Claire is the Lead Editor at Exploding Topics, where she uses her extensive SEO and content strategy expertise to drive growth. With more than 15 years of experience in content development and SEO, Claire has worked as a freelance content strategist, editor, and content manager for several major brands. She's the founder of Red Robot Media, a content agency specializing in long-form content, technical content, SEO, EEAT, and content decay audits. Claire has established a proven track record in producing and managing technical and marketing content, from web hosting and WordPress through to SEO and AI. She has written for major SaaS and tech brands, including Twitter, Dell, eBay, Lifehacker, and Kissmetrics.
Claire’s Most Recent Posts
14 SEO Newsletters Worth Subscribing to in 2025
14 SEO Newsletters Worth Subscribing to in 2025
Keeping up with SEO in the last 2 years has been a part-time job in itself. If algorithm updates aren’t enough to keep you busy, new challenges from AI search are looming too. I...
How to Find Semantic Keywords (Tools + Tips)
How to Find Semantic Keywords (Tools + Tips)
Google is continually refining its search algorithms to improve the relevance of search results. It has changed the way it ranks content to “surface the most helpful information...
Google Rank Checker: How To See Your Position on Google
Google Rank Checker: How To See Your Position on Google
Here’s a stunning fact that I recently learned: If you’re not on the first page of Google, 99+% of searchers will never see your site. To make sure you’re getting valuable traff...
5 Ways to Find Related Content and Keywords for SEO
5 Ways to Find Related Content and Keywords for SEO
When you want to grow your organic traffic, creating related content around your main topics is a powerful strategy. It's also quite underlooked. Google rewards depth, context,...
Keyword Research for SEO: Why It Matters & How to Do It
Keyword Research for SEO: Why It Matters & How to Do It
Effective keyword research for SEO is the foundation of your digital marketing strategy. Your task as a marketer is to: Identify relevant keywords your audience is using Build...
How to Perform a Website Content Audit (+ Free Template)
How to Perform a Website Content Audit (+ Free Template)
Content "freshness" is an increasingly important factor in achieving good rankings. Google's Quality Rater Guidelines say that the best ratings should only be given to informati...