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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Electrolyte gummies
3.6K
Volume
+99X+
Growth
Dietary supplements designed to help maintain hydration and electrolyte balance in the body. They typically contain essential electrolytes such as sodium, potassium, magnesium, and calcium, and are often used by athletes or individuals engaging in strenuous physical activities to replenish electrolytes lost through sweat. These gummies are particularly beneficial for those needing to quickly restore electrolyte levels and maintain optimal hydration.
exploding
Dfyne
368K
Volume
+99X+
Growth
Dfyne is a fitness and lifestyle brand that offers a wide range of activewear and accessories designed for both men and women. Their product lineup includes leggings, sports bras, hoodies, and other athletic clothing, all aimed at providing comfort and performance for workouts and everyday wear. Dfyne primarily targets fitness enthusiasts and active individuals looking for stylish and functional athletic apparel
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Ultrahuman
40.5K
Volume
+99X+
Growth
Bengaluru-based longevity and health-monitoring platform that designs, manufactures, and sells health tracking devices. Ultrahuman differentiates itself by offering advanced health tracking solutions such as the Ultrahuman Ring Air health tracker and the Ultrahuman M1 Continuous Glucose Monitor, along with services like the pre-release Ultrahuman Home health monitor and Blood Vision blood testing services. The platform primarily targets health-conscious individuals and those looking to monitor and improve their long-term health and wellness.
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Carbon Plated Running Shoes
40.5K
Volume
+99X+
Growth
These are athletic footwear designed to improve running performance by integrating a carbon fiber plate within the midsole. This design feature enhances stiffness and energy return, thereby increasing running efficiency and speed, making them distinct from traditional running shoes. Carbon plated running shoes are primarily targeted at competitive runners seeking to enhance their performance in races.
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MacroFactor
33.1K
Volume
+99X+
Growth
Nutrition and diet tracking application designed to offer data-driven insights for managing nutrition and fitness goals. It emphasizes flexibility and evidence-based practices, distinguishing itself by providing personalized recommendations and adaptive calorie targets based on user progress. The app is primarily targeted at individuals seeking to improve their dietary habits and achieve fitness objectives through a structured yet adaptable approach.
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Creatine gummies
74K
Volume
+99X+
Growth
Creatine gummies are a dietary supplement designed to provide the benefits of creatine in a convenient, chewable form. These gummies aim to increase muscle mass, improve muscle strength, and enhance exercise performance, differentiating themselves from traditional creatine powders and capsules by offering a more palatable and easy-to-consume option. They are primarily targeted at athletes, bodybuilders, and fitness enthusiasts looking for an effective and convenient way to incorporate creatine into their supplement regimen.
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Boba tea protein
22.2K
Volume
+9600%
Growth
Protein powder that combines the flavors of popular boba tea with the nutritional benefits of protein supplements. It typically includes high-quality ingredients like grass-fed whey protein isolate, providing essential nutrients such as phosphorus and magnesium, and supporting muscle recovery and growth. Boba tea protein is targeted at fitness enthusiasts and individuals who enjoy boba tea flavors while seeking to maintain a healthy diet.
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Wegovy injection
14.8K
Volume
+9500%
Growth
Medication used for weight management, specifically targeting obesity and overweight conditions. It contains semaglutide, a glucagon-like peptide-1 (GLP-1) receptor agonist, which helps regulate appetite and food intake by mimicking a natural hormone in the body. The injection is typically prescribed for adults with obesity or overweight issues, especially those with related conditions like high blood pressure, type 2 diabetes, or high cholesterol.
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Pilates outfits
22.2K
Volume
+9200%
Growth
Designed for comfort and flexibility, these outfits support a full range of motion during Pilates exercises. They typically include form-fitting leggings or yoga pants, breathable tops like tank tops or sports bras, and sometimes grip socks for better traction. Pilates outfits are ideal for individuals engaging in Pilates practice, focusing on comfort and ease of movement.
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Zone 2 cardio
60.5K
Volume
+9100%
Growth
Low-intensity exercise performed at 60 to 70 percent of maximum heart rate, characterized by a steady, sustainable effort. Zone 2 cardio allows for long-duration activity while maintaining the ability to have a casual conversation, making it effective for building basic endurance. It is particularly beneficial for individuals looking to improve cardiovascular health and endurance without high-intensity exertion.
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Perimenopause book
1.9K
Volume
+9100%
Growth
Books on perimenopause provide comprehensive information on navigating the hormonal changes and symptoms associated with the transition to menopause. These books offer valuable insights, practical advice, and scientific facts to help women understand and manage this phase of life effectively. They are primarily targeted at women approaching or experiencing perimenopause, seeking guidance and support during this transitional period.
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Amino gummies
90
Volume
+9000%
Growth
Dietary supplements enriched with essential amino acids and protein, designed to aid in muscle repair and growth. These gummies support post-workout recovery, minimize muscle soreness, and optimize the regeneration process, differentiating themselves by offering a convenient and tasty alternative to traditional protein supplements. They are particularly beneficial for fitness enthusiasts and athletes looking to enhance their recovery routines and overall muscle health.
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Streetlifting
8.1K
Volume
+9000%
Growth
Strength training discipline that merges calisthenics and weightlifting, emphasizing functional strength. Streetlifting includes exercises such as pull-ups, dips, and muscle-ups with additional weights, often performed in outdoor environments to enhance overall fitness and muscle endurance. This training method is particularly popular among fitness enthusiasts who seek to improve their strength and conditioning through versatile and challenging workouts.
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Transparent Labs
90.5K
Volume
+9000%
Growth
A company based in American Fork, Utah, that produces and retails health and body growth supplements. They offer a range of products including bulk and lean pre-workout supplements and proteins, known for being free from gluten, GMOs, unnecessary fillers, and food dyes, with an emphasis on 100% formula transparency and no proprietary blends. Transparent Labs primarily targets fitness enthusiasts and health-conscious individuals seeking high-quality, transparent supplement options.
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Rucking weights
2.9K
Volume
+9000%
Growth
Weights designed for use in the activity of rucking, which involves walking or hiking with a weighted backpack to enhance physical exercise intensity. These weights are typically added to a backpack to increase resistance, thereby improving cardiovascular endurance and muscle strength. Rucking weights are particularly beneficial for fitness enthusiasts and individuals seeking a low-impact, high-intensity workout that combines strength and endurance training.
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Health tracking ring
5.4K
Volume
+8800%
Growth
A health tracking ring is a wearable device designed to monitor various health metrics such as heart rate, sleep patterns, calorie expenditure, and stress levels. These rings often feature compatibility with Android and iOS devices, utilizing Bluetooth for connectivity, and are known for their extensive health tracking capabilities and long battery life. Health tracking rings are primarily targeted at health-conscious individuals seeking a convenient and unobtrusive way to monitor their wellness metrics throughout the day.
regular
Force factor total beets
9.9K
Volume
+8700%
Growth
Dietary supplement designed to support healthy energy levels and blood pressure through its blend of beetroot, nitrates, L-citrulline, grapeseed extract, and antioxidants. This product differentiates itself by offering these ingredients in both soft chews and tablet forms, providing convenience and flexibility for users. The target demographic includes individuals seeking to enhance cardiovascular health and maintain energy levels through natural supplementation.
exploding
FitnessAI
5.4K
Volume
+8500%
Growth
FitnessAI is a software company that offers an iPhone app designed to generate personalized workout plans using artificial intelligence. The app optimizes sets, reps, and weights for each exercise based on extensive data from over 5.9 million workouts and 40,000 users, aiming to help users achieve strength and fitness goals more efficiently. FitnessAI primarily targets fitness enthusiasts and individuals looking for data-driven, customized workout solutions.
exploding
Rucking vest
9.9K
Volume
+8400%
Growth
A weighted vest designed for the activity of rucking, which involves walking or hiking with additional weight to enhance cardiovascular fitness and strength. This vest is distinguished by its ability to distribute weight evenly across the torso, providing a challenging workout that can improve endurance and muscle tone. It is primarily used by fitness enthusiasts and military personnel seeking to increase the intensity of their training routines.
regular
Vori Health
2.4K
Volume
+8300%
Growth
Healthcare company specializing in the treatment of back, neck, and joint pain through a holistic approach. Vori Health differentiates itself by employing board-certified orthopedic specialists and an integrated care team that includes physical therapists, dietitians, and health coaches, ensuring comprehensive and personalized care. The services are primarily targeted at individuals suffering from muscle and joint pain, seeking specialized and coordinated treatment plans.
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gymrats
74K
Volume
+8300%
Growth
Individuals who dedicate a significant amount of time to exercising in the gym and are highly committed to maintaining their physical fitness. Gymrats often focus on both the aesthetic aspects of their bodies and overall well-being, emphasizing a balanced approach to health and fitness. This group primarily includes fitness enthusiasts who are passionate about achieving and maintaining peak physical condition.
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Nitric oxide gummies
1.3K
Volume
+8200%
Growth
Dietary supplements formulated to enhance nitric oxide levels in the body, typically comprising ingredients such as L-arginine, L-citrulline, and organic beets, along with vitamins and antioxidants. These gummies are promoted for their potential benefits in improving circulation, supporting heart health, and boosting energy levels, with some products offering sugar-free options and flavors like cherry. They are primarily targeted at individuals seeking to support cardiovascular health and increase energy through natural supplementation.
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Beef liver powder
1.3K
Volume
+8200%
Growth
Supplement derived from beef liver, known for its high content of CoQ10, which supports cardiovascular and vascular health, and helps regulate blood pressure. It also offers benefits such as improved sperm and egg quality, enhanced endurance, and reduced inflammation, making it a valuable addition to a health-conscious diet. This supplement is particularly beneficial for individuals seeking to improve their overall health, athletes looking to boost performance, and those with specific cardiovascular concerns.
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Red light Therapy belt
3.6K
Volume
+8100%
Growth
Wearable devices designed to provide infrared light therapy for muscle pain relief, fat reduction, and overall wellness. These belts are flexible, often come with a timer, and are available in a price range from $49.99 to $159.00, distinguishing themselves with their convenience and ease of use. They are primarily targeted at individuals seeking non-invasive methods for pain management and wellness enhancement.
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Othership
40.5K
Volume
+7500%
Growth
Wellness space offering transformational experiences such as saunas and ice baths to promote physical and mental well-being. Othership differentiates itself by providing a unique combination of hot and cold therapies designed to enhance relaxation, recovery, and overall health. The target demographic includes individuals seeking holistic wellness practices and those interested in alternative health treatments to improve their physical and mental state.
regular
Rice bucket training
8.1K
Volume
+7300%
Growth
Rice bucket training is a workout method that focuses on strengthening the forearms, grip, and other small muscles in the arms and hands. It involves exercises such as rice digging and grabbing, where the hands are submerged in a bucket of rice and various movements are performed to enhance muscle endurance and grip strength. This type of training is particularly beneficial for athletes, musicians, and individuals seeking to improve their hand and forearm strength.
regular
Seeq protein
49.5K
Volume
+7000%
Growth
Clear whey isolate protein powder available in various flavors, designed to be lactose-free, sugar-free, keto-friendly, and soy-free. Each serving provides 22 grams of protein, differentiating it from other protein powders by its clear formulation and dietary compatibility. It is targeted at fitness enthusiasts and individuals with dietary restrictions seeking a high-protein supplement.
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Rucking vest
9.9K
Volume
+6600%
Growth
A weighted vest designed for the activity of rucking, which involves walking or hiking with additional weight to enhance workout intensity and build strength and endurance. The vest is typically adjustable and allows for the distribution of weight across the torso, differentiating it from other fitness equipment by its focus on functional strength and cardiovascular improvement. It is primarily used by fitness enthusiasts, military personnel, and individuals seeking to increase their physical endurance and strength through low-impact exercise.
exploding
Offroad ebike
18.1K
Volume
+6500%
Growth
An off-road eBike is an electric bicycle designed for rugged terrains, featuring **durable frames, high-torque motors, fat tires, and advanced suspension systems** for enhanced stability and performance. These eBikes provide **pedal-assist and throttle modes**, allowing riders to tackle steep hills, rough trails, and long-distance adventures with reduced effort. Off-road eBikes primarily appeal to **outdoor enthusiasts, adventure riders, and eco-conscious commuters** looking for a powerful and sustainable alternative to traditional off-road vehicles.
regular
Portable cold plunge
1K
Volume
+6500%
Growth
A movable tub designed for cold water therapy, often utilized by athletes to aid in muscle recovery and reduce inflammation. These portable cold plunges, such as the CalmMax Oval Ice Bath Tub, offer convenience with features like a 130-gallon capacity, making them suitable for use at home, outdoors, or in a gym setting. They are primarily targeted at athletes and fitness enthusiasts seeking effective recovery solutions and inflammation reduction through cold water immersion.
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