Bluesky User Age, Gender, & Demographics (2026)

First launched as an independent company in 2021, Bluesky has gained plenty of recent adopters, seeing rapid growth in late 2024. Growth continued throughout 2025, though traffic slowed a bit from the previous year. 

Many former X users are making the switch from Elon Musk’s platform following increased politicization during the US elections.

Below, we’ll dive into key data related to Bluesky’s user base.

Bluesky User Data (Top Stats)

• There are over 40 million Bluesky users
• Bluesky grows by about 0.2 users per second
• The Bluesky website gets 130 million visits per month
• Around one-third of Bluesky users are 18 to 24 years old, and about one-quarter are 25-34
• About 60% of Bluesky users are male
• Over 2.5 in 5 Bluesky users are American
• Alexandria Ocasio-Cortez is the most-followed person on Bluesky

Bluesky User Statistics

In October 2025, the total user count crossed the 40 million mark.

Pale blue bars are estimated.

This figure has more than tripled over the past year, growing from 13 million in late October 2024 to more than 40 million in October 2025.

Here’s how the number of Bluesky users has increased in a year's time:

Date	Number of Bluesky Users
October 24, 2024	13 million
November 13, 2024	15 million
November 20, 2024	20 million
December 13, 2024	25 million
December 18, 2024	25.4 million
March 11, 2025	33 million
August 5, 2025	38 million
October 29, 2025	40 million

At the current adoption rate, Bluesky’s user base is growing by approximately .2 users per second.

If that rate were to hold firm, Bluesky will hit 50 million users in May 2027.

The Bluesky website gets 130 million visits per month, of which 28.1 million are unique visitors.

Much of Bluesky’s increased popularity has coincided with a downturn in competitor X's daily active users.

X has largely seen daily user numbers decrease as many flock to alternative Bluesky.

That's part of a wider trend of users seeking out "alternative" social platforms. For instance, RedNote has seen a surge in US users amid the threat of a TikTok ban.

And decentralized social media like Bluesky is seeing a particular surge. Pixelfed is gaining in popularity as a decentralized Instagram equivalent

Sources: Jaz, TechCrunch, Theo.io, The Guardian, VQV

Bluesky Users by Age

According to November 2025 data, around 1 in 3 Bluesky users are aged 18 to 24.

And the majority (57%) are under 35 years old.

Here’s a breakdown of Bluesky users by age:

Age Bracket	Distribution
18 to 24 years	30.57%
25 to 34 years	26.06%
35 to 44 years	15.13%
45 to 54 years	11.41%
55 to 64 years	10.04%
65+ years	6.79%

Source: SimilarWeb

Bluesky Users by Gender

More than half of Bluesky users are male (61.73%).

Here’s a closer look at the distribution of gender on social media:

Social Media Platform	Male Visitors	Female Visitors
WeChat	71%	29.1%
Snapchat	70.8%	29.2%
Telegram	70.1%	29.9%
Kuaishou	67.4%	32.6%
WhatsApp	66.9%	33.1%
Quora	66.8%	33.2%
LinkedIn	64.4%	35.6%
QQ	62.9%	37.2%
Discord	62.7%	37.3%
Weibo	62.6%	37.4%
Bluesky	59.6%	40.4%
X	57.8%	42.1%
Reddit	55.2%	44.8%
Instagram	52.7%	47.3%
YouTube	52.6%	47.4%
Pinterest	51.7%	48.3%
Facebook	50.7%	49.3%
Messenger	50.7%	49.3%
TikTok	40%	60%

Source: Semrush

Bluesky Users by Region

According to Semrush traffic data for Bluesky.com, the site had 130 million visitors in October 2025.

The US has the largest proportion of Bluesky visitors, at 52.53%.

In fact, Bluesky sees more visitors from the US than the rest of the top five nations combined (21.65%).

Here are the top five countries by Bluesky visitors:

Rank	Country	Proportion of Bluesky Users	Visit Duration	Pages/Visits	Bounce Rate
1	US	52.53%	14 mins 56 secs	3.4	61.76%
2	Japan	8.5%	12 mins 40 secs	2	72.43%
3	UK	4.55%	18 mins 06 secs	4.7	55.29%
4	Brazil	4.34%	14 mins 42 secs	3.2	59.12%
5	Germany	4.26%	13 mins 30 secs	3.1	64.37%
-	Others	25.82%	-	-	-

Source: Semrush

Bluesky Users by Platform

February 2024 saw by far the most Bluesky downloads for both iOS (670,722) and Android (567,267) operating systems.

Between February 2023 and March 2024, iOS monthly downloads have outnumbered Android on 12 of 14 occasions.

However, each of the four most recent recorded months (May to July 2024) saw Android downloads surpass iOS. In fact, during this period, Android amassed almost twice as many downloads as iOS (473,703 vs 240,132).

Here’s a breakdown of Bluesky downloads by platform over time:

Month, Year	iOS Downloads	Android Downloads
Feb, 2023	15,417	-
Mar, 2023	87,516	-
Apr 2023	431,999	152,375
May 2023	176,288	78,688
Jun 2023	56,846	32,292
Jul 2023	326,608	288,936
Aug 2023	189,795	126,068
Sep 2023	238,318	235,117
Oct 2023	299,109	349,052
Nov 2023	192,199	224,450
Dec 2023	274,685	235,960
Jan 2024	97,826	84,220
Feb 2024	670,722	567,267
Mar 2024	85,949	68,147
Apr 2024	84,289	190,522
May 2024	37,866	41,076
Jun 2024	87,899	204,271
Jul 2024	30,078	37,834

Source: Statista

Bluesky User Habits

Around 1.18 million posts have been made on Bluesky as of March 2025. That equates to 35 posts per user.

Based on November 2024 data, the average Bluesky visit lasts 10 minutes and 35 seconds. That’s just under the X average of 12 minutes and 1 second per visit.

Here’s a comparison between average visit durations for selected social media platforms:

Platform	Average Visit Duration
YouTube	20 minutes, 19 seconds
X	12 minutes, 1 second
Facebook	10 minutes, 57 seconds
Bluesky	10 minutes, 35 seconds
Snapchat	8 minutes, 45 seconds
Instagram	8 minutes, 37 seconds
Reddit	6 minutes, 3 seconds
TikTok	3 minutes, 54 seconds

On average, each Bluesky user visits approximately 8 pages per session.

By comparison, X users visit around 50% more pages (approximately 12 per session).

Below, is a breakdown of the average user’s number of social media pages per visit:

Platform	Average Pages/Visit
X	12.26
Facebook	11.74
Instagram	11.52
YouTube	10.91
Bluesky	7.91
Snapchat	6.31
TikTok	5.24
Reddit	4.62

Bluesky has a bounce rate of 37.8%, which is just a fraction higher than the bounce rate for X (35.09%).

This is how select social media platforms compare in terms of bounce rate:

Platform	Bounce Rate
YouTube	23.52%
Facebook	31.05%
X	35.09%
Instagram	35.75%
Snapchat	37.58%
Bluesky	37.8%
Reddit	43.08%
TikTok	44.67%

Sources: Jaz, SimilarWeb, VQV

Most Popular Accounts on Bluesky

Bluesky’s own account is the most popular on the platform with over 24 million followers.

American politician Alexandria Ocasio-Cortez is the most-followed person on Bluesky (approximately 1.98 million).

Here are the most-followed accounts on Bluesky as of March 2025:

Rank	Account	Person/Organization	Followers
1	@bsky.app	Bluesky	24.5 million
2	@aoc.bsky.social	Alexandria Ocasio-Cortez	1.98 million
3	@mcuban.bsky.social	Mark Cuban	1.41 million
4	@georgetakei.bsky.social	George Takei	1.23 million
5	@markhamillofficial.bsky.social	Mark Hamill	1.20 million
6	@theonion.com	The Onion	1.86 million
7	@nytimes.com	The New York Times	1.10 million
8	@stephenking.bsky.social	Stephen King	0.98 million
9	@meidastouch.com	MeidasTouch	0.93 million
10	@maddow.msnbc.com	Rachel Maddow	0.92 million
11	@npr.org	NPR	0.81 million
12	@altnps.bsky.social	Alt National Park Service	0.81 million
13	@atrupar.com	Aaron Rupar	0.78 million
14	@bryantylercohen.bsky.social	Bryan Tyler Cohen	0.76 million
15	@hankgreen.bksy.social	Hank Green	0.75 million
16	@gtconway.bksy.social	George Conway	0.74 million
17	@washingtonpost.com	The Washington Post	0.73 million
18	@mollyjongfast.bsky.social	Molly Jong-Fast	0.69 million
19	@chrishayes.bsky.social	Chris Hayes	0.68 million
20	@ronfilipkowski.bsky.social	Ron Filipkowski	0.67 million

Sources: Bluesky, vqv

Key Takeaways

It’s clear that Bluesky has caught the attention of millions. And with many becoming disillusioned with X as a social platform, the number of Bluesky users looks set to continue to grow.

For more related statistics, take a look at Top 20 New Social Media Networks and TikTok User Age, Gender, & Demographics.