Health Trends

Dietary supplements that claim to support liver health and detoxification, often containing a combination of herbs, vitamins, and minerals. These tablets are marketed to help cleanse the liver, improve its function, and protect it from damage, with common ingredients including milk thistle, dandelion root, and turmeric. They are primarily targeted at individuals concerned about liver health due to lifestyle factors such as alcohol consumption or poor diet.

Skincare product formulated to offer multiple benefits such as reducing inflammation, minimizing the appearance of pores, improving skin barrier function, evening skin tone, and providing anti-aging effects. Niacinamide serum is distinguished by its versatility and suitability for all skin types, making it a valuable addition to any skincare routine. This product is particularly beneficial for individuals seeking to address a variety of skin concerns, including acne, hyperpigmentation, and signs of aging.

This is a plant-based milk alternative derived from pistachios, offering a creamy texture and a slightly nutty flavor. It serves as a dairy-free option similar to almond or cashew milk, often fortified with vitamins and minerals to boost its nutritional value. Pistachio milk is particularly popular among individuals who are lactose intolerant, vegan, or seeking a dairy-free substitute for use in beverages and recipes.

Powdered supplements designed to replenish electrolytes and fluids in the body. These mixes often contain a blend of essential minerals and nutrients that help maintain hydration levels, making them particularly useful for physical performance and recovery. Hydration mixes are commonly used by athletes and individuals who need to stay hydrated during intense physical activities or in hot climates.

Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.

A dietary supplement commonly used to improve athletic performance, increase muscle mass, and enhance strength. It is primarily composed of creatine monohydrate, which is a naturally occurring compound in the body and certain foods, known for its ability to replenish ATP levels during high-intensity exercise. This supplement is particularly popular among athletes, bodybuilders, and fitness enthusiasts seeking to boost their physical performance and muscle growth.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

This skincare device utilizes low-level laser therapy to promote skin rejuvenation. It is designed to enhance skin radiance, even out skin tone, and reduce puffiness with regular use over several months, distinguishing itself with its non-invasive approach to skincare. The Lyma Laser is primarily targeted at individuals seeking advanced, at-home skincare solutions for improved skin appearance and health.

American makeup and cosmetics company founded by Selena Gomez, aiming to promote inclusivity and address mental health initiatives. The brand offers makeup products designed to feel good on the skin without hiding one's unique features, differentiating itself by focusing on breaking down unrealistic standards of perfection. Rare Beauty primarily targets individuals seeking inclusive beauty products that emphasize self-expression and mental well-being.

Sea moss supplements are dietary products derived from sea moss, a type of red algae rich in vitamins, minerals, and antioxidants. These supplements are promoted for their potential health benefits, including boosting immunity, supporting digestion, and enhancing skin health due to their nutrient density. Sea moss supplements are primarily targeted at health-conscious individuals looking to improve their overall wellness through natural sources.

Supplements designed to support digestive health, gut flora, and immune function in dogs. These bites come in various flavors and forms, such as soft chews, and are available from retailers like Amazon, Walmart, and Petco, differentiating themselves by their palatability and ease of administration. Probiotic bites are primarily targeted at dog owners looking to improve their pets' overall digestive health and immune system.

Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.

Dietary supplements designed to help improve sleep quality by typically containing melatonin, a hormone that regulates the sleep-wake cycle. Some brands may also include additional ingredients like cannabidiol (CBD) and l-theanine, which are known for their stress-relieving properties, differentiating them from other sleep aids. Sleep gummies are primarily targeted at individuals who experience difficulty falling asleep or maintaining a regular sleep schedule.

This topical product is designed to deliver magnesium through the skin, often used for muscle relaxation, skin health, stress relief, and sleep improvement. It differentiates itself by providing a transdermal method of magnesium supplementation, which can be beneficial for those who have difficulty absorbing magnesium through dietary means. The lotion is primarily targeted at individuals seeking natural remedies for muscle tension, stress management, and improved sleep quality.

A company specializing in professional sports equipment for cross training and fitness. Picsil offers a wide range of products designed to enhance performance in exercises such as pull-ups, chest to bar, and muscle-ups, distinguishing itself with high-quality materials and innovative designs. The target demographic includes fitness enthusiasts and athletes looking to improve their training efficiency and performance.

Astaxanthin is a naturally occurring carotenoid pigment found in certain marine organisms, known for its potent antioxidant properties. It is often used as a dietary supplement to support skin health, improve endurance, reduce inflammation, and enhance eye health, differentiating itself by being one of the most powerful antioxidants available. This supplement is primarily targeted at individuals seeking to improve their overall health, particularly those interested in skin care, athletic performance, and anti-inflammatory benefits.

Derived from the Lion's mane mushroom (Hericium erinaceus), this powder is known for its potential health benefits. It is believed to improve cognitive function, promote nerve growth and repair, aid digestive health, regulate blood sugar levels, and provide anti-inflammatory and antioxidant properties. The primary users of Lion's mane powder are individuals seeking natural supplements to enhance cognitive and overall health, though consultation with a healthcare provider is recommended before use.

Dietary supplements that combine the principles of the ketogenic diet with the benefits of apple cider vinegar, aimed at promoting weight loss, appetite control, and overall health improvement. Keto gummies are distinguished by their convenience and ease of consumption compared to traditional supplements, often marketed as a tasty alternative to pills or powders. These gummies are primarily targeted at individuals following a ketogenic diet or those seeking to manage their weight and improve their health through dietary supplements.

Company specializing in EEG and ECG biosensors to provide insightful biometric data analysis. Earable differentiates itself with products like the FRENZ Brainband, which uses personalized audio therapy through bone conduction speakers to improve sleep quality. The target demographic includes individuals seeking advanced wearable technology for health monitoring and sleep improvement.

Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.

A subsidiary of The Valens Company Inc., founded in 2020, that specializes in innovative cannabis products. Verse Cannabis offers a range of products including universal vape cartridges, aiming to provide high-quality and accessible cannabis experiences. The brand primarily targets adult consumers seeking reliable and innovative cannabis solutions.

Nicotinamide Mononucleotide (NMN) is a supplement that serves as a precursor for NAD+ biosynthesis, a crucial coenzyme in cellular energy production and metabolism. By increasing NAD+ concentration, NMN supplementation may help mitigate aging-related disorders such as oxidative stress, DNA damage, neurodegeneration, and inflammatory responses, potentially improving overall health and longevity. NMN supplements are primarily targeted at individuals seeking anti-aging benefits and enhanced cellular health, including older adults and those interested in longevity research.

These supplements utilize liposome technology to improve the delivery and absorption of nutrients, potentially enhancing their bioavailability. By encapsulating nutrients in liposomes, they aim to protect them from degradation in the digestive system, allowing for more efficient absorption into the bloodstream. Liposomal supplements are particularly beneficial for individuals seeking enhanced nutrient absorption, such as those with digestive issues or increased nutritional needs.

Technology company that assists hospitals, health plans, and other organizations in removing transportation barriers for patients by connecting care coordinators with non-emergency medical transportation (NEMT) providers. Roundtrip Health differentiates itself by offering a platform that ensures patients can access necessary care without transportation issues, thereby improving overall healthcare accessibility and reducing missed appointments. The primary beneficiaries of this service are patients who face transportation challenges, as well as healthcare providers seeking to enhance patient care and reduce logistical hurdles.

Naturally occurring polyamine compound found in ribosomes and living tissues, playing various metabolic roles within organisms. It is known for its involvement in cellular growth, proliferation, and differentiation, and has gained attention for its potential health benefits, including promoting autophagy, the body's process of cleaning out damaged cells and regenerating newer, healthier cells. Spermidine is of particular interest to researchers and individuals focused on cellular health and longevity.

A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.

Liquid collagen peptides are a dietary supplement containing hydrolyzed collagen in liquid form, designed to support skin, joint, and hair health. The peptides are broken down for enhanced absorption and are often combined with other nutrients like vitamin C or hyaluronic acid to boost collagen synthesis and effectiveness. This product is primarily aimed at adults seeking anti-aging benefits, improved skin elasticity, and joint support, especially those looking for a convenient alternative to powdered or capsule-based supplements.

A nutrition company that specializes in creating meticulously researched and thoughtfully designed wellness products for dogs. The company offers daily vitamins and raw food, all of which are human-grade, complete and balanced, and formulated by veterinary nutritionists, differentiating itself with USDA-certified raw beef or chicken products that are flash-frozen to maintain quality. Maev primarily targets dog owners who are seeking high-quality, scientifically formulated nutrition for their pets.

A type of soap infused with pheromones, which are chemical messengers that can stimulate arousal and desire when detected by smell. These soaps are often marketed with the claim that they can enhance attractiveness and social interactions by leveraging the effects of pheromones. Pheromone soap is primarily targeted at individuals looking to boost their social appeal and romantic interactions.

Company that has developed the Humane AI Pin, a wearable voice-controlled device with a digital assistant. The AI Pin aims to replace smartphones for various common tasks and is priced at $700, but it has received poor reviews and is considered one of the worst-reviewed tech products in recent memory. The target demographic includes tech enthusiasts and early adopters looking for innovative alternatives to traditional smartphones.