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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Hip thrust belt
6.6K
Volume
+5300%
Growth
A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.
regular
ewedoos
590
Volume
+5000%
Growth
Brand specializing in women's athletic and workout apparel, including tennis dresses, high-impact sports bras, and yoga pants with pockets. Ewedoos differentiates itself by incorporating functional features such as pockets in their yoga pants and offering high-impact support in their sports bras, aiming to enhance convenience and performance during workouts. The brand primarily targets active women seeking stylish, functional, and comfortable workout clothing.
peaked
voltrx
1.9K
Volume
+4800%
Growth
Brand specializing in electric shaker bottles designed for mixing protein shakes and other beverages. Their products feature electric motors for efficient mixing, USB rechargeable batteries, and are made from BPA-free materials, differentiating them from traditional shaker bottles. These products are targeted at fitness enthusiasts and individuals who regularly consume protein shakes and other mixed beverages.
regular
Punchlab
720
Volume
+4800%
Growth
Punchlab is an application designed for martial arts and combat sports workouts, including boxing, MMA, karate, and kickboxing. It offers tailored workout programs and allows users to track their training activities, providing a comprehensive tool for skill improvement. Punchlab is particularly beneficial for martial arts enthusiasts and athletes looking to enhance their training regimen and monitor their progress.
peaked
Therabody
60.5K
Volume
+4700%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
regular
Beef liver powder
1K
Volume
+4500%
Growth
Supplement derived from beef liver, known for its high content of CoQ10, which supports cardiovascular and vascular health, and helps regulate blood pressure. It also offers benefits such as improved sperm and egg quality, enhanced endurance, and reduced inflammation, making it a valuable addition to a health-conscious diet. This supplement is particularly beneficial for individuals seeking to improve their overall health, athletes looking to boost performance, and those with specific cardiovascular concerns.
exploding
pudolla
1K
Volume
+4400%
Growth
Brand specializing in men's athletic wear, particularly running and workout shorts. Pudolla's products are designed to be lightweight, quick-drying, and often feature zipper pockets, differentiating them from competitors by focusing on functionality and convenience. The target demographic includes active men seeking durable and practical athletic wear for running and workouts.
exploding
Vori Health
2.4K
Volume
+4100%
Growth
Healthcare company specializing in the treatment of back, neck, and joint pain through a holistic approach. Vori Health differentiates itself by employing board-certified orthopedic specialists and an integrated care team that includes physical therapists, dietitians, and health coaches, ensuring comprehensive and personalized care. The services are primarily targeted at individuals suffering from muscle and joint pain, seeking specialized and coordinated treatment plans.
regular
hydracy
1.6K
Volume
+3800%
Growth
Brand offering water bottles with time markers to assist users in tracking their daily water intake. These bottles are large, BPA-free, and feature a no-sweat sleeve, leak-proof design, and a fruit infuser strainer, differentiating them from standard water bottles. Hydracy primarily targets health-conscious individuals looking to improve their hydration habits.
regular
Oversized gym shirt
8.1K
Volume
+3800%
Growth
A type of athletic wear designed to provide comfort and ease of movement during physical activities. Oversized gym shirts feature a loose fit that allows for better air circulation and a greater range of motion, making them suitable for various exercises and casual wear. They are popular among fitness enthusiasts and individuals who prioritize comfort and style in their workout attire.
exploding
Buddyfit
40.5K
Volume
+3500%
Growth
Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.
peaked
Fitnescity
1.3K
Volume
+3400%
Growth
Company that offers a variety of lab tests focused on fitness, nutrition, and performance. Fitnescity provides services such as DEXA scans, BOD POD body fat tests, nutrition and metabolic tests, and assessments for vitamins, hormones, glucose, cholesterol, vitamin D, and thyroid, using lab-quality equipment and protocols to deliver detailed insights into body composition, metabolic health, performance, and injury prevention. The target demographic includes individuals looking to optimize their weight, athletic performance, and overall health.
peaked
hidratespark
12.1K
Volume
+3400%
Growth
Brand offering smart water bottles designed to help users track their water intake. These bottles feature Bluetooth technology to sync with a mobile app, LED glow reminders, and come in various models with different capacities and features, including insulated stainless steel options. The target demographic includes health-conscious individuals looking to improve their hydration habits through technology.
peaked
Walking pad
550K
Volume
+3350%
Growth
Compact, portable treadmills designed for use in small spaces like home offices. They are quiet, often come with remote controls, and are suitable for light exercise while working at a standing desk. Walking pads are ideal for individuals looking to incorporate light physical activity into their daily routine without needing a full-sized treadmill.
exploding
Fitxr
6.6K
Volume
+3300%
Growth
Virtual reality fitness application that offers immersive workout experiences, including boxing, dance, and HIIT, within a virtual environment. It differentiates itself by making fitness fun and accessible through interactive and social features, available on platforms like Oculus Quest. FitXR primarily targets individuals looking for engaging and innovative ways to stay fit and active, especially those who enjoy virtual reality and interactive workouts.
peaked
Dumbbell bracelet
5.4K
Volume
+3200%
Growth
A piece of jewelry designed to resemble a dumbbell, often used by fitness enthusiasts as a symbol of their commitment to physical fitness and weightlifting. These bracelets can be made from various materials, including metal, leather, or silicone, and may feature additional decorative elements such as engravings or gemstones. Dumbbell bracelets are primarily targeted at individuals who are passionate about fitness and want to showcase their dedication through their accessories.
peaked
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40.5K
Volume
+3100%
Growth
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peaked
Beatxp
60.5K
Volume
+3000%
Growth
A brand specializing in health and fitness products, offering a variety of items including smartwatches, massage guns, electric toothbrushes, treadmills, spin bikes, and exercise bikes. Beatxp differentiates itself by providing innovative and high-quality fitness solutions designed to enhance personal health and wellness. The brand primarily targets fitness enthusiasts and individuals seeking to improve their health and fitness routines through advanced and reliable products.
peaked
FitnessAI
4.4K
Volume
+3000%
Growth
FitnessAI is a software company that offers an iPhone app designed to generate personalized workout plans using artificial intelligence. The app optimizes sets, reps, and weights for each exercise based on extensive data from over 5.9 million workouts and 40,000 users, aiming to help users achieve strength and fitness goals more efficiently. FitnessAI primarily targets fitness enthusiasts and individuals looking for data-driven, customized workout solutions.
regular
Nurecover
22.2K
Volume
+2900%
Growth
Company that offers innovative recovery products, including an ice bath that functions as a giant insulated cool bag. This product is designed to maintain cold temperatures for cold water therapy, providing benefits at 15°C degrees and below without the need for added ice, differentiating it from traditional ice baths that require constant ice replenishment. Nurecover primarily targets athletes and individuals seeking efficient and convenient methods for muscle recovery and cold water therapy.
peaked
Aoxjox
1.3K
Volume
+2700%
Growth
Brand specializing in women's workout apparel, including sports bras and leggings. Aoxjox products are designed for various fitness activities such as yoga, running, and general workouts, and are known for their comfort and durability. The brand primarily targets active women seeking high-quality, affordable fitness wear available on platforms like Amazon.
peaked
Amazfit Smart Scale
1.6K
Volume
+2600%
Growth
Amazfit Smart Scale is a digital body weight scale designed to provide comprehensive body composition metrics. It features a durable tempered glass top with an anti-slip finish for stability and safety, and offers dual-mode connectivity with both Wi-Fi and Bluetooth for easy data synchronization. This smart scale is ideal for health-conscious individuals looking to monitor their weight and body composition accurately and conveniently.
peaked
Taskhuman
2.4K
Volume
+2600%
Growth
TaskHuman is a company that provides individualized coaching sessions across various skills, including professional development and personal well-being, through live video calls. It differentiates itself by offering both one-on-one and group coaching sessions, promoting collective learning and support, and providing flexible pricing models to suit different user needs. TaskHuman primarily targets individuals seeking personalized coaching and development, as well as organizations looking to enhance employee well-being and performance.
peaked
Kalinco
260
Volume
+2200%
Growth
Third-party seller of smartwatches that offer features such as heart rate monitoring, blood pressure monitoring, oxygen monitoring, activity/sports tracking, and sleep tracking. Kalinco smartwatches differentiate themselves by providing a range of health and fitness tracking capabilities at an affordable price point, making them accessible to a wide audience. These smartwatches are primarily targeted at health-conscious individuals and fitness enthusiasts looking for budget-friendly wearable technology to monitor their daily activities and health metrics.
peaked
Live hard challenge
140
Volume
+2000%
Growth
Comprehensive program consisting of multiple stages, including the well-known '75 HARD' challenge. It involves completing a series of daily tasks over a specified period, such as drinking a gallon of water, reading 10 pages of a non-fiction, self-development book, and completing two 45-minute workouts. The challenge is designed to build mental toughness, discipline, and overall personal development, targeting individuals seeking significant personal growth and resilience.
regular
Jaquish Biomedical
1K
Volume
+2000%
Growth
Research and development group focused on applying new findings in human physiology to the design of physical medicine and rehabilitation devices. Jaquish Biomedical is dedicated to creating innovative solutions to advance physical health and promote total body optimization, differentiating itself through its commitment to cutting-edge research and development. The company's products and services are primarily targeted at individuals seeking advanced physical health solutions and rehabilitation professionals looking for effective treatment tools.
peaked
Amino gummies
50
Volume
+1900%
Growth
Dietary supplements enriched with essential amino acids and protein, designed to aid in muscle repair and growth. These gummies support post-workout recovery, minimize muscle soreness, and optimize the regeneration process, differentiating themselves by offering a convenient and tasty alternative to traditional protein supplements. They are particularly beneficial for fitness enthusiasts and athletes looking to enhance their recovery routines and overall muscle health.
regular
stretchit
2.9K
Volume
+1900%
Growth
Mobile application designed to help users improve their flexibility through guided stretching exercises. Stretchit offers various plans and routines tailored to different fitness levels and goals, providing a structured approach to flexibility training. The app is primarily targeted at individuals looking to enhance their flexibility, whether they are beginners or advanced fitness enthusiasts.
peaked
Modern football technology
260
Volume
+1800%
Growth
Modern football technology encompasses a range of advancements aimed at improving player performance, safety, and strategic decision-making. Key technologies include wearable tech for tracking real-time data, in-game analytics for performance insights, tactical software for match preparation, video analysis for technique improvement, and smart equipment for detailed data on player movements and ball dynamics. These innovations primarily benefit players, coaches, and teams by making the game more strategic, data-driven, and safer.
peaked
Turkesterone supplement
1.9K
Volume
+1800%
Growth
Turkesterone is a supplement known for its potential to enhance athletic performance and muscle growth. It is derived from the Ajuga turkestanica plant and is believed to help increase muscle mass, improve endurance, and reduce fatigue, making it a popular choice among natural lifters and athletes. The primary demographic for Turkesterone includes bodybuilders, fitness enthusiasts, and athletes seeking natural alternatives to anabolic steroids.
peaked
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