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Beauty

Discover Trending Beauty Topics And Products

A tinted serum is a facial skincare product that combines the benefits of a serum with a hint of color to provide light coverage. It aims to even out the skin tone while delivering skincare benefits such as hydration and nourishment. Tinted serums are particularly popular among individuals seeking a natural, no-makeup look with added skincare advantages.

Graphic eyeliner

Makeup trend that involves creating bold, artistic, and often intricate designs around the eyes using eyeliner. Unlike traditional eyeliner, which typically focuses on defining the lash line, graphic eyeliner can include a variety of shapes, lines, and patterns that extend beyond the usual boundaries, allowing for a lot of creativity and customization to suit different styles and occasions. This trend primarily appeals to individuals who enjoy experimenting with makeup and expressing their individuality through unique and eye-catching designs.

This cosmetic product is used to set liquid foundation, reduce shine, and create a matte finish on the skin. It can be either tinted or translucent, helping to blur skin texture for a smoother appearance, and is often favored for its convenience and portability compared to loose powders. Pressed powder is primarily targeted at individuals seeking to maintain a polished look throughout the day, particularly those with oily skin or those who prefer a matte finish.

Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.

Cosmetic product used to add color and a healthy glow to the cheeks, typically applied after liquid and cream products like foundation and concealer. Powder blush comes in various shades and finishes, including matte, shimmer, and satin, to suit different skin tones and preferences, and is known for its easy blendability and buildable intensity. It is particularly suitable for individuals with oily and combination skin types as it helps control shine and provides a long-lasting, natural finish.

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Hydrating serum

Skincare product designed to enhance the skin's hydration, prevent it from drying out, and improve its moisture retention. These serums often contain lipid-replenishing ingredients that deeply nourish the skin, providing a more supple and radiant appearance. Hydrating serums are particularly beneficial for individuals with dry or dehydrated skin, aiming to achieve optimal hydration and skin health.

Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into meaningful rituals through its diverse product line. Boy Smells primarily targets individuals who appreciate high-quality, distinctive fragrances and seek to enhance their personal and home environments with luxurious scents.

Peptide eye cream

This skincare product is formulated to address aging signs around the eyes, such as fine lines and wrinkles, by utilizing peptides to enhance collagen production and skin elasticity. Peptide eye creams are distinguished by their ability to target specific skin concerns through active ingredients that promote a firmer and more youthful appearance. They are primarily targeted at individuals seeking to reduce visible signs of aging and improve the overall texture and resilience of the delicate skin around the eyes.

Dietary supplements designed to support hair health and growth. They typically contain ingredients such as biotin, vitamins (like Vitamin A, C, D, and E), folic acid, and sometimes other nutrients like zinc and omega-3 fatty acids, which aim to improve hair strength, reduce hair thinning, and enhance hair growth. Hair gummies are primarily targeted at individuals looking to improve the health and appearance of their hair through nutritional supplementation.

Perfume mist is a lightly fragranced spray designed to provide a refreshing scent with a softer intensity compared to traditional perfumes. It distinguishes itself by offering a more subtle, versatile fragrance option that can be applied generously throughout the day without being overpowering. Perfume mists are primarily targeted at individuals seeking an affordable, everyday scent solution for casual wear and quick refreshment.

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Hair thickening serum

Cosmetic products designed to make hair appear fuller and thicker. They typically contain ingredients that can help to temporarily swell the hair shaft, improve hair texture, and sometimes promote healthier hair growth. These serums are often used by individuals seeking to enhance hair volume and health.

Cream eyeshadow

This makeup product features a creamy texture, offering ease of application and vibrant color payoff. It is available in various finishes such as matte, shimmer, and metallic, providing versatility and long-lasting wear. Cream eyeshadow is ideal for makeup enthusiasts seeking a quick and effective way to enhance their eye makeup with rich colors and diverse finishes.

Detangling spray

Hair care product designed to minimize knots and tangles, facilitating easier combing or brushing. Detangling spray often includes conditioning agents and may provide additional benefits such as heat protection or frizz control, distinguishing it from other hair care products. It is particularly beneficial for individuals with long, curly, or easily tangled hair, aiming to simplify their hair care routine.

Finishing powder

A cosmetic product used to create a polished, airbrushed finish by blurring imperfections and enhancing the overall look of makeup. It is typically applied after foundation and setting powder to provide a smooth, matte finish and prolong the wear of makeup. Finishing powder is popular among individuals seeking a flawless complexion and long-lasting makeup appearance.

Turmeric serum is a concentrated skincare product that delivers turmeric extract for targeted brightening, anti-inflammatory, and antioxidant benefits. It is formulated to help reduce blemishes, even out skin tone, and calm irritation, making it suitable for problem-prone or uneven skin. This serum is primarily intended for individuals looking for natural, active treatments to support a clearer and more balanced complexion.

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A lip serum is a skincare product designed to hydrate, nourish, and repair the delicate skin of the lips. It distinguishes itself from standard lip balms by featuring lightweight, fast-absorbing formulas often enriched with active ingredients like hyaluronic acid, peptides, or antioxidants for deeper treatment and long-term benefits. Lip serums are primarily targeted at individuals seeking intensive lip care, including those with dry, chapped, or aging lips who want both cosmetic and restorative results.

Texturizing spray

Texturizing spray is a hair styling product formulated to add volume, definition, and a tousled appearance by enhancing the natural texture of the hair. It often contains lightweight ingredients that create grip and separation without stiffness, making it useful for building body and achieving a more lived-in or beachy look. Texturizing spray is primarily used by individuals seeking effortless, voluminous hairstyles, particularly those with fine or limp hair looking to add fullness and shape.

Dewy setting spray

A cosmetic product designed to provide a hydrated, dewy, and glowing finish to the skin. Dewy setting sprays are often used to enhance the skin's appearance by locking in makeup and adding a radiant sheen, differentiating themselves from matte setting sprays by offering a luminous effect. This product is particularly popular among individuals seeking a fresh, youthful look and those with dry skin who desire a more moisturized appearance.

Azelaic acid lotion

Topical treatment commonly used for various skin conditions, including acne and rosacea. It works by unclogging pores, killing acne-causing bacteria, and reducing inflammation, while also helping to even out skin tone by eliminating free radicals and toxins that can damage skin cells. Azelaic acid lotion is particularly beneficial for individuals with acne-prone or rosacea-affected skin seeking to improve their skin's appearance and health.

A skincare product formulated to address and improve various skin concerns, often containing active ingredients aimed at repairing and rejuvenating the skin. Repair serums are distinguished by their concentrated formulas that target specific issues such as fine lines, wrinkles, and uneven skin tone, providing enhanced skin texture and appearance. These products are primarily targeted at individuals seeking to improve skin health and appearance, often appealing to those with mature or damaged skin.

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Tinted brow gel

This cosmetic product is designed to enhance and define eyebrows by adding color, volume, and hold. It is typically packaged in a tube with a spoolie brush and is available in various shades to complement different hair colors, offering a natural or bold look depending on the user's preference. Tinted brow gel is popular among individuals seeking to improve the appearance of their eyebrows with minimal effort, appealing to those who desire a polished and well-groomed look.

Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.

Portable fridge

Compact refrigeration units designed for mobile use in vehicles, RVs, boats, and other settings. They operate on 12V DC power and sometimes 110-240V AC power, providing convenience and flexibility for on-the-go cooling needs. Portable fridges are ideal for travelers, campers, and outdoor enthusiasts who require reliable refrigeration while away from home.

Naturally occurring compound utilized in skincare for its hydrating, protective, and anti-inflammatory benefits. It aids in preventing water loss, enhancing the skin's microbiome, and improving skin texture by making it smoother and softer. Ectoin is particularly beneficial for individuals seeking to maintain skin hydration and protect against environmental stressors.

Neck Firming Cream

Skincare products designed to improve the appearance of the neck area by tightening and firming the skin. They often contain ingredients that promote collagen production, hydrate the skin, and reduce the appearance of fine lines and wrinkles. These products are popular among individuals looking to address signs of aging or sagging skin in the neck area.

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Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

Westman atelier

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

A cosmetic tool designed to outline and define the lips, enhancing the shape and longevity of lipstick application. Lip pencils help prevent lipstick from feathering and can be used to fill in the lips for a more uniform color base, offering precision and control in makeup application. This product is primarily targeted at individuals who use lipstick and seek to achieve a polished and long-lasting lip look.

This skincare product is designed to hydrate and moisturize the skin while enhancing its natural glow. It contains nourishing ingredients that improve skin texture and appearance, often reducing signs of aging and providing a soothing experience. Body glow oil is typically used by individuals seeking to enhance their skin's radiance and maintain a youthful appearance.

A skincare product designed to calm and revitalize the skin, often used to reduce redness and maintain a healthy appearance. Soothing serums typically contain ingredients like aloe vera, chamomile, and green tea, which are known for their anti-inflammatory and soothing properties, setting them apart from other skincare products by focusing on skin comfort and relief. This product is primarily targeted at individuals with sensitive or irritated skin who seek to alleviate discomfort and enhance their skin's overall health and appearance.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Tinted serum, the top trending startup, with a search volume of 8.1K and an impressive +2167% growth rate. Other notable rising trends include Graphic eyeliner (5.4K, +147%) and Pressed Powder, which has seen a +600% increase in interest.

Beauty Industry Overview

There are over 125,832 trends in the Beauty category. With top trends seeing an average +643.10% growth rate and ranging between 1K – 135K searches per month.

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