Beauty Trends

A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.

Collagen jelly cream is a skincare product formulated with a gel-like texture that delivers collagen and hydrating ingredients to improve skin elasticity and moisture retention. Its jelly consistency allows for quick absorption while providing a cooling effect, making it suitable for layering in skincare routines without feeling greasy. Collagen jelly cream is primarily intended for individuals concerned with skin firmness, dryness, and early signs of aging.

A microcurrent toning device is a handheld skincare tool that uses low-level electrical currents to stimulate facial muscles, promoting a lifted and toned appearance. This technology is designed to enhance collagen production, improve skin elasticity, and reduce fine lines by mimicking the body's natural electrical signals. Microcurrent toning devices are primarily used by individuals seeking non-invasive anti-aging treatments, beauty enthusiasts, and those looking to enhance their skincare routine with professional-grade results at home.

Skincare product designed for eyebrow care, combining the benefits of a growth-supporting serum and a grooming gel. Rye serum aims to enhance eyebrow growth while also providing a grooming effect, making it a dual-purpose product for eyebrow maintenance. It is primarily targeted at individuals looking to improve the fullness and appearance of their eyebrows.

This hair treatment product is designed to repair damage in just four minutes by utilizing the K18PEPTIDE™ to reconnect broken keratin chains. It stands out by being a leave-in solution that is particularly effective for hair that has been chemically treated, heat-styled, or environmentally damaged, offering a quick and efficient repair process. The target demographic includes individuals with damaged hair seeking a fast and effective repair treatment to restore hair health and strength.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.

Modern skincare tool that combines traditional Gua Sha techniques with advanced technologies such as vibration, heating, and LED light therapy. These enhancements aim to improve circulation, reduce puffiness, and provide a lifting effect, making the tool more effective than traditional methods. The electric Gua Sha is primarily targeted at individuals seeking advanced skincare solutions to enhance their facial and neck massage routines.

This company specializes in natural men's hair, body, and skin care products crafted with organic ingredients, ensuring they are free from parabens, sulfates, and phthalates. It differentiates itself by offering a range of eco-friendly products that cater to health-conscious consumers seeking clean and sustainable grooming solutions. The target demographic includes men who prioritize natural and organic personal care products and appreciate the convenience of international shipping.

Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and gentle formulations. The brand primarily targets individuals seeking high-quality, natural skincare solutions that are both effective and gentle on the skin.

Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.

A skincare product derived from rendered beef fat, known for its moisturizing properties. It serves as a natural alternative to commercial lotions and creams, being rich in vitamins A, D, E, and K, and closely resembling the natural oils found in human skin. This balm is particularly favored by individuals seeking natural skincare solutions, especially those with sensitive skin or a preference for products without synthetic ingredients.

A hair care product formulated to hydrate the scalp and hair, utilizing hyaluronic acid to seal the cuticle and lock in moisture. This serum helps reduce frizz and promotes overall hair health by addressing scalp dryness, distinguishing itself by its ability to enhance moisture retention. It is particularly beneficial for individuals experiencing dry scalp or frizzy hair, seeking to improve hair texture and health.

Niche fragrance brand inspired by Japanese culture and poetry, particularly haiku. Floraïku offers a range of perfumes that are poetic and evocative, with each fragrance accompanied by a haiku poem, and features elegant, minimalist packaging reflecting its Japanese influences. The brand primarily appeals to fragrance enthusiasts and individuals who appreciate unique, culturally inspired scents.

Turmeric and kojic soap is a skincare product that combines the benefits of turmeric and kojic acid to enhance skin health. Turmeric is known for its anti-inflammatory and antioxidant properties, while kojic acid is used for its skin-brightening effects and ability to reduce the appearance of dark spots. This soap is especially popular among individuals looking to achieve a more even skin tone and reduce hyperpigmentation.

A skincare product designed to improve skin firmness and elasticity while promoting a youthful complexion. It aids in skin repair and regeneration by providing essential moisture, setting it apart from other masks by its focus on rejuvenation and hydration. The PDRN mask is primarily targeted at individuals seeking to enhance their skin's appearance and health, particularly those concerned with aging or damaged skin.

Beauty and makeup trends popular on Douyin, the Chinese version of TikTok, focusing on natural and flawless skin. These trends often include soft and gradient lips, big and bright eyes, strategic use of blush and highlighter, and well-defined eyebrows, with influencers and makeup artists sharing tutorials and tips. Douyin makeup primarily appeals to young adults and beauty enthusiasts seeking to replicate trendy and polished looks.

Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.

Exosomes are small extracellular vesicles that are being researched for their potential role in promoting hair growth by stimulating dermal papilla cells and hair follicle stem cells. This process may enhance the hair growth cycle and improve hair density and thickness, offering a novel approach to hair restoration. The primary beneficiaries of this research are individuals experiencing hair thinning or loss, seeking innovative treatments to improve hair health and appearance.

This approach involves skincare treatments utilizing platelet-derived exosomes to rejuvenate skin and hair, aiming to promote a youthful appearance. It differentiates itself by focusing on the use of exosomes, which are small vesicles that can facilitate cell communication and regeneration, potentially offering advanced anti-aging benefits. The target demographic includes individuals seeking innovative and scientifically-backed skincare solutions for anti-aging and skin rejuvenation.

A skincare product that utilizes Panthenol, also known as provitamin B5, to provide multiple skin benefits. It acts as both a humectant and an emollient, attracting and binding water to the skin while sealing in moisture, which helps to keep the skin hydrated and smooth. This moisturizer is particularly beneficial for individuals with dry or irritated skin, aiming to enhance hydration, soothe irritation, and improve skin texture.

​Be Bodywise is a women's health and wellness platform offering products and services tailored to various aspects of women's well-being, including hair care, skincare, nutrition, body care, and fitness. Developed by doctors and backed by science, their offerings address concerns such as hair fall, dandruff, body acne, and dry skin, aiming to provide effective solutions that work harmoniously with the body. Their primary target demographic is women seeking comprehensive and scientifically formulated health and wellness products

Moisturizers containing Vitamin B5, also known as Panthenol, are designed to enhance skin hydration and improve its barrier function. This ingredient acts as both a humectant and an emollient, drawing moisture into the skin while preventing water loss, and it also possesses anti-inflammatory properties that help soothe irritation and redness. Vitamin B5 moisturizers are particularly beneficial for individuals seeking to improve skin softness, hydration, and overall health, especially those with sensitive or dry skin.

Hair care product formulated to trap and neutralize metals within the hair fiber. By reducing metal content, it helps to minimize breakage and ensures more consistent color results during hair treatments, enhancing overall hair health and appearance. This shampoo is particularly beneficial for individuals who frequently color their hair or are exposed to hard water, aiming to maintain hair integrity and vibrancy.

Skincare products containing Polydeoxyribonucleotide, known for its regenerative properties, used for skin healing and rejuvenation. These ampoules are formulated to promote skin repair and improve overall skin texture, often distinguishing themselves by their ability to enhance cellular regeneration and hydration. They are primarily targeted at individuals seeking anti-aging solutions and improved skin health, including those with damaged or sensitive skin.

This skincare approach utilizes exosomes, which are small vesicles that facilitate cell communication, for their regenerative and anti-aging benefits. Exosome skincare is distinguished by its ability to enhance skin texture, elasticity, and hydration, as evidenced by studies showing improved outcomes when combined with treatments like microneedling. It is primarily targeted at individuals seeking advanced anti-aging solutions and improved skin health.

Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.

A highly concentrated formula designed to be absorbed deeply into the hair to treat damage. It provides intense, weightless moisture, adds shine, smoothness, and body, resulting in visibly healthier hair. This product is particularly beneficial for individuals with damaged, dry, or brittle hair seeking intensive repair and hydration.