Beauty Trends

A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.

Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.

This skincare product is a moisturizing essence with a creamy texture that is easy to spread and provides softness to the skin. It is designed to enhance positive emotions by offering a soothing and hydrating experience, differentiating itself with its unique texture and emotional benefits. The target demographic includes individuals seeking a gentle and effective moisturizing solution that also contributes to a sense of well-being.

Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.

A skincare product derived from rendered animal fat, commonly used for its moisturizing and healing properties. Tallow cream is known for its ability to deeply hydrate the skin, reduce signs of aging, and alleviate conditions such as eczema, acne, and sunburn, making it a versatile option for various skin concerns. This product is particularly beneficial for individuals with dry or sensitive skin, as well as those seeking natural remedies for skin and hair care.

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.

This skincare product is formulated with peptides to aid in skin repair and rejuvenation. Peptide toners, such as the LANEIGE Cream Skin Refillable Toner & Moisturizer, often include additional ingredients like ceramides to nourish, hydrate, and firm the skin, setting them apart from other toners. They are primarily targeted at individuals seeking enhanced skin hydration and anti-aging benefits.

Beauty tool brand led by women, focused on creating products that help individuals achieve their own definition of beauty. Fancii offers a range of beauty tools, including compact mirrors with LED lights, designed to enhance the user's beauty routine by providing convenience and precision. The brand primarily targets individuals seeking high-quality, innovative beauty tools to improve their personal grooming and makeup application experience.

This process involves the movement of lymph fluid through the lymphatic system, aiding in the removal of toxins and waste from the body. Lymphatic drainage can also refer to a specialized massage technique designed to enhance this natural process, thereby reducing swelling and improving circulation. It is particularly beneficial for individuals experiencing lymphedema, post-surgical swelling, or those seeking to improve their overall lymphatic health.

Mini perfumes are smaller versions of popular fragrances, designed for convenience and portability. They offer the same scent experience as their full-sized counterparts but in a compact form, making them ideal for travel or sampling different fragrances. Mini perfumes are particularly appealing to individuals who want to try various scents without committing to a full-sized bottle.

A collagen mask is a skincare product designed to boost skin hydration and elasticity by delivering collagen directly to the skin. These masks often come in the form of sheet masks or gel applications, helping to reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion. They are particularly popular among individuals seeking anti-aging treatments and those looking to enhance their skin's overall texture and tone.

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.

A cosmetic product designed to enhance the lips by providing shine and color, often with a thicker consistency and more intense pigmentation than traditional lip gloss. The product differentiates itself by offering a hydrating formula available in multiple shades, catering to diverse preferences and celebrating seasonal themes. It primarily appeals to individuals seeking vibrant lip color with added moisture and shine, often targeting beauty enthusiasts and those interested in makeup trends.

Cosmetic product designed to impart long-lasting color to the lips. Unlike traditional lipsticks or glosses, lip stains are formulated to 'stain' the lips with pigment, providing a more natural and enduring color that can last for several hours without the need for frequent reapplication. They are popular among individuals seeking a lightweight, long-lasting lip color that requires minimal touch-ups throughout the day.

Depuffing refers to the process of reducing swelling and puffiness, particularly around the eyes. Effective methods for depuffing in 2023 include ensuring adequate sleep, managing stress, staying hydrated, and using cooling eye creams or gels with ingredients like cucumber and aloe. These techniques are beneficial for individuals looking to improve their appearance and reduce signs of fatigue or stress.

A fragrance product designed specifically for use on hair, formulated to be less drying than traditional perfumes. Hair perfume often includes ingredients that add shine and reduce frizz, providing both a pleasant scent and hair care benefits. It is particularly useful for individuals looking to refresh their hair between washes or after exposure to odors.

A Canadian perfume company known for its ethical sourcing and support for communities in conflict-affected areas. The brand differentiates itself by focusing on sustainability and social responsibility, creating fragrances that are both environmentally friendly and socially conscious. The target demographic includes consumers who prioritize ethical consumption and are interested in supporting brands with a positive social impact.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.

Niche fragrance brand inspired by Japanese culture and poetry, particularly haiku. Floraïku offers a range of perfumes that are poetic and evocative, with each fragrance accompanied by a haiku poem, and features elegant, minimalist packaging reflecting its Japanese influences. The brand primarily appeals to fragrance enthusiasts and individuals who appreciate unique, culturally inspired scents.

This cosmetic product is a liquid eyeshadow known for its crease-proof and long-lasting properties. It offers a range of high pigment shades, allowing for easy and vibrant eye makeup application. Eye tint is ideal for individuals seeking durable and vivid eye makeup solutions.

Subscription-based beauty product company that offers samples of makeup, skincare, and other beauty products to its subscribers. Founded in 2010, Blissim differentiates itself by providing a curated selection of high-quality beauty products from various brands, allowing customers to discover new favorites. The service primarily targets beauty enthusiasts and individuals looking to explore and try new beauty products without committing to full-sized purchases.

Salon offering a full range of gender-neutral treatments and styling services in an inclusive and eco-conscious environment. Heshela differentiates itself by providing color services with minimal or no scent properties or chemical emanation, operating as a clean-air salon. The salon primarily caters to individuals seeking inclusive, eco-friendly, and health-conscious beauty services.

Hair texture powder is a styling product designed to add volume, grip, and a matte finish to hair by absorbing excess oil and creating lift at the roots. It typically contains fine particles that increase friction between hair strands, making it easier to style and maintain hold without weighing the hair down. Hair texture powder is popular among individuals looking to enhance hair volume, achieve effortless, tousled styles, or extend the time between washes.

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.

A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.

A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.

Skincare product formulated with kojic acid, known for its skin-lightening properties. It helps treat hyperpigmentation, sun damage, scars, and age spots by inhibiting melanin production, thereby lightening dark spots and evening out skin tone. Kojic acid toner is primarily targeted at individuals looking to improve skin appearance and address issues related to uneven skin tone.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.