30 SaaS Statistics and Trends (2021)

by Josh Howarth - August 31, 2021

This article is a list of 30+ insightful software as a service (SaaS) statistics and trends for 2021.

Organizations are increasingly using SaaS applications as part of their business operations.

But just how popular is SaaS? And how fast is the SaaS industry growing?

Discover more in our list of up-to-date SaaS stats below.

Click for a specific section:

Contents

The SaaS industry is worth over $145 billion (Gartner)

Since 2015, the SaaS industry has grown from $31.5 billion to an estimated $145.5 billion. That equates to almost 5x growth in six years.

The SaaS industry is projected to experience its largest annual growth between 2021 and 2022, reaching a value of $171.9 billion.

Overall, the SaaS space’s annual growth rate is projected to surpass 17% in 2022.

Organizations with more than 1,000 employees use 150+ SaaS applications (BetterCloud)

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A recent study shows that companies with more employees use more SaaS applications.

Companies with fewer than 50 employees use an average of 16 SaaS applications. Meanwhile, companies employing 50 to 99 employees use an average of 24 SaaS applications - a 50% increase.

Organizations with 100 to 499 employees use almost 2x more SaaS applications than organizations with 50 to 99 employees (47 vs 24).

The largest organizations, with over 1,000 employees, use an average of 177 SaaS applications.

SaaS applications make up 70% of total company software use (BetterCloud)

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The average number of SaaS applications used by organizations has increased rapidly in recent years.

This figure has increased year-over-year from an average of 8 apps in 2015 to 12 apps in 2016, and 16 SaaS apps in 2017.

Last year, the average number of SaaS apps used per organization stood at 80.

It is projected that 85% of software used by organizations will be SaaS by 2025.

“As-a-service” annual contract values have increased by over 5x in six years (Information Services Group)

Annual contract value (ACV) in the as-a-service sector has steadily increased since 2015.

ACV of the as-a-service sector reached $2.1 billion in Q2 2015. This figure grew by almost 3x by Q2 2018 ($6.2 billion).

As of Q2 2021, as-a-service ACV surpassed $10 billion, increasing from $9.9 billion in Q1 2021 to $11.2 billion.

The cloud application market has grown year-over-year since 2013 (Apps Run The World)

The cloud application is a growing market that shows few signs of slowing down. The market has grown year-over-year from $30.35 billion in 2013 to $124.08 billion in 2019.

It is projected that by 2024, the cloud application market value will reach $166.83 billion.

1 in 5 companies’ SaaS spending was unaffected by the pandemic (IDC)

According to 908 respondents, 22.5% reported no impact in organizational spending on SaaS as a result of the COVID-19 pandemic.

A total of 23.5% of respondents reported decreased spending on SaaS as a result of the pandemic. 11.9% of total respondents cited a 10% to 20% decrease in SaaS spending. While 11.6% reported spending over 20% less on SaaS as a result of the pandemic.

Interestingly, 30.4% of respondents claimed to spend more on SaaS due to the pandemic. Perhaps in response to increased online dependency.

Half of all companies using multiple SaaS applications will centralize management in the next five years (Gartner)

By 2026, it is predicted that 50% of organizations will centralize SaaS application management. This will include the usage metrics of these apps using project management tools.

Views on SaaS

SaaS is considered the most important technology in business success (Harvey Nash)

A 2021 survey found that SaaS was voted the most important technology in helping achieve business goals (from a list of ten technologies).

In total, 73% of 1,724 respondents consider SaaS to be of some importance. Breaking down those figures, 38% deem SaaS to be “very important” to their business' success. While 35% consider SaaS to be “quite important”.

Big data is considered the next most important technology for business success with a total of 72% claiming some importance.

The least important technologies for business success according to the survey were blockchain (26%), virtual reality (25%), and augmented reality (24%).

Encryption worries are the biggest SaaS-related security concern (Thales Group)

The two most common concerns from a list of surveyed SaaS security concerns are both related to encryption.

“Encryption of my organization’s data within the service provider’s infrastructure with keys stored and managed by the service provider” is a SaaS security concern for 38% of respondents.

Meanwhile, “Encryption of my organization’s data with the ability to store and manage my encryption keys locally” followed closely behind with 37% of respondents citing this as a concern.

All 10 security concerns listed received at least 32% of votes as a SaaS security concern. The least worrying security concern is “support for hardware modules (HSMs) - either for a local generation or as infrastructure for rent in the cloud” (32%).

Regional SaaS Stats

The US has over 7x more SaaS companies than any other country (The Latka Agency)

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The US accounts for approximately 15,000 SaaS companies (that’s 13,000 more than the next leading market, the UK.)

Canada (1,000), Germany (1,000), and France (933) round off the top five SaaS countries.

India is the top Asian SaaS market with 802 SaaS companies. And Brazil is the top South American nation for SaaS companies with 564.

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Here is the full breakdown of the top 15 leading SaaS countries worldwide:

Country No. of SaaS Companies
United States 15,000
United Kingdom 2,000
Canada 1,000
Germany 1,000
France 933
India 802
China 662
Brazil 564
Australia 541
Spain 470
Israel 378
Netherlands 337
Singapore 255
Sweden 247
Ireland 240

SaaS industry value is set to increase by over 2x by 2025 (Reply)

The US SaaS sector is the largest in the world by a considerable margin. And was worth an estimated $108.4 billion last year.

This figure is forecast to increase to $225 billion in 2025. That’s an increase of over 100%.

It is predicted that the US will maintain its no.1 spot as the world’s largest SaaS market in 2025.

The UK SaaS industry is expected to almost double between 2020 and 2025 (Reply)

The UK is another major market for SaaS applications.

In 2020, the UK SaaS sector was worth approximately €7.5 billion. And is expected to almost double to €14.5 billion.

Similarly, the SaaS industry in China, India, and Brazil is expected to grow by over 2x between 2020 and 2025.

SaaS industry value is expected to increase by over 2x in major European markets (Statista)

Germany leads the way in SaaS European market revenue with €6.85 billion in 2020. This is set to increase to €16.3 billion in 2025.

France has the second-highest SaaS European market revenue with €4.75 billion last year. This figure is projected to rise to €11.05 billion in 2025.

Italy, the Netherlands, and Belgium make up the rest of the top five SaaS European market revenue countries, each forecast to generate between €1.6 billion and €4.1 billion by 2025.

Germany is expected to experience the largest increase in SaaS market growth from major markets by 2025 (Statista)

In 2020 the German SaaS market was estimated to be worth €6.85 billion.

This figure is set to rise to €16.3 billion in 2025 - a growth of almost 3x in five years.

End-user cloud SaaS expenditure is predicted to grow by almost $1 billion (AU) next year (Gartner)

Australian end-user spending on cloud SaaS has increased year-over-year from 2019 to 2021.

2019’s figure of approximately $4.61 billion (AU) of end-user cloud SaaS expenditure has increased by over $1 billion (AU) to $5.72 billion (AU) in 2021. And is set to increase by a similar value to reach $6.67 billion (AU) in 2022.

The Latin American SaaS industry is forecast to surpass a value of $5 billion by next year (Research and Markets)

The SaaS sector is also expected to grow significantly in Latin America.

Between 2017 and 2021, the Latin American SaaS industry has grown year-over-year from a valuation of $1.48 billion to $4.11 billion.

The SaaS sector in Latin America is set to grow by over $1 billion in 2022 - a five-year high. It is forecast that the Latin American SaaS sector will be worth an estimated $5.31 billion.

SaaS is the leading startup model in Brazil (Associação Brasileira de Startups)

The SaaS startup model accounted for at least 2x more than any other startup model last year in Brazil.

In total, 41.12% of all Brazilian startups in 2020 were part of the SaaS sector.

The next most popular startup model in Brazil was marketplace startups with a 19.4% share of all startups.

China’s SaaS cloud market size has grown year-over-year over the past decade (China Briefing)

The SaaS market size in China has risen steadily since 2013 from ¥3.49 billion to ¥16.87 billion in 2017.

The projected market size for SaaS in China last year was ¥47.34 billion.

Japan’s SaaS market value is predicted to surpass ¥1.5 billion in 2023 (Yano Research)

Japanese SaaS market value has grown year-over-year since 2017. And is forecast to continue to grow year-over-year until 2023.

In 2017, the SaaS market value in Japan stood at approximately ¥430 million.

That figure has grown to approximately ¥1.22 billion in 2021. And is expected to reach ¥1.67 billion in 2023.

India’s SaaS industry has grown by almost 75% in two years (NASSCOM)

SaaS companies in India generated $2.1 billion in the 2018 financial year.

This figure grew by $1.4 billion to $3.5 billion in the 2020 financial year.

SaaS Category Statistics

Zoom has increased market revenue by 5x in two years (Statista)

Within the SaaS sector, certain conferencing companies have seen strong year-over-year growth.

Leading the way in this space is Zoom. The conferencing company generated $45 million in revenue in Q1 2018. This figure doubled to $90 million in Q1 2019. And rose further to $225 million in Q1 2020.

Other major conferencing SaaS companies have seen limited growth. An example of this is Cisco with the company generating $290 million in both Q1 2018 and Q1 2020.

Cloud security is the fastest-growing segment in the IT security market (Gartner)

A 2021 report shed light on global IT security spending by sector.

Cloud security is forecast to grow by 41.2% in 2021 compared to last year. This makes it the fastest-growing sector within the IT security industry.

Experts suggest this is heavily influenced by the COVID-19 pandemic.

Data security (17.5% growth), infrastructure protection (16.8%), and identity access management (15.6%) are the sectors in the IT security industry with the next-highest annual growth projections.

Visma generate approximately 3x more revenue than any other B2B SaaS CRM company (The Latka Agency)

Visma is the market leader in B2B Saas CRM revenue with $2.2 billion generated this year.

Qualtrics generated the second-most revenue in this space, racing a figure of $763 million in 2021.

This is followed by Zoho with $500 million generated. And Lime with $339 million earned from the B2B SaaS CRM market.

SaaS Organization Stats

Salesforce employs over 30,000 employees (GP Bullhound)

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The largest publicly listed SaaS provider as of 2019 is Salesforce, employing approximately 35,000 employees. At the time, Salesforce had a market capitalization of $117.8 billion.

The publicly listed SaaS provider employing the second-most employees in 2019 was Workday with 11,000. This was followed by Servicenow with 8,666 employees. And Splunk with 4,400 employees.

Salesforce is now the market leader in public cloud SaaS (IDC)

SaaS market share has become increasingly diverse in recent years.

Salesforce and Microsoft made up over 29.5% of the SaaS market share in 2017 but just 18% of the market share last year.

Microsoft was the SaaS market leader in 2018 with an 18% share. However, the multinational company’s market share has shrunk to 8.7% in 2020.

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Here is a breakdown of the top five SaaS market share leaders:

SaaS Company 2018 Market Share 2019 Market Share 2020 Market Share
Salesforce 11.5% 7.8% 9.3%
Microsoft 18% 7.4% 8.7%
SAP 4.5% 4.1% 4.7%
Oracle 4.9% 3.7% 4%
Google 4.2% 3.1% 3.8%

Microsoft generated over $15 billion in a 2021 fiscal quarter (cloudwars.co)

Microsoft is the leading cloud vendor in terms of revenue by the fiscal quarter this year. The tech giant generated $17.7 billion in its third fiscal quarter of 2021.

Amazon generated the second-largest revenue in this quarter by a cloud vendor ($13.5 billion).

In third place, IBM generated less than half of Amazon’s fiscal quarter revenue with a figure of $6.5 billion.

In total, seven different cloud vendors generated over $1 billion in a single fiscal quarter in 2021.

Adobe has a SaaS market capital of over $250 billion (Mike Sonders)

The top public SaaS company on the US stock exchange by market capital this year is Adobe Incorporated.

The SaaS organization amassed $270.4 billion in market capital - approximately $45 billion more than any other US SaaS company.

Salesforce has a market capital exceeding $200 billion (Mike Sonders)

Salesforce ranks second on the list with a market capital of $224.8 billion.

Five other SaaS organizations have a market capital exceeding $100 billion. And a further six have a market capital exceeding $50 billion on the US stock exchange.

Azure has a leading SaaS usage of over 35% in three major African nations (F5 Networks)

Azure is the leading cloud provider in Nigeria (50% usage), South Africa (49%), and Kenya (37%).

Google is the second-most prevalent provider in the selected African markets. 28% of Nigerian respondents, 29% of Kenyan respondents, and 25% of South African respondents claimed to use Google cloud services.

Over two-thirds of Oracle’s revenue is derived from cloud services (Oracle)

Oracle is a global brand that has turned its focus to SaaS in recent years.

From 2018, cloud services and license support made up over two-thirds of Oracle’s total revenue.

This year, cloud services accounted for $28.7 billion of Oracle’s total revenue.

Conclusion

That’s it for our list of SaaS statistics and trends.

As you can see, SaaS organizations are becoming increasingly prevalent in modern business. And are forecast to continue their steady growth.


A trend that ties many of these stats together is the fact that organizations are utilizing remote work more often. Which is likely to encourage further demand for cloud-based apps.

Written By
Josh Howarth
Co-founder of Exploding Topics.
548 Market St. Suite 95149
San Francisco, California
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