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Beauty

Discover Trending Beauty Topics And Products

Skincare company that focuses on using high-quality natural ingredients sourced from the Korean Peninsula. Inspired by the natural beauty and resources of Korea, the company aims to create skincare products that bring vibrancy and purity to the skin, differentiating itself through its commitment to natural and effective formulations. Round Lab primarily targets individuals seeking natural and effective skincare solutions, particularly those interested in Korean beauty products.

Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.

Lymphatic drainage

This process involves the movement of lymph fluid through the lymphatic system, aiding in the removal of toxins and waste from the body. Lymphatic drainage can also refer to a specialized massage technique designed to enhance this natural process, thereby reducing swelling and improving circulation. It is particularly beneficial for individuals experiencing lymphedema, post-surgical swelling, or those seeking to improve their overall lymphatic health.

Brightening Concealer

A brightening concealer is a cosmetic product designed to illuminate and even out the skin tone, especially in areas prone to darkness, such as under the eyes. It typically contains light-reflecting particles or brightening agents to neutralize dark spots, correct discoloration, and provide a radiant finish. Brightening concealers are primarily targeted at individuals seeking to reduce the appearance of dark circles, hyperpigmentation, or dullness, often appealing to makeup users looking for a more refreshed and luminous complexion.

A type of wig that does not require adhesive or glue to stay in place. Glueless wigs use adjustable straps, combs, or elastic bands to secure the wig to the wearer's head, offering convenience, comfort, and ease of use. These wigs are particularly popular among individuals seeking a hassle-free and secure wig-wearing experience without the need for adhesives.

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Face Lifting Tape

Cosmetic product designed to create the appearance of a more lifted and youthful face. It typically consists of adhesive strips that are applied to the skin and then pulled back to tighten and smooth the appearance of the face, offering a temporary cosmetic enhancement. This product is often used by individuals seeking a quick and non-invasive way to improve facial aesthetics for special occasions or photo shoots.

Glossing shampoo

This type of hair care product is formulated to enhance shine and smoothness while protecting hair color from fading. Glossing shampoos typically contain ingredients that help to detangle hair and improve manageability, making them suitable for daily use. They are particularly beneficial for individuals seeking to maintain vibrant hair color and achieve a glossy, polished look.

Portable hair straightener

Compact and lightweight devices designed for straightening hair while traveling or for quick touch-ups. These straighteners are typically cordless, powered by batteries or USB charging, and often feature ceramic or tourmaline plates to minimize heat damage and ensure smooth results. They are ideal for individuals who need a convenient hair styling solution on the go.

A type of dress characterized by a hemline that falls well above the knees, typically at mid-thigh level. Mini dresses gained popularity in the 1960s and are known for their versatility, available in various styles, fabrics, and designs suitable for different occasions. They are often favored by individuals seeking a fashionable and youthful appearance for both casual and formal events.

Self-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal growth and social connection through expressive dance and group dynamics. Biodance primarily benefits individuals seeking holistic wellness and personal transformation through creative and interactive experiences.

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Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product offerings, along with providing flexible subscription options for consumers. The brand primarily targets individuals seeking reliable, eco-friendly personal care products that align with their health and environmental values.

Whipped body butter

Luxurious skincare product made by whipping natural butters and oils to create a light, fluffy texture. It provides deep moisturization, nourishment, and protection for the skin, often including soothing properties and improved skin texture. Whipped body butter is ideal for individuals seeking intensive hydration and skin care, particularly those with dry or sensitive skin.

Jelly Lip Gloss

Jelly lip gloss is a cosmetic product designed to provide a glossy, hydrating finish to the lips with a soft, smooth texture. It typically features a non-sticky, jelly-like formula that enhances lip appearance with a sheer tint or subtle color while delivering moisturization and shine. Jelly lip gloss is popular among individuals seeking a lightweight, nourishing lip product that adds a natural-looking glow and complements various makeup styles.

Exfoliating pads

Skincare products designed to remove dead skin cells, unclog pores, and improve skin texture. They often contain chemical exfoliants like glycolic acid, salicylic acid, or lactic acid, and sometimes physical exfoliants with textured surfaces, providing a dual-action exfoliation process. These pads are particularly beneficial for individuals looking to enhance their skin's appearance and health by achieving a smoother, more radiant complexion.

Makeup bag mirror

A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.

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A handshower is a type of showerhead attached to a flexible hose, allowing it to be held in the hand and directed as needed for more controlled and versatile bathing. It typically includes multiple spray settings and can be mounted on a bracket for fixed use or removed for targeted rinsing. Handshowers are primarily targeted at households seeking enhanced functionality for tasks like personal hygiene, bathing children or pets, and cleaning the shower area.

Gel nail extension

Cosmetic procedure that involves applying a hard gel product to the natural nail and curing it under a UV or LED light to create durable and long-lasting extensions. This process includes preparation, base coat application, form or tip application, gel layering, and finishing, offering a natural look and versatility in design. Gel nail extensions are popular among individuals seeking durable and aesthetically pleasing nail enhancements, often requiring professional maintenance.

Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.

Exfoliating washcloth

A skincare tool used to gently remove dead skin cells from the surface of the skin. By rubbing the washcloth over the skin in gentle circular motions, it helps to exfoliate and reveal softer, smoother skin underneath, improving skin texture and promoting cell turnover. Exfoliating washcloths are suitable for individuals looking to enhance their skincare routine by improving the effectiveness of other skincare products through better absorption.

Silicone body scrubber

Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.

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Medical skincare brand developed based on continuous research on healthy skin, offering a range of products designed to address various skin conditions. Zeroid differentiates itself by being sold in hospitals nationwide and focusing on scientifically-backed solutions for maintaining and improving skin health. The brand primarily targets individuals with specific skin concerns seeking effective, medically-endorsed skincare treatments.

Oregano oil is a concentrated herbal extract derived from the leaves and flowers of the oregano plant, known for its antimicrobial and antioxidant properties. It contains active compounds like carvacrol and thymol, which are believed to support immune function, combat infections, and promote respiratory and digestive health. Oregano oil is primarily used by individuals seeking natural remedies for immune support, mild infections, or gastrointestinal issues.

Skincare brand offering products designed to treat skin conditions such as acne, folliculitis, and ingrown hairs. Almond Clear differentiates itself by using mandelic acid as a key ingredient in treatments like the Butt Acne Treatment and Fungal Acne Treatment, as well as in their Mandelic Acid Face & Body Wash. The brand primarily targets individuals seeking effective solutions for persistent skin issues and is well-reviewed by users.

Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.

Hair care brand known for its cruelty-free, paraben-free, gluten-free, and sulfate-free products. Verb Products offers a range of shampoos, conditioners, styling products, and treatments that are popular among professional stylists, focusing on providing high-quality, salon-worthy hair care at an affordable price. The brand primarily targets individuals seeking effective and ethical hair care solutions without compromising on quality or budget.

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Hydrating lip mask

A skincare product designed to moisturize and nourish the lips, often containing ingredients like hyaluronic acid, shea butter, and oils to repair and hydrate dry or chapped lips. It provides intensive hydration and helps to restore the natural softness and smoothness of the lips, differentiating itself by offering long-lasting moisture retention. This product is particularly beneficial for individuals with dry, chapped, or sensitive lips seeking enhanced lip care and hydration.

Copper Peptides

Small protein fragments that bind to copper ions, commonly used in skincare and hair care products for their anti-aging, anti-inflammatory, and hair growth-promoting properties. Copper peptides aid in collagen and elastin production, wound healing, and improving scalp health, differentiating them from other skincare ingredients by their multifunctional benefits. These peptides are particularly beneficial for individuals seeking to reduce signs of aging, enhance skin elasticity, and promote healthier hair growth.

Glutathione ampoule

Glutathione ampoule is a skincare product that typically contains a concentrated dose of glutathione, a powerful antioxidant known for its skin-brightening and detoxifying properties. These ampoules are formulated to reduce hyperpigmentation, combat oxidative stress, and promote a more even and luminous skin tone, often used in intensive skincare regimens. Glutathione ampoules are primarily targeted at individuals seeking to address pigmentation issues, dullness, or signs of aging, particularly within premium or specialized skincare routines.

Beef tallow soap

This soap is crafted from rendered beef fat, known for producing hard, long-lasting bars with a creamy lather. It is appreciated for its moisturizing properties, making it a popular choice in natural and traditional soap-making practices. The primary users of this soap are individuals seeking natural skincare products with nourishing and hydrating benefits.

Neck cream is a skincare product formulated specifically to address the unique needs of the neck and décolletage area. These creams typically contain ingredients like peptides, retinol, and hyaluronic acid to improve skin elasticity, reduce wrinkles, and firm sagging skin. Neck cream is targeted at individuals seeking to maintain a youthful appearance in the neck area, particularly those experiencing signs of aging or skin laxity.

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What’s Trending in Beauty

In March, several emerging trends have taken off in the Beauty space. Leading the charge is Round lab, the top trending startup, with a search volume of 90.5K and an impressive +3233% growth rate. Other notable rising trends include Gopure (22.2K, +383%) and Lymphatic drainage, which has seen a +428% increase in interest.

Beauty Industry Overview

There are over 100,411 trends in the Beauty category. With top trends seeing an average +1549.10% growth rate and ranging between 50 – 301K searches per month.

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