Health Trends

Plant-based protein derived from soybeans, known for its high protein content and nutritional benefits. It is considered a complete protein, containing all nine essential amino acids, and is often used as an alternative to animal-based proteins in various food products and supplements. Soybean protein is popular among vegetarians and vegans, and is available in forms such as soy protein isolate, soy protein concentrate, and textured soy protein.

Dietary product derived from the seeds of the fenugreek plant, commonly used for its potential health benefits. Fenugreek supplements are believed to aid in increasing breast milk production, managing blood sugar levels, aiding digestion, reducing inflammation, lowering cholesterol, boosting testosterone and libido, assisting in weight management, and providing antioxidant properties. These supplements are primarily targeted at individuals seeking natural remedies for various health concerns, but consulting a healthcare provider before use is recommended.

Brand that focuses on combining scientific research with selected natural ingredients to create skincare and haircare products. Known for using ingredients like colloidal oatmeal and soy, Aveeno aims to provide gentle and effective solutions for various skin types and conditions, differentiating itself through its emphasis on natural and scientifically-backed formulations. The brand primarily targets individuals seeking gentle, effective skincare and haircare products, including those with sensitive skin or specific dermatological needs.

Supplements designed to provide essential nutrients that may be missing from a dog's regular diet. These vitamins can support various aspects of a dog's health, including their skin, coat, joints, and overall well-being, differentiating themselves by offering targeted benefits such as joint support, skin and coat health, and digestive aid. Dog vitamins are primarily targeted at pet owners looking to enhance their dog's health and address specific nutritional deficiencies.

Dental hygiene product that involves using a reusable holder refilled with separate floss. This method is environmentally friendly as it reduces waste compared to disposable floss holders, offering a sustainable alternative for maintaining oral health. Reusable floss is particularly beneficial for eco-conscious individuals seeking to minimize their environmental impact while maintaining dental hygiene.

A toothbrush water flosser is an oral hygiene device that combines the functions of an electric toothbrush and a water flosser into a single unit. It is designed to simultaneously brush teeth and clean between them using a stream of pressurized water, enhancing overall dental cleaning efficiency. This device is primarily targeted at individuals seeking a comprehensive, space-saving oral care solution, especially those with braces, implants, or sensitivity concerns.

A device that captures and creates images by detecting infrared radiation emitted from objects, known as thermal imaging. This technology provides a visual representation of temperature distribution, making it valuable for identifying heat patterns and anomalies. Thermal cameras are widely used in fields such as firefighting, building inspections, medical diagnostics, and industrial maintenance.

A leading manufacturer and supplier of Large Volume Low Pressure (LVLP) saline nasal irrigation systems, NeilMed Pharmaceuticals was founded in 2000. The company is renowned for its products that effectively alleviate common nasal and sinus symptoms, emphasizing quality, safety, and affordability. NeilMed primarily serves individuals seeking relief from nasal and sinus issues, making it the top brand in North America for large volume saline nasal irrigation devices.

Footwear designed to closely mimic the experience of barefoot running or walking while providing some protection to the feet. These shoes typically feature a low heel-to-toe drop, thin soles, lightweight construction, high flexibility, and minimal cushioning, promoting natural foot movement and muscle engagement. Minimalist shoes are primarily targeted at runners and walkers who seek to strengthen their feet and improve their running form.

Insect-based food is a nutritious and sustainable alternative to traditional livestock, offering high protein, essential vitamins and minerals, and mostly unsaturated fats. It is environmentally friendly due to its lower resource requirements and high feed conversion efficiency, making it a viable option for reducing the environmental impact of food production. This type of food primarily targets environmentally conscious consumers and those seeking alternative protein sources.

Measurable values used to gauge how effectively an organization is achieving its key business objectives. They can be financial, customer-related, process-oriented, or people-focused, and are designed to be specific, measurable, achievable, relevant, and time-bound. KPIs are used across various industries to monitor performance, identify improvement areas, and support decision-making.

Mattress and bedding company specializing in hybrid memory foam and coil mattresses. The company differentiates itself by offering affordable luxury mattresses that combine the support of coils with the comfort of memory foam, aiming to provide a balanced sleep experience. Allswell Home primarily targets budget-conscious consumers seeking high-quality, comfortable, and supportive bedding solutions.

Company focused on providing transformative oral health care through advanced technology and innovative partnerships. Candid Care aims to make high-quality dental care accessible, approachable, and achievable for both dental professionals and their patients, with key products including clear aligners for teeth straightening that can be monitored at home. The target demographic includes individuals seeking convenient and effective orthodontic solutions and dental professionals looking for advanced tools to enhance patient care.

Small, family-run business established in 2012 that focuses on delivering ultra-effective skincare products. Cosmedica Skincare differentiates itself by using all-natural, paraben-free ingredients sourced in the USA, and avoiding fillers, synthetic dyes, and artificial fragrances. The target demographic includes individuals seeking high-quality, natural skincare solutions free from harmful additives.

Brand offering collagen supplements designed to enhance hair, skin, and nail health. Dose & Co differentiates itself by providing a range of products that include pure collagen peptides and beauty collagen with additional ingredients like hyaluronic acid and vitamin C, available in various flavors and forms. The target demographic includes individuals seeking to improve their overall beauty and wellness through dietary supplements.

Rene Health Holdings is a company that provides a health and safety tool specifically designed for travelers. Founded in 2019 and headquartered in Los Angeles, CA, the company differentiates itself by offering a unique solution that addresses the health and safety concerns of individuals while traveling. The primary target demographic for Rene Health Holdings includes frequent travelers and individuals concerned about their health and safety during trips.

Eco-friendly, cost-effective, and convenient alternative to traditional liquid hand soaps. Hand soap tablets reduce plastic waste, are made with natural ingredients, and come in various scents and formulations, offering a sustainable option for personal hygiene. They are particularly appealing to environmentally conscious consumers looking to minimize their plastic footprint.

A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.

A company that specializes in nutritional supplements designed for individuals who have undergone bariatric surgery, such as gastric bypass, sleeve gastrectomy, and lap band procedures. The company offers a range of products, including multivitamins, protein powders, calcium supplements, and other specialized nutritional products, formulated to meet the unique needs of bariatric patients by providing essential vitamins and minerals in easily digestible forms. Bariatric Fusion primarily targets individuals who have undergone bariatric surgery and need to follow a specific diet to ensure adequate nutrition.

Weaker or absent pulses in various arteries, indicating impaired blood flow due to conditions such as arterial blockages or other vascular issues. This condition can be associated with turbulent blood flow, leading to vibrations in the vessel wall, sometimes heard as bruits. Diminished pulses are particularly concerning for individuals with cardiovascular diseases or those at risk of vascular complications.

This cosmetic procedure involves the use of smaller doses of Botox to achieve subtle, natural-looking results. It is often employed as a preventative measure to reduce fine lines while maintaining facial expressions, distinguishing it from traditional Botox treatments that may result in a more frozen appearance. The target demographic includes younger individuals seeking to prevent the onset of wrinkles and those desiring a more natural aesthetic in their cosmetic enhancements.

Company that offers skincare solutions formulated using ancestral ingredients. Founded in 2017 and headquartered in San Francisco, California, Symbiome differentiates itself by using scientifically and intentionally designed products to provide skincare as nature intended. The target demographic includes individuals seeking natural and scientifically-backed skincare solutions.

Beverage made by roasting, grinding, and brewing the roots of the chicory plant, offering a slightly earthy and nutty flavor. Chicory coffee can be consumed on its own or mixed with regular coffee to enhance its flavor, providing a healthy alternative to traditional coffee. It is particularly popular among individuals seeking a caffeine-free or lower-caffeine coffee substitute with potential health benefits.

Skincare product formulated with hyaluronic acid, known for its exceptional moisture-retaining properties. This moisturizer helps to keep the skin hydrated, enhancing its flexibility and reducing the appearance of wrinkles and fine lines, while also aiding in faster wound healing and reducing scarring. It is particularly beneficial for individuals with dry or aging skin seeking intensive hydration and improved skin texture.

A device designed to clear mucus from a baby's nasal passages, aiding in easier breathing. It typically consists of a nozzle, soft tubing, and a mouthpiece, allowing the parent to create suction to remove mucus. This product is particularly beneficial for parents of infants who suffer from nasal congestion.

Beverage made by mixing honey with warm water, often prepared by stirring about one teaspoon of honey into 8 ounces of warm water. Honey water is valued for its potential health benefits, such as aiding digestion and providing a natural energy boost, and can be enhanced with additional ingredients like powdered cinnamon or turmeric. This drink is particularly popular among individuals seeking natural remedies and health-conscious consumers looking for a simple, nutritious beverage.

Skincare product derived from sea moss, a type of red algae, known for its rich nutrient profile. Sea moss serum hydrates the skin, improves elasticity, reduces fine lines and wrinkles, and has anti-inflammatory and antioxidant properties that protect the skin from damage and soothe irritation. It is particularly beneficial for individuals seeking to enhance their skin health and address issues like dryness, aging, and inflammation.

Hormonal balance supplements designed to alleviate symptoms of premenstrual syndrome (PMS). These gummies are formulated with nutrients that support healthy hormone levels, aiming to address the root causes of PMS symptoms and promote overall hormonal balance. They are primarily targeted at individuals experiencing PMS symptoms who seek a convenient and palatable supplement to manage their hormonal health.

Skincare products containing Bifida ferment lysate, known for their skin-repairing, moisturizing, and anti-aging properties. These creams help to strengthen the skin barrier, improve hydration, and reduce the appearance of fine lines and wrinkles, differentiating themselves with their probiotic-based formulation. Bifida creams are primarily targeted at individuals seeking effective solutions for skin aging, dryness, and overall skin health improvement.

A mixture of sodium chloride (salt) and water, commonly used in medical contexts. Saline solutions are utilized for cleaning wounds, storing contact lenses, and alleviating dry eyes, providing a sterile and isotonic environment. This product is primarily beneficial for medical professionals, patients requiring wound care, and individuals using contact lenses.