TikTok User Age, Gender, & Demographics (2026)

Since launching in 2016, TikTok has rapidly grown in popularity, reaching 1.99 billion adult users as of the latest 2026 report. 

TikTok is generally considered to be the social home of Gen Z and Gen Alpha. But is the app geared solely toward a young audience? How can you appeal to this huge market? And what's changing as a result of the Oracle-led handover of TikTok's US operations?

We’ll explore these questions and more below.

TikTok Demographic Data (Key Statistics)

• TikTok has nearly 2 billion users.
• There are 735 million unique monthly TikTok visits.
• 4 in 10 TikTok users are aged 25-34.
• The majority of TikTok creators are aged 18 to 24.
• 54.6% of TikTok users are male.
• Finland spends the most time on TikTok per user each month.

TikTok Traffic Stats

As of December 2025, TikTok.com receives around 2.14 billion monthly visits. Its total adult ad reach is 1.99 billion, per Data Reportal's Digital 2026 Global Overview.

Unsurprisingly, the majority of visits (61.9%) come from mobile devices.

In terms of unique visitors, TikTok sees around 735 million per month.

The average TikTok visitor views 9.37 pages per visit and spends approximately 12 minutes and 33 seconds on the platform.

TikTok has a bounce rate of 52.31%.

The majority (68.41%) of TikTok traffic is direct. In contrast, just 21.57% of visits come from organic Google searches.

Source: Semrush (get a 14-day free trial)

TikTok Users by Age

The largest proportion (40.3%) of US TikTok users is 25 to 34 years of age.

Here’s a breakdown of TikTok users by age:

The biggest change in the last three years has been a drift in audience profile toward the 25-34 category. Some early adopters will have simply aged beyond the 18-24 demographic, but the platform has also widened its user base to encompass a greater spread of young adults.

The social media platform’s appeal to a young audience has taken TikTok level with Instagram in terms of popularity among Gen Z users.

Here’s a look at estimated Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:

Sources: Industry Dive, Backlinko, eMarketer, Data Reportal

TikTok Users by Gender

As of the latest data for 2026, the majority of TikTok users are male (54.6%). The remaining 45.4% are female.

Split by age, the single largest group of TikTok users is male 25-34-year-olds (23.6%).

On the other end of the spectrum, male and female users aged 55+ are the smallest groups (4.2% male, 4.3% female).

Source: DataReportal

How to Track Popular TikTok Content

With a fairly even gender split and a 2-billion strong user base that spans Gen Alpha, Gen Z and Millennials, TikTok has now become an essential marketing channel.

Where TikTok once might have been perceived as only for "young" brands, ignoring the platform now is leaving almost a third of the online population on the table.

Obviously, there's lots of platform overlap. But TikTok says that 1 in 4 of its users cannot be found on other platforms.

And in any case, TikTok is home to highly engaged users. So you need to be able to use it effectively.

Tools like TikTok Insights can show you exactly what's trending upward on TikTok, allowing you to jump on audience trends before they peak.

 

The tool from Exploding Topics shows you the top TikTok topics by growth in views over the last 30 days. You can also view the last 7 days for hyper-fresh trends, and you can change the filter to look at total views, total posts, or growth in posts.

That gives you a great general view of what audiences are interacting with on TikTok. But if you're in a specific niche, you can really hone in on what's resonating with your target market.

You can view trending TikTok topics within 18 curated categories (education, fitness, health etc). And you can go hyper-specialized by searching for hashtags, e.g. "#KBeauty". 

You can then click into any topic of interest to see total posts, total views, total likes, and a selection of top-performing TikToks. You'll even get a useful visualization of related hashtags.

Sign up to Exploding Topics now to start reaching your audience on TikTok. 

TikTok Users by Region

Around 23.16% of all TikTok visits come from the US as of December 2025. That’s more than 2x more visits from the US than from any other nation (excluding China, where TikTok operates separately as Douyin). 

The TikTok Sale: Oracle Takes on US Operations

With the US such a major international market, it's little wonder that the threat of a TikTok ban was such a big deal. But in 2026, an agreement has been reached to preserve the app's presence in the country.

A new venture has been created for the sole purpose of running TikTok in the US. Oracle has come on board, both as a major investor and as an assurer of security protocols.

Interestingly, ByteDance will retain a 19.9% stake. But the involvement of Oracle has satisfied the US government that TikTok can run without posing a threat to national security.

There are outstanding questions about what this TikTok sale will mean for the future of the app. It's expected that the new Oracle-backed company will be able to license the all-important algorithm from ByteDance, but will need to retrain it on US data.

However, at least in the short term, TikTok is likely to continue dominating in the US.

Here are the top five nations by proportion of TikTok visits as of December 2025:

• US – 23.15% (494.76 million visits)

• Brazil – 8.06% (172.24 million visits)

• Indonesia – 4.06% (86.66 million visits)

• Mexico – 3.24% (69.21 million visits)

• Spain – 3.02% (64.49 million visits)

TikTok Engagement by Region

Figures from February 2025 showed that Finland has the single largest TikTok audience by average monthly usage time, with 54 hours and 37 minutes per month.

Here's a breakdown of the top countries by monthly TikTok usage:

Looking at the average TikTok sessions per user, Finland again tops the list with 587.7 per month.

That’s closely followed by Austria with 552.3 per month.

Here are the top 10 countries by average monthly TikTok sessions in full:

TikTok Saturation by Region

TikTok has the highest saturation among internet users in Nigeria. 89.7% of internet users aged 16+ have used TikTok at least once within the past month. 

Here's the top 10 in full, with the US added for context:

Rank	Country	Percentage of internet users aged 16+ who use TikTok
1	Nigeria	89.7%
2	Thailand	83.4%
3	Vietnam	83.0%
4	Philippines	82.2%
5	Saudi Arabia	81.8%
6	South Africa	79.7%
7	Mexico	79.6%
8	Indonesia	78.4%
9	United Arab Emirates	78.2%
10	Kenya	76.9%
34	USA	44.5%

Sources: Semrush, DataReportal, Data Reportal (2), Axios

Most Popular TikTok Creators

Looking at TikTok creator ages, figures are skewed towards a younger demographic.

Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.

As of January 2026, Khabane (Khaby) Lame is the most-followed TikTok creator with over 160 million followers and 2.5 billion likes.

Charli D’Amelio and MrBeast are the only other creators with upwards of 100 million followers at the time of writing. At 21 years old, Charli D’Amelio is also the youngest creator to crack the top 10.

Zach King (35) is one of just 3 top 10 creators aged 30 or above.

In total, 9 of the top 15 are either American or part-American.

See the most followed accounts on social media to see how these figures compare to other platforms. And if you're looking for a TikTok user search tool, Semrush Social is a powerful monitoring kit that lets you track the most successful social accounts in your space. 

_{* As of December 2, 2025.}

This list only includes individual creators. A couple of brand accounts have been excluded: TikTok has 91.9 million followers, and Real Madrid has 68.8 million.

Sources: weCreate, Social Blade

Key Takeaways

It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.

Creators and users still skew young, although the average user is getting steadily older. 

The only question is whether the app's popularity will continue to grow as TikTok faces an uncertain future in the US following the Oracle deal.

For more TikTok-related data, take a look at these posts:

• How Much Do TikTok Influencers Make
• Top TikTok Trends

 We've also examined the wider demographic transition in the US and worldwide.