TikTok User Age, Gender, & Demographics (2025)

Since launching in 2016, TikTok has rapidly grown in popularity, reaching around 2 billion users.

What demographics does this short-form video app appeal to? Is the app geared solely toward a young audience?

We’ll explore these questions and more below.

TikTok Demographic Data (Key Statistics)

• There are almost 1 billion unique monthly TikTok visits.
• 1 in 4 TikTok users are under 20 years old.
• TikTok has more Gen Z users than Instagram.
• The majority of TikTok creators are aged 18 to 24.
• 54.8% of TikTok users are female.
• Indonesia spends the longest time on TikTok each month.

TikTok Traffic Stats

As of March 2025, TikTok.com receives around 2.18 billion monthly visits.

Unsurprisingly, the majority of these (over 65%) come from mobile devices.

In terms of unique visitors, TikTok sees around 700 million per month.

The average TikTok visitor views 7.29 pages per visit and spends approximately 10 minutes and 38 seconds on the platform.

TikTok has a bounce rate of 51.1%.

The majority (62.99%) of TikTok traffic is direct. In contrast, just 23.78% of visits come from organic searches.

Source: Semrush (get a 14-day free trial)

TikTok Users by Age

The largest proportion (30%) of US TikTok users are 25 to 34 years of age. In fact, 55% of TikTok users are under 30.

Here’s a breakdown of TikTok users by age:

The social media platform’s appeal to a young audience has taken TikTok above Instagram in terms of popularity among Gen Z users.

Here’s a look at projected Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:

Sources: Industry Dive, Backlinko, eMarketer

TikTok Users by Gender

As of the latest data (January 2025), the majority of TikTok users are male (55.7%). And 44.3% are female.

Split by age, the single largest group of TikTok users is male 25-34 year-olds (19.1%).

On the other end of the spectrum, male and female 55+ year-olds are the smallest groups (3.7% each).

Source: DataReportal

TikTok Users by Region

Around 21.64% of all TikTok visits come from the US. That’s almost 3x more visits from the US than from any other nation.

That underlines the significance of a potential TikTok ban in the US. Another Chinese app, RedNote, is already gaining popularity as users look for alternatives to TikTok.

Here are the top five nations by proportion of TikTok visits as of January 2025:

• US – 21.64% (409.5 million visits)

• Brazil – 7.63% (144.4 million visits)

• Indonesia – 4.41% (83.5 million visits)

• Mexico – 3.31% (62.6 million visits)

• Germany – 3.03% (57.3 million visits)

However, Finland has the single largest TikTok audience by average usage with 54 hours and 37 minutes per month.

Here's a breakdown of the top countries by monthly TikTok usage:

Looking at the average TikTok sessions per user, Finland currently tops the list with 587.7 per month.

That’s closely followed by Austria with 552.3 per month.

Here are the top 10 countries by average monthly TikTok sessions in full:

Sources: Semrush, DataReportal

Most Popular TikTok Creators

Looking at TikTok creator ages, figures are skewed towards a younger demographic.

Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.

As of May 2025, Khabane Lame is the most-followed TikTok creator with over 162 million followers.

Charli D’Amelio and MrBeast are the only other creators with upwards of 100 million followers at the time of writing. At 20 years old, Charli D’Amelio is also the youngest creator to crack the top 10.

Zach King (35) is one of just 3 top 10 creators aged 30 or above.

In total, 9 of the top 15 are at least partially American.

See the most followed accounts on social media to see how these figures compare to other platforms.

_{* As of May 7th, 2025.}

Sources: weCreate, Social Blade

Key Takeaways

It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.

Nonetheless, there is a clear preference among younger users. Creators are similarly young.

The only question is whether this trend will persist as TikTok faces an uncertain future in the US.

For more TikTok-related data, take a look at these posts: 

• How Much Do TikTok Influencers Make
• Top TikTok Trends