Top 26 Social Media Platforms (November 2026)

Facebook is the most popular social media platform in 2026, with more than 3 billion monthly active users. WhatsApp and Instagram also match Facebook's numbers at 3 billion monthly users. 

YouTube follows next, having an advertising reach of 2.65 billion based on figures from April 2026.

Meta owns four of the top 15 platforms on our list.

Chinese apps also dominate the market. WeChat, Kuaishou, Weibo and QQ make the top 15, despite largely only being used in only one country.

We ranked the top 26 social media platforms by their latest monthly user counts. In addition, we show each platform's estimated website visits based on Semrush data in June 2026.

In this article, we'll cover the full ranking, how the biggest platforms are trending, and what the figures mean for marketers choosing where to post.

Top Social Media Statistics

• Facebook has more than 3 billion monthly active users
• Meta's apps had 3.60 billion daily active people on average in June 2026 
• Threads has reached 500 million monthly active users 
• Snapchat had 971 million monthly active users in Q2 2026 
• YouTube.com received 52.22 billion visits in June 2026, more than any other platform on this list
• Reddit's weekly active unique users grew 24% year over year to 514.6 million in Q2 2026
• X's advertising reach fell from 611 million in April 2024 to 450 million in April 2026 

What Is the Most Popular Social Media Platform?

Facebook is the world's most popular social media platform, used by more than more than 3 billion people every month. 

Latest figures from Meta report user count on the daily level rather than monhtly figures. By this metric, Facebook had than 2 billion daily active users.

Across Meta's top platforms i.e. Facebook, Instagram, WhatsApp and Messenger, Meta had 3.60 billion daily active people on average in June 2026.

This popularity overshadows other platforms despite the fact that Facebook isn't available everywhere due to social media bans. It continues to be blocked to some of the world's highly populous regions such as China, Iran, North Korea, and Russia

WhatsApp and Instagram are close behind.

WhatsApp had more than 3 billion monthly users by April 2025, whereas Instagram reached 3 billion monthly active users in September 2025.

YouTube doesn't publish a monthly user figure. YouTube's advertising tools reached 2.65 billion people in April 2026. TikTok's ad reach was 2.21 billion adults, not including India.

YouTube doesn't publish a monthly user figure. The best estimates are based on YouTube's advertising tools, which reached 2.65 billion people in April 2026.

TikTok's ad reach (excluding India) was 2.21 billion adults.

These stats show that the biggest social platforms possess the greatest reach to a broad audience for marketing. 

Top 26 Most Popular Social Media Websites

Ranking	Social Media Network	Company	Users (Measure, Date)	Monthly Web Visits (June 2026)
1	Facebook	Meta	3 billion+ MAU (Q4 2024)	12.21 billion
2	WhatsApp	Meta	3 billion+ MAU (Q1 2025)	4.26 billion
3	Instagram	Meta	3 billion MAU (September 2025)	6.81 billion
4	YouTube	Alphabet (Google)	2.65 billion ad reach (April 2026)	59.97 billion
5	TikTok	ByteDance	2.21 billion ad reach, 18+ (April 2026)	2.71 billion
6	WeChat	Tencent	1.44 billion MAU (June 2026)	4.09 million
7	LinkedIn	Microsoft	1.43 billion ad reach, members (April 2026)	1.89 billion
8	Telegram	Telegram	1 billion+ MAU (March 2025)	792.81 million
9	Snapchat	Snap Inc.	971 million MAU (Q2 2026)	207.83 million
10	Kuaishou	Kuaishou Technology	797.3 million MAU (Q2 2026)	3.6 million
11	Pinterest	Pinterest, Inc.	640 million MAU (Q2 2026)	1.5 billion
12	Weibo	Weibo Corporation	561 million MAU (June 2026)	31.37 million
13	QQ	Tencent	520 million MAU (June 2026)	N/A
14	Reddit	Reddit, Inc.	514.6 million weekly active uniques (Q2 2026)	4.82 billion
15	Threads	Meta	500 million+ MAU (June 2026)	329.58 million
16	X	SpaceX	450 million ad reach (April 2026)	4.17 billion
17	Xiaohongshu (RedNote)	Xingin	400 million+ MAU (June 2026)	52.83 million
18	Bilibili	Bilibili Inc.	371 million MAU (Q2 2026)	381.29 million
19	Discord	Discord Inc.	200 million+ MAU (April 2025)	1.25 billion
20	Line	LY Corporation	193 million MAU (March 2026)	162.22 million
21	ShareChat	Mohalla Tech	~150 million MAU, with Moj (July 2026)	4.77 million
22	MAX	VK	108 million+ monthly users (August 2026)	117.61 million
23	VK	VK	94.3 million monthly audience, Russia (Q2 2026)	82.29 million
24	Rumble	RUM Group	56 million MAU (Q1 2026)	40.13 million
25	Bluesky	Bluesky Social PBC	~46 million registered users (August 2026)	127 million
26	Nextdoor	Nextdoor Holdings	22.9 million weekly active users (Q2 2026)	156.9 million

Figures are accurate as of September 2026.

Several platforms in the list are mostly used in their apps, so their websites get far fewer visits than they have users. For example, WeChat has 1.44 billion monthly users, but wechat.com received 4.09 million visits in September 2026. QQ has no main website, so we haven't listed its visits.

Three platforms joined the list in this update:

• MAX (Russia's national messaging app) 
• Nexttdoor
• Bluesky

For more on Bluesky, see our Bluesky user statistics.

Other Popular Social Platforms

These platforms are popular, but don't publish a current user figure, so we haven't ranked them. Here are their website visits in June 2026:

• Twitch: 1.26 billion visits
• Quora: 306.18 million visits
• Messenger: 301.61 million visits
• Tumblr: 176.88 million visits
• Medium: 108.08 million visits
• Douyin: 63.61 million visits
• Vimeo: 80.64 million visits
• Viber: 14.93 million visits

Twitch received more than 1.2 billion visits in September 2026, more than all but nine of the ranked platforms.

For Messenger, the ad reach fell by more than 95% after Meta stopped showing ads in the Messenger inbox, so it no longer reflects Messenger's real user count.

How Can You Track Social Media Platforms?

If you're looking for a social media dashboard to manage your workflow, the social media tools in Semrush include all the tools you need for Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, and your Google Business Profile.

You can tap into a suite of tools for:

• Competitor monitoring
• Post scheduling
• AI social media post generation and topic research

Social media tracking makes it easy to keep an eye on what your competitors are doing.

The dashboard shows subscriber growth and engagement for multiple platforms in one place.

Sign up for a free Semrush account to get a free trial.

Next, let's look at how some of the top social sites are trending. 

1. Telegram

Monthly visits (September 2026): 792.819 million (See the latest traffic data for telegram.org) 

Change since January 2026: +1,185%

Users: 1 billion+ monthly active users (March 2025)

Description: Telegram is a freemium messaging app that focuses on security and encryption. Its cloud-based platform lets users share large files and create groups of up to 200,000 members. Telegram had "significantly over 1 billion" monthly active users in March 2025.

2. TikTok

Monthly visits (September 2026): 2.71 billion (See the latest traffic data for tiktok.com)

Change since January 2026: +126%

Users: 2.21 billion ad reach, adults (April 2026)

Description: TikTok is a short-form video network built around a personalized "For You" feed. Unlike many social media sites, TikTok shows videos based on users' interactions, so new creators can go viral without a large following.

In January 2026, TikTok's US business moved to a new company, TikTok USDS Joint Venture LLC. Silver Lake, Oracle and MGX each hold 15%, and ByteDance keeps 19.9%.

3. Xiaohongshu (RedNote)

Monthly visits (September 2026): 52.83 million (See the latest traffic data for xiaohongshu.com)

Change since January 2026: +3,202%

Users: 400 million+ monthly active users (June 2026)

Description: Xiaohongshu (known in English-speaking countries as RedNote or Little Red Book), is a Chinese social media and e-commerce platform that combines the features of Instagram, Pinterest, TikTok, and Amazon into one platform.

Xiaohongshu has more than 400 million monthly active users. In June 2026, the newspaper reported that Xiaohongshu was preparing a Hong Kong IPO at a valuation of more than $70 billion. In July, Xiaohongshu said the IPO rumors were not true.

Exploding Topics data shows that searches for Xiaohongshu grew 1,650% over the past 5 years. They peaked at 1.05 million in January 2025, when US TikTok users joined RedNote during the possible US ban on TikTok.

4. Discord

Monthly visits (September 2026): 1.25 billion (See the latest traffic data for discord.com)

Change since January 2026: +2,774%

Users: 200 million+ monthly active users (April 2025)

Description: Discord is a communication platform for communities and groups about gaming, education or any other topic. Discord had more than 200 million monthly active users in April 2025, and more than 90 million daily active users.

Discord filed confidentially for an IPO in January 2026.

5. WhatsApp

Monthly visits (September 2026): 4.26 billion (See the latest traffic data for whatsapp.com)
Change since January 2026: +492%
Users: 3 billion+ monthly active users (Q1 2025)

Description: Now part of Meta, WhatsApp is a messaging app that allows users to send text messages, voice messages, make voice and video calls, and share media with other users. End-to-end encryption and user privacy controls keep conversations secure and private.

WhatsApp hit a record of 30 million messages sent per second during the 2026 World Cup final.

6. Reddit

Monthly visits (September 2026): 4.82 billion (See the latest traffic data for reddit.com)
Change since January 2026: +119%
Users: 514.6 million weekly active uniques (Q2 2026)

Description: Reddit is a social news and discussion platform where users can share content, vote on it, and comment on posts. It is organized into communities or subreddits about specific niche topics. 

Reddit's weekly active uniques grew 24% year over year to 514.6 million in Q2 2026. Reddit is also a valuable resource for keyword research and for monitoring brand mentions, being a massive social platform where real users discuss their thoughts, ideas, problems, solutions, and everything in between.

7. Douyin

Monthly visits (September 2026): 63.61 million (See the latest traffic data for douyin.com)
Change since January 2026: +1,379%
Users: No current official figure

Description: Douyin is a short-video app owned by ByteDance, the company that created TikTok. It's popular in China. The two apps are nearly identical but run as separate platforms.

Douyin had an estimated 714 million daily active users in July 2026. New features often start on Douyin before they reach TikTok. For example, the rise of social commerce on TikTok follows Douyin's lead.

8. Pinterest

Monthly visits (September 2026): 1.5 billion (See the latest traffic data for pinterest.com)
Change since January 2026: 36%
Users: 640 million monthly active users (Q2 2026)

Description: Pinterest is a visual discovery platform. Users create and share virtual moodboards for inspiration in areas like fashion, design and home decor. The platform has shown that it knows how to adapt with the times, optimizing its social commerce offering and introducing AI into its ad platform. 

Pinterest reached an all-time high of 640 million monthly active users in Q2 2026, up 11% year over year.

What's Next for Social Media Platforms?

Meta is the dominating conglomerate of social platforms, with four of the top 15 social apps.

Threads is its fastest riser, reaching 500 million monthly active users in June 2026.

X is moving the other way. Its advertising reach fell by more than a quarter between April 2024 and April 2026.

X is now owned by SpaceX, after SpaceX merged with xAI. For more, see our X user statistics.

Messaging apps remain some of the biggest platforms. WhatsApp has more than 3 billion monthly users, and Telegram has more than 1 billion. In Russia, the national messenger MAX passed 90 million daily users in October 2026.

For more, see our messaging app statistics and social media trends, and check any platform's traffic with our free website traffic checker.

How We Compiled This List

We ranked platforms by their latest official user figure, if it is no more than 2 years old.

Where a platform publishes no current figure, we used the advertising reach reported by DataReportal's Digital 2026 Mid-Year Global Update (April 2026).

The measure differs between platforms, so the table labels each figure. Where figures are equal, we ranked by website visits. Website visits are Semrush Traffic Analytics estimates for June 2026, desktop and mobile combined. Earlier versions of this list showed monthly organic search traffic instead. Figures are as of October 6, 2026.

Want to see how any social platform's traffic changes month by month? Use Semrush Traffic Analytics to compare platforms and see where their visitors come from.