Marketing Trends

Web push notifications are a method for websites to send notifications to users' devices even when they are not actively browsing the site. They involve user subscription, service workers, push services, and the Notification API to deliver and display messages, providing a direct communication channel between websites and users. This technology is particularly beneficial for businesses and content creators looking to engage and retain their audience by delivering timely updates and personalized content.

Web-based platform that allows users to create and manage online forms, surveys, quizzes, and more. Known for its user-friendly interface and visually appealing design, it enhances the engagement of respondents by making the process of filling out forms more interactive. Typeform is ideal for businesses, educators, and marketers looking to gather information in a more engaging and efficient manner.

A small chick or the young of a bird, often characterized by its soft, downy feathers and high-pitched chirping. These young birds are typically dependent on their parents for food and protection until they mature enough to fend for themselves. The term 'kiti' is commonly used in various cultures to refer to the early stages of a bird's life, appealing to bird enthusiasts and ornithologists studying avian development.

The Paradox of Choice is a concept introduced by Barry Schwartz, which suggests that while some choice is beneficial, an excess of options can lead to negative outcomes. These negative outcomes include decision paralysis, decreased satisfaction, increased anxiety, and a focus on missed opportunities. The concept is particularly relevant to consumers and individuals in decision-making scenarios where numerous options are available.

A content strategist is a professional responsible for planning, developing, and managing content to achieve specific business goals. They analyze target audiences, perform content audits, and create content strategies that align with marketing objectives and brand messaging, ensuring that content is engaging, consistent, and effectively distributed across various platforms. Content strategists are essential for businesses looking to enhance their digital presence and engage audiences, particularly in industries like marketing, publishing, and media.

Gatekeeping refers to the process by which information, access, or resources are controlled and filtered by a person or group. This concept is used in various contexts such as media, sociology, healthcare, online communities, and cultural industries, influencing public perception, social roles, access to opportunities, and the availability of cultural products. Gatekeeping can affect anyone seeking access to information, resources, or opportunities, and its impact can be both positive and negative, including maintaining quality and standards or leading to exclusion and bias.

Social food app designed to enhance the convenience, affordability, and social aspects of food ordering. It focuses on mobile order pickup at local restaurants, offering features like unlocking discounts with friends, sending gifts, and collecting points to differentiate itself from competitors. Snackpass primarily targets young adults and college students who seek a social and cost-effective way to order food.

Gorgias is a customer service platform designed for eCommerce businesses, offering tools to centralize and streamline customer support. It integrates with various channels like email, social media, and live chat while leveraging automation to handle repetitive inquiries and provide efficient resolutions. Gorgias primarily targets online retailers seeking to enhance customer satisfaction and retention by delivering fast and personalized support experiences.

Versatile online form builder that enables users to create forms, surveys, and landing pages with ease. Paperform stands out by combining thoughtful design with advanced digital features, allowing for a highly customizable and user-friendly experience. It is particularly beneficial for businesses, educators, and event organizers who need to gather information efficiently and effectively.

Personal branding is the practice of individuals marketing themselves and their careers as brands. It involves creating a unique professional identity and coherent message that sets an individual apart from others in their field, often through a personal website, social media presence, and consistent messaging. This practice is particularly beneficial for professionals, entrepreneurs, and job seekers looking to enhance their visibility and credibility in their respective industries.

Platform that facilitates customer interviews by allowing teams to set up observer rooms. Great Question simplifies the process of inviting team members to watch live interviews without overwhelming participants or creating additional administrative tasks, enhancing the efficiency of customer feedback sessions. It is particularly useful for product development teams and market researchers who need to gather and analyze customer insights effectively.

Service that allows individuals and organizations to make their website accessible via the World Wide Web. It provides various types of hosting options such as shared, VPS, dedicated, cloud, and managed hosting, each offering different levels of resources, control, and cost. Website hosting is essential for anyone looking to establish an online presence, including businesses, bloggers, and e-commerce platforms.

Marketing strategy that aims to challenge and change the status quo in a market by introducing innovative products, services, or techniques. Disruptive marketing leverages new technologies, creative thinking, and unconventional methods to stand out from competitors and capture consumer interest. This approach is often used by startups and smaller companies to make a significant impact with limited resources, but it can also be employed by larger companies seeking to innovate and stay ahead of the competition.

SEO tool that provides data and insights to help improve website visibility on search engines. It offers features such as keyword research, backlink analysis, and competitor analysis, distinguishing itself with comprehensive data and user-friendly interface. SISTRIX is primarily used by digital marketers and SEO professionals seeking to enhance their search engine optimization strategies.

Sales technique used to encourage customers to purchase additional, related, or complementary products or services. Cross-selling aims to increase the overall value of a sale and enhance customer satisfaction by providing more comprehensive solutions, often seen in industries like retail, banking, and technology. This technique primarily benefits businesses looking to maximize revenue from existing customers and improve customer experience.

YouTube offers a variety of ad formats designed to meet different marketing objectives, including Bumper Ads, Skippable Ads, Non-Skippable Ads, Overlay Ads, Display Ads, Sponsored Cards, and Masthead Ads. These formats provide advertisers with options to engage viewers in different ways, from short, non-skippable messages to interactive display ads, enhancing brand visibility and user engagement. YouTube ads are primarily targeted at businesses and marketers looking to reach a broad and diverse audience through video content.

Machine learning platform designed for text analysis, enabling users to extract actionable data from raw text. It offers tools for detecting topics, sentiments, and other insights in various forms of text such as tweets, chats, reviews, and articles, differentiating itself with user-friendly interfaces and customizable models. The platform is primarily targeted at businesses and researchers looking to leverage text data for insights and decision-making.

Online community for showcasing creative work, particularly in graphic design, web design, illustration, and photography. It serves as a platform for designers to share their work, receive feedback, and connect with potential clients or collaborators, differentiating itself with its focus on visual content and community engagement. Dribbble primarily targets designers and creative professionals looking to showcase their portfolios and network within the industry.

Leading e-commerce marketplace in South Asia, operating in Bangladesh, Pakistan, Sri Lanka, and Nepal. Formed in 2015, it has expanded its product offerings and market reach across the region, providing a wide range of products from electronics to fashion. Daraz primarily targets online shoppers in South Asia looking for a diverse selection of products and convenient shopping experiences.

Tool designed to help users create high-converting landing pages for their businesses on Instagram and other social networks. It offers numerous marketing features and design options, making it a robust alternative to traditional link tree services. Taplink aims to enhance user engagement and increase conversions through its customizable and feature-rich landing pages.

Strategic marketing approach where businesses treat individual prospect or customer accounts as distinct markets. This method involves tailoring marketing efforts to specific high-value accounts to create personalized and effective campaigns, often requiring close alignment between marketing and sales teams. Account-Based Marketing is particularly beneficial for B2B companies targeting high-value clients and seeking higher ROI through focused resource allocation.

Software company providing a platform for sales and marketing automation, including a free CRM and tools for prospecting and outreach. Snovio differentiates itself by offering a comprehensive suite of tools designed to accelerate business growth and increase conversions through efficient lead generation and management. The platform is primarily targeted at sales and marketing professionals seeking to enhance their outreach efforts and improve customer relationship management.

Hiring tool designed for small businesses, allowing employers to manage the hiring process on the go through native apps for iOS and Android. Proven differentiates itself by enabling employers to review resumes, respond to candidates, and post new jobs directly from their smartphones, providing a convenient and efficient hiring solution. The tool is primarily targeted at small business owners and hiring managers seeking a mobile-friendly platform to streamline their recruitment processes.

Premium caching plugin designed to improve website loading speed and SEO ranking. It offers a variety of automated features, including file optimization and lazy loading of images, to enhance website performance. WP Rocket is primarily targeted at website owners and developers seeking to optimize their site's speed and overall user experience.

Email marketing and marketing automation platform that provides tools for creating, managing, and analyzing email campaigns. It offers features such as automation, segmentation, analytics, integrations, customizable templates, A/B testing, and compliance with data protection regulations, distinguishing itself by its user-friendly interface and comprehensive functionality. Moosend is targeted at businesses of all sizes looking to enhance their email marketing efforts and improve campaign performance.

Online platform that provides users with opportunities to earn money through activities such as completing surveys, simple tasks, and other offers. ySense differentiates itself by offering a lucrative affiliate program where users can earn commissions from their direct referrals' activities, enhancing its appeal for those looking to maximize their earnings. The platform primarily targets individuals seeking flexible, online income opportunities, including students, stay-at-home parents, and those looking to supplement their primary income.

Website optimization tool that provides features such as heatmaps and session recordings to analyze user behavior. Lucky Orange differentiates itself by offering a comprehensive suite of tools including live chat, conversion funnels, and form analytics, enabling businesses to make data-driven decisions to enhance user experience and increase customer satisfaction. The primary users of Lucky Orange are digital marketers, UX designers, and website owners looking to optimize their websites for better performance and user engagement.

Any point of contact between a business and its customers, including interactions on a website, through search engine queries, in-store visits, and customer service interactions. These touchpoints are essential in shaping the customer experience and perception of a brand, providing opportunities for businesses to engage and build relationships with their audience. Touchpoints are crucial for marketers, customer service teams, and business strategists aiming to enhance customer satisfaction and loyalty.

Email marketing application that offers tools for managing contact lists, creating personalized campaigns, and analyzing campaign results. Sender differentiates itself with a user-friendly drag-and-drop editor and comprehensive analytics to optimize email marketing efforts. The platform is targeted at businesses and marketers looking to enhance their email marketing strategies and improve engagement with their audience.

Pre-designed website layouts that facilitate quick creation and customization of websites. Available in both free and premium versions, these themes are designed to be responsive, ensuring compatibility with various devices and screen sizes. Webflow themes are ideal for designers, businesses, and individuals looking to efficiently start their site design process.