Health Trends

Pasta made without wheat or other gluten-containing grains, catering to individuals with celiac disease, gluten intolerance, or those following a gluten-free diet. It often uses alternative ingredients such as rice flour, corn flour, quinoa, and legumes like lentils and chickpeas, offering a similar variety of shapes and sizes as traditional pasta. This product is primarily targeted at consumers seeking gluten-free dietary options for health or lifestyle reasons.

Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.

Cleaning products that utilize enzymes to decompose organic stains and odors, making them effective for tasks such as removing food, blood, and pet messes. These cleaners are environmentally friendly and are often used on carpets, upholstery, and laundry due to their ability to target specific organic materials. They are particularly beneficial for households with pets or children, as well as for individuals seeking eco-friendly cleaning solutions.

Catalina Crunch is a brand that offers keto-friendly, low-carb, sugar-free, gluten-free, and vegan cereals. These cereals are high in protein and fiber, available in various flavors such as Dark Chocolate, Cinnamon Toast, and Chocolate Peanut Butter, and are sold on platforms like Amazon and Walmart. Catalina Crunch primarily targets health-conscious consumers, particularly those following keto or vegan diets, looking for nutritious and flavorful breakfast options.

Advanced wearable devices designed to monitor health and fitness metrics such as heart rate, sleep patterns, and physical activity. Smart rings like the Oura Ring and Motiv Ring differentiate themselves by offering compact, unobtrusive designs with comprehensive tracking capabilities, often integrating with mobile apps for detailed analytics. These devices are particularly beneficial for health-conscious individuals, athletes, and fitness enthusiasts seeking to optimize their performance and well-being.

Distilled beverages that contain no alcohol, designed to mimic the flavors and complexity of traditional alcoholic spirits without the intoxicating effects. These beverages offer a similar sensory experience to alcoholic spirits, often featuring intricate flavor profiles and aromas, but without the associated health risks and legal restrictions of alcohol consumption. Non-alcoholic spirits are particularly popular among individuals who prefer to avoid alcohol for health, personal, or religious reasons while still enjoying the social and culinary aspects of drinking.

A smart ice bath is a high-tech recovery system that combines cold water immersion with digital controls, sensors, and app connectivity to optimize temperature regulation and track usage data. It typically features adjustable cooling settings, filtration systems, and real-time monitoring for enhanced safety and efficacy in recovery routines. Smart ice baths are primarily targeted at athletes, fitness enthusiasts, and wellness practitioners seeking advanced tools for muscle recovery, inflammation reduction, and performance enhancement.

A yogurt bowl is a popular breakfast or snack option that typically consists of yogurt as the base, topped with a variety of ingredients such as fruits, nuts, seeds, granola, honey, or other sweeteners. It's a versatile dish that can be customized to suit individual tastes and dietary preferences, offering a balance of flavors and textures. Yogurt bowls are appreciated for their nutritional benefits, as they can be rich in protein, probiotics, vitamins, and minerals, depending on the ingredients used.

Finely ground powder made from black tea leaves, known for its unique flavor and health benefits. Black matcha is produced by grinding the leaves at a low temperature or through physical extraction, resulting in a fine powder that enhances its quality and taste. This product is particularly appealing to tea enthusiasts and health-conscious individuals seeking a rich, antioxidant-packed beverage.

Microneedles are tiny needles, usually a few hundred microns in diameter and up to 1000 microns long, that are used to deliver medicines through the skin. They are often grouped together in a patch-like arrangement and are similar to transdermal patches more than traditional hypodermic needles. When pressed into the skin, the needles create microscopic pores that allow medicine to enter the body.

A device that continually monitors blood glucose levels in real-time, providing updates on glucose levels throughout the day. It is attached to the body and offers valuable insights for people with diabetes to manage their condition more effectively, distinguishing itself by its ability to provide continuous data without the need for frequent finger-prick tests. Continuous glucose monitors are primarily targeted at individuals with diabetes who require constant monitoring to maintain optimal blood sugar levels and improve their overall health management.

​Thesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy, Logic, Confidence, and Motivation—each formulated with natural ingredients like Ashwagandha and Lion's Mane mushroom to target specific mental performance goals. Thesis primarily caters to individuals seeking to optimize their mental performance, including students, professionals, and those aiming to improve daily productivity

Healthcare technology company that enhances patient-provider interactions through its digital platform, ConnectedCare™. Wellbe's platform offers personalized care automation, streamlining communication and care coordination to improve patient outcomes and operational efficiency. The primary beneficiaries of Wellbe's services are healthcare providers and patients seeking more efficient and personalized care management solutions.

A muscle stimulation device is an electronic tool that uses electrical impulses to stimulate muscle contractions, aiding in muscle strengthening, recovery, and pain relief. These devices are commonly used in physical therapy and fitness settings to enhance blood flow, prevent muscle atrophy, or complement training regimens. Muscle stimulation devices are primarily targeted at athletes, individuals recovering from injuries, and those seeking non-invasive pain management solutions.

Topical products designed to protect the skin by forming a protective layer that prevents irritation and maintains hydration. These creams are particularly valuable in healthcare settings, where they help prevent skin damage from irritants and frequent washing, distinguishing themselves by their ability to reinforce the skin's natural barrier. Skin barrier creams are primarily used by individuals with sensitive skin or those exposed to harsh environmental conditions, such as healthcare workers and individuals with dermatological conditions.

Natural substances, typically herbs or roots, believed to help the body adapt to stress and exert a normalizing effect upon bodily processes. Adaptogens are thought to work by interacting with the hypothalamic-pituitary-adrenal (HPA) axis and the sympathoadrenal system, which are involved in the body's response to stress, and are used to balance hormones, improve energy levels, and enhance mental clarity. They are primarily used by individuals seeking to manage stress, improve overall well-being, and support mental and physical health.

Body lotion formulated with niacinamide, a form of vitamin B3, known for its skin-enhancing properties. This lotion helps to boost hydration, strengthen the skin barrier, lock in moisture, and protect the skin from pollutants and potential irritants, making it a valuable addition to skincare routines. Niacinamide body lotion is particularly beneficial for individuals with dry, sensitive, or aging skin seeking improved hydration and skin health.

A hair care product formulated to replenish moisture and repair hair, providing protection against future damage. Hydrating conditioners are especially effective for individuals with straight or fine hair, offering enhanced manageability and shine by addressing dryness and brittleness. This product is ideal for those seeking to maintain healthy, hydrated hair, particularly if their hair is prone to damage.

Innerwell is a telemedicine platform specializing in at-home psychedelic therapy, founded in 2021 and headquartered in New York City. It offers services such as psychiatry, therapy, ketamine treatment, Eye Movement Desensitization and Reprocessing, and psychedelic integration, combining personalized guidance from licensed therapists with innovative psychedelic medicine. Innerwell primarily serves individuals seeking treatment for conditions like depression, anxiety, PTSD, and trauma across various U.S. states.

Sleep earbuds are specialized wireless earbuds designed to help users sleep by providing noise cancellation, soothing sounds, or white noise to block out external disturbances. They are typically lightweight, comfortable, and designed to fit snugly in the ear for extended use throughout the night without causing discomfort. Sleep earbuds are primarily targeted at individuals who struggle with sleep issues, such as light sleepers, frequent travelers, or those living in noisy environments.

Designed to promote health and potentially extend lifespan, these supplements target biological processes associated with aging. They often contain ingredients such as resveratrol, NAD+ precursors, omega-3 fatty acids, and various plant extracts, aiming to support cellular health, reduce inflammation, and enhance overall well-being. Longevity supplements are primarily targeted at individuals interested in anti-aging solutions and improving their long-term health outcomes.

Exercise equipment designed by Joseph Pilates, featuring a bed-like frame with a movable platform called the carriage. The reformer uses springs for resistance and includes shoulder blocks and straps for a variety of exercises, aimed at enhancing strength, flexibility, balance, and body alignment. It is suitable for individuals at all fitness levels, from beginners to advanced practitioners.

Dietary supplements enriched with essential amino acids and protein, designed to aid in muscle repair and growth. These gummies support post-workout recovery, minimize muscle soreness, and optimize the regeneration process, differentiating themselves by offering a convenient and tasty alternative to traditional protein supplements. They are particularly beneficial for fitness enthusiasts and athletes looking to enhance their recovery routines and overall muscle health.

Founded in 2019 by experienced veterinarians, this company is dedicated to providing world-class veterinary care. It differentiates itself by offering comprehensive and personalized pet healthcare services, utilizing modern technology to enhance the veterinary experience. The primary target demographic includes pet owners seeking high-quality, accessible, and innovative veterinary services for their animals.

Powdered supplements designed to replenish electrolytes and fluids in the body. These mixes often contain a blend of essential minerals and nutrients that help maintain hydration levels, making them particularly useful for physical performance and recovery. Hydration mixes are commonly used by athletes and individuals who need to stay hydrated during intense physical activities or in hot climates.

Herbal infusion crafted from the leaves of the lemon balm plant, recognized for its soothing properties. This tea is valued for its potential to alleviate anxiety, enhance sleep quality, support digestion, boost cognitive function, and offer antioxidant benefits. It is particularly favored by individuals seeking natural remedies for stress relief and improved well-being.

Australian company specializing in luxury sleep solutions, particularly in the bed-in-a-box industry. Known for its intelligent ergonomic designs, Ecosa offers a range of products including mattresses and bamboo sheets aimed at enhancing sleep quality. The primary target demographic includes individuals seeking high-quality, comfortable, and aesthetically pleasing sleep products.

Designed to block out light, these masks aid in improving sleep quality during travel on planes, trains, or buses. They are typically crafted from soft materials like silk, cotton, or memory foam, and may include features such as adjustable straps or contoured shapes for enhanced comfort. Travel eye masks are particularly beneficial for frequent travelers seeking rest in bright or noisy environments.

Protein gummies are a type of snack designed to provide a convenient and enjoyable way to consume protein. They typically contain a significant amount of protein per serving and are often made with natural flavors and colors, with some versions being sugar-free. These gummies are particularly popular among fitness enthusiasts, athletes, and individuals looking to increase their protein intake in a tasty and portable form.

Medication used for weight management, specifically targeting obesity and overweight conditions. It contains semaglutide, a glucagon-like peptide-1 (GLP-1) receptor agonist, which helps regulate appetite and food intake by mimicking a natural hormone in the body. The injection is typically prescribed for adults with obesity or overweight issues, especially those with related conditions like high blood pressure, type 2 diabetes, or high cholesterol.