Health Trends

Products designed to help individuals fall asleep faster, stay asleep longer, or improve the overall quality of sleep. These supplements include various ingredients such as melatonin, valerian root, magnesium, L-theanine, 5-HTP, chamomile, GABA, and CBD, each offering different mechanisms to promote relaxation and sleep. They are primarily targeted at individuals experiencing sleep disorders or those seeking to enhance their sleep quality.

Skincare products designed to remove dead skin cells, unclog pores, and improve skin texture. They often contain chemical exfoliants like glycolic acid, salicylic acid, or lactic acid, and sometimes physical exfoliants with textured surfaces, providing a dual-action exfoliation process. These pads are particularly beneficial for individuals looking to enhance their skin's appearance and health by achieving a smoother, more radiant complexion.

SaaS-enabled marketplace that allows users to find, review, and book aesthetic treatments online with medically qualified and established clinics. Glowday differentiates itself by ensuring that all listed clinics are medically qualified, providing a trustworthy platform for users seeking aesthetic treatments. The platform primarily targets individuals looking for reliable and professional aesthetic services, ensuring safety and quality in their treatment choices.

An adjustable kettlebell is a versatile fitness tool that allows users to change the weight of the kettlebell by adding or removing weight plates or inserts. It is designed to provide the benefits of multiple kettlebells in one compact piece of equipment, making it ideal for strength training, endurance exercises, and functional workouts. Adjustable kettlebells are popular among home gym users and fitness enthusiasts who seek space-saving solutions and customizable resistance levels for their workouts.

Ashwagandha supplements are derived from the Withania somnifera plant, commonly used in Ayurvedic medicine for its adaptogenic properties. These supplements are known to help reduce stress and anxiety, improve cognitive function, and enhance physical performance by lowering cortisol levels and providing neuroprotective benefits. They are primarily targeted at individuals seeking natural remedies for stress management, cognitive enhancement, and overall well-being.

Dietary supplements designed to support joint health by providing glucosamine, a natural compound found in cartilage. These gummies offer a convenient and palatable alternative to traditional glucosamine tablets or capsules, often including additional ingredients like chondroitin and MSM to enhance their joint-supporting properties. They are particularly beneficial for individuals with osteoarthritis or those experiencing joint discomfort, aiming to improve mobility and reduce inflammation.

Specialized form of physical therapy aimed at strengthening or relaxing the pelvic floor muscles to treat conditions such as urinary incontinence, fecal incontinence, pelvic organ prolapse, and chronic pelvic pain. Techniques used include exercises, biofeedback, manual therapy, electrical stimulation, and patient education, providing significant improvements in bladder and bowel control, pain reduction, and sexual function. This therapy is particularly beneficial for individuals experiencing pelvic floor dysfunction, including postpartum women, older adults, and those with chronic pelvic pain.

Research and development company focused on understanding the biological pathways of aging and disease. The company differentiates itself by fostering collaboration and interdisciplinary research, supported by advanced computing and technology, to explore aging at various biological levels. Calico Labs primarily targets scientists and researchers in the fields of biology, medicine, and aging.

A digital tool designed to enhance user focus by enabling intentional app usage, thereby minimizing distractions. It stands out by offering features that allow users to consciously choose when and which apps to access, promoting a streamlined and simplified digital experience. This app is particularly beneficial for individuals seeking to improve productivity and reduce digital clutter in their daily lives.

Technique that captures and processes information across the electromagnetic spectrum, beyond the visible range. Hyperspectral imaging captures images in numerous spectral bands, allowing for the identification of materials, detection of processes, and analysis of properties not visible to the naked eye. It is widely used in fields such as agriculture, mineralogy, surveillance, and environmental monitoring, benefiting researchers and professionals in these areas.

Protein sources that are not derived from traditional animal meat, including plant-based proteins, cultured (lab-grown) meat, and proteins derived from insects or fungi. These alternatives are developed and promoted for reasons such as environmental sustainability, animal welfare, and health benefits, offering a diverse range of options for consumers. Alternative proteins primarily target individuals seeking sustainable and ethical food choices, including vegetarians, vegans, and environmentally conscious consumers.

Systematic patterns of deviation from norm or rationality in judgment, leading to illogical inferences about people and situations. These biases often arise from the brain's attempt to simplify information processing, resulting in errors such as confirmation bias, anchoring bias, and availability heuristic. Cognitive biases affect decision-making in personal life, business, and public policy, and understanding them can help mitigate their impact.

Peptide skincare involves the use of short chains of amino acids in cosmetic products to enhance skin health and appearance. These peptides can stimulate collagen production, improve skin barrier function, and reduce the appearance of fine lines and wrinkles, differentiating them from other skincare ingredients by their ability to target specific skin concerns at a molecular level. Peptide skincare products are particularly beneficial for individuals seeking anti-aging solutions and improved skin resilience.

Brand offering zero-sugar electrolyte drinks and hydration powder packets designed to provide essential electrolytes without added sugars. These products are suitable for keto and paleo diets, differentiating themselves by avoiding dodgy ingredients and offering various forms such as powder packets and carbonated drinks. LMNT primarily targets health-conscious individuals, athletes, and those following specific dietary regimens like keto and paleo.

A substance produced by the liver in response to inflammation, C-reactive protein (CRP) is an acute-phase protein that increases in concentration in the blood during inflammatory processes. Measuring CRP levels can help diagnose and monitor conditions that cause inflammation, such as infections, autoimmune diseases, and chronic inflammatory conditions, and high-sensitivity CRP (hs-CRP) tests are also used to assess cardiovascular disease risk. This test is particularly useful for healthcare providers in identifying and managing inflammatory conditions and assessing cardiovascular risk in patients.

Dietary products marketed with the promise of increasing an individual's height. These supplements often contain a mix of vitamins, minerals, and other ingredients purported to stimulate growth, but their effectiveness is largely unproven and not supported by scientific evidence. They are typically targeted at individuals seeking to increase their height, often adolescents and young adults.

Gender-affirming care includes a variety of interventions aimed at supporting and affirming an individual's gender identity when it differs from the gender assigned at birth. These interventions can range from hormone therapy and surgeries to mental health support and social services, all designed to help individuals transition and live in accordance with their gender identity. This type of care primarily benefits transgender and non-binary individuals seeking to align their physical and emotional well-being with their gender identity.

Box breathing is a relaxation technique that involves a structured pattern of inhaling, holding the breath, exhaling, and holding the breath again, each for a count of four. This method is used to reduce stress, enhance focus, and promote a sense of calm by regulating the breath and activating the body's parasympathetic nervous system. Box breathing is particularly beneficial for individuals experiencing high levels of stress, anxiety, or those seeking to improve their concentration and mental clarity.

A company specializing in performance sports wearables, COROS Wearables Inc. focuses on developing technology to help athletes train and perform at their best. Founded in 2014 and headquartered in Shenzhen, Guangdong, China, the company offers advanced sports watches and other wearable devices designed to evaluate fitness, fatigue, and performance, particularly for outdoor and mountain sports. COROS primarily targets athletes and outdoor enthusiasts seeking high-performance, reliable wearables to enhance their training and performance metrics.

Company founded in 2012 that specializes in producing high-quality Omega-3 fish oil supplements, algae oils, marine collagen, and vitamin D. The company is well-regarded by nutritional therapists, health experts, and customers for the effectiveness of its products, which have become cult favorites in the health and wellness community. Bare Biology primarily targets health-conscious individuals seeking premium nutritional supplements to support their overall well-being.

Medications created to be the same as an existing approved brand-name drug in dosage form, safety, strength, route of administration, quality, and performance characteristics. They are typically sold at lower prices compared to their brand-name counterparts because they do not have to repeat the costly clinical trials that were required for the brand-name drugs. Generic drugs must meet the same standards of quality and performance as brand-name drugs and are approved by regulatory agencies like the FDA in the United States.

A company that focuses on providing whole food supplements, particularly organ-based supplements, to support health and wellness. Founded by Dr. Paul Saladino, it emphasizes the consumption of animal products, including organ meats, for optimal health, offering nutrients found in organ meats in a convenient capsule form. The target demographic includes individuals interested in the carnivore diet and those seeking nutrient-rich supplements derived from animal sources.

Manufacturer of dietary supplements offering a range of products including nutritional supplements, vitamin supplements, amino acids, probiotics, and digestive enzymes. Bodyhealth differentiates itself by focusing on high-quality ingredients and formulations designed to support overall health and wellness. The target demographic includes health-conscious individuals seeking to enhance their nutritional intake and support various aspects of their well-being.

Young broccoli plants harvested within 7-14 days after germination, known for their high nutritional content. They contain concentrated levels of vitamins A, B complex, C, E, and K, as well as essential minerals such as calcium, copper, iron, magnesium, manganese, phosphorous, and potassium, making them a nutrient-dense addition to various dishes. Broccoli microgreens are often used in salads, sandwiches, and as garnishes, appealing to health-conscious individuals seeking to enhance their diet with nutrient-rich foods.

Psychological concept that involves treating oneself with kindness, understanding, and support during times of failure or difficulty. It is often broken down into three main components: self-kindness, common humanity, and mindfulness, which collectively help individuals manage their emotional well-being. Self-compassion primarily benefits individuals seeking to improve their emotional resilience and overall mental health.

Company focused on revolutionizing animal health through microbiome science. AnimalBiome aims to improve the lifespan and quality of life of companion animals by analyzing and addressing gut health issues, leveraging one of the largest databases of gut health information. Their products and services are primarily targeted at veterinarians and pet owners seeking to address microbiome-related health conditions in cats and dogs.

Products formulated to address specific health needs in cats, such as joint health, cognitive function, digestive health, and overall well-being. These supplements often contain ingredients like glucosamine for joint support, antioxidants for cognitive function, omega-3 fatty acids for arthritis and brain health, and probiotics for digestive support. Cat supplements are primarily targeted at pet owners looking to enhance the health and quality of life of their feline companions.

Mobile application designed to assist users in tracking their workouts and meals to achieve fitness goals, or alternatively, a live streaming platform for social interaction and diverse live content formats. The fitness version of the app provides tools for monitoring physical activity and dietary intake, while the live streaming version offers a space for real-time content sharing and community engagement. The fitness app targets individuals focused on health and wellness, whereas the live streaming app appeals to users interested in social interaction and live entertainment.

Supplements formulated to address the specific health needs of senior dogs, such as joint health, immune support, and overall vitality. These products often contain a blend of vitamins, minerals, and other nutrients designed to support the aging process and improve the quality of life for older dogs. Senior dog supplements are primarily targeted at pet owners looking to enhance the health and well-being of their aging canine companions.

A company based in San Diego, California, specializing in vitamins and supplements. It offers products designed to improve energy levels, mental focus, physical stamina, and overall health, differentiating itself by providing cutting-edge, pure products. The target demographic includes individuals seeking to enhance their overall well-being and unlock their full potential.