7 Top Brand24 Alternatives & Competitors (2024)
Brand24’s AI-powered social listening tool helps marketers monitor and improve brand reputation.
It’s not the only tool that offers these features, though. The seven competitors on this list are some of the best alternatives to check out right now.
1. Awario
Awario is a reputation management tool for tracking brand mentions online.
The Awario platform automatically analyzes these mentions and assigns a sentiment label—positive, neutral, or negative.
Awario also makes it easy for users to:
- Compare social media influencers
- Sort influencers by reach and start discussions with people who might have the most impact
- Track online reputation in multiple languages and locations
- Set up daily email notifications that summarize key activity and brand mentions
- Put together white-labeled reports
One really unique feature is Awario Leads. This is a service that puts together a feed of social media posts showing:
- People complaining about a competitor
- Users asking for recommendations related to the type of tool or service you provide
Awario plans start at $49 per month, or $29 per month when billed annually.
You’ll be able to monitor up to three topics, an unlimited number of keywords, and up to 30,000 monthly brand mentions.
Awario vs. Brand24: At a Glance
| Awario | Brand24 | |
| Starting price | $29 per month, billed annually | $79 per month, billed annually |
| Sources | Social media, news, blogs, forums, reviews | Social media, podcasts, news, review sites, newsletters, forums |
| Unique features | Awario Leads to identify sales opportunities | Podcast monitoring |
| Great for | Marketers, sales teams, agencies | Businesses of all sizes |
2. Brandwatch
Brandwatch is a suite of tools for monitoring brand reputation and posting content on multiple social media channels.
You can use Brandwatch to:
- Conduct customer research by viewing social media posts
- Create competitor benchmarks
- Discover influencers with great reach in your industry
- Monitor and manage influencer marketing campaigns
- Run social media ads
- Schedule posts on social media accounts
- Respond to messages on all social media platforms through a unified inbox
When monitoring online conversations for brand mentions, you can use Brandwatch to go beyond social media, too.
The service can help you scan for brand keyword mentions across:
- Video and streaming sites like YouTube and Twitch
- News outlets
- Blogs
- Product review sites
- WhatsApp business accounts
You can even use it to monitor the reviews left on your company’s Google My Business profile.
Unfortunately, Brandwatch doesn’t publish their pricing online, so you’ll need to get in touch with the company to develop a price quote based on the features you’re most likely to use.
Brandwatch vs. Brand24: At a Glance
| Brandwatch | Brand24 | |
| Starting price | Custom quotes | $79 per month, billed annually |
| Sources | Social media, YouTube, Twitch, WhatsApp, reviews, blogs, news | Social media, podcasts, news, review sites, newsletters, forums |
| Unique features | Google My Business profile review monitoring | Podcast monitoring |
| Great for | Online businesses and companies with a physical location | Businesses of all sizes |
3. Exploding Topics
Exploding Topics is a user-friendly trend spotting tool that helps you understand what your audience is interested in—and how they perceive your brand (or a competitor’s).
If you like the social listening capabilities of services like Brand24 and Brandwatch, but don’t need social media management tools, then Exploding Topics is a great choice.
You can use Exploding Topics to:
- Monitor whether conversations about your brand and products are increasing or decreasing
- Research what people are talking about and interested in throughout your industry
- Keep track of fluctuating interest in competitors’ companies and products
You can even use Exploding Topics to identify new competitors before they gain traction in your industry.
Take Klaviyo as an example. We first identified this popular email and SMS marketing tool in December 2021, when it generated about 203,000 hits a month through organic search.
Today, Klaviyo gets over 290,000 hits a month through organic search alone—and it’s still growing in popularity. Just look at this growth chart from Semrush:
Any competing marketing tools using Exploding Topics back in 2021 could catch Klaviyo’s spike in popularity—and take action to protect their market share.
It’s free for everyone to start exploring the Exploding Topics database. You can see basic data points about many popular products, terms, and keywords right from our homepage.
With an Exploding Topics Pro plan, though, you can access additional features like:
- Our entire reports library
- Lists of trending startups
- API functionality
Plans start at just $39 per month (billed annually) and you can get a seven-day trial for just $1.
Exploding Topics vs. Brand24: At a Glance
| Exploding Topics | Brand24 | |
| Starting price | Free | $79 per month, billed annually |
| Sources | Blogs, websites, social media, news outlets, forums, and more | Social media, podcasts, news, review sites, newsletters, forums |
| Unique features | API access to gather trend data quickly | Podcast monitoring |
| Great for | Businesses of all sizes | Businesses of all sizes |
4. Talkwalker
Talkwalker is another consumer and social intelligence platform that shares several features with Brand24.
You can use Talkwalker to:
- Monitor conversations on social media in 187 languages
- Track mentions of your brand name—and competitors—in the news
- Create performance benchmarks
- Monitor media outlets for brand mentions
- Conduct audience research
- Identify brand mentions on podcasts
Interestingly, you can also integrate data from your support tickets and from surveys sent directly to customers. This is really useful if you want to use customer data to improve your marketing campaigns.
Talkwalker keeps their pricing private. You’ll have to get in touch with their team to discuss options and request a price quote.
Talkwalker vs. Brand24: At a Glance
| Talkwalker | Brand24 | |
| Starting price | Custom quotes | $79 per month, billed annually |
| Sources | Social media, podcasts, websites, blogs, news | Social media, podcasts, news, review sites, newsletters, forums |
| Unique features | Pull in data from support tickets and customer surveys | Podcast monitoring |
| Great for | Marketers, customer service teams, sales teams | Businesses of all sizes |
5. Mentionlytics
Mentionlytics is a news and social media monitoring tool.
Mentionlytics subscribers can use the platform to:
- Track mentions of brands and products
- Follow specific hashtags
- Monitor conversations related to an industry
- Evaluate brand sentiment (positive, neutral, or negative) for every brand mention
- Reply to Tweets about a brand directly from the Mentionlytics dashboard
- Find relevant influencers in an industry or niche
Unlike Brandwatch and some other services on this list, you can’t use Mentionlytics to schedule and post social media content. You can integrate it with Hootsuite, though, to improve your social media insights.
Mentionlytics access starts at $69 per month ($58 per month, billed annually). Users can:
- Set up three keyword rules
- Track 5,000 brand mentions every month
- Monitor 10 social profiles
It's important to note that this data isn't collected in real time—a standard Mentionlytics account only updates every 10 hours.
To increase usage limits, or receive data updates more frequently, you’ll need to upgrade to one of Mentionlytics’ more advanced plans.
Mentionlytics vs. Brand24: At a Glance
| Mentionlytics | Brand24 | |
| Starting price | $58 per month, billed annually | $79 per month, billed annually |
| Sources | Social media, news | Social media, podcasts, news, review sites, newsletters, forums |
| Unique features | Integrates with Hootsuite accounts | Podcast monitoring |
| Great for | Hootsuite users | Businesses of all sizes |
6. Sprout Social
Sprout Social is a social media marketing and analytics tool companies can use to collect quantitative data from various platforms.
The Sprout Social suite of tools offers a lot of features, including ones to help users:
- Monitor brand and keyword mentions on social media
- Track popular trends being discussed on social networks, YouTube, Reddit, and other websites
- Identify trends and influencers related to specific hashtags
- Analyze a brand’s share of voice on a topic
- Assess overall sentiment toward a brand
- Plan and publish social media content
- Engage with social media followers on all platforms through a unified inbox
- Measure average reply times and total message counts by team member
Sprout Social integrates with popular social media platforms, including LinkedIn and TikTok, as well as:
- Google Business Manager
- The Apple App Store
- The Google Play Store
- Glassdoor
- Google Analytics
- Google My Business
- Hubspot
- Salesforce CRM
- Shopify
- Slack
Sprout Social plans start at $249 per month, plus $199 per additional user that will need to access the platform.
Sprout Social vs. Brand24: At a Glance
| Sprout Social | Brand24 | |
| Starting price | $249 per month | $79 per month, billed annually |
| Sources | Social media, Slack, app stores, Shopify, and more | Social media, podcasts, news, review sites, newsletters, forums |
| Unique features | Dashboards and metrics to track company interactions with followers on social media | Podcast monitoring |
| Great for | SaaS companies with a mobile app | Businesses of all sizes |
7. Meltwater
Meltwater is another social analytics and customer insights tool that prospective Brand24 users may enjoy.
Meltwater is useful for brands in need of a reliable way to:
- Monitor branded keywords
- Spot popular trends in key industries
- Track news outlets publishing content about your brand
- Connect with influencers
- Schedule posts on social media accounts
The platform's ability to analyze images really sets it apart from Brand24. Meltwater can identify the content in an image, and you can browse your images in bulk using boolean searches.
Meltwater can recognize a variety of things in images, including:
- Text
- Logos
- Celebrities
- Faces displaying emotion
- People by age
- Objects
This can be an incredibly useful tool if your followers are sharing photos of your products online—especially on blogs or sites like Reddit, where there aren’t easily searchable image hashtags.
Meltwater also lets its users look up the contact information of over 150 million businesspeople, so it can also be a nice addition to your existing CRM.
Because Meltwater doesn’t share its pricing options publicly, you’ll need to get in touch with them to discuss your needs.
Meltwater vs. Brand24: At a Glance
| Meltwater | Brand24 | |
| Starting price | Custom quotes | $79 per month, billed annually |
| Sources | Social media, images, news | Social media, podcasts, news, review sites, newsletters, forums |
| Unique features | Image recognition and classification | Podcast monitoring |
| Great for | Marketers, sales teams | Businesses of all sizes |
Conclusion
Anyone interested in an all-in-one social media management and online listening tool will find that Sprout Social and Brandwatch are probably two of the best Brand24 alternatives available right now.
If you’re more concerned with the analytics side of social listening—and not the actual posting process—then you’ll need to take a closer look at what channels are most important to you.
- For insights across a wide range of industry trends, Exploding Topics is your best bet
- To know what people are saying on podcasts, try Talkwalker
- To glean data from images, try Meltwater
- For detailed sentiment analysis, look at Awario and Mentionlytics
You may even find that you need more than one tool to fully gather all the data you’re interested in. Start by taking advantage of free trials, talking to sales teams, and exploring freely available data to figure out what’s most important to your brand.
