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Food Trends
The tastiest trends in food, beverages, cooking and nutrition.
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5 years
food
Marinated crab
8.1K
Volume
+408%
Growth
A traditional Korean dish known as 'Ganjang Gejang,' marinated crab involves soaking fresh crabs in a soy sauce-based brine. This process infuses the crab meat with flavors from ingredients like soy sauce, garlic, ginger, sugar, and sometimes chili peppers, resulting in a savory and slightly sweet taste. The dish is particularly popular among those who enjoy rich, umami flavors and is often served with rice.
exploding
Foodsi
12.1K
Volume
+400%
Growth
Application designed to help users save high-quality surplus food and other products from local businesses. It aims to reduce food waste by connecting consumers with restaurants, cafes, bakeries, and flower shops that have excess products, offering these items at a discounted price. The app primarily targets environmentally conscious consumers looking to save money while supporting local businesses and reducing food waste.
exploding
Psilocybin chocolate
8.1K
Volume
+400%
Growth
Chocolate bars infused with the psychedelic compound psilocybin, often used for microdosing. These products have recently come under scrutiny due to severe illnesses linked to their consumption, particularly from brands like Diamond Shruumz, prompting an FDA investigation. Psilocybin chocolate is typically targeted at individuals seeking the psychoactive effects of psilocybin in a more palatable form, though it poses significant health risks.
regular
Cerebelly
14.8K
Volume
+392%
Growth
Company that produces baby food designed to promote healthy brain development in children. Their products are veggie-first, farm-fresh, science-backed, and organic, combining neuroscience to provide specific nutrients that support the development of children's minds. Cerebelly primarily targets parents seeking nutritious, scientifically-formulated food options to support their children's cognitive growth and overall health.
regular
Protein chips
49.5K
Volume
+390%
Growth
High-throughput technology used to study protein interactions, activities, and functions on a large scale. Protein chips enable researchers to track the interactions and activities of proteins, which is crucial for understanding various biological processes and disease mechanisms. This technology is primarily utilized by researchers and scientists in the fields of molecular biology, biochemistry, and medical research.
exploding
Pink matcha
3.6K
Volume
+385%
Growth
Vibrant powder known for its pink color, derived from ingredients like beetroot, rose petals, strawberries, or dried dragon fruit. Unlike traditional green matcha, it is not made from tea leaves but from these colorful and flavorful components, offering a unique taste and aesthetic appeal. Pink matcha is popular among health-conscious individuals and those seeking visually appealing and flavorful alternatives to traditional matcha.
exploding
Cottage cheese toast
14.8K
Volume
+376%
Growth
This dish features toasted bread topped with cottage cheese, offering a base that can be customized with a variety of toppings for both sweet and savory options. The versatility of cottage cheese toast allows for the addition of ingredients like fresh fruits, honey, or savory elements, making it a flexible meal choice. It is particularly appealing to individuals seeking a quick, nutritious, and customizable meal option.
exploding
Hojicha
135K
Volume
+376%
Growth
A type of Japanese green tea that is distinct due to its unique roasting process. The roasting gives it a reddish-brown color and a toasty, slightly caramel-like flavor, with reduced caffeine content, making it suitable for evening consumption. Hojicha is popular among tea enthusiasts who appreciate its warm, nutty flavor and lower caffeine levels.
exploding
Boodle
74K
Volume
+375%
Growth
Term that can refer to a large quantity of something, especially money. It can also denote a bribe or other illicit payment, particularly in a political context, or refer to stolen goods, loot, booty, or swag. The term is often used in discussions about corruption, theft, and illegal financial activities.
exploding
Black matcha
1.3K
Volume
+371%
Growth
Finely ground powder made from black tea leaves, known for its unique flavor and health benefits. Black matcha is produced by grinding the leaves at a low temperature or through physical extraction, resulting in a fine powder that enhances its quality and taste. This product is particularly appealing to tea enthusiasts and health-conscious individuals seeking a rich, antioxidant-packed beverage.
exploding
Food challenge
27.1K
Volume
+369%
Growth
A definitive procedure used to test whether someone can tolerate a specific food. During the challenge, the individual is given small, increasing amounts of the food in question and is monitored very closely for any adverse reactions. This procedure is often used to diagnose food allergies and is particularly beneficial for individuals suspected of having food allergies or intolerances.
exploding
Dog food topper
14.8K
Volume
+367%
Growth
Products designed to be added to a dog's regular meals to improve taste and nutritional content. These toppers often include ingredients such as meats, vegetables, or supplements, providing additional nutrients and variety to a dog's diet. Dog food toppers are primarily targeted at pet owners looking to enhance their pets' eating experience and ensure a balanced diet.
exploding
Carnivore diet
673K
Volume
+360%
Growth
The Carnivore diet is a dietary plan that involves consuming only animal products, such as meat, fish, eggs, and some dairy products. It excludes all plant-based foods, including fruits, vegetables, grains, nuts, and seeds, and is claimed to offer benefits like weight loss, improved mental clarity, and reduced inflammation. This diet primarily targets individuals seeking a high-protein, low-carbohydrate regimen, but it is controversial among health experts due to concerns about its long-term sustainability and potential health risks.
exploding
Ontopo
18.1K
Volume
+340%
Growth
Comprehensive online booking system designed specifically for restaurants, primarily used in Israel. It offers features such as table reservations, purchasing vouchers, and food deliveries or pick-up, helping manage guests and orders efficiently while collecting essential information to enhance the dining experience. Ontopo is targeted at restaurant owners and managers looking to streamline their booking and order management processes.
regular
Hunter and Gather
18.1K
Volume
+339%
Growth
Ancestrally inspired lifestyle brand founded by Amy and Jeff, focusing on promoting health and wellness. Hunter & Gather differentiates itself by addressing issues like poor mental health and chronic illnesses such as obesity through its product offerings and educational content. The brand primarily targets health-conscious individuals seeking natural and holistic approaches to improve their overall well-being.
exploding
Mafaldine
90.5K
Volume
+338%
Growth
Ribbon-shaped pasta known for its long, flat, and curled edges, which make it suitable for holding various meat and seafood sauces. This pasta type stands out due to its unique shape that enhances the texture and flavor absorption of dishes. Mafaldine is ideal for culinary enthusiasts and chefs looking to create visually appealing and flavorful pasta dishes.
exploding
Caffeine gum
33.1K
Volume
+335%
Growth
Caffeine gum is a chewing gum infused with caffeine, designed to provide a quick and convenient energy boost. It offers the stimulating effects of caffeine similar to those found in coffee or energy drinks but is absorbed more rapidly through the lining of the mouth. This product is ideal for individuals seeking an immediate and portable source of energy to improve alertness and reduce fatigue.
exploding
hotpot
1.83M
Volume
+314%
Growth
Popular communal dining experience originating from China, where diners cook a variety of ingredients in a simmering pot of broth at the table. The ingredients typically include thinly sliced meats, seafood, vegetables, tofu, and noodles, with the broth being flavored in various ways, ranging from mild to spicy. Hotpot is enjoyed by individuals who appreciate interactive dining experiences and diverse flavors, often shared among family and friends.
exploding
Air fryer garlic bread
12.1K
Volume
+312%
Growth
A simple and quick recipe that results in perfect buttery garlic bread. It typically takes about 5-10 minutes to prepare and cook in an air fryer, offering a convenient and efficient way to make garlic bread. This recipe is ideal for individuals seeking a fast and easy method to prepare a delicious side dish or snack.
exploding
Too good to go
550K
Volume
+310%
Growth
Mobile application that connects customers with restaurants and stores to purchase surplus unsold food at a reduced price. It aims to reduce food waste and promote sustainability by offering affordable meal options that would otherwise go to waste. The app primarily targets environmentally conscious consumers and budget-conscious individuals looking for cost-effective meal solutions.
exploding
Kunafa
550K
Volume
+306%
Growth
Traditional Middle Eastern dessert made with thin noodle-like pastry or semolina dough, soaked in sweet syrup, and typically layered with cheese or other fillings. It is flavored with rose water or orange blossom water and comes in various forms, including Kunafa Nabulsi, Kunafa Khishneh, and Kunafa Na'ameh, offering a unique blend of textures and flavors. Kunafa is popular among those who enjoy rich, sweet desserts and is often served during special occasions and celebrations in Middle Eastern cultures.
exploding
Redefine Meat
14.8K
Volume
+300%
Growth
Israeli company focused on producing plant-based meat alternatives that aim to replicate the taste and texture of traditional meat. Redefine Meat differentiates itself by using advanced 3D printing technology to create products that are environmentally friendly and kind to animals. The target demographic includes environmentally conscious consumers and those seeking sustainable and ethical food options.
peaked
Presto automation
1.3K
Volume
+300%
Growth
Presto is a technology company specializing in AI-driven automation solutions for the restaurant industry, particularly focusing on drive-thru operations. Founded in 2008, Presto offers products such as Voice AI, computer vision, and analytics to optimize staff efficiency, enhance upselling opportunities, and improve the overall guest experience. Their solutions are primarily targeted at quick-service restaurants seeking to streamline operations and increase revenue through advanced automation technologies.
peaked
Josys
8.1K
Volume
+300%
Growth
Company that develops integrated management cloud solutions, focusing on IT device development and SaaS management. It differentiates itself by offering comprehensive services that streamline IT operations and enhance efficiency for businesses. Josys primarily targets enterprises in Japan seeking to optimize their IT infrastructure and software management processes.
exploding
Protein tortillas
4.4K
Volume
+300%
Growth
Tortillas enriched with additional protein, often made with ingredients like whey protein or pea protein, in addition to traditional tortilla ingredients. These tortillas provide a higher protein content compared to regular tortillas, making them a valuable option for those looking to increase their protein intake. Protein tortillas are particularly popular among fitness enthusiasts, athletes, and individuals following high-protein diets.
exploding
Inkind
460
Volume
+300%
Growth
Company based in Austin, Texas, offering a platform for users to receive bonuses and exclusive perks for dining at popular restaurants and venues nationwide. The app facilitates seamless payment of restaurant bills and can be used at top venues, including Michelin-starred establishments, differentiating itself by providing unique dining incentives. The primary target demographic includes food enthusiasts and frequent diners seeking enhanced dining experiences and rewards.
exploding
Gluten-Free Pasta
110K
Volume
+292%
Growth
Pasta made without wheat or other gluten-containing grains, catering to individuals with celiac disease, gluten intolerance, or those following a gluten-free diet. It often uses alternative ingredients such as rice flour, corn flour, quinoa, and legumes like lentils and chickpeas, offering a similar variety of shapes and sizes as traditional pasta. This product is primarily targeted at consumers seeking gluten-free dietary options for health or lifestyle reasons.
exploding
Pirpos
27.1K
Volume
+289%
Growth
Pirpos, likely a misspelling or variation of 'piropo,' is a Spanish term for a compliment or flattery. Typically, it involves a remark made to someone, often in a romantic or admiring context, to express admiration or affection. Pirpos are commonly directed towards individuals to make them feel appreciated or attractive.
exploding
mildy
3.6K
Volume
+285%
Growth
To a moderate degree or in a gentle manner, often used to describe actions, feelings, or conditions that are not extreme. It implies a slight or subdued intensity, making it suitable for situations where a softer or less intense approach is needed. This term is commonly used in various contexts, including weather descriptions, flavors, and emotional states, appealing to those who prefer or require a less intense experience.
exploding
Theanine
74K
Volume
+285%
Growth
An amino acid commonly found in tea leaves, particularly green tea, and in some mushrooms. It is known for its potential calming effects and is often used as a supplement to help with relaxation, stress reduction, and improved focus. Theanine is particularly beneficial for individuals seeking to enhance their mental clarity and reduce stress levels.
exploding
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