Health Trends

Dietary products derived from the first milk produced by mammals after giving birth, often sourced from bovine colostrum. These supplements are believed to offer various health benefits, such as enhancing immune function, improving gut health, and supporting athletic performance, although scientific evidence supporting these claims is limited. Colostrum supplements are typically marketed to athletes, individuals with digestive issues, and those seeking general immune support.

A naturally occurring compound, Citicoline is essential for the synthesis of phosphatidylcholine, a major component of cell membranes. It is often used as a dietary supplement to support cognitive function, enhance memory, and aid in stroke recovery due to its neuroprotective properties. Citicoline is primarily targeted at individuals seeking to improve brain health and cognitive performance, including those with cognitive impairments or neurodegenerative diseases.

A tube-shaped device used to stretch the vagina, often included in kits with various sizes and sometimes a handle for easier use. Vaginal dilators are utilized in medical treatments to alleviate conditions causing vaginal tightness or discomfort, such as post-surgery recovery, radiation therapy, or conditions like vaginismus. These devices are primarily beneficial for individuals undergoing medical treatments that affect vaginal elasticity and comfort.

Medications designed to prevent the formation of blood clots within blood vessels. These drugs work by interfering with the blood's natural clotting process, thereby reducing the risk of serious health conditions such as strokes and heart attacks. Anticoagulants are primarily prescribed to individuals at high risk of developing clots, including those with certain heart conditions, deep vein thrombosis, or a history of stroke.

Time off from work that employees are allowed to take due to illness or injury. Sick leave allows employees to recover from health issues without the risk of losing their job or income, and policies can vary widely depending on the country, state, or specific employer. It primarily benefits employees who need time to recuperate from health-related issues.

Microfiber towels are cleaning tools made from synthetic fibers, usually a blend of polyester and polyamide, known for their high absorbency and effective cleaning capabilities. These towels are distinguished by their durability, lint-free nature, and quick-drying properties, making them suitable for a variety of uses including cleaning, automotive detailing, and personal care. Microfiber towels are particularly beneficial for individuals seeking efficient and reusable cleaning solutions that offer superior performance compared to traditional cotton towels.

Plant-based compound extracted from the seeds and leaves of the Psoralea corylifolia plant, commonly known as babchi. It has gained popularity in skincare for its potential anti-aging and anti-inflammatory properties, offering benefits similar to retinol such as reducing fine lines and wrinkles, improving skin elasticity, and evening out skin tone, but with less irritation. Bakuchiol oil is particularly appealing to individuals seeking a gentler alternative to retinol for their skincare routine.

A skincare product that combines the protective benefits of sunscreen with the antioxidant properties of Vitamin C. This combination helps prevent skin cancer, painful burns, fine lines and wrinkles, sun spots, and collagen depletion, enhancing overall skin protection. Vitamin C sunscreen is particularly beneficial for individuals seeking comprehensive skin protection from UV damage while also addressing signs of aging and skin discoloration.

Subsidiary of Swedencare, specializing in pet healthcare products. Naturvet produces, markets, and sells premium products aimed at improving the health and well-being of companion animals, differentiating itself with a focus on high-quality ingredients and formulations. The target demographic includes pet owners seeking effective and reliable health supplements and care products for their pets.

Fitness brand that offers high-quality gym and weightlifting gear, including weightlifting belts, training shorts, and weightlifting shirts. Gymreapers differentiates itself by providing durable and well-reviewed products that cater to serious fitness enthusiasts and weightlifters. The brand primarily targets individuals who are dedicated to strength training and seek reliable, performance-enhancing gym equipment.

Age Bold is a platform that offers personalized, science-backed workouts designed to reduce fall risk. It provides assessments for strength, mobility, and balance, allowing users to evaluate their physical condition with a free 1-minute assessment, and offers targeted exercise programs to improve physical health. Age Bold primarily targets older adults who are looking to enhance their physical health and reduce the likelihood of falls.

A saturated and stable hydrocarbon used in skincare products, derived from squalene. It is known for its excellent moisturizing properties, mimicking the skin's natural oils, and is non-comedogenic, making it suitable for all skin types. Squalane is particularly beneficial for individuals seeking hydration and protection from environmental damage.

Company specializing in natural anti-aging skincare products, emphasizing the use of organic, cruelty-free, and paraben-free ingredients. Earth's Cure differentiates itself by offering a range of skincare solutions that are both environmentally friendly and effective in promoting youthful skin. The target demographic includes individuals seeking natural and ethical skincare options, particularly those concerned with aging and skin health.

Healthcare technology company that provides solutions to enhance patient engagement and streamline administrative processes. Phreesia offers innovative tools that help healthcare organizations better understand their patients and equip them with the necessary knowledge, skills, and confidence to succeed, differentiating itself through its comprehensive patient intake and engagement platform. The primary beneficiaries of Phreesia's services are healthcare providers and patients seeking improved healthcare experiences and outcomes.

Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.

A compact and portable toothbrush designed for use while traveling. Travel toothbrushes come in various forms such as folding toothbrushes, travel sets, electric travel toothbrushes, and disposable toothbrushes, offering convenience and hygiene on the go. They are particularly useful for frequent travelers and individuals who need a practical oral care solution while away from home.

A provider of behavioral health services, offering online psychiatry and therapy services across the United States. LifeStance Health differentiates itself by accepting most major insurances and having multiple locations, including in Texas, with well-rated services and positive reviews about the practitioners and staff. The target demographic includes individuals seeking accessible and comprehensive mental health care services.

Feeli is a digital therapeutics platform that uses artificial intelligence and machine learning to deliver personalized mental health and emotional wellness support. The platform offers a variety of tools and resources, including chatbots, mindfulness exercises, and cognitive behavioral therapy, to help users manage symptoms of anxiety, depression, and other mental health conditions. The platform can be accessed via a smartphone app or web portal, and offers support in multiple languages.

Skincare devices that use light-emitting diodes (LEDs) to deliver various wavelengths of light to the skin. These masks are designed to address different skin concerns, such as acne, aging, and inflammation, by using specific types of light like red for anti-aging and blue for acne treatment. LED face masks are primarily targeted at individuals seeking non-invasive, at-home skincare treatments to improve skin health and appearance.

A spice derived from the flower of Crocus sativus, known for its vivid crimson stigma and styles, which are collected and dried for use mainly as a seasoning and coloring agent in food. Saffron is distinguished by its distinct flavor, aroma, and color, and is one of the most expensive spices by weight due to the labor-intensive process of harvesting it. It is primarily used by chefs and culinary enthusiasts, as well as in traditional medicine and various cultural cuisines.

A moisturizing product designed to hydrate the nail bed and surrounding skin. It typically contains natural vegetable oils like avocado, coconut, and almond oil, along with Vitamin E, which helps to soften the skin and repair damage. Cuticle oil is primarily used by individuals looking to maintain healthy nails and cuticles, often those who frequently engage in nail care routines.

Cosmetic product that combines the moisturizing benefits of a lip balm with a hint of color, providing both hydration and a subtle tint to the lips. It is often used for a natural, everyday look and can come in various shades and formulations. Some tinted lip balms also include additional benefits such as SPF protection, natural ingredients, or added flavors, making them suitable for individuals seeking both lip care and a touch of color.

Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.

A rucking backpack is designed for the activity of rucking, which involves walking or hiking with a weighted backpack. These backpacks are equipped with features like compartments to hold weights securely, padded shoulder straps for comfort, and reinforced stitching to ensure durability and stability during movement. They are particularly beneficial for fitness enthusiasts and military personnel who engage in rucking as a form of exercise or training.

Mushroom liquid is a form of mushroom extract available in liquid form, often used for its potential health benefits. It is believed to help manage stress, reduce symptoms of anxiety and depression, improve immune function, and address conditions like seasonal allergies, insomnia, cancer, colds, and inflammation. This product is typically targeted at individuals seeking natural remedies for various health issues and those interested in alternative medicine.