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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Ultrahuman
40.5K
Volume
+99X+
Growth
Bengaluru-based longevity and health-monitoring platform that designs, manufactures, and sells health tracking devices. Ultrahuman differentiates itself by offering advanced health tracking solutions such as the Ultrahuman Ring Air health tracker and the Ultrahuman M1 Continuous Glucose Monitor, along with services like the pre-release Ultrahuman Home health monitor and Blood Vision blood testing services. The platform primarily targets health-conscious individuals and those looking to monitor and improve their long-term health and wellness.
exploding
Creatine gummies
74K
Volume
+99X+
Growth
Creatine gummies are a dietary supplement designed to provide the benefits of creatine in a convenient, chewable form. These gummies aim to increase muscle mass, improve muscle strength, and enhance exercise performance, differentiating themselves from traditional creatine powders and capsules by offering a more palatable and easy-to-consume option. They are primarily targeted at athletes, bodybuilders, and fitness enthusiasts looking for an effective and convenient way to incorporate creatine into their supplement regimen.
exploding
Quadrobics
33.1K
Volume
+99X+
Growth
Physical activity that involves moving on all four limbs, including running, walking, trotting, crouching, and jumping, often mimicking the movements of animals. Quadrobics provides a unique form of exercise that enhances strength, flexibility, and coordination by engaging multiple muscle groups simultaneously. This activity is particularly popular among fitness enthusiasts and individuals interested in animal movement and primal fitness techniques.
exploding
Taskhuman
2.4K
Volume
+99X+
Growth
TaskHuman is a company that provides individualized coaching sessions across various skills, including professional development and personal well-being, through live video calls. It differentiates itself by offering both one-on-one and group coaching sessions, promoting collective learning and support, and providing flexible pricing models to suit different user needs. TaskHuman primarily targets individuals seeking personalized coaching and development, as well as organizations looking to enhance employee well-being and performance.
exploding
Creatine chews
1.9K
Volume
+9200%
Growth
Creatine chews are a form of creatine supplement designed for convenient consumption. They support increased absorption of creatine, amino acids, vitamins, and other nutrients, promoting a healthy gut lining and tight junction function. These chews are particularly beneficial for athletes and fitness enthusiasts seeking to enhance their performance and nutrient uptake.
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Cervical cooling pillow
590
Volume
+9100%
Growth
A cervical cooling pillow is an ergonomically designed pillow that supports the neck and spine while providing a cooling effect to enhance sleep comfort. It typically features cooling gel inserts or breathable materials that help regulate temperature and prevent overheating, combined with a contoured shape to maintain proper neck alignment. This pillow is particularly beneficial for individuals who suffer from neck pain, overheating during sleep, or who require additional support for maintaining cervical spine health.
exploding
Waver vibration plate
1.6K
Volume
+9000%
Growth
A Waver vibration plate is a fitness device that uses whole-body vibration technology to enhance workouts by stimulating muscle contractions. It features a platform that vibrates at various intensities and frequencies, helping to improve muscle strength, flexibility, and circulation. This equipment is ideal for individuals looking to maximize their exercise routines, improve fitness levels, and achieve better overall body conditioning.
exploding
Othership
27.1K
Volume
+8800%
Growth
Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies designed to enhance relaxation, recovery, and overall health. The target demographic includes individuals seeking holistic wellness practices and those interested in alternative health treatments to improve their physical and mental state.
exploding
Carbon plated shoes
14.8K
Volume
+8600%
Growth
Athletic footwear designed with a carbon fiber plate embedded in the midsole to improve running performance. These shoes offer enhanced energy return, stability, and propulsion while maintaining a lightweight design, making them highly effective for long-distance running. They are particularly popular among both elite and amateur runners seeking to improve their race times and overall performance.
regular
Dfyne
301K
Volume
+8400%
Growth
Dfyne is a fitness and lifestyle brand that offers a wide range of activewear and accessories designed for both men and women. Their product lineup includes leggings, sports bras, hoodies, and other athletic clothing, all aimed at providing comfort and performance for workouts and everyday wear. Dfyne primarily targets fitness enthusiasts and active individuals looking for stylish and functional athletic apparel
exploding
Red light Therapy belt
2.9K
Volume
+8300%
Growth
Wearable devices designed to provide infrared light therapy for muscle pain relief, fat reduction, and overall wellness. These belts are flexible, often come with a timer, and are available in a price range from $49.99 to $159.00, distinguishing themselves with their convenience and ease of use. They are primarily targeted at individuals seeking non-invasive methods for pain management and wellness enhancement.
regular
Boba tea protein
22.2K
Volume
+8000%
Growth
Protein powder that combines the flavors of popular boba tea with the nutritional benefits of protein supplements. It typically includes high-quality ingredients like grass-fed whey protein isolate, providing essential nutrients such as phosphorus and magnesium, and supporting muscle recovery and growth. Boba tea protein is targeted at fitness enthusiasts and individuals who enjoy boba tea flavors while seeking to maintain a healthy diet.
regular
Live hard challenge
110
Volume
+7400%
Growth
Comprehensive program consisting of multiple stages, including the well-known '75 HARD' challenge. It involves completing a series of daily tasks over a specified period, such as drinking a gallon of water, reading 10 pages of a non-fiction, self-development book, and completing two 45-minute workouts. The challenge is designed to build mental toughness, discipline, and overall personal development, targeting individuals seeking significant personal growth and resilience.
regular
Hip thrust belt
8.1K
Volume
+6800%
Growth
A fitness accessory designed to support and protect the hips during hip thrust exercises. It is versatile and can be used with dumbbells, kettlebells, or plates, making it suitable for both gym and home workouts. The hip thrust belt is particularly beneficial for individuals looking to enhance their glute workouts and improve hip stability.
regular
Perimenopause app
480
Volume
+6300%
Growth
A mobile application designed to support individuals experiencing perimenopause and menopause by offering features such as symptom tracking, community support, and evidence-based information. Founded by Dr. Louise Newson, a GP and menopause specialist, the app aims to provide comprehensive resources and tools to manage menopause symptoms and hormone deficiency effectively. The primary target demographic for this app includes women undergoing perimenopause and menopause, seeking reliable information and support to navigate this life stage.
exploding
Perimenopause book
1.9K
Volume
+6300%
Growth
Books on perimenopause provide comprehensive information on navigating the hormonal changes and symptoms associated with the transition to menopause. These books offer valuable insights, practical advice, and scientific facts to help women understand and manage this phase of life effectively. They are primarily targeted at women approaching or experiencing perimenopause, seeking guidance and support during this transitional period.
exploding
voltrx
1.9K
Volume
+6100%
Growth
Brand specializing in electric shaker bottles designed for mixing protein shakes and other beverages. Their products feature electric motors for efficient mixing, USB rechargeable batteries, and are made from BPA-free materials, differentiating them from traditional shaker bottles. These products are targeted at fitness enthusiasts and individuals who regularly consume protein shakes and other mixed beverages.
regular
Seeq protein
49.5K
Volume
+6000%
Growth
Clear whey isolate protein powder available in various flavors, designed to be lactose-free, sugar-free, keto-friendly, and soy-free. Each serving provides 22 grams of protein, differentiating it from other protein powders by its clear formulation and dietary compatibility. It is targeted at fitness enthusiasts and individuals with dietary restrictions seeking a high-protein supplement.
regular
Chromium Supplement
22.2K
Volume
+5900%
Growth
Dietary supplements containing the trace mineral chromium, believed to enhance insulin action and influence the metabolism of carbohydrates, fats, and proteins. These supplements are often marketed for potential benefits in blood sugar control, weight loss, and cholesterol improvement, although scientific evidence supporting these claims is mixed. Chromium supplements are typically targeted at individuals seeking to manage blood sugar levels or improve metabolic health.
regular
Rice bucket training
8.1K
Volume
+5900%
Growth
Rice bucket training is a workout method that focuses on strengthening the forearms, grip, and other small muscles in the arms and hands. It involves exercises such as rice digging and grabbing, where the hands are submerged in a bucket of rice and various movements are performed to enhance muscle endurance and grip strength. This type of training is particularly beneficial for athletes, musicians, and individuals seeking to improve their hand and forearm strength.
regular
Therabody
74K
Volume
+5700%
Growth
A company known for its wellness and recovery products, particularly its percussive therapy devices like the Theragun. These devices are designed to help with muscle recovery, pain relief, and overall physical wellness, and the company also offers other products such as compression therapy devices, vibrating rollers, and CBD products. Therabody aims to provide solutions for both professional athletes and everyday users to enhance their physical health and recovery processes.
regular
Vori Health
1.9K
Volume
+5500%
Growth
Healthcare company specializing in the treatment of back, neck, and joint pain through a holistic approach. Vori Health differentiates itself by employing board-certified orthopedic specialists and an integrated care team that includes physical therapists, dietitians, and health coaches, ensuring comprehensive and personalized care. The services are primarily targeted at individuals suffering from muscle and joint pain, seeking specialized and coordinated treatment plans.
regular
Cold plunge tub
90.5K
Volume
+5400%
Growth
A cold plunge tub is a small tub of water maintained at a low temperature, typically between 7 to 12 ºC (44 to 54 ºF). It is designed to stimulate the body and provide various health benefits, such as improved circulation, reduced muscle soreness, and enhanced recovery. This type of tub is commonly used by athletes, fitness enthusiasts, and individuals seeking therapeutic cold exposure for health and wellness purposes.
regular
Zone 2 cardio
60.5K
Volume
+5300%
Growth
Low-intensity exercise performed at 60 to 70 percent of maximum heart rate, characterized by a steady, sustainable effort. Zone 2 cardio allows for long-duration activity while maintaining the ability to have a casual conversation, making it effective for building basic endurance. It is particularly beneficial for individuals looking to improve cardiovascular health and endurance without high-intensity exertion.
regular
Lyfe health
1.3K
Volume
+5300%
Growth
A physical therapy and health services provider located in Bournemouth, England, offering a wide range of services including physiotherapy, Reformer Pilates, private MRI scanning, and personal training. The facility is housed in a historic Victorian Lloyds Bank building and includes a rehab gym, Pilates studio, diagnostics suite, and multiple therapy rooms, focusing on proactive, preventative, and personalized healthcare. Lyfe Health aims to make healthcare affordable and straightforward, targeting individuals seeking comprehensive and accessible health services without the need for insurance.
regular
Halo hydration
880
Volume
+5300%
Growth
Drink mix designed to support hydration and overall health through a proprietary blend of ingredients. It includes 100mg of magnesium for energy creation, muscle movement, and nervous system regulation, along with the recommended daily intake of Vitamin C and Zinc to boost the immune system. This product is targeted at individuals seeking convenient, on-the-go hydration and immune support.
regular
Water Chiller For Cold Plunge
2.4K
Volume
+5100%
Growth
A water chiller for cold plunge is a device designed to cool water to low temperatures for use in cold plunge therapy, which is often utilized for recovery and therapeutic purposes. These chillers come with various features such as Wi-Fi connectivity, different power capacities, and additional accessories, catering to both at-home and commercial use. The primary users of water chillers for cold plunge are athletes, fitness enthusiasts, and individuals seeking therapeutic benefits from cold water immersion.
regular
Smart boxing gloves
210
Volume
+5000%
Growth
Interactive training tools that connect with an app to provide live and on-demand classes with professional trainers. These gloves enhance boxing workouts by offering guided sessions, tracking performance, and providing feedback, making them a convenient option for home training. They are particularly beneficial for individuals seeking an effective cardio workout and a structured training regimen without needing a physical coach.
regular
pudolla
1.3K
Volume
+4900%
Growth
Brand specializing in men's athletic wear, particularly running and workout shorts. Pudolla's products are designed to be lightweight, quick-drying, and often feature zipper pockets, differentiating them from competitors by focusing on functionality and convenience. The target demographic includes active men seeking durable and practical athletic wear for running and workouts.
regular
Buddyfit
22.2K
Volume
+4800%
Growth
Digital fitness platform offering a variety of fitness programs and classes, including Yoga, Pilates, weight loss, and abs workouts. It operates as a digital gym, providing users with access to unlimited live classes led by top trainers through a single subscription, differentiating itself with its comprehensive and flexible fitness solutions. Buddyfit primarily targets individuals seeking convenient and diverse fitness options that can be accessed from home.
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