Marketing Trends

Online wagering activities where players bet on the outcome of games or events, including sports betting, online casino games, and poker. The industry is characterized by its digital nature, allowing for convenient access and a wide variety of gaming options, supported by software providers, payment processors, and marketing affiliates. iGaming primarily targets individuals interested in gambling and betting, offering them a diverse and accessible platform for their activities.

Steve.ai is an AI-powered video creation platform designed to simplify the process of generating animated and live-action videos. It enables users to convert text or scripts into professional-grade videos by leveraging artificial intelligence for automated scene selection, animation, and media integration. Steve.ai is aimed at marketers, content creators, educators, and small businesses looking for a quick and cost-effective way to produce engaging video content.

Framework used in accounting for revenue recognition, involving a systematic approach to ensure accurate financial reporting. The model includes identifying the contract with a customer, identifying the performance obligations, determining the transaction price, allocating the transaction price to the performance obligations, and recognizing revenue when the performance obligation is satisfied. This model is particularly beneficial for accountants and financial professionals who need to ensure compliance with revenue recognition standards.

Influencer marketing is a type of social media marketing that involves endorsements and product placements from influencers, who are individuals or organizations with a significant following and influence in their field. This marketing strategy leverages the trust and credibility that influencers have built with their audience to promote products or services, often resulting in higher engagement and conversion rates compared to traditional advertising methods. Influencer marketing primarily targets brands looking to reach specific demographics through authentic and relatable content created by influencers.

Platform designed to assist creators in monetizing their content and services by facilitating connections with their audience. It provides tools for offering exclusive content, workshops, and other monetization strategies, distinguishing itself by focusing on empowering creators to build sustainable income streams. The platform is particularly popular in India and targets content creators seeking to enhance their revenue through direct audience engagement.

Software applications that use artificial intelligence to generate written content. These tools analyze data from various sources to create optimized content, improving search engine rankings and enhancing user experience. AI copywriting tools are beneficial for marketers, content creators, and businesses looking to streamline their content production process and improve SEO performance.

Software company based in Toronto, Ontario, specializing in programmatic advertising. The company offers a self-serve programmatic advertising platform that helps marketers execute data-driven campaigns across various digital channels, distinguishing itself with its user-friendly interface and advanced targeting capabilities. StackAdapt primarily serves digital marketers in North America looking to optimize their advertising strategies.

Marketing strategy that involves creating a narrative around a brand or product to engage and connect with the audience on an emotional level. This approach leverages the power of stories to make the brand more relatable, memorable, and compelling, often incorporating elements like character, conflict, resolution, and emotion. Storytelling marketing primarily targets consumers who seek a deeper, more emotional connection with brands and products.

LinkedIn offers a variety of ad types designed to help businesses achieve their marketing goals. These include Sponsored Content, Sponsored Messaging, Text Ads, Dynamic Ads, Video Ads, and Carousel Ads, each tailored to engage professionals through different formats and placements on the platform. LinkedIn ads are particularly beneficial for businesses aiming to reach a professional audience and enhance their B2B marketing efforts.

Open-source software company founded in 2020 that provides tools for developers, data teams, and product managers to iteratively improve products and measure their impact using their own data. It offers a customized feature flagging and A/B testing system, allowing companies to optimize their products effectively. Growthbook primarily targets companies and teams looking to enhance their product development and data-driven decision-making processes.

All-in-one productivity platform designed to help teams collaborate, plan, and manage various tasks and projects. It offers a unique hierarchy system that allows users to create a scalable structure tailored to their needs, supporting a wide range of use cases including process documentation, product design, and task management. ClickUp is aimed at teams and organizations looking to centralize their work processes into a single tool for efficient project execution.

The ability to effectively and critically navigate, evaluate, and create information using a range of digital technologies. It encompasses skills such as using digital tools, understanding digital content, and engaging in online communication and collaboration, which are essential for participating fully in today's digital society. Digital literacy benefits individuals by enabling them to access information, engage in lifelong learning, and participate in personal, educational, and professional development.

Mobile application that allows users to create a free, simple website from their phone. It enhances the 'link in bio' feature on social media platforms, enabling users to share more content, sell products, and provide additional information through a single, easily accessible link. The Milkshake App is particularly useful for influencers, small business owners, and content creators looking to maximize their online presence and engagement.

A comprehensive suite of tools and technologies designed to enable organizations to create, manage, deliver, and optimize digital experiences across various channels and touchpoints. Digital Experience Platforms (DXPs) integrate content management, customer data, analytics, personalization, and other functionalities to provide a seamless and engaging user experience, differentiating themselves by offering robust integration capabilities and multichannel delivery support. DXPs are primarily targeted at businesses and organizations seeking to enhance their digital presence and improve customer engagement through personalized and data-driven experiences.

Refers to the interactions and experiences that a customer has with a brand or business across various touchpoints. It encompasses the ways in which a company communicates and builds relationships with its customers, aiming to foster loyalty, satisfaction, and advocacy. Customer engagement can occur through multiple channels, including social media, email, customer service, and in-person interactions.

User-Generated Content (UGC) marketing is a strategy that leverages content created by customers or users of a brand, such as reviews, testimonials, social media posts, videos, and photos. This approach is valued for its authenticity and trustworthiness, as it comes from real users rather than the brand itself, helping to build community, increase engagement, and drive conversions. UGC marketing primarily benefits brands looking to enhance their credibility and engagement by utilizing the creativity and experiences of their user base.

A tool or feature in e-commerce that enables customers to personalize and customize products according to their preferences. Product customizers allow users to choose colors, add photos or text, and make other modifications to create a unique product, enhancing the shopping experience and increasing customer satisfaction. This feature is particularly beneficial for online retailers and consumers looking for personalized and unique items.

Cloud-based tools and platforms designed to assist companies in their marketing efforts. These solutions help businesses manage and optimize their marketing strategies, campaigns, and customer interactions through functionalities like CRM, email marketing, social media management, CMS, analytics, and automation tools. Martech SaaS is primarily targeted at marketing professionals and businesses seeking to enhance marketing efficiency, improve customer engagement, and drive better business outcomes.

Software that enables users to create automated messaging systems for customer interaction without needing extensive coding knowledge. These builders typically feature user-friendly interfaces, customizable templates, and various network integrations, making it easier to design and deploy chatbots. Chatbot builders are particularly useful for businesses and organizations looking to enhance customer service and engagement through automated communication tools.

Information collected directly by a company from its customers or users through various channels, ensuring accuracy and relevance. This data includes demographics, purchase history, and preferences, and is used to enhance customer experiences and personalize marketing efforts. First-party data is particularly valuable for businesses aiming to improve customer engagement and tailor their marketing strategies effectively.

Community platform that provides tools for creating and managing online communities. It offers features such as event hosting, scheduling, automated reminders, customizable RSVP settings, and live video streaming, differentiating itself with an intuitive and user-friendly interface. Circle.so is primarily targeted at community managers and organizations looking to enhance member engagement and facilitate interactions within their online communities.

Tasks that are executed independently of the main program flow, allowing the main program to continue running without waiting for the task to complete. These tasks are particularly useful in scenarios where operations may take an unpredictable amount of time, such as network requests, file I/O operations, or long computations, and are managed using constructs like callbacks, promises, or async/await syntax. Asynchronous jobs are crucial for improving the performance and responsiveness of applications, especially in environments where multiple tasks need to be handled concurrently.

Decorative and educational items made from materials like K9 crystal, featuring intricate 3D designs created through laser carving. These crystal balls often come with LED lighting bases, serving as night lights or tools for teaching about astronomy, offering a visually appealing and functional experience. They are popular among individuals interested in unique home decor, astronomy enthusiasts, and those seeking distinctive gifts.

Software or tools specifically designed for editing short videos, typically used for social media platforms like Instagram, TikTok, and YouTube Shorts. These editors often come with features that make it easy to trim, cut, and add effects to short video clips, with some popular options including Adobe Premiere Pro for its professional-grade features and DaVinci Resolve as a highly regarded free option. Short video editors are primarily targeted at content creators and social media influencers who need to produce engaging and polished video content quickly.

MarketTime is a B2B omnichannel commerce platform designed to streamline wholesale transactions for brands, sales agencies, and retail buyers. It offers a comprehensive suite of tools for order writing, data synchronization, payment processing, and real-time analytics, enabling efficient management of wholesale operations. MarketTime primarily serves manufacturers, sales representatives, and retailers looking for an integrated solution to enhance productivity and foster growth in their wholesale business

Text to video technology is an emerging field in artificial intelligence that allows for the generation of video content based on textual descriptions. This technology leverages advanced machine learning models to understand and interpret text, then generate corresponding video sequences, offering significant promise for applications in content creation, entertainment, and marketing. It primarily benefits content creators, marketers, and entertainment professionals looking to streamline video production and enhance creative workflows.

Online advertising network that caters to brands, agencies, and media buyers. It offers over 20 targeting settings to deliver ads to the most relevant audiences, providing high-quality CPM, CPC, and CPA traffic from over 35,000 direct publishers. Adsterra is particularly beneficial for advertisers and media buyers looking for precise targeting and high-quality traffic sources.

Media company that focuses on aggregating, curating, and narrating local content to engage and activate communities. It delivers daily emails with relevant local news and events, aiming to redefine community engagement and communication by providing easily accessible and concise information. The primary audience includes local residents and community members who seek to stay informed about local happenings and events.

Privacy-focused website analytics tool designed for teams of all sizes, providing insights into website visitors without compromising their privacy. It serves as a lightweight alternative to Google Analytics (GA4), offering essential analytics features while ensuring user data protection. Fathom Analytics is ideal for businesses and organizations that prioritize user privacy and need straightforward, compliant analytics solutions.

Company that provides a customer data platform (CDP) designed to help businesses unify, manage, and analyze their customer data. The platform uses machine learning and artificial intelligence to integrate data from various sources, creating a comprehensive and accurate view of each customer, enabling businesses to deliver personalized experiences and improve customer engagement. Amperity's platform is used by companies across various industries, including retail, travel, hospitality, and financial services, to enhance their marketing, customer service, and overall customer experience strategies.