Exploding Topics

Remineralizing gum

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+1860%

Rosebud AI

+1200%

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94.8B

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49.7B

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9.5B

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Lifestyle & Culture

Lifestyle Trends

Pistachio cream

A sweet, spreadable paste made from pistachios, sugar, and oils, often used as a topping or filling for various foods. It offers a rich, nutty flavor and creamy texture, distinguishing itself from other nut-based spreads by its unique taste and versatility in culinary applications. Pistachio cream is popular among food enthusiasts and home bakers looking to enhance desserts, pastries, and breakfast items with a gourmet touch.

Loyalty program that allows users to earn points by paying rent without incurring transaction fees, which can be redeemed for travel and other rewards. Bilt Rewards differentiates itself by offering a unique way to earn points on one of the largest monthly expenses, rent, without additional costs, enhancing the value proposition for renters. The program primarily targets renters who are interested in maximizing their reward points for travel and other benefits.

Brand specializing in chic and elevated maternity clothing, offering products like maternity rompers and high-waisted midi skirts. Momanda differentiates itself by combining comfort and style, ensuring that pregnant women can maintain a fashionable appearance without sacrificing comfort. The brand primarily targets expectant mothers looking for stylish and comfortable maternity wear.

Seasonal flowering plant that belongs to the family of lilies. It typically grows to a height of 1-2 meters and has leaves that resemble those of aspidistra or large cardamom, blooming between September and mid-November. Nakima is primarily appreciated by gardeners and plant enthusiasts who value its unique appearance and seasonal blooms.

Little Global Citizens

Subscription box service designed to introduce children to different countries and their cultures. Each country kit includes an authentic Country Guide, inspired crafts, activities, recipes, traditional games, and more, providing a comprehensive cultural experience for children. This service is primarily targeted at parents and educators who want to provide children with a fun and educational way to learn about global cultures.

Gardening technique that involves planting seeds outdoors in the winter using mini-greenhouses made from recycled containers. This method allows seeds to undergo natural stratification, improving germination rates by exposing them to natural temperature fluctuations while protecting them from harsh weather. It is often used for hardy perennials, annuals, and vegetables that require cold stratification.

Platform offering climate solutions including tree planting, ocean plastic removal, and kelp farming. ECOdrive ensures transparency through on-the-ground verification of projects and focuses on reforesting degraded lands in the USA, particularly those affected by wildfires. The platform primarily targets environmentally conscious individuals and organizations looking to contribute to sustainable environmental practices.

Traditional Middle Eastern dessert made with thin noodle-like pastry or semolina dough, soaked in sweet syrup, and typically layered with cheese or other fillings. It is flavored with rose water or orange blossom water and comes in various forms, including Kunafa Nabulsi, Kunafa Khishneh, and Kunafa Na'ameh, offering a unique blend of textures and flavors. Kunafa is popular among those who enjoy rich, sweet desserts and is often served during special occasions and celebrations in Middle Eastern cultures.

Potty Training Underwear

Training pants designed to assist toddlers in transitioning from diapers to regular underwear. These pants are more absorbent than regular underwear but less so than diapers, helping children recognize when they are wet and encouraging toilet use. Potty training underwear is primarily targeted at parents of toddlers who are in the process of toilet training.

Mid-century modern

Design movement that became popular from the mid-1940s to the late 1960s, characterized by clean lines, organic and geometric forms, and an emphasis on functionality. This style often incorporates a mix of traditional and non-traditional materials and is known for its minimalistic approach and integration with nature, featuring large windows and open floor plans. Mid-century modern design primarily appeals to individuals who appreciate minimalist aesthetics and functional, yet stylish, living spaces.

Blueland laundry

Eco-friendly laundry products designed to reduce plastic waste and promote sustainability. Blueland's offerings include plastic-free laundry detergent tablets and wool dryer balls, which differentiate them by focusing on reducing environmental impact through sustainable packaging and ingredients. These products are targeted at environmentally conscious consumers seeking sustainable alternatives to traditional laundry products.

Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Personal branding

Personal branding is the practice of individuals marketing themselves and their careers as brands. It involves creating a unique professional identity and coherent message that sets an individual apart from others in their field, often through a personal website, social media presence, and consistent messaging. This practice is particularly beneficial for professionals, entrepreneurs, and job seekers looking to enhance their visibility and credibility in their respective industries.

Scalloped runner

A jute runner rug featuring a scalloped design, often used for indoor decoration in spaces such as entryways, kitchens, bedrooms, or living rooms. This type of runner is characterized by its rustic and vintage appeal, being handwoven from natural fibers, which adds a touch of elegance and texture to home interiors. The scalloped runner is ideal for individuals seeking to enhance their living spaces with a blend of traditional craftsmanship and natural aesthetics.

A brand that provides daily multivitamins specifically formulated for dogs, aiming to enhance pet health and wellness. Dog is Human differentiates itself by focusing on comprehensive nutritional support tailored to canine needs, promoting overall well-being and vitality in pets. The target demographic includes dog owners who prioritize the health and nutritional needs of their pets, seeking reliable supplements to support their dogs' daily health regimen.

A yogurt bowl is a popular breakfast or snack option that typically consists of yogurt as the base, topped with a variety of ingredients such as fruits, nuts, seeds, granola, honey, or other sweeteners. It's a versatile dish that can be customized to suit individual tastes and dietary preferences, offering a balance of flavors and textures. Yogurt bowls are appreciated for their nutritional benefits, as they can be rich in protein, probiotics, vitamins, and minerals, depending on the ingredients used.

Sustainable food company offering a self-watering vertical garden system for home use. The system is designed to be user-friendly and can produce a harvest in less than three weeks, making fresh, healthy, and sustainable food accessible to everyone. It is particularly beneficial for individuals with limited gardening experience or space who wish to grow their own vegetables and plants.

Experiential travel online guide that focuses on traditional food, offering a comprehensive collection of traditional dishes, local ingredients, and authentic restaurants from around the world. TasteAtlas differentiates itself by collating authentic recipes, food critic reviews, and research articles about popular ingredients and dishes, providing a rich resource for culinary enthusiasts. The platform primarily targets food lovers, travelers, and culinary researchers interested in exploring and experiencing traditional cuisines globally.

Company that produces fresh, human-grade dog food using sous vide cooking to retain nutrients and flavor. Known for offering dog food with 50% more protein compared to some competitors, emphasizing high-quality ingredients and a variety of recipes. Primarily targets pet owners seeking nutritious and high-quality food options for their dogs.

Baby shoulder carrier

A baby shoulder carrier is a child-carrying device designed to be worn on the shoulders, allowing parents to carry their children hands-free. These carriers often feature a lightweight design, ergonomic seating, and protective covers, providing comfort and safety for both the child and the parent. Baby shoulder carriers are primarily targeted at parents of children aged 6 months to 4 years who seek a convenient and comfortable way to transport their children during activities such as hiking or walking.

Fashionable tops worn for social outings, particularly in the evening, designed to be stylish, trendy, and often more revealing than everyday wear. In 2023, these tops are influenced by the resurgence of Y2K fashion trends, featuring bold designs, vibrant colors, and unique cuts that set them apart from everyday attire. Going out tops primarily appeal to young adults and fashion-forward individuals looking to make a statement during social events and nightlife activities.

Mobile application designed to help users identify plants, trees, and flowers with high accuracy. It identifies over 1,000,000 plants daily with a 98% accuracy rate, which is better than most human experts, and allows users to keep track of the plants they identify, build a wishlist, and get answers to gardening questions. PictureThis is particularly useful for both amateur and experienced gardeners seeking to enhance their plant knowledge and gardening skills.

Da vinci eye app

A versatile tool for artists that offers features like a strobe tool for comparing color values and guided drawing assistance. It is well-received for its functionality and ease of use, making it a valuable resource for enhancing artistic skills and precision. The app is beneficial for both seasoned artists and beginners looking to improve their drawing techniques.

Lifestyle application designed to assist users in planning their moments ahead of time, experiencing them fully, and capturing all the details later. It aims to help users live more present and intentional lives by providing tools for better moment management and documentation. The app is targeted at individuals seeking to enhance their daily experiences and mindfulness through structured planning and reflection.

Platform designed to help individuals connect with others globally, find like-minded people with similar goals, and collaborate for future success. TimeSet differentiates itself by providing a unique space for goal-oriented networking and collaboration, fostering a community of users who are focused on achieving personal and professional milestones. The platform primarily targets individuals seeking to expand their network, share their aspirations, and work together towards common objectives.

Wedding ring stack

A jewelry trend where multiple rings are worn together on the same finger, often including an engagement ring, wedding band, and additional bands. This trend allows for personalization and can mark special occasions or changes in style, with 2023 trends featuring chunkier designs for a bold look. Wedding ring stacks are popular among individuals looking to express personal style and commemorate significant life events through their jewelry choices.

Brand specializing in dog carrier backpacks designed to accommodate dogs of various sizes. Little Chonk differentiates itself by offering ergonomic designs that ensure comfort for both the pet and the owner, featuring adjustable straps and breathable materials. The target demographic includes pet owners who frequently travel or engage in outdoor activities with their dogs, seeking a convenient and comfortable way to transport their pets.

Wearable weights designed to add resistance to workouts, enhancing exercise effectiveness. These weights are crafted for comfort and versatility, allowing them to be worn on either wrists or ankles, which differentiates them from traditional weights. They are primarily targeted at fitness enthusiasts looking to intensify their workout routines with added resistance.

Introductory programming language designed for young children to create interactive stories and games. It simplifies programming concepts by using graphical blocks that children can snap together to animate characters and create sequences of actions, fostering creativity and logical thinking. ScratchJr is primarily targeted at children aged 5-7, helping them develop foundational skills in coding and problem-solving.

A basic mobile device designed primarily for voice calls and text messaging, lacking advanced features such as internet browsing and applications. Dumb phones are valued for their simplicity, extended battery life, and durability, distinguishing them from smartphones. They are often targeted at users who prefer minimalistic technology or require a secondary device for basic communication needs.

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Key Insights

In February, several emerging trends have taken off in the lifestyle space. Leading the charge is Pistachio cream, the top trending startup, with a search volume of 246K and an impressive +400% growth rate. Other notable rising trends include Bilt rewards (74K, +99X+) and Momanda, which has seen a +978% increase in interest.

lifestyle Trends Overview

There are over undefined trends in the lifestyle category. With top trends seeing an average +1330.90% growth rate and ranging between 20 – 550K searches per month.

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