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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Boba tea protein
33.1K
Volume
+99X+
Growth
Protein powder that combines the flavors of popular boba tea with the nutritional benefits of protein supplements. It typically includes high-quality ingredients like grass-fed whey protein isolate, providing essential nutrients such as phosphorus and magnesium, and supporting muscle recovery and growth. Boba tea protein is targeted at fitness enthusiasts and individuals who enjoy boba tea flavors while seeking to maintain a healthy diet.
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Streetlifting
9.9K
Volume
+99X+
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Strength training discipline that merges calisthenics and weightlifting, emphasizing functional strength. Streetlifting includes exercises such as pull-ups, dips, and muscle-ups with additional weights, often performed in outdoor environments to enhance overall fitness and muscle endurance. This training method is particularly popular among fitness enthusiasts who seek to improve their strength and conditioning through versatile and challenging workouts.
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Ultrahuman
33.1K
Volume
+99X+
Growth
Bengaluru-based longevity and health-monitoring platform that designs, manufactures, and sells health tracking devices. Ultrahuman differentiates itself by offering advanced health tracking solutions such as the Ultrahuman Ring Air health tracker and the Ultrahuman M1 Continuous Glucose Monitor, along with services like the pre-release Ultrahuman Home health monitor and Blood Vision blood testing services. The platform primarily targets health-conscious individuals and those looking to monitor and improve their long-term health and wellness.
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Creatine gummies
74K
Volume
+99X+
Growth
Creatine gummies are a dietary supplement designed to provide the benefits of creatine in a convenient, chewable form. These gummies aim to increase muscle mass, improve muscle strength, and enhance exercise performance, differentiating themselves from traditional creatine powders and capsules by offering a more palatable and easy-to-consume option. They are primarily targeted at athletes, bodybuilders, and fitness enthusiasts looking for an effective and convenient way to incorporate creatine into their supplement regimen.
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Perimenopause book
1.6K
Volume
+99X+
Growth
Books on perimenopause provide comprehensive information on navigating the hormonal changes and symptoms associated with the transition to menopause. These books offer valuable insights, practical advice, and scientific facts to help women understand and manage this phase of life effectively. They are primarily targeted at women approaching or experiencing perimenopause, seeking guidance and support during this transitional period.
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Health tracking ring
3.6K
Volume
+9400%
Growth
A health tracking ring is a wearable device designed to monitor various health metrics such as heart rate, sleep patterns, calorie expenditure, and stress levels. These rings often feature compatibility with Android and iOS devices, utilizing Bluetooth for connectivity, and are known for their extensive health tracking capabilities and long battery life. Health tracking rings are primarily targeted at health-conscious individuals seeking a convenient and unobtrusive way to monitor their wellness metrics throughout the day.
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Dfyne
201K
Volume
+9300%
Growth
Dfyne is a fitness and lifestyle brand that offers a wide range of activewear and accessories designed for both men and women. Their product lineup includes leggings, sports bras, hoodies, and other athletic clothing, all aimed at providing comfort and performance for workouts and everyday wear. Dfyne primarily targets fitness enthusiasts and active individuals looking for stylish and functional athletic apparel
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Whitin shoes
27.1K
Volume
+9200%
Growth
Footwear brand available on Amazon, offering a range of shoes including barefoot and minimalist models. These shoes are designed to provide a barefoot-like experience, promoting natural foot movement and typically priced around $40. Whitin shoes are targeted at individuals seeking affordable, minimalist footwear options that support natural foot mechanics.
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Perimenopause books
1.6K
Volume
+9100%
Growth
Books on perimenopause provide information and guidance on the symptoms, stages, and management strategies for women undergoing hormonal changes. These books offer valuable insights into understanding and reclaiming hormone health, navigating hormonal changes with purpose and power, and addressing perimenopause symptoms with practical strategies. They are primarily targeted at women experiencing perimenopause who seek to better understand and manage their health during this transitional phase.
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Wing foiling
135K
Volume
+8900%
Growth
Wing foiling is a wind-propelled water sport that combines elements of kitesurfing, windsurfing, and surfing. The participant stands on a board and holds a wing, which generates both lift and propulsion, enabling movement across the water. This sport is particularly appealing to water sports enthusiasts looking for a versatile and dynamic experience on the water.
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Perimenopause app
480
Volume
+8900%
Growth
A mobile application designed to support individuals experiencing perimenopause and menopause by offering features such as symptom tracking, community support, and evidence-based information. Founded by Dr. Louise Newson, a GP and menopause specialist, the app aims to provide comprehensive resources and tools to manage menopause symptoms and hormone deficiency effectively. The primary target demographic for this app includes women undergoing perimenopause and menopause, seeking reliable information and support to navigate this life stage.
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Red light Therapy belt
2.9K
Volume
+8800%
Growth
Wearable devices designed to provide infrared light therapy for muscle pain relief, fat reduction, and overall wellness. These belts are flexible, often come with a timer, and are available in a price range from $49.99 to $159.00, distinguishing themselves with their convenience and ease of use. They are primarily targeted at individuals seeking non-invasive methods for pain management and wellness enhancement.
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Beast blender
40.5K
Volume
+8700%
Growth
A high-performance personal blender available in different models, including the Beast Mini Blender with a 600-watt motor and the Beast B10 Blender with a 1000-watt motor. Known for its powerful performance and sleek design, it offers a 30-day return policy, making it a reliable choice for blending needs. The Beast Blender is ideal for health-conscious individuals and fitness enthusiasts looking for a robust and efficient blending solution.
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Zone 2 cardio
60.5K
Volume
+8200%
Growth
Low-intensity exercise performed at 60 to 70 percent of maximum heart rate, characterized by a steady, sustainable effort. Zone 2 cardio allows for long-duration activity while maintaining the ability to have a casual conversation, making it effective for building basic endurance. It is particularly beneficial for individuals looking to improve cardiovascular health and endurance without high-intensity exertion.
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Carbon plated shoes
18.1K
Volume
+8200%
Growth
Athletic footwear designed with a carbon fiber plate embedded in the midsole to improve running performance. These shoes offer enhanced energy return, stability, and propulsion while maintaining a lightweight design, making them highly effective for long-distance running. They are particularly popular among both elite and amateur runners seeking to improve their race times and overall performance.
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Mushroom protein powder
1.3K
Volume
+8100%
Growth
Protein supplement that incorporates functional mushrooms and sometimes prebiotic yeast, known for promoting immune function and providing a calming effect. It is often easier to digest compared to other vegan protein options and serves as a good alternative for those seeking a pea-free protein blend. This product is particularly beneficial for individuals looking for a plant-based protein source with added health benefits.
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Cold plunge tub
90.5K
Volume
+7800%
Growth
A cold plunge tub is a small tub of water maintained at a low temperature, typically between 7 to 12 ºC (44 to 54 ºF). It is designed to stimulate the body and provide various health benefits, such as improved circulation, reduced muscle soreness, and enhanced recovery. This type of tub is commonly used by athletes, fitness enthusiasts, and individuals seeking therapeutic cold exposure for health and wellness purposes.
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Creatine chews
1.9K
Volume
+7700%
Growth
Creatine chews are a form of creatine supplement designed for convenient consumption. They support increased absorption of creatine, amino acids, vitamins, and other nutrients, promoting a healthy gut lining and tight junction function. These chews are particularly beneficial for athletes and fitness enthusiasts seeking to enhance their performance and nutrient uptake.
exploding
Quadrobics
40.5K
Volume
+7100%
Growth
Physical activity that involves moving on all four limbs, including running, walking, trotting, crouching, and jumping, often mimicking the movements of animals. Quadrobics provides a unique form of exercise that enhances strength, flexibility, and coordination by engaging multiple muscle groups simultaneously. This activity is particularly popular among fitness enthusiasts and individuals interested in animal movement and primal fitness techniques.
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Cold laser therapy device
3.6K
Volume
+7100%
Growth
Cold laser therapy devices are medical tools that use low-intensity lasers or LEDs to stimulate healing, reduce inflammation, and manage pain. These devices come in various forms, including handheld models for personal use and more advanced versions for professional or veterinary applications, offering a non-invasive and generally safe treatment option. The primary users of cold laser therapy devices include individuals seeking pain relief and inflammation reduction, as well as healthcare professionals and veterinarians looking for effective therapeutic tools.
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Remote personal training
140
Volume
+7000%
Growth
Remote personal training involves fitness professionals providing personalized training and coaching through digital platforms, offering accessibility, flexibility, and often cost-effectiveness. It leverages technology to deliver tailored workout plans, nutritional advice, and ongoing support, making it a popular choice for many individuals. This service is particularly beneficial for those with busy schedules, limited access to gyms, or a preference for home workouts.
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Truemed
9.9K
Volume
+7000%
Growth
Payment mechanism that enables health and wellness businesses to accept HSA/FSA funds. Truemed can be deployed easily, often in under 30 minutes, without requiring any engineering effort from the business, making it a convenient solution for integrating health-related financial transactions. This service is particularly beneficial for health and wellness businesses looking to streamline payment processes and offer more flexible payment options to their customers.
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Seeq protein
27.1K
Volume
+6800%
Growth
Clear whey isolate protein powder available in various flavors, designed to be lactose-free, sugar-free, keto-friendly, and soy-free. Each serving provides 22 grams of protein, differentiating it from other protein powders by its clear formulation and dietary compatibility. It is targeted at fitness enthusiasts and individuals with dietary restrictions seeking a high-protein supplement.
exploding
Inno Supps
49.5K
Volume
+6800%
Growth
A manufacturing company that specializes in providing natural sports supplements, clean vegan protein drinks, and vitamin gummies. Inno Supps differentiates itself by focusing on high-quality, natural ingredients and offering a range of products designed to support various health and fitness goals. The target demographic includes fitness enthusiasts, athletes, and individuals seeking natural and clean supplement options to enhance their health and performance.
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Rice bucket training
8.1K
Volume
+6500%
Growth
Rice bucket training is a workout method that focuses on strengthening the forearms, grip, and other small muscles in the arms and hands. It involves exercises such as rice digging and grabbing, where the hands are submerged in a bucket of rice and various movements are performed to enhance muscle endurance and grip strength. This type of training is particularly beneficial for athletes, musicians, and individuals seeking to improve their hand and forearm strength.
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Inflatable ice bath
5.4K
Volume
+6500%
Growth
Portable, inflatable tubs used for cold water immersion therapy to aid in muscle recovery and reduce inflammation. These baths are convenient for home use or travel, with prices ranging from around $50 to over $4,000, depending on the brand and features, and they offer a flexible alternative to traditional ice baths. They are particularly beneficial for athletes and individuals seeking effective muscle recovery solutions at home or on the go.
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Unpluq
1.3K
Volume
+6300%
Growth
Tool designed to help users reduce their screen time and improve focus by creating an intentional barrier to accessing distracting apps. It encourages users to make a conscious decision each time they want to open a potentially distracting app, thereby helping them recover their time, focus, and attention. Unpluq is particularly beneficial for individuals looking to enhance productivity and minimize digital distractions.
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Othership
22.2K
Volume
+6300%
Growth
Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies designed to enhance relaxation, recovery, and overall health. The target demographic includes individuals seeking holistic wellness practices and those interested in alternative health treatments to improve their physical and mental state.
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Sports performance technology
50
Volume
+6300%
Growth
Tools and devices designed to enhance athletic performance and optimize training. These include wearable devices like fitness trackers and smartwatches that monitor metrics such as heart rate, steps, and sleep patterns, as well as apps and software tools for performance analysis and training optimization. Sports performance technology is beneficial for athletes and fitness enthusiasts looking to improve their performance and achieve their goals.
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6.6K
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+6000%
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