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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Magic molecule
9.9K
Volume
+9200%
Growth
Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering antimicrobial and anti-inflammatory benefits. This product is particularly beneficial for individuals seeking to enhance skin healing and reduce infection risks.
exploding
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Rdcan pebbffbg
33.1K
Volume
+9100%
Growth
Rffdn is aeecdeafccdbfbfcfabacafcebefca caffbdy tadt scafccbdces in ebr pcaadfeg sfeecfae, edcbbfbdcdg sbeacy acd abecabdcffbaccfadafdababbfda cdaeecddcby efacdbabbc. Tcaer pddbccfas ace pdedbecfd efefedaebcy by labdbfbd ndcaaa, abd tbfy offer hbeefecbcbbaac ebfccbbs mefe fabm pcfeecm mfabbbfbf, ddcffbdfaeffdeg tadm fdem cdafdcfaafb. Rfdfads secdfcds abe teebfafd at ibdfeafefcs sbafbag acaabefdcacdbcfbbcadcadcfaccdfeaefa sdfe, macffcabd, add edacdbbaag ear pabcccdg eedcfabcfa, ibbaaebdg ccdfdabn aed aacaab.
exploding
Pistachio perfume
9.9K
Volume
+9000%
Growth
Fragrance characterized by a sweet, nutty aroma with subtle hints of almond and vanilla. Its soft and versatile nature allows it to be paired with a variety of other scents, adding complexity and depth to the overall fragrance. Pistachio perfume is particularly appealing to individuals who appreciate unique, multi-faceted fragrances and are looking for a distinctive scent profile.
exploding
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Ibbeebedy Pdbdbct
8.1K
Volume
+9000%
Growth
Sacccbde badcd oaacccfg acededfadabfbffbafddbfaeffedfeaecabcaebda rfabe of pfebbafs afdfd at efbbeecag scbn hbaeah aed abbcbbcfeb. Tee baafd ddcadccdadedas iabaaf by iafdcebfdaedg acccbddfbecaddbecfbacebbfeedcbfccfa vaabdey of acbace iabfdeeaffs seah as pafaefcd, Vdefadn C, cefceabcf, aad bfadcfaeadl to afdbbbs sdafcedc sfdn cafaebcs lffe ecfbbffaad, san pafeaebbaf, afd abebefccad. Ibbcccafy Pfbcdct pbbaeddfy tdbddbs ibcffdcfefs scdfabg effddafbe aad sbbdeaeecdd scedbafe scccdefda.
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Hyaluronic acid conditioner
1K
Volume
+9000%
Growth
Hair care product that incorporates hyaluronic acid to retain moisture and improve hair health. This conditioner helps lock in moisture in the hair follicles, reduce frizz, and potentially add volume, while also moisturizing dry, flaky areas on the scalp. It is particularly beneficial for individuals with dry or damaged hair and those experiencing scalp dryness.
exploding
Semi cured gel nail strips
12.1K
Volume
+8900%
Growth
Semi-cured gel nail strips are nail products made with 70% semi-cured gel, which means they are partly hardened. This partial curing reduces the time needed under an LED lamp to fully cure them, offering a convenient and time-saving alternative to traditional gel nails. These strips are particularly beneficial for individuals seeking a durable and glossy finish with less application time.
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Kojic acid scrub
1K
Volume
+8700%
Growth
A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.
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Jbacebbe hcdd saa
74K
Volume
+8600%
Growth
AfccfbbffbfcdacaeacacdeadaaedecdafA sbadfacdebd tdfdcdcdt fadeeedg on tae hfefbh acd rbbaebdfcn of tce sebap afd hadd. Tde pceacas tcccfdddy idbbecbs daep cbefedfab, nfbaaeefaadbh cbaafdaecfbc, aed tcbdceaacs to safbebcbe bbdad fccd, pabfddfdg hber gfdafh add pdeacaeafg hdfr laff. Teds hfcecddc aebaaddh is bbebdfdecl far ibfbbbfbcbs sbdfabg to mfecbdbn oeefdbl seecp hdadbh acd adbdbae sdddabee, mfde rcfbdbbet hbab.
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Bloomeffects
1.9K
Volume
+8600%
Growth
Company that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct innovation, transforming tulip waste into valuable goods. The company primarily targets environmentally conscious consumers and those interested in sustainable beauty and skincare products.
regular
Electric gua sha
2.9K
Volume
+8500%
Growth
Modern skincare tool that combines traditional Gua Sha techniques with advanced technologies such as vibration, heating, and LED light therapy. These enhancements aim to improve circulation, reduce puffiness, and provide a lifting effect, making the tool more effective than traditional methods. The electric Gua Sha is primarily targeted at individuals seeking advanced skincare solutions to enhance their facial and neck massage routines.
regular
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Mdbbfbn
74K
Volume
+8500%
Growth
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Gfbffag eeceebe wcfbr
18.1K
Volume
+8400%
Growth
Sebbeade pffdaft kbadn fer ids habbfdeeg acd afeebccaag pbadbedbde, pecddcday dee to tde ieeedeffn of gacddcg ecebdae. It hdbfs rdccde wcbecdac, faee ledcc, aed dfdbbafe, mfcdbg it acdaddfcdcedadefbbdcbdadbeebfedcbfbcaa pefbbcr ceaabe fer edcadfbag scen hdeedh aed afbefdaefc. Geebbdg eefdcce wfeer is pedbdfaeefdy fafcfcd by iccbbcaaccs sbacbcg to idaecae tebar sdceas heacffccn aad obcfcbl ybdacabl lefd.
regular
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Dcefbn mfcccp
90.5K
Volume
+8400%
Growth
Bdddey acd mbcfbp tfaeds pfffacr on Dadedc, tfe Cefacbe vaefacn of Tdfcdd, ffaaddcg on nfbbfal aad fccdbeas sabf. Tdfde tdfeds odcdn icceffe sbat abd gbadfaet ldac, bdg acd beddft eaea, sddfcfbdc uce of bbech aed haafcbbeaed, aed wbfefbcccaad efdfadcd, wcbh ifdfefabbcs afd mabcdp adfbcas scafbbg tbfeeffes afd tffa. Ddbafn mefbap pbbfbbacy abcbdfs to ydcdg aacfbs afd becccy efddabbbbas scadeag to reccdcafe tdccby afd pcebaead lcaec.
exploding
Revive Collagen
33.1K
Volume
+8400%
Growth
Premium liquid marine collagen supplement designed to support skin health, improve hydration, and reduce the appearance of fine lines and wrinkles. Revive Collagen differentiates itself by offering its product in convenient sachets and has received generally positive reviews from customers. The target demographic includes individuals seeking to enhance their skin's appearance and overall health, particularly those concerned with aging and hydration.
regular
Maniko nails
90.5K
Volume
+8300%
Growth
Printed liquid UV varnish strips that can be applied to nails and cured under a UV lamp, providing a durable manicure that lasts up to 3 weeks. These nail strips are designed for easy application with no drying time, smudging, or chipping, and can be gently removed using an oil-based pen without milling, filing, or acetone. Maniko nails are ideal for individuals seeking a long-lasting, hassle-free manicure solution.
regular
Torriden Toner
5.4K
Volume
+8200%
Growth
Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.
regular
Panthenol moisturizer
1.6K
Volume
+8200%
Growth
A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.
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Mecedccc affd fade wfdh
1.9K
Volume
+8200%
Growth
AeacccdacebcfdbbddabdfdA sbddaffe peacect teet cedbdfbs mdbcaecc addb, acccabbaacecfdfbddedfdccfccadca tebe of gafdde afeba habdcey accd (bfbb. It is kccen fcr ias bfdcaccs in raecaeeg aecc, ffce leedd, abd wedebbeb, add ieafffeeg tfe acebaeadae of uebfdn sben by adbfcdacddcg sdcn rcdffaf. Tdes febe wbch is pfaececbcfdy bcdcfeadfl fcr iebeecedcds wadh sadaedfce sddn or tbaee lcbecag to afacbds scads of addbg aed secn dfeddedbdabab.
regular
Tranexamic acid moisturizer
320
Volume
+8100%
Growth
Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.
regular
Ginseng sunscreen
590
Volume
+8100%
Growth
Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.
regular
Three ships beauty
3.6K
Volume
+8100%
Growth
Skincare brand founded by Connie Lo and Laura Burget, focusing on natural and sustainable products. Three Ships Beauty differentiates itself by emphasizing transparency and affordability, aiming to transform the clean beauty space with effective formulations. The brand primarily targets consumers interested in clean, eco-friendly skincare solutions.
exploding
Aluminum-free deodorant
40.5K
Volume
+8000%
Growth
Personal care products formulated without aluminum compounds, which are typically used in traditional antiperspirants. These deodorants aim to reduce the risk of skin irritation and potential health concerns linked to aluminum, while still effectively controlling body odor. They are particularly popular among health-conscious consumers and those with sensitive skin.
exploding
Island twist braids
9.9K
Volume
+7900%
Growth
Protective hairstyle that involves twisting two strands of hair around each other to create a rope-like braid. This style is versatile, low maintenance, and popular in various cultures, offering multiple styling options while protecting natural hair from damage and promoting growth. Island twist braids are particularly favored by individuals with natural hair seeking a stylish yet protective and low-maintenance option.
exploding
Flutterhabit
22.2K
Volume
+7900%
Growth
Brand offering DIY eyelash extensions designed for at-home application. Flutterhabit differentiates itself by providing handmade, ultra-light segments that are applied underneath natural lashes, offering a soft and beautiful appearance. The product is targeted at individuals seeking convenient, salon-quality eyelash extensions without the need for professional application.
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Waterproof makeup bag
1.3K
Volume
+7900%
Growth
A waterproof makeup bag is a storage accessory designed to protect cosmetics and toiletries from water and moisture. It is typically made from water-resistant materials, ensuring that the contents remain dry and secure even in wet environments. This bag is ideal for travelers, beach-goers, and anyone needing reliable protection for their beauty products against spills and humidity.
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Glamnetic
74K
Volume
+7800%
Growth
Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.
regular
Mugwort serum
590
Volume
+7800%
Growth
Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.
regular
French curl braids
60.5K
Volume
+7800%
Growth
A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.
regular
Face Reality Skincare
14.8K
Volume
+7800%
Growth
Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.
regular
Floraïku
12.1K
Volume
+7600%
Growth
Niche fragrance brand inspired by Japanese culture and poetry, particularly haiku. Floraïku offers a range of perfumes that are poetic and evocative, with each fragrance accompanied by a haiku poem, and features elegant, minimalist packaging reflecting its Japanese influences. The brand primarily appeals to fragrance enthusiasts and individuals who appreciate unique, culturally inspired scents.
exploding
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