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TikTok User Age, Gender, & Demographics (2025)

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by Fabio Duarte
Last Updated: May 7, 2025

Since launching in 2016, TikTok has rapidly grown in popularity, reaching around 2 billion users.

What demographics does this short-form video app appeal to? Is the app geared solely toward a young audience?

We’ll explore these questions and more below.

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TikTok Demographic Data (Key Statistics)

  • There are almost 1 billion unique monthly TikTok visits.
  • 1 in 4 TikTok users are under 20 years old.
  • TikTok has more Gen Z users than Instagram.
  • The majority of TikTok creators are aged 18 to 24.
  • 54.8% of TikTok users are female.
  • Indonesia spends the longest time on TikTok each month.

TikTok Traffic Stats

As of March 2025, TikTok.com receives around 2.18 billion monthly visits.

Unsurprisingly, the majority of these (over 65%) come from mobile devices.

In terms of unique visitors, TikTok sees around 700 million per month.

The average TikTok visitor views 7.29 pages per visit and spends approximately 10 minutes and 38 seconds on the platform.

TikTok has a bounce rate of 51.1%.

screenshot of Semrush TikTok stats

The majority (62.99%) of TikTok traffic is direct. In contrast, just 23.78% of visits come from organic searches.

Source: Semrush (get a 14-day free trial)

TikTok Users by Age

The largest proportion (30%) of US TikTok users are 25 to 34 years of age. In fact, 55% of TikTok users are under 30.

bar chart showing ages of TikTok users

Here’s a breakdown of TikTok users by age:

Age Group

Proportion of US TikTok Users 2024

Proportion of US TikTok Users 2022

18-24 years

25%

35%

25-34 years

35%

32%

35-44 years

19%

16%

45-54 years

13%

8%

55+

14%

9%

The social media platform’s appeal to a young audience has taken TikTok above Instagram in terms of popularity among Gen Z users.

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Here’s a look at projected Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:

Year

TikTok

Instagram

Snapchat

2019

19.8 million

26.1 million

33.7 million

2020

29.5 million

29.5 million

38.1 million

2021

37.3 million

37.3 million

42 million

2022

41.4 million

41.4 million

44.5 million

2023

45 million

45 million

47 million

2024

48.3 million

48.3 million

49.6 million

2025

48.8 million

48.8 million

49.5 million

Sources: Industry Dive, Backlinko, eMarketer

TikTok Users by Gender

As of the latest data (January 2025), the majority of TikTok users are male (55.7%). And 44.3% are female.

Split by age, the single largest group of TikTok users is male 25-34 year-olds (19.1%).

On the other end of the spectrum, male and female 55+ year-olds are the smallest groups (3.7% each).

Age Group

Proportion of TikTok Users

Female

Male

18-24 years

14.1%

16.6%

25-34 years

14.6%

20.7%

35-44 years

7.2%

9.2%

45-54 years

4.3%

4.9%

55+ years

4.1%

4.3%

Source: DataReportal

TikTok Users by Region

Around 21.64% of all TikTok visits come from the US. That’s almost 3x more visits from the US than from any other nation.

That underlines the significance of a potential TikTok ban in the US. Another Chinese app, RedNote, is already gaining popularity as users look for alternatives to TikTok.

Here are the top five nations by proportion of TikTok visits as of January 2025:

  • US – 21.64% (409.5 million visits)

  • Brazil – 7.63% (144.4 million visits)

  • Indonesia – 4.41% (83.5 million visits)

  • Mexico – 3.31% (62.6 million visits)

  • Germany – 3.03% (57.3 million visits)

However, Finland has the single largest TikTok audience by average usage with 54 hours and 37 minutes per month.

screenshot of DataReportal's TikTok usage stats

Here's a breakdown of the top countries by monthly TikTok usage:

Rank

Country

Average Monthly Time 2025

1

Finland

54 hours and 37 minutes

2

Bulgaria

46 hours and 9 minutes

3

Croatia

45 hours and 35 minutes

4

Chile

45 hours and 30 minutes

5

Mexico

45 hours and 25 minutes

6

Indonesia

44 hours and 54 minutes

7

Austria

43 hours and 55 minutes

8

USA

43 hours and 53 minutes

9

Malaysia

42 hours and 44 minutes

10

Romania

42 hours and 19 minutes

Looking at the average TikTok sessions per user, Finland currently tops the list with 587.7 per month.

That’s closely followed by Austria with 552.3 per month.

screenshot of DataReportal's TikTok session stats

Here are the top 10 countries by average monthly TikTok sessions in full:

Rank

Country

Average Monthly TikTok Sessions

1

Finland

587.7

2

Austria

552.3

3

Croatia

521.7

4

Bulgaria

489.1

5

Romania

481.1

6

Chile

458.3

7

Sweden

455.3

8

Israel

451.5

9

Indonesia

436.5

10

Ireland

421.6

Sources: Semrush, DataReportal

Looking at TikTok creator ages, figures are skewed towards a younger demographic.

bar graph showing most popular TikTok creators by age

Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.

Age Group

Proportion of TikTok Creators

Under 13s

8.7%

13-17 years

18.67%

18-24 years

52.83%

25-34 years

15.03%

35-44 years

2.75%

45-54 years

1.65%

55+ years

0.36%

As of May 2025, Khabane Lame is the most-followed TikTok creator with over 162 million followers.

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Charli D’Amelio and MrBeast are the only other creators with upwards of 100 million followers at the time of writing. At 20 years old, Charli D’Amelio is also the youngest creator to crack the top 10.

Zach King (35) is one of just 3 top 10 creators aged 30 or above.

In total, 9 of the top 15 are at least partially American.

See the most followed accounts on social media to see how these figures compare to other platforms.

Rank

Creator

TikTok Handle

Age

Nationality

Followers

Likes

1

Khabane Lame

@khaby.lame

25

Senegalese-Italian

162.5 million

2.5 billion

2

Charli D'Amelio

@charlidamelio

21

American

157 million

11.9 billion

3

Jimmy Donaldson

@mrbeast

27

American

115.3 million

1.1 billion

4

Bella Poarch

@bellapoarch

28

Filipino-American

94 million

2.4 billion

5

Addison Rae

@addisonraee

24

American

88.4 million

5.2 billion

6

Kimberly Loaiza

@kimberly.loaiza

27

Mexican

83.4 million

4.1 billion

7

Zach King

@zachking

35

American

82.3 million

1.2 billion

8

Dwayne Johnson

@therock

53

American

80.5 million

0.6 billion

9

Will Smith

@willsmith

56

American

79.7 million

0.6 billion

10

Dominik Robledo

@domelipa

23

Mexican

77 million

5 billion

11

Burak Özdemir

@cznburak

30

Turkish

74.8 million

1.5 billion

12

Billie Eilish

@billieeilish

23

American

72.1 million

0.5 billion

13

BTS

@bts_official_bighit

27-32

South Korean

72 million

1.6 billion

14

Willie Salim

@williesalim

22

Indonesian

71 million

1.4 billion

15

Jason Derulo

@jasonderulo

35

American

66.2 million

1.3 billion

* As of May 7th, 2025.

Sources: weCreate, Social Blade

Key Takeaways

It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.

Nonetheless, there is a clear preference among younger users. Creators are similarly young.

The only question is whether this trend will persist as TikTok faces an uncertain future in the US.

For more TikTok-related data, take a look at these posts: 

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Written By

Fabio Duarte

Research Associate

Fabio is a research associate at Exploding Topics. Since 2021, Fabio has researched, written, and edited articles for the Explo... Read more