Marketing Trends

Platforms that operate on distributed networks rather than being controlled by a single entity. They offer greater user control, enhanced privacy, resistance to censorship, and potential interoperability, distinguishing them from traditional social media platforms. These platforms are particularly appealing to users who prioritize data privacy, freedom of expression, and decentralized governance.

Individuals who choose to follow a LinkedIn profile to receive updates and posts in their feed. Unlike connections, followers do not require mutual acceptance, allowing anyone to follow without needing approval, which is beneficial for influencers, thought leaders, and businesses aiming to reach a broader audience. LinkedIn followers are particularly valuable for professionals and organizations looking to expand their reach and engage with a larger network.

Online wagering activities where players bet on the outcome of games or events, including sports betting, online casino games, and poker. The industry is characterized by its digital nature, allowing for convenient access and a wide variety of gaming options, supported by software providers, payment processors, and marketing affiliates. iGaming primarily targets individuals interested in gambling and betting, offering them a diverse and accessible platform for their activities.

User-Generated Content (UGC) marketing is a strategy that leverages content created by customers or users of a brand, such as reviews, testimonials, social media posts, videos, and photos. This approach is valued for its authenticity and trustworthiness, as it comes from real users rather than the brand itself, helping to build community, increase engagement, and drive conversions. UGC marketing primarily benefits brands looking to enhance their credibility and engagement by utilizing the creativity and experiences of their user base.

AI writing platform designed to assist marketers and writers in generating various types of content, including ads, social media posts, emails, landing pages, and blogs. Anyword differentiates itself with its 'Create Your Own Use Case' feature, allowing users to guide the AI to produce specific types of copy tailored to their needs, thereby enhancing on-brand content creation and driving engagement. The platform primarily targets marketers and writers seeking to streamline their content creation process and improve the effectiveness of their marketing efforts.

Software company that operates the platform Shop LTK, enabling users to shop for fashion, home, beauty, and fitness products recommended by influencers. Founded in 2011 and based in Dallas, TX, LTK differentiates itself by leveraging influencer marketing to provide curated shopping experiences. The platform primarily targets consumers interested in influencer-recommended products and brands, as well as influencers looking to monetize their content.

Tool for creating powerful forms, surveys, and quizzes, enabling users to design interactive content. Fillout allows for seamless integration and storage of responses directly in the desired location, differentiating itself with its user-friendly interface and customization options. It is particularly useful for businesses, educators, and researchers who need to collect and analyze data efficiently.

One-sided psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, such as celebrities, influencers, and fictional characters. These interactions involve the audience extending emotional energy, interest, and time, while the media figures are unaware of the audience's existence. Parasocial interactions are common among fans of media personalities and can influence their emotional and social behaviors.

Software company that provides an all-in-one marketing and online revenue platform for restaurants, offering services such as website creation, social media management, and email marketing. SpotHopper differentiates itself by offering a comprehensive suite of tools specifically tailored to the needs of the restaurant industry, helping establishments enhance their online presence and drive customer engagement. The platform primarily targets restaurant owners and managers looking to streamline their marketing efforts and boost online revenue.

Platform developed by Recruitics that provides tools and customizable solutions for creating engaging video content. It helps showcase employer brands, attract top talent, and streamline the onboarding process for recruitment and onboarding teams, differentiating itself with its focus on video content for recruitment purposes. Jamyr is primarily targeted at HR professionals and recruitment teams looking to enhance their employer branding and improve their recruitment processes.

RedTrack is an all-in-one performance marketing analytics platform that provides real-time tracking and attribution for advertising campaigns across multiple channels. It offers features such as ad spend and revenue synchronization, customizable reports and dashboards, and automation tools to optimize media buying and improve return on investment. RedTrack primarily serves affiliates, e-commerce businesses, and agencies seeking to consolidate their marketing data and enhance campaign performance.

Platform designed to assist creators in monetizing their content and services by facilitating connections with their audience. It provides tools for offering exclusive content, workshops, and other monetization strategies, distinguishing itself by focusing on empowering creators to build sustainable income streams. The platform is particularly popular in India and targets content creators seeking to enhance their revenue through direct audience engagement.

A critical component in data analytics that manages relationships between various data attributes to create a simplified and unified business view. This layer abstracts the complexity of underlying data structures, providing a user-friendly interface for querying and deriving insights, allowing business users to interact with data using common business terms rather than technical database jargon. It is particularly beneficial for business users who need to generate reports and perform analysis quickly and cost-effectively, ensuring consistency in data interpretation and maintaining data integrity across different business intelligence tools and platforms.

Business methodology where the product itself is the primary driver of user acquisition, expansion, conversion, and retention. This approach emphasizes creating a product that delivers high value and user experience, naturally attracting and retaining customers through user-centric design, self-service, freemium models, data-driven decisions, and viral loops. Product-Led Growth primarily benefits companies aiming to scale efficiently by leveraging their product as the main growth engine.

A highly regarded Salesforce Multi-Cloud Expert Partner specializing in consulting, implementation, and managed services. The company differentiates itself by forming meaningful relationships with its customers and delivering impactful work, making it a trusted innovation partner. Coastal Cloud primarily serves businesses, nonprofits, and government entities seeking expert Salesforce solutions.

The process of collecting opinions, suggestions, and concerns from members of a community. Community feedback is typically gathered through methods such as town hall meetings, public hearings, workshops, focus groups, listening sessions, and direct conversations, providing valuable insights for decision-making and policy development. This process benefits community leaders, policymakers, and organizations seeking to understand and address the needs and preferences of their constituents.

Text to video technology is an emerging field in artificial intelligence that allows for the generation of video content based on textual descriptions. This technology leverages advanced machine learning models to understand and interpret text, then generate corresponding video sequences, offering significant promise for applications in content creation, entertainment, and marketing. It primarily benefits content creators, marketers, and entertainment professionals looking to streamline video production and enhance creative workflows.

Media company that focuses on aggregating, curating, and narrating local content to engage and activate communities. It delivers daily emails with relevant local news and events, aiming to redefine community engagement and communication by providing easily accessible and concise information. The primary audience includes local residents and community members who seek to stay informed about local happenings and events.

Business function that aligns and optimizes the processes and tools across marketing, sales, and customer success teams to drive revenue growth. It involves data management, process optimization, technology integration, performance measurement, and alignment of teams to ensure a seamless customer experience and efficient revenue generation. Revenue operations primarily benefit organizations looking to enhance their revenue generation processes and improve cross-departmental collaboration.

The practice of using data to create and share content specifically targeted to individual users or specific audience segments. Personalized content leverages demographic, socioeconomic, and behavioral data to deliver relevant and engaging user experiences, such as personalized email marketing, customized website experiences, and targeted social media ads. This approach primarily benefits marketers and businesses aiming to enhance user engagement and conversion rates by tailoring content to individual preferences and needs.

Social media management tool designed to streamline the posting process, prepare schedules, and publish posts across various platforms efficiently. It helps users increase the efficiency and volume of their social media posts by allowing them to add posts directly into a schedule, offering features like content categorization and recycling. SocialBee is primarily targeted at businesses, marketers, and social media managers looking to optimize their social media presence and engagement.

Software company based in Toronto, Ontario, specializing in programmatic advertising. The company offers a self-serve programmatic advertising platform that helps marketers execute data-driven campaigns across various digital channels, distinguishing itself with its user-friendly interface and advanced targeting capabilities. StackAdapt primarily serves digital marketers in North America looking to optimize their advertising strategies.

Performance marketing is a type of digital marketing where advertisers pay for specific actions taken by users, such as clicks, sales, or leads. This approach focuses on measurable results, allowing businesses to optimize their marketing spend and achieve a higher return on investment (ROI) compared to traditional marketing methods. It is particularly beneficial for businesses looking to track and improve the effectiveness of their marketing campaigns through data-driven strategies.

Specialized form of search engine optimization aimed at increasing the visibility of Software as a Service (SaaS) company websites in search engine results. SaaS SEO strategies involve setting goals and KPIs, defining customer personas, identifying competitors, and optimizing content for organic search to drive traffic and conversions, thereby attracting more users and converting them into customers. This approach is particularly beneficial for SaaS companies looking to enhance their online presence and improve customer acquisition through organic search channels.

Digital marketing tool designed to help users analyze, manage, and monitor the success of their digital content across various platforms. It offers features such as social media management, analytics, content planning, competitor analysis, reporting, and ad management, differentiating itself with a user-friendly interface and comprehensive insights. Metricool is primarily targeted at businesses and individuals looking to enhance their online presence and optimize their digital marketing strategies.

Strategic use of fragrances at customer touchpoints to communicate a clear and likable brand identity. Scent marketing aims to increase sales and brand loyalty by creating unique and memorable customer experiences, differentiating brands through olfactory cues. This approach primarily benefits retail businesses, hospitality sectors, and any customer-facing environments seeking to enhance their brand presence and customer engagement.

Series of tasks designed to help podcast shows and episodes rank highly on search engines for relevant keywords. Podcast SEO involves optimizing various elements such as titles, descriptions, and metadata to improve visibility and discoverability, thereby attracting more listeners. This practice is particularly beneficial for podcast creators and marketers aiming to reach a broader audience and increase their content's online presence.

User research is a process used to understand user behaviors, needs, and motivations through various qualitative and quantitative methods. It includes techniques like interviews, surveys, usability testing, focus groups, field studies, A/B testing, and analytics, aiming to create user-centered designs and improve user experience. This process is particularly valuable for designers, product managers, and businesses looking to enhance their products and services based on user feedback and data.

Company established in 2015 that specializes in visual storytelling, particularly focusing on social good videos and storytelling. Flow Media is known for its genuine and honest voice in its productions, differentiating itself by creating impactful and authentic content. The company primarily targets non-profits, social enterprises, and organizations looking to communicate their social impact effectively.

A Customer Engagement Platform (CEP) is a type of software designed to help businesses manage and optimize their interactions with customers across various channels. These platforms enhance customer experience, satisfaction, and loyalty by providing tools for personalized communication, data analytics, and customer journey mapping. CEPs are primarily targeted at businesses looking to improve their customer relationship management and engagement strategies.