Best Ahrefs Alternatives for On Page & Off Page SEO [2025]

Ahrefs is a staple in the tech stack of leading SEO experts and teams. But you may be in the market for an alternative.

It’s tough to match Ahrefs features. Its powerful keyword research, backlink analysis, and site audit features make it the first choice for many marketers.

But for small marketing teams or businesses with limited budgets, Ahrefs’ credit-based pricing can be a hurdle. It also has fewer tools compared to some of its rivals.

So if you’re looking for Ahrefs alternatives that offer similar features with the same value for money, here are my top recommendations based on my 10+ years of SEO experience.

1. Semrush – Best All-around Ahrefs Alternative

Semrush is a comprehensive digital marketing tool. It’s arguably the closest competitor to Ahrefs.

Like Ahrefs, Semrush excels in:

• Keyword and traffic research
• Position tracking
• Competitor analysis
• Backlink analysis
• Technical SEO and site audits

How does Semrush compare to Ahrefs?

As a long-time Semrush user, I think there are several areas where Semrush outshines Ahrefs.

I’m a huge fan of .Trends. It includes various interconnected tools such as Traffic Analytics.

The Top Pages report in Traffic Analytics presents a neat page-by-page summary of a website’s traffic trends.

It’s possible to analyze your competitor’s top page trends with Ahrefs as well. But the way they’re displayed is different.

I prefer Semrush .Trends because it displays all page-level trends on the same screen. In Ahrefs, I usually have to open each page in a separate tab to access their traffic graphs.

Semrush also positions the page search filter right above the table. You’ll need a few more clicks to find the same type of filter in Ahrefs.

Speaking of filters, I truly appreciate how powerful the filters are in every Semrush tool.

For example, the Keyword Magic Tool lets you use a combination of search term modifiers and filters for keyword difficulty, intent, and other factors to let you discover opportunities you can actually rank for.

You can even get a difficulty score personalized for your domain is another helpful feature lacking in Ahrefs.

Semrush also goes beyond SEO.

For advertising research, you can uncover historical data of your competitor’s ads, broken down by top ads for each month in the past couple of years.

Even though Ahrefs has enhanced its paid search feature with some powerful PPC reports, the data is nowhere as detailed as what you get with Semrush.

Semrush also provides fascinating market research data that most SEO tools lack. This includes things like:

• Market overview of top players in a given niche
• Audience demographics, socioeconomic, and behavior data
• Traffic distribution benchmarks

I also think Semrush is way ahead of most SEO tools in terms of competitor monitoring features with EyeOn.

Having an updated timeline revealing the latest blog, ad, and social media posting activities of competitors is a massive time-saver, as I also mentioned in my detailed Semrush review.

To give my own viewpoint, there are several things about Ahrefs that I prefer over Semrush.

When I was starting out, I found Ahregs easier to navigate. It didn’t take long for Semrush to grow on me, but Semrush is a big platform. It takes time to learn where everything is.

To make navigation easier, Semrush has fantastic visualizations inside every report.

These make analysis intuitive by focusing only on meaningful metrics.

You’ll have no problem extracting insights about your competitor’s SEO strategies based on the visual reports alone.

If you need more assistance, the Semrush Copilot AI does a great job of summarizing important insights. So if you want to see your main traffic changes at a glance, the Copilot AI is a super helpful source of key info.

Finally, while Semrush and Ahrefs are similarly priced with a significant overlap in SEO features, Semrush is a better fit for teams looking for an all-in-one digital marketing solution.

Pricing: Semrush has a free plan. Paid plans start at $117.33/ mo.

2. SE Ranking – Great Option for SEO on a Budget

SE Ranking is a solid alternative to Ahrefs.

It’s a well-rounded tool that covers the SEO essentials:

• Impressive keyword research features
• Backlink analysis
• Site audits
• PPC research
• Content optimization

Social media marketing tools are currently in beta.

If you’re looking for a wider range of digital marketing features in one product, you can actually do more with SE Ranking than you can with Ahrefs.

How does SE Ranking compare as an Ahrefs alternative?

When I first used SE Ranking, it surprised me how much it looks like Ahrefs. It presents the data in much the same way.

The keyword research tool feels very similar to Ahrefs and is good for gathering ideas and keyword variations.

That said, Ahrefs has a much larger keyword database. I always find more keyword ideas to work with using Ahrefs compared to SE Ranking.

And this difference isn’t limited to just keywords, either. I encountered quite noticeable differences between the number of backlinks Ahrefs detects for a given page versus SE Ranking.

However, it’s not always necessary to have the absolute complete data for performing strong SEO, especially if you’re a growing website.

I’d hesitate to recommend SE Ranking if you’re new to SEO or unfamiliar with SEO tools. The user interface is not that intuitive, so you may find it challenging to navigate at first.

I think it feels more difficult because SE Ranking features are fragmented into different areas. This makes the tool feel a lot less cohesive than Semrush and Ahrefs.

There’s a fair bit of a trial and error digging the right tools out when navigating inside SE Ranking.

On the plus side, SE Ranking is very affordable. That makes it a viable option for newer websites with tight budgets, if you can invest some time in getting used to the interface.

Pricing: SE Ranking paid plans start at $52/ mo.

3. Moz Pro – Decent Choice for Basic SEO Analysis

Despite being one of the earliest SEO tools on the market, Moz Pro hasn’t innovated as top SEO platforms like Ahrefs and Semrush.

While it’s not in the same league as some of the big players, it’s still a capable SEO tool.

I would use Moz Pro for keyword and backlink research if I didn’t have access to my preferred options (Ahrefs and Semrush).

Is it worth switching from Ahrefs to Moz?

I find Moz Pro quite useful for discovering keywords to target and performing basic domain analyses.

Apart from standard keyword data like volume and difficulty score, I like that Moz also reports search intent pretty accurately.

Plus, it’s helpful to have minimum domain authority listed for ranking sites.

Best of all, Moz even shows organic click-through rate (CTR), which is similar to Ahrefs click data. This helps you to understand how many of the searches end up in actual clicks.

The quality of its backlink checks are also impressive. It’s VERY close to Ahrefs. In testing, it had almost the same number of links in its index.

But Moz fails to hold up in many other areas.

For instance:

• Moz lacks traffic estimates, which hinders competitive analysis. It’s not ideal having to rely on keyword ranking data alone to gauge how well a competitor site is performing.
• If you want to see a full picture of SERP features you’re occupying on a domain level, you’ll notice that Moz doesn’t track as many as Ahrefs.
• While Semrush and Ahrefs were reasonably quick to bring AI Overviews into their reports, Moz still doesn’t have that data.

Is it a good Ahrefs alternative? You’ll need to weigh up the areas where Moz Pro is lacking compared to its competitors. I think tools like Semrush generally offer better value, depending on what your goals are.

Pricing: Moz Pro starts at $39/mo, which lets you track 1 site. The Standard plan starts at $79/mo for 5 sites and unlocks more tools.

4. Exploding Topics Pro – Ideal for Trend-Focused Marketing and EEAT

Exploding Topics isn’t a full-fledged SEO tool like Ahrefs.

It lets you find and track trending topics and emerging market opportunities.

Being one of the first to capitalize on a trend helps you to acquire first mover advantage in your niche. That can drive organic traffic before your competitors have latched on to the topic.

Is Exploding Topics Pro a Suitable Alternative to Ahrefs?

Exploding Topics Pro excels in just one area: spotting trends before they blow up.

While Ahrefs now offers ways to analyze trends and growth rates in keyword volumes, Exploding Topics goes much further.

It lets you forecast the growth in a trending topic over a whole year.

Ahrefs can also forecast changes in search interest, but you don’t get the same predictive power as Exploding Topics.

That’s because Exploding Topics also shows you the nature of a trend.

• Is it a seasonal spike?
• Are there strong signs of a long-lasting interest with continuous growth?

Exploding Topics Pro also analyzes consumer sentiments about trends. If you’re a content marketer, this information helps you to choose an angle that resonates with your audience.

All of this extra data is powerful. It helps you to differentiate short-lived fads from real trending opportunities.

But the best part? Exploding Topics offers a free keyword research tool as well that pulls data from the Semrush keyword database.

It’s a great alternative to the Ahrefs keyword generator.

You get more keyword-related data for free, including:

• Volume
• KD% (Keyword Difficulty)
• CPC (cost-per-click)
• # of Results
• Search Trend

So if you’re just getting into SEO and need a few strong keywords to start with, the Exploding Topics Keyword Tool is the easiest way to get started.

And when you’re ready to build your authority by writing on unique trending topics, Exploding Topics Pro is one of the best investments you can make.

That said, it’s not a fully-fledged SEO tool, so it may not cover everything that you need from an Ahrefs alternative on its own.

Pricing: Try Exploding Topics Pro for just $1. Monthly pricing starts at $39.

5. SurferSEO – Solid Keyword Optimization for Content Updates

SurferSEO is an SEO tool dedicated to content optimization.

Looking at it as an Ahrefs alternative, it doesn’t have the same core features: keyword research, backlink analysis, and PPC.

But keeping content fresh is an essential part of content marketing, particularly when you want to capitalize on trending topics. And SurferSEO has some unique features that can assist you with content updates.

What I like about SurferSEO

The main focus of SurferSEO is its content editor tool. I think it stands out when compared to other tools of its kind.

The SurferSEO content editor scores your content based on how closely your keyword usage matches other top ranking results on Google.

If you have a low score for a piece of content, you need to address the basics first, starting from keyword optimization.

The information in the score is detailed and helps SEO copywriters to fine-tune content to help it to rank.

Ahrefs also has a tool like this. But SurferSEO takes it to the next level by tracking rankings for content automatically. This monitoring can help you to spot opportunities for improvement without doing a manual check.

SurferSEO has also added some AI features in its content optimization tool:

• Auto Optimize can automatically sprinkle in the suggested terms for you and write entire new sections to improve your content score.
• SurferSEO can add internal links automatically.

While this sounds super helpful, AI SEO tools still require expert oversight from a writer who knows what they’re doing.

You won’t get content to rank just by adding keywords, and Auto Optimize can go overboard if you allow it to add terms on its own.

I also found myself replacing some of the AI-suggested internal links with more relevant alternatives.

I recommend SurferSEO mainly for identifying underperforming pieces of content and carefully updating them based on suggestions.

Pricing: SurferSEO pricing starts at $79/mo.

6. Ubersuggest – Low Learning Curve for Beginner SEO Professionals

Ubersuggest is a helpful keyword research tool with affordable pricing.

While there is a free version, you can only use it once each day. Realistically, you’ll need to pay if you find it helpful.

How Ubersuggest compares with Ahrefs

Ubersuggest is designed to be simple and user-friendly. It’s more basic than Ahrefs, but the layout is nicely designed.

You can use it to find keyword ideas you can use to improve your on page SEO. The main difference between the data in Ubersuggest vs Ahrefs is that it’s less detailed.

I’m a fan of the Content Ideas tool. It shows you the titles of the most successful articles targeting a given keyword and presents it in an attractive table.

You can see estimated visits and number of social shares easily. This could be super helpful for discovering topic ideas likely to find traction on platforms like Facebook, Pinterest, and Reddit.

Ubersuggest also has a backlink checker. While its database is fairly small compared to some alternatives, it can help surface backlink gaps between your domain and up to 5 competitors.

Unfortunately, Ubersuggest doesn’t track SERP features like featured snippets, People Also Ask questions, AI Overviews, and so on. Ahrefs and Semrush are almost untouchable in this regard. They track dozens of SERP features at a domain and page level.

I think Ubersuggest is an acceptable option for marketers looking for basic keyword and backlink research tools on a budget. The lifetime deal is attractive if you’re not a fan of paying monthly.

But if you need more power with advanced data points for comprehensive SEO, you’ll find Ubersuggest fairly limiting, especially if you’re switching from Ahrefs.

Pricing: Ubersuggest pricing starts at $29 per month. You can also choose to pay a one-time fee if you choose the lifetime deal.

Found the Right Ahrefs Alternative?

We covered a bunch of Ahrefs alternatives in this article, each offering a slightly different take on marketing tools and reporting.

SE Ranking comes closest to covering the same basic functionality as Ahrefs, but there are still compromises to be made.

In terms of features, Semrush has a considerable overlap with Ahrefs, plus additional tools on top.

And Semrush is the only tool on the market that provides high-quality features for on page and off page SEO, PPC, and overall market trend analysis. That’s why I think Semrush offers better value than buying a bunch of smaller tools separately.

To see if Semrush is the right alternative for your business, sign up now and test it out free for 7 days.