Health Trends

Skincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural properties, developed after 40 years of research on sensitive skin, differentiating it from competitors by its extensive research and specialized formulations. Illiyoon primarily targets individuals with sensitive skin who are seeking gentle yet effective skincare solutions.

Type of noise characterized by a power density that decreases 6 dB per octave with increasing frequency, resulting in a deeper, richer sound compared to white noise. It is often used for sound masking, relaxation, and sleep aid due to its soothing properties and effectiveness in blocking out lower-frequency sounds. Brown noise is particularly beneficial for individuals seeking a calming auditory environment or those needing to mask disruptive background noises.

Pre-rolls are short video advertisements that play before the main video content in digital advertising or ready-to-consume joints filled with ground marijuana flowers in the cannabis industry. In digital advertising, pre-rolls are used to capture the viewer's attention before the main content, while in the cannabis industry, they offer a convenient and ready-to-use product for consumers. The target demographic for digital advertising pre-rolls includes online content viewers, whereas cannabis pre-rolls are aimed at adult consumers seeking a convenient way to consume marijuana.

This dietary supplement is derived from beef and is used to enhance protein intake, particularly for individuals with dairy allergies. It is rich in amino acids and is often marketed as a paleo-friendly option, distinguishing itself from other protein supplements by catering to specific dietary needs. The primary demographic for beef protein powder includes fitness enthusiasts, bodybuilders, and individuals following a paleo diet who seek an alternative to dairy-based protein supplements.

Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.

Software company that offers a comprehensive patient experience platform for healthcare practices. The platform includes features such as online scheduling, digital forms, reviews, reminders, and payments, and it syncs in real-time with various health record systems to enhance efficiency and patient care. NexHealth primarily serves healthcare practices looking to improve patient experience and streamline their operations.

The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.

Natural sleep gummies are chewable supplements formulated with ingredients like melatonin, chamomile, valerian root, and magnesium to promote relaxation and improve sleep quality. They provide a non-habit-forming alternative to traditional sleep aids by using natural compounds that support the body’s sleep cycle and reduce stress. These gummies are primarily targeted at individuals struggling with occasional sleeplessness, those seeking a natural sleep aid, and people looking for a convenient, drug-free way to enhance their rest.

Company focused on creating health and food products that are free from added chemicals and unnecessary ingredients. Truvani differentiates itself by emphasizing the use of real food and clean ingredients, starting with supplements and expanding into personal care products in 2021. The target demographic includes health-conscious consumers seeking products with transparent and minimal ingredient lists.

Company focused on promoting healthier and happier living through the use of superfoods. Rheal offers innovative products designed to help consumers establish lasting healthy habits, including organic superfood blends and nutritious snack bars. Their target demographic includes health-conscious individuals seeking natural and organic options to support their wellness goals.

French-American startup focused on utilizing AI and machine learning to enhance drug discovery and patient outcomes through the analysis of medical data. The company is distinguished by its federated learning approach, which allows for secure and collaborative data analysis across hospitals, research institutions, and pharmaceutical companies without sharing sensitive data. Owkin primarily serves the healthcare sector, including medical researchers, pharmaceutical companies, and healthcare providers seeking innovative solutions for drug development and patient care.

Company that offers a range of fitness and recovery equipment, particularly focusing on vibration plates designed for joint relief, muscle relief, strength boost, and overall fitness. LifePro differentiates itself by providing well-reviewed products that come with a 30-day return policy, ensuring customer satisfaction and confidence in their purchases. The target demographic includes individuals seeking effective fitness and recovery solutions, particularly those with joint or muscle issues, as well as fitness enthusiasts looking to enhance their workout routines.

Device used to exercise and strengthen the inspiratory muscles, which are essential for breathing in. Research indicates that using a breathing trainer can help reduce breathlessness and alleviate symptoms in individuals with asthma, providing significant respiratory benefits. This device is particularly beneficial for people with respiratory conditions such as asthma, COPD, or those looking to improve their overall lung function.

Topical solution containing magnesium chloride, often referred to as magnesium 'oil' due to its oily texture. It is commonly used to alleviate muscle tightness, promote relaxation, and support overall magnesium levels in the body. This product is particularly beneficial for individuals experiencing muscle cramps, athletes, and those seeking to improve their magnesium intake through transdermal absorption.

Cosmetic treatment that utilizes biostimulation technology to encourage the production of collagen and elastin, while also improving cellular turnover. The innovative peel formula helps to exfoliate the top layer of the skin by dissolving the bonds between old, dead, or damaged cells and promoting regeneration, aiming to rejuvenate the skin and make it look fresher and more youthful. This treatment is primarily targeted at individuals seeking to improve skin texture, reduce signs of aging, and achieve a more radiant complexion.

This type of hair care product is formulated to enhance shine and smoothness while protecting hair color from fading. Glossing shampoos typically contain ingredients that help to detangle hair and improve manageability, making them suitable for daily use. They are particularly beneficial for individuals seeking to maintain vibrant hair color and achieve a glossy, polished look.

Service offering chewable tablets for the treatment of erectile dysfunction (ED). The tablets contain active ingredients like sildenafil, tadalafil, or vardenafil, which are designed to help individuals develop or maintain an erection and improve the quality and duration of erections. Blue Chew primarily targets men experiencing erectile dysfunction or those seeking to enhance their sexual performance.

Podcast aimed at adults with ADHD, providing clear, concise, and engaging content. Hosted by Kristen Carder, an ADHD expert, it offers insights, support, and information tailored to the needs of adults managing ADHD. The podcast is beneficial for adults seeking practical advice and understanding of ADHD-related challenges.

Wellness franchise offering personalized one-on-one assisted stretching sessions with expert Flexologists. StretchLab differentiates itself by providing customized stretching routines aimed at improving flexibility, reducing muscle tension, and enhancing overall well-being. The services are primarily targeted at individuals seeking to improve their physical health, including athletes, fitness enthusiasts, and those with sedentary lifestyles.

Cosmetic dental procedure where a tooth-colored resin material is applied and hardened with a special light to bond the material to the tooth. It is used to repair decayed, chipped, or cracked teeth, improve the appearance of discolored teeth, close gaps, and change the shape of teeth. Dental bonding is suitable for individuals seeking an affordable and minimally invasive solution for various dental imperfections.

A beverage company founded in 2015 that combines the benefits of coconut water with the energy of coffee. Their product is made with just two ingredients and contains no added sugar, emphasizing a healthier and great-tasting coffee experience. Loco Coffee primarily targets health-conscious individuals and coffee enthusiasts looking for a natural energy boost without added sugars.

Digital healthcare provider offering comprehensive care for individuals planning, starting, and raising a family. Maven Clinic differentiates itself by using technology to deliver high-quality, expert, convenient, and compassionate healthcare on-demand, making it accessible and efficient for users. The primary target demographic includes individuals and families seeking accessible and expert healthcare solutions for family planning and parenting.

These supplements are formulated to enhance the balance and functionality of the gut microbiome, which plays a crucial role in overall health. They often contain probiotics, prebiotics, and other nutrients that support digestive health, boost immunity, and reduce inflammation. Gut health supplements are primarily targeted at individuals seeking to improve their digestive health and overall well-being.

Company that creates plant-based skincare products rooted in Korean culture. Inspired by the power of Asian medicinal plants, it aims to deliver high-quality products with clinically proven results, differentiating itself by being 100% vegan, cruelty-free, and a certified B Corporation. Melixir primarily targets consumers who are looking for ethical, sustainable, and effective skincare solutions.

Company specializing in sleep-related products, particularly sleep masks, designed to enhance sleep quality through innovative and customizable designs. Manta Sleep differentiates itself by offering adjustable and comfortable sleep masks that block out light effectively, catering to individual preferences and needs. The products are primarily targeted at individuals seeking to improve their sleep quality, including frequent travelers, shift workers, and those sensitive to light disturbances.

Brand specializing in athletic shoes, particularly known for their running shoes. Recognized for their maximalist designs, featuring thick cushioning to provide extra comfort and support, Hoka shoes are popular among runners, hikers, and other athletes for their ability to reduce impact and improve performance. The brand is often recommended for people with specific foot issues or those seeking high-performance athletic shoes.

Facial patches designed to reduce the appearance of wrinkles and fine lines, offering a non-invasive alternative to cosmetic procedures. These patches work by physically holding the skin in place, which can help smooth out wrinkles over time. They are popular among individuals seeking a natural method to maintain a youthful appearance.

A company founded in 2014 by Daniel Perez and Gabriel Mecklenburg, focused on making high-quality musculoskeletal (MSK) care accessible. It provides digital solutions for chronic pain management, particularly for back and joint pain, through a mobile app that offers personalized exercise therapy, education, and coaching, using wearable sensors to guide users through exercises and track their progress. The primary beneficiaries of Hinge Health's services are individuals suffering from chronic musculoskeletal pain, as well as employers and health plans seeking to improve employee health and reduce healthcare costs.

Essential oil derived from the rosemary plant (Rosmarinus officinalis), known for its various health and wellness benefits. It is commonly used in hair care to promote growth and improve scalp health, in skin care for its antimicrobial properties, and in aromatherapy to enhance concentration and reduce stress. Rosemary oil is particularly beneficial for individuals seeking natural remedies for hair and skin issues, as well as those interested in aromatherapy for mental well-being.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.