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Latest Trends (October 2023)

by Josh Howarth
October 3, 2023

This list includes 39 of the newest trends.

All data comes directly from the proprietary Exploding Topics algorithm, which can identify new trends that are displaying early signs of explosive growth.

It's worth noting this list does not include any temporary fads (like TV shows or pop culture news). Every trend listed is experiencing high levels of upward growth throughout the past 12 months.

Newest Trends In The US Right Now

# Topic Search Growth
1 AI Content Detector 8,200%
2 Tome App 2,650%
3 Birch Juice 173%
4 Prompt Engineering 4,100%
5 Cold Plunge Tub 313%
6 Mushroom Gummies 395%
7 Centella Sunscreen 406%
8 Pandabuy 1,011%
9 Boho Braids 205%
10 Enclomifene 1,011%
11 HYSA 270%
12 Soundraw 389%
13 Deodorant Stone 464%
14 AI Voice Generator 1,125%
15 Deepswap 228%
16 Snail Mucin Serum 444%
17 Heygen 7,600%
18 Byoma 1,011%
19 Clover Bracelet 203%
20 Grounding Sheets 250%
21 Beehiiv 691%
22 Co Ord Set 203%
23 Cardtrader 355%
24 Purple Toothpaste 555%
25 D-ID 6,200%
26 Mouth Tape 186%
27 Perplexity AI 99x+
28 Permanent Jewelry 44%
29 AI SEO 520%
30 Toner Pads 780%
31 Deepbrain AI 7,700%
32 Bubble Skincare 3,067%
33 Beatxp 1,157%
34 Dubverse 5,800%
35 AI Image Enhancer 523%
36 Ab Roller Wheel 142%
37 Newbella 300%
38 Onda Tequila Seltzer 900%
39 Resume Checker 309%

Here is a deeper look at ten new trends with impressive growth and traction. These are worth paying attention to for the remainder of 2023 and beyond.

1. AI Content Detector

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1-year search growth: 8,200%

Search growth status: Exploding

Description: AI content detectors are machine learning and NLP tools to help determine if a person or AI created a piece of written content. Interest in AI content detectors is exploding because of new AI writing tools like ChatGPT, Jasper, etc. Other trending AI topics include AI writing tools and AI content.

2. Tome App

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1-year search growth: 2,650%

Search growth status: Exploding

Description: Tome is an AI-powered presentation application designed to improve storytelling. Tome can auto-generate slides using AI technology, suggest design ideas, and automate formatting. The drag-and-drop design method lets users build a deck using live embeds, prototypes, 3D renderings, etc.

3. Birch Juice

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1-year search growth: 173%

Search growth status: Exploding

Description: Birch Juice is clear sap tapped directly from birch trees. It can be consumed fresh from the tree, or it can be naturally fermented and consumed. Birch juice (also known as birch water) has healing properties and eliminates toxins in the skin for brighter, clearer skin. 

4. Prompt Engineering

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1-year search growth: 4,100%

Search growth status: Exploding

Description: Prompt engineering is the practice of producing questions or statements for AI chatbots to generate desired responses. Highly specific and targeted prompts can result in more accurate responses from models like ChatGPT and Midjourney. These AI models have created high demand for prompt engineers with excellent salary expectations.

5. Cold Plunge Tub

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1-year search growth: 313%

Search growth status: Exploding

Description: A cold plunge tub is used for hydrotherapy to support colder water temperatures as low as 37°F. A cold water plunge has many potential health benefits, like increased baseline dopamine, decreased inflammation, reduced stress, and better muscle recovery.

6. Mushroom Gummies

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1-year search growth: 395%

Search growth status: Exploding

Description: Mushroom gummies are chewable candies infused with medicinal mushrooms that provide immune-supporting health benefits. Taking this daily supplement can relieve oxidative stress and promote better cellular health. Some of the common mushrooms used in these gummies include Chaga, Lione's Mane, and Reishi. 

7. Purple Toothpaste

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1-year search growth: 555%

Search growth status: Exploding

Description: Purple Toothpaste is a toothpaste with purple pigments and coloring to help brighten teeth and fight off teeth stains. The color-correcting technology contains FDA-approved synthetic colorants to give teeth an immediate white glow. It can also neutralize yellow teeth tones rapidly. 

8. Beehiiv

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1-year search growth: 691%

Search growth status: Exploding

Description: Beehiiv is an all-in-one creator newsletter management platform. Beehiiv does not take any fees from a creator’s revenue. Compared to their top competitor Substack, they have more integrations, 0% membership fees, more lucrative free plans, better analytics tools, and better design customizations. In September 2022, the newsletter startup secured $1.6 million in Seed funding to accelerate product development.

9. Grounding Sheets

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2-year search growth: 250%

Search growth status: Exploding

Description: Grounding Sheets, also known as earthing sheets, are traditional bedding sheets made with a conductive material. The sheets plug into the grounding port in a wall outlet when being used. Grounding sheets' benefits include improved sleep quality, reduced inflammation, reduced stress, and many others.

10. Centella Sunscreen

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1-year search growth: 406%

Search growth status: Exploding

Description: Cenella sunscreen is a non-nano physical sunscreen that can block UV rays and brighten the skin. It acts like a moisturizer and works well on dry, sensitive, or eczema-prone skin. This sunscreen contains Centella Asiatica Extract, which provides numerous health benefits like reduced inflammation and improved collagen production. 

Conclusion

That brings us to the end of our latest trends worth monitoring.

This list contains many trends surrounding the latest artificial intelligence boom (AI Content Detector, Prompt Engineering, Perplexity AI, etc.). There is also growing interest in new health and wellness trends (Cold Plunge Tub and Mushroom Gummies).

We will continue to update this list regularly. Keep checking back every month to see the newest trends.