Fitness Trends

The biggest trends in personal fitness and the fitness industry.

Keto-friendly breakfast cereal brand.

Supplement brand with a focus on natural ingredients. Product line includes vegan protein powder and marine collagen.

Garmin Instinct

Outdoor GPS smartwatch that measures user's heart rates during physical activities.

Edible red seaweed that contains an assortment of vitamins and improves immune system health.

Home workout equipment company. A wide product range focuses on strength and conditioning aids.

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Soda health drink brand. Cans are low-sugar and high-fiber, and also contain prebiotics for stimulating the growth of healthy gut bacteria.

Consumer product that features an automated and electrically-powered massage head.

Peloton apparel

Sportswear arm of Peloton, the stationary bike brand. It sells high-end fitness clothing and accessories.

A substitute for cow's milk made from oats that can be used in cooking or as a beverage.

Tongue exercise claimed to help reshape the jawline, for health or cosmetic purposes.

Soft, chewable candy that often contains vitamins or compounds like CBD oil. Typically gelatin-based.

Apple cider vinegar gummy candies.

A cooking appliance that does not use oil to fry.

Laird superfood

DTC brand of plant-based foods and nutrient-rich supplements for athletes and fitness enthusiasts.

Rowing machine designed to simulate on-water rowing as closely as possible. A river-view screen creates a more immersive experience.

Whey protein brand with natural digestive enzymes and a unique branding strategy.

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Sports and fitness company manufacturing wearable technology and other accessories to track and aid workouts.

Versatile bike capable of performing on and off-road. Most similar in appearance to a road bike, it has various alterations for tough terrain.

Any food that's primarily made of plant material.

Electric massager that uses high intensity pulses to loosen tight muscles and speed recovery from injuries.

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Electric bike brand. The bicycles fold down for easy transportation.

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Plant-based milk-maker for home use. The machine turns seeds, nuts and grains into dairy-free milk.

Line of smart treadmills that's produced by the stationery bike and media company, Peloton.

Marine collagen

Form of supplemental collagen that's derived from fish skin.

Med-tech company specializing in continuous glucose monitoring devices for diabetics.

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