About
Newsletter
Blog
Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Carbon Plated Running Shoes
33.1K
Volume
+6900%
Growth
These are athletic footwear designed to improve running performance by integrating a carbon fiber plate within the midsole. This design feature enhances stiffness and energy return, thereby increasing running efficiency and speed, making them distinct from traditional running shoes. Carbon plated running shoes are primarily targeted at competitive runners seeking to enhance their performance in races.
regular
Offroad ebike
18.1K
Volume
+6500%
Growth
An off-road eBike is an electric bicycle designed for rugged terrains, featuring **durable frames, high-torque motors, fat tires, and advanced suspension systems** for enhanced stability and performance. These eBikes provide **pedal-assist and throttle modes**, allowing riders to tackle steep hills, rough trails, and long-distance adventures with reduced effort. Off-road eBikes primarily appeal to **outdoor enthusiasts, adventure riders, and eco-conscious commuters** looking for a powerful and sustainable alternative to traditional off-road vehicles.
regular
pudolla
880
Volume
+6200%
Growth
Brand specializing in men's athletic wear, particularly running and workout shorts. Pudolla's products are designed to be lightweight, quick-drying, and often feature zipper pockets, differentiating them from competitors by focusing on functionality and convenience. The target demographic includes active men seeking durable and practical athletic wear for running and workouts.
regular
Therabody
110K
Volume
+5700%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
regular
Cervical cooling pillow
590
Volume
+5700%
Growth
A cervical cooling pillow is an ergonomically designed pillow that supports the neck and spine while providing a cooling effect to enhance sleep comfort. It typically features cooling gel inserts or breathable materials that help regulate temperature and prevent overheating, combined with a contoured shape to maintain proper neck alignment. This pillow is particularly beneficial for individuals who suffer from neck pain, overheating during sleep, or who require additional support for maintaining cervical spine health.
regular
Water Chiller For Cold Plunge
2.4K
Volume
+5600%
Growth
A water chiller for cold plunge is a device designed to cool water to low temperatures for use in cold plunge therapy, which is often utilized for recovery and therapeutic purposes. These chillers come with various features such as Wi-Fi connectivity, different power capacities, and additional accessories, catering to both at-home and commercial use. The primary users of water chillers for cold plunge are athletes, fitness enthusiasts, and individuals seeking therapeutic benefits from cold water immersion.
regular
Rice bucket training
8.1K
Volume
+5300%
Growth
Rice bucket training is a workout method that focuses on strengthening the forearms, grip, and other small muscles in the arms and hands. It involves exercises such as rice digging and grabbing, where the hands are submerged in a bucket of rice and various movements are performed to enhance muscle endurance and grip strength. This type of training is particularly beneficial for athletes, musicians, and individuals seeking to improve their hand and forearm strength.
regular
Quinear
880
Volume
+5200%
Growth
Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.
regular
Nurecover
27.1K
Volume
+4900%
Growth
Company that offers innovative recovery products, including an ice bath that functions as a giant insulated cool bag. This product is designed to maintain cold temperatures for cold water therapy, providing benefits at 15°C degrees and below without the need for added ice, differentiating it from traditional ice baths that require constant ice replenishment. Nurecover primarily targets athletes and individuals seeking efficient and convenient methods for muscle recovery and cold water therapy.
regular
gymrats
74K
Volume
+4900%
Growth
Individuals who dedicate a significant amount of time to exercising in the gym and are highly committed to maintaining their physical fitness. Gymrats often focus on both the aesthetic aspects of their bodies and overall well-being, emphasizing a balanced approach to health and fitness. This group primarily includes fitness enthusiasts who are passionate about achieving and maintaining peak physical condition.
exploding
hydracy
1.3K
Volume
+4900%
Growth
Brand offering water bottles with time markers to assist users in tracking their daily water intake. These bottles are large, BPA-free, and feature a no-sweat sleeve, leak-proof design, and a fruit infuser strainer, differentiating them from standard water bottles. Hydracy primarily targets health-conscious individuals looking to improve their hydration habits.
regular
75 soft
60.5K
Volume
+4900%
Growth
The 75 Soft Challenge is a fitness and personal development program that offers a more flexible alternative to the 75 Hard Challenge. It includes four main rules: eating well and drinking only on social occasions, training for 45 minutes daily with one day of active recovery, drinking three liters of water per day, and reading 10 pages of any book each day. This challenge is aimed at individuals seeking a balanced and sustainable approach to improving their health and personal growth.
exploding
Remote personal training
720
Volume
+4300%
Growth
Remote personal training involves fitness professionals providing personalized training and coaching through digital platforms, offering accessibility, flexibility, and often cost-effectiveness. It leverages technology to deliver tailored workout plans, nutritional advice, and ongoing support, making it a popular choice for many individuals. This service is particularly beneficial for those with busy schedules, limited access to gyms, or a preference for home workouts.
regular
Non Sleep Deep Rest
9.9K
Volume
+4100%
Growth
Non Sleep Deep Rest (NSDR) refers to practices and techniques designed to induce a state of deep relaxation and rest without actually sleeping. These techniques can include guided meditations, yoga nidra, and other relaxation exercises that help the body and mind to recover and rejuvenate. NSDR is beneficial for individuals looking to improve sleep quality, reduce stress and anxiety, and enhance learning and focus.
regular
Waver vibration plate
1.3K
Volume
+4000%
Growth
A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.
regular
Quadrobics
33.1K
Volume
+3900%
Growth
Physical activity that involves moving on all four limbs, including running, walking, trotting, crouching, and jumping, often mimicking the movements of animals. Quadrobics provides a unique form of exercise that enhances strength, flexibility, and coordination by engaging multiple muscle groups simultaneously. This activity is particularly popular among fitness enthusiasts and individuals interested in animal movement and primal fitness techniques.
peaked
Anti chafe stick
9.9K
Volume
+3100%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
peaked
Halo hydration
880
Volume
+2800%
Growth
Drink mix designed to support hydration and overall health through a proprietary blend of ingredients. It includes 100mg of magnesium for energy creation, muscle movement, and nervous system regulation, along with the recommended daily intake of Vitamin C and Zinc to boost the immune system. This product is targeted at individuals seeking convenient, on-the-go hydration and immune support.
regular
Wellyx
480
Volume
+2700%
Growth
Business management software designed for fitness and wellness businesses, incorporating the latest technology features to streamline various tasks. It offers tools for scheduling, client management, billing, and marketing, differentiating itself with a comprehensive suite of features tailored specifically for the fitness and wellness industry. Wellyx is primarily targeted at gym owners, personal trainers, and wellness centers seeking to optimize their operations and enhance client engagement.
peaked
Muscle recovery gel
110
Volume
+2700%
Growth
Muscle recovery gel is a topical product formulated to soothe and aid in the recovery of sore or fatigued muscles after physical activity. It typically contains ingredients like menthol, arnica, or essential oils that provide cooling or warming sensations, helping to reduce inflammation and promote muscle relaxation. This gel is commonly used by athletes, fitness enthusiasts, and individuals looking for relief from muscle pain or post-exercise discomfort.
regular
Kaido group
90
Volume
+2700%
Growth
A wellness program based in Birmingham, England, designed to improve the health and wellbeing of employees and create a more positive and productive workplace. It offers six-week holistic health challenges and provides 365 days of content to support physical and mental health, differentiating itself by its comprehensive and continuous support. The program primarily targets businesses looking to enhance employee health, engagement, and productivity.
exploding
EMS foot massager
33.1K
Volume
+2500%
Growth
EMS foot massagers are devices that utilize electrical muscle stimulation to alleviate foot pain, enhance blood circulation, and relax muscles. These massagers come in various models, often featuring portability and rechargeable batteries, making them convenient for use at home or on the go. They are particularly beneficial for individuals suffering from foot discomfort, poor circulation, or muscle tension, and are available on platforms like Amazon, Walmart, and Evalax.
peaked
Mini massage gun
22.2K
Volume
+2400%
Growth
Compact, portable devices designed to provide muscle relief and relaxation through percussive therapy. These smaller versions of standard massage guns are easy to carry and use, often featuring multiple speed settings and various attachments for targeting different muscle groups. They are popular among athletes and individuals seeking convenient ways to alleviate muscle soreness and enhance recovery.
exploding
Clear whey protein
33.1K
Volume
+2400%
Growth
Protein supplement designed to aid in muscle building and recovery, particularly post-workout. It typically offers around 35 grams of protein per serving and includes carbohydrates to support recovery. This product is often used by individuals aiming to increase their calorie and protein intake, making it suitable for those looking to bulk up or enhance muscle mass.
exploding
ritfit
8.1K
Volume
+2400%
Growth
Brand specializing in fitness equipment, particularly for home gyms. RitFit offers products such as power cages, leg press and hack squat machines, and comprehensive home gym packages, differentiating itself with a focus on affordability and versatility. The brand primarily targets fitness enthusiasts and individuals looking to set up home gyms with reliable and cost-effective equipment.
exploding
Fitnescity
1.3K
Volume
+2300%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
regular
Kalinco
210
Volume
+2300%
Growth
Third-party seller of smartwatches that offer features such as heart rate monitoring, blood pressure monitoring, oxygen monitoring, activity/sports tracking, and sleep tracking. Kalinco smartwatches differentiate themselves by providing a range of health and fitness tracking capabilities at an affordable price point, making them accessible to a wide audience. These smartwatches are primarily targeted at health-conscious individuals and fitness enthusiasts looking for budget-friendly wearable technology to monitor their daily activities and health metrics.
peaked
Body Sculpting Massager
1.9K
Volume
+2200%
Growth
Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.
peaked
Lyfe health
1.3K
Volume
+2000%
Growth
A physical therapy and health services provider located in Bournemouth, England, offering a wide range of services including physiotherapy, Reformer Pilates, private MRI scanning, and personal training. The facility is housed in a historic Victorian Lloyds Bank building and includes a rehab gym, Pilates studio, diagnostics suite, and multiple therapy rooms, focusing on proactive, preventative, and personalized healthcare. Lyfe Health aims to make healthcare affordable and straightforward, targeting individuals seeking comprehensive and accessible health services without the need for insurance.
exploding
Aoxjox
1K
Volume
+1800%
Growth
Brand specializing in women's workout apparel, including sports bras and leggings. Aoxjox products are designed for various fitness activities such as yoga, running, and general workouts, and are known for their comfort and durability. The brand primarily targets active women seeking high-quality, affordable fitness wear available on platforms like Amazon.
peaked
1
2
3
4