Bluesky User Age, Gender, & Demographics (2025)
First launched as an independent company in 2021, Bluesky has gained plenty of recent adopters, seeing rapid growth in late 2024.
Many former X users are making the switch from Elon Musk’s platform following increased politicization during the US elections.
Below, we’ll dive into key data related to Bluesky’s user base:
Contents
- Bluesky User Data (Top Stats)
- Bluesky User Statistics
- Bluesky Users By Age
- Bluesky Users By Gender
- Bluesky Users By Region
- Bluesky Users By Platform
- Bluesky User Habits
- Most Popular Accounts On Bluesky
Bluesky User Data (Top Stats)
- There are over 25 million Bluesky users
- Approximately 0.5 users join Bluesky every second
- Around one-third of Bluesky users are 18 to 24 years old
- Over 60% of Bluesky users are male
- Around 2 in 5 Bluesky users are American
- Alexandria Ocasio-Cortez is the most-followed person on Bluesky
Bluesky User Statistics
As of December 2024, there are over 25 million Bluesky users.
This figure has almost doubled in a matter of weeks, growing from 13 million as recently as late October.
Here’s how the number of Bluesky users has increased in Q4 2024:
| Date | Number of Bluesky Users |
| October 24, 2024 | 13 million |
| November 13, 2024 | 15 million |
| November 20, 2024 | 20 million |
| December 13, 2024 | 25 million |
| December 18, 2024 | 25.4 million |
At the current adoption rate, Bluesky’s user base is growing by approximately 0.5 users per second.
If that rate were to hold firm, Bluesky would hit 30 million users by April 2025. And by March 2026, Bluesky will have surpassed 50 million users.
Much of Bluesky’s increased popularity has coincided with a downturn in competitor X's daily active users.
X has largely seen daily user numbers decrease as many flock to alternative Bluesky.
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Sources: Jaz, TechCrunch, Theo.io, The Guardian
Bluesky Users by Age
According to November 2024 data, around 1 in 3 Bluesky users are aged 18 to 24.
And the majority (62.64%) are under 34 years old.
Here’s a breakdown of Bluesky users by age:
| Age Bracket | Distribution |
| 18 to 24 years | 35.02% |
| 25 to 34 years | 27.67% |
| 35 to 44 years | 14.67% |
| 45 to 54 years | 10.03% |
| 55 to 64 years | 7.74% |
| 65+ years | 4.92% |
Source: SimilarWeb
Bluesky Users by Gender
More than half of Bluesky users are male (62.04%).
That figure ranks Bluesky as one of the most male-dominated social media platforms behind Discord (66.6%) and Reddit (63.6%).
Here’s a closer look at the distribution of gender on social media:
| Social Media Platform | Male Visitors | Female Visitors |
| Discord | 66.6% | 32.2% |
| 63.6% | 35.1% | |
| Bluesky | 62.04 | 37.96% |
| X | 60.9% | 39.1% |
| Telegram | 57.5% | 42.4% |
| 56.8% | 43.2% | |
| Quora | 56.6% | 43% |
| 56.4% | 43.6% | |
| Messenger | 55.5% | 44.5% |
| YouTube | 54.4% | 45.6% |
| Kuaishou | 53% | 47% |
| 52.3% | 47.6% | |
| TikTok | 52% | 48% |
| 52% | 48% | |
| 51.2% | 48.8% | |
| 50.6% | 49.4% | |
| Snapchat | 49.2% | 49% |
| 49% | 51% | |
| 22.4% | 69.5% |
Sources: SimilarWeb, Data Reportal
Bluesky Users by Region
According to Semrush traffic data for Bluesky.com, the site had 362,000 visitors in November 2024.
The US has the largest proportion of Bluesky visitors, at 42.27%.
In fact, Bluesky sees more visitors from the US than the rest of the top five nations combined (27.91%).
Here are the top five countries by Bluesky visitors:
| Rank | Country | Proportion of Bluesky Users | Visit Duration | Pages/Visits | Bounce Rate |
| 1 | US | 42.27% | 12 mins 9 secs | 8.41 | 33.97% |
| 2 | Brazil | 11.01% | 11 mins 21 secs | 9.93 | 28.74% |
| 3 | UK | 7.51% | 13 mins 32 secs | 8.41 | 27.01% |
| 4 | Japan | 6.18% | 6 mins 26 secs | 5.16 | 52.53% |
| 5 | Germany | 3.21% | 10 mins 14 secs | 7.01 | 40.93% |
| - | Others | 29.82% | - | - | - |
Source: SimilarWeb
Bluesky Users by Platform
February 2024 saw by far the most Bluesky downloads for both iOS (670,722) and Android (567,267) operating systems.
Between February 2023 and March 2024, iOS monthly downloads have outnumbered Android on 12 of 14 occasions.
However, each of the four most recent recorded months (May to July 2024) saw Android downloads surpass iOS. In fact, during this period, Android amassed almost twice as many downloads as iOS (473,703 vs 240,132).
Here’s a breakdown of Bluesky downloads by platform over time:
| Month, Year | iOS Downloads | Android Downloads |
| Feb, 2023 | 15,417 | - |
| Mar, 2023 | 87,516 | - |
| Apr 2023 | 431,999 | 152,375 |
| May 2023 | 176,288 | 78,688 |
| Jun 2023 | 56,846 | 32,292 |
| Jul 2023 | 326,608 | 288,936 |
| Aug 2023 | 189,795 | 126,068 |
| Sep 2023 | 238,318 | 235,117 |
| Oct 2023 | 299,109 | 349,052 |
| Nov 2023 | 192,199 | 224,450 |
| Dec 2023 | 274,685 | 235,960 |
| Jan 2024 | 97,826 | 84,220 |
| Feb 2024 | 670,722 | 567,267 |
| Mar 2024 | 85,949 | 68,147 |
| Apr 2024 | 84,289 | 190,522 |
| May 2024 | 37,866 | 41,076 |
| Jun 2024 | 87,899 | 204,271 |
| Jul 2024 | 30,078 | 37,834 |
Source: Statista
Bluesky User Habits
Around 750 million posts have been made on Bluesky. That equates to 30 posts per user.
Based on November 2024 data, the average Bluesky visit lasts 10 minutes and 35 seconds. That’s just under the X average of 12 minutes and 1 second per visit.
Here’s a comparison between average visit durations for selected social media platforms:
| Platform | Average Visit Duration |
| YouTube | 20 minutes, 19 seconds |
| X | 12 minutes, 1 second |
| 10 minutes, 57 seconds | |
| Bluesky | 10 minutes, 35 seconds |
| Snapchat | 8 minutes, 45 seconds |
| 8 minutes, 37 seconds | |
| 6 minutes, 3 seconds | |
| TikTok | 3 minutes, 54 seconds |
On average, each Bluesky user visits approximately 8 pages per session.
By comparison, X users visit around 50% more pages (approximately 12 per session).
Below, is a breakdown of the average user’s number of social media pages per visit:
| Platform | Average Pages/Visit |
| X | 12.26 |
| 11.74 | |
| 11.52 | |
| YouTube | 10.91 |
| Bluesky | 7.91 |
| Snapchat | 6.31 |
| TikTok | 5.24 |
| 4.62 |
Bluesky has a bounce rate of 37.8%, which is just a fraction higher than the bounce rate for X (35.09%).
This is how select social media platforms compare in terms of bounce rate:
| Platform | Bounce Rate |
| YouTube | 23.52% |
| 31.05% | |
| X | 35.09% |
| 35.75% | |
| Snapchat | 37.58% |
| Bluesky | 37.8% |
| 43.08% | |
| TikTok | 44.67% |
Sources: Jaz, SimilarWeb
Most Popular Accounts on Bluesky
Bluesky’s own account is the most popular on the platform with over 18 million followers.
American politician Alexandria Ocasio-Cortez is the most-followed person on Bluesky (approximately 1.18 million).
Here are the most-followed accounts on Bluesky as of December 2024:
| Rank | Account | Person/Organization | Followers |
| 1 | @bsky.app | Bluesky | 18 million |
| 2 | @aoc.bsky.social | Alexandria Ocasio-Cortez | 1.18 million |
| 3 | @georgetakei.bsky.social | George Takei | 0.93 million |
| 4 | @markhamillofficial.bsky.social | Mark Hamill | 0.9 million |
| 5 | @theonion.com | The Onion | 0.85 million |
| 6 | @nytimes.com | The New York Times | 0.8 million |
| 7 | @mcuban.bsky.social | Mark Cuban | 0.77 million |
| 8 | @meidastouch.com | MeidasTouch | 0.61 million |
| 9 | @washingtonpost.com | The Washington Post | 0.59 million |
| 10 | @atrupar.com | Aaron Rupar | 0.58 million |
| 11 | @briantylercohen.bsky.social | Brian Tyler Cohen | 0.57 million |
| 12 | @gtconway.bsky.social | George Conway | 0.57 million |
| 13 | @mollyjongfast.bsky.social | Molly Jong-Fast | 0.56 million |
| 14 | @npr.org | NPR | 0.54 million |
| 15 | @stephenking.bsky.social | Stephen King | 0.53 million |
| 16 | @muellershewrote.bsky.social | Mueller, She Wrote | 0.52 million |
| 17 | @ronfilipkowski.bsky.social | Ron Filipkowski | 0.51 million |
| 18 | @marcelias.bsky.social | Marc Elias | 0.51 million |
| 19 | @lincolnproject.us | The Lincoln Project | 0.51 million |
| 20 | @adamkinzinger.bsky.social | Adam Kinzinger | 0.48 million |
Key Takeaways
It’s clear that Bluesky has caught the attention of millions. And with many becoming disillusioned with X as a social platform, the number of Bluesky users looks set to continue to grow.
For more related statistics, take a look at Top 20 New Social Media Networks and TikTok User Age, Gender, & Demographics.
