million

25.7 million

8

Like Nastya

129 million

125 million

111 million

9

Zee Music Company

120 million

114 million

104 million

10

김프로KIMPRO

116 million

83.5 million

30.2 million

11

WWE

110 million

107 million

98.7 million

12

PewDiePie

110 million

110 million

111 million

13

Goldmines

106 million

103 million

93 million

14

Sony SAB

103 million

98.9 million

88.1 million

15

BLACKPINK

98.4 million

95.7 million

92.5 million

16

ChuChu TV Nursery Rhymes & Kids Songs

97.2 million

94.8 million

69.5 million

17

Alan's Universe

95.9 million

36.8 million

17.9 million

18

Zee TV

93.4 million

87.4 million

75.7 million

19

A4

88.3 million

72.5 million

49.8 million

120

Alejo Igoa

86.4 million

57.3 million

31.5 million

Source: Social Blade

Most Followed Accounts on Twitch

Ninja had long been the most-followed Twitch streamer, with nearly 20 million followers, but as of August 2025, ibai has surpassed him.

Rank

Account

Aug 2025 Followers

Jan 2025 Followers

Jan 2024 Followers

1

ibai

19.8 million

17.2 million

15.4 million

2

Ninja

19.2 million

19.2 million

19 million

3

KaiCenat

18.6 million

16.1 million

8.5 million

4

auronplay

16.9 million

16.7 million

15.9 million

5

Rubius

15.9 million

15.6 million

14.8 million

6

jadorshayne

12.3 million

12.1 million

7

TheGrefg

12.2 million

12.2 million

11.8 million

8

xQc

12.1 million

12 million

12 million

9

juansguarnizo

11.6 million

11.5 million

11.2 million

10

Tfue

11.3 million

11.3 million

11.4 million

11

shroud

11.2 million

11.1 million

10.7 million

12

ElMariana

10.6 million

10.3 million

9.1 million

13

edu90

10.5 million

9.8 million

0.3 million

14

ElSpreen

9.7 million

9.6 million

8.9 million

15

pokimane

9.4 million

9.4 million

9.4 million

16

sodapoppin

9 million

9 million

8.9 million

17

Clix

8.3 million

7.8 million

6.9 million

18

Jynxzi

7.9 million

6.8 million

4.1 million

19

Alanzoka

7.8 million

7.5 million

6.8 million

20

TimTheTatman

7.6 million

7 million

7 million

Sources: Social Blade, EarlyGame

Most Followed Accounts on Bluesky

Bluesky is a decentralized social media platform that was originally founded by Jack Dorsey. It became generally available in February 2024 after a year of beta testing.

As of August 2025, Bluesky has over 38 million users.

Account

Followers

1

Bluesky Official

38 million

2

Alexandria Ocasio-Cortez

2.2 million

3

Mark Cuban

1.5 million

4

George Takei

1.3 million

5

Mark Hamill

1.3 million

6

The Onion

1.3 million

7

The New York Times

1.2 million

8

Rachel Maddow

1.1 million

9

Stephen King

1.1 million

10

MeidasTouch

1 million

Source: VQV, Jaz

Most Followed Accounts on Threads

Launched in July 2023, Threads’ follower numbers pale in comparison to other, more established social media networks.

Neymar currently leads the way with just over 20 million followers, closely followed by Selena Gomez.

Expect these figures to creep up as the platform finds its footing.

Account

Followers

1

Neymar Jr

22.7 million

2

Selena Gomez

20.1 million

3

Kylie Jenner

17.9 million

4

Kim Kardashian

16.4 million

5

Jennifer Lopez

15.1 million

6

Taylor Swift

14.4 million

7

Shakira

13.1 million

8

Will Smith

11.2 million

9

Khloé Kardashian

11.3 million

10

MrBeast

10.9 million

Source: Threads

Top Social Media Followings

1. Cristiano Ronaldo

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Combined Social Media Followers: 1.02 billion

TikTok Followers: -

Instagram Followers: 662 million

X Followers: 115 million

Facebook Followers: 171 million

YouTube Subscribers: 76.4 million

Twitch Followers: -

Threads Followers:

Description: Cristiano Ronaldo is considered to be one of the greatest athletes of all time. The Portuguese soccer star has won countless individual and team accolades. In doing so, Ronaldo has become one of the most recognizable faces on the planet, which has translated into an unrivaled social media following.

2. Selena Gomez

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Combined Social Media Followers: 683.1 million

TikTok Followers: 59.6 million

Instagram Followers: 417 million

X Followers: 64.9 million

Facebook Followers: 86 million

YouTube Subscribers: 35.5 million

Twitch Followers: -

Threads Followers: 20.1 million

Description: Selena Gomez first rose to fame on the Disney Channel but has since gone on to have a successful career in music, among other ventures. Three no.1 solo albums, a role as an executive producer on the hit Netflix drama 13 Reasons Why, and the popular show Only Murders in the Building have helped Selena grow her cumulative social media audience beyond half a billion.

3. Lionel Messi

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Combined Social Media Followers: 623 million

TikTok Followers:

Instagram Followers: 506 million

X Followers:

Facebook Followers: 117 million

YouTube Subscribers:

Twitch Followers:

Threads Followers: -

Description: Lionel Messi is widely regarded as one of the greatest footballers in history. His influence stretched beyond the pitch to amass over half a billion followers across social platforms. Though he remains more reserved online, posts showcasing his family, career moments, and philanthropic efforts consistently generate massive engagement. His global reach has also amplified partnerships with major brands like Adidas and Pepsi, cementing his status both as an athletic legend and a marketing powerhouse.

4. Justin Bieber

undefined

Combined Social Media Followers: 597.2 million

TikTok Followers: 29.2 million

Instagram Followers: 294 million

X Followers: 108 million

Facebook Followers: 90 million

YouTube Subscribers: 76 million

Twitch Followers: -

Threads Followers:

Description: Canadian singer Justin Bieber originally gained a following on YouTube as a teenager before quickly establishing himself as a global phenomenon. A large catalog of hit songs and a notoriously dedicated fanbase have seen the 31-year-old accumulate around 600 million followers across social media platforms.

5. Taylor Swift

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Combined Social Media Followers: 560.6 million

TikTok Followers: 32.3 million

Instagram Followers: 280 million

X Followers: 93.6 million

Facebook Followers: 79 million

YouTube Subscribers: 61.3 million

Twitch Followers: -

Threads Followers: 14.4 million

Description: Singer-songwriter Taylor Swift first gained popularity with her self-titled debut album in 2006. Since then, she has released a further 10 chart-topping albums, a feat unmatched by any other female recording artist. In the process, Taylor has become one of only five individuals to amass over half a billion social media followers.

Key Takeaways

Largely composed of music artists and athletes, the most-followed social media personalities are well-established celebrities in their own right.

Instagram currently holds the largest followings, while social media newcomers Threads and Bluesky trail behind.

For more related content, take a look at our Top New Social Media Networks and Important Social Media Trends.

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Written By

Fabio Duarte

Research Associate

Fabio is a research associate at Exploding Topics. Since 2021, Fabio has researched, written, and edited articles for the Explo... Read more