Since launching in 2016, TikTok has rapidly grown in popularity, reaching over 1.5 billion users. The short-form video hosting service’s popularity isn’t in question. But what d...

Generation Z, the generation of people born between 1997 and 2012, is a wholly unique generation. They grew up with multiple screens, in households where streaming, social media...

Gaming has quickly gone from a niche hobby into one of the biggest markets in the entertainment industry. In fact, the gaming market has a current valuation of $282 billion. And...

Generation Alpha is made up of people born — or yet to be born — between 2010 and 2025. They’re the first generation born entirely in the 21st century. Broadly speaking, their p...

Most people track trends by scanning industry publications, scrolling through social media platforms, and talking to industry experts. Then, they compile that information into a...

Trend Hunter offers a mixed bag of market research and trend forecasting solutions. They provide a self-serve trend platform, one-on-one consulting with custom trend reports, as...

Organizations looking to protect themselves against theft might want to first look in their own offices and storefronts. Employee theft remains a significant sunk cost for busin...

WGSN isn't the only platform for tracking fashion, beauty, and lifestyle trends. If you’ve looked into it, you may already know that it’s a pricey offering designed for establis...

While SEC filings and other readily available sources of data remain widely used, alternative data sets are increasingly vital to investors of all sizes. Specifically, a growing...

Screen time has become part of the fabric of everyday life for most. And many do not realize just how much time they are dedicating to phone screens, computer screens, and TV sc...

The financial technology space is currently worth $340 billion. And the industry is projected to be worth more than $1 trillion globally by 2032. So it’s clear that FinTech is o...

The fintech market is growing with each passing year. There are many things contributing to the expanding market. Increasingly productive technological innovations within the sp...