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Google is continually refining its search algorithms to improve the relevance of search results. It has changed the way it ranks content to “surface the most helpful information”. And systems like RankBrain are getting better at understanding content. As Google raises the bar for publishers, targeting a single keyword is ...

A content audit involves reviewing all the content on your website for accuracy, performance, and technical issues. While many businesses focus on producing new content, audits are about stepping back and reviewing the content you already have. Once you know how it’s performing, you can potentially improve rankings to increase ...

SEO tools can streamline getting your website to appear higher in search results. There are tools to help with every stage of the process, from competitive analysis to content creation, and much more. Because there are so many to choose from, we organized the available options into five categories: Keyword ...

Businesses of all sizes are adapting their marketing strategies as consumer behavior continues to evolve in 2025. Social media is a hot spot for marketers, but which platforms will be the most useful in the coming years? Where will consumers look for information about new brands? And, how can marketers ...