Hey,
Here’s this week’s list of rapidly trending topics, insights and analysis.
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Searches for “virtual team building” are up 1540% over the last year.
A Forbes report found that 45% of corporate teams state that they feel “less connected” to their peers since COVID. Partly due to a lack of formal and informal team building activities.
Which is why more and more companies are seeking out team building activities (like cooking classes, trivia, and awards) that can be done virtually.
Many companies are also bringing employees together via organized, Zoom-based lunches (Human Resource Director magazine reports that digital food vouchers sales are up 3x this year).
Thriver, one of the companies leading the way in the virtual team building space, raised a $33M Series B in August.
What's next:
Virtual team building is part of the virtual office tool meta trend. 83% of companies plan on offering remote work options post-COVID. Which is leading to a growing number of SaaS products that aim to simulate the office environment online. Other examples of this trend include InStation, DingTalk, and Bluescape.
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Cash App is a mobile app created by Square that includes features for peer-to-peer payments and investing.
Cash App was responsible for approximately half of Square’s Q3 profits. And the app’s net income is growing at 212% (compared to 59% annual growth for Square as a whole).
It looks like the app has more room for growth: Cash App currently has 30 million monthly active users. This number is forecasted to rise to 66 million by 2023.
What's next:
Cash App is part of the fast-growing P2P payment app industry. 30.6% of Americans have made a P2P payment over the last year. And it’s estimated that the P2P market will grow from $1.85B today to $4.49B by 2027. Other players in the P2P space include Chime Bank, Venmo, Zelle and Transferwise. |
Content repurposing is reusing an existing piece of content (like a blog post) into a new format (like a YouTube video or podcast).
According to HubSpot, companies spend nearly half of their marketing budget on content creation.
And a recent industry survey found that the amount of time spent writing a single blog post has increased from 2½ hours in 2014 to nearly 4 hours today (an increase of 63%).
Which is why more and more marketing departments are repurposing the content they create. In fact, Brafton reports that 60% of marketers reuse the content they create multiple times.
What's next:
51% of professional marketers state that reusing content is “the most effective” content marketing strategy for their company. Which explains why we’re seeing a growing number of content repurposing tools enter the marketplace. Examples of emerging software in this space include Wavve, Designrr, and Visme.
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Searches for “vegan collagen” have increased by 97% since we first covered it back in June. So we thought we’d take another look at this exploding topic.
Vegan collagen is a collagen alternative that's derived from non-animal sources.
While “vegan collagen” is technically impossible, products are starting to crop up to meet skyrocketing demand for vegan-friendly collagen supplements.
Some contain micronutrients (like silica) that support healthy skin and nails. Others use synthesized “plant collagen” that attempts to recreate the molecular structure of bovine collagen.
What's next:
Vegan collagen is part of the “Veganification” of everything meta trend. 7.3 million Americans consider themselves vegan or vegetarian. And they’re increasingly on the lookout for vegan products. Other examples of this trend include vegan meal kits, vegan jerky, vegan vitamins, pea milk, and vegan shrimp.
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In this week’s Exploding Topics Pro report we shared a DTC brand with 99x search growth.
In this week’s report we also shared a:
1. SaaS tool that quickly grew from $240 to $76K MRR.
2. New subscription box category with 6x search growth.
3. Consumer fashion product taking off on Instagram.
4. Early-stage investing platform that just hit $7.5K per month.
5. Hot DTC startup that launched and raised $1.3M in 2020.
Lots more.
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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.
Talk Soon,
Brian, Josh and Kyle
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