grid-line

Exploding Topics Pro vs. Free Plans: Which Is Right For You?

author photo
by Emily Gertenbach
Last Updated: September 8, 2025

Whether you're a marketer, business leader, investor, researcher, or someone who's always coming up with new product ideas, it's helpful to know what your audience wants. A trend analysis tool can help with this.

Exploding Topics offers the most useful library of trends that I've ever encountered — and there's a lot you can do with the platform's free data sets. Let's take a closer look at what Exploding Topics is, how you can use it, and when you might want to upgrade from the free plan to a paid subscription.

What is Exploding Topics?

Exploding Topics is a trend spotting platform that shows you what people are talking about online right now — and what they’re going to be talking about a year from now.

The Discover Current Trendspage shows trend graphs and filters like time and category

The platform leverages an incredible amount of data to uncover trending products and topics. You can even see where online conversations about a particular topic are concentrated.

This makes Exploding Topics a really useful tool for both market research and marketing. But there are lots of other ways to use the app, too.

  • Digital marketing pros can get a better feel for what their audience is going to be interested in next season and plan content creation or multichannel campaigns around this information
  • Business owners can get an idea of what their competitors are charging for viral products on Amazon
  • Buyers can research startups and products for potential acquisition
  • Investors can pinpoint which markets are going to explode in value over the next year
  • Analysts can evaluate how interests in companies and products has changed over a 15-year span

The amount of data you can get out of Exploding Topics varies based on the type of plan you have. There are four plan tiers available:

  1. Free
  2. Entrepreneur ($39 per month, billed annually)
  3. Investor ($99 per month, billed annually)
  4. Business ($249 per month, billed annually)

Instantly Analyze
Any Market

What Does Exploding Topics Give You For Free?

Unlike some other trend spotting tools that hide all of their data behind a paywall, Exploding Topics offers up a lot of information for free. You don’t even need to log in to the Exploding Topics website to take advantage of their free trend library and other tools.

I used Exploding Topics’ free version for over a year before signing up for the Pro version. (And yes, I used Exploding Topics Pro before joining the team here!)

I found that the free version was great for conducting search trends research, getting a top-level overview of an industry, and looking for emerging competitors.

And in the years since I first used Exploding Topics’ free tier, the team has added even more free tools and features for its users.

Three Things You Can Do With Exploding Topics For Free

You’ll find all kinds of tools on the Exploding Topics website — from trend graphs to search engine optimization (SEO) keyword data. These are the three things I recommend all free users do right away while exploring the app:

1. Research and Spot Trends

The current trends page shows you what’s most popular right now in 23 different industries, and each graph includes historical data from the past 15 years, too.

This makes it easy to see if a trend has been growing over time, like interest in smart litter boxes:

A blue line graph shows upward trending interest in a trend over the past years

Or if it’s something that regularly experiences peaks and dips in interest, like flea and tick collars for pets:

A jagged blue line graph shows recurring spikes and dips in interests for flea collars

You can also see when products or companies are declining in popularity, as is the case with the Bird Buddy:

A jagged blue line graph shows dip in interest on a topic

Every trend graph includes three key pieces of information:

  1. Current monthly search volume (you can see past search volumes by hovering over the peaks and valleys on the graph with your mouse)
  2. Change in growth over the time period you select
  3. Whether interest in the topic is at a regular level, is exploding, or has peaked

2. Read Trend Breakdown Reports

The Exploding Topics team regularly publishes comprehensive guides that explain changing trends in a particular industry. These reports are useful whenever you want to:

  • Learn more about a new industry, like AI SaaS tools
  • Compare alternatives to a paid tool you’re considering buying
  • Understand how interest in products and services have changed over time
  • Get a quick rundown of what your target audience might be most interested in

Tip: Sign up for the free Exploding Topics newsletter to get additional trend charts and explanations in your inbox. It’s one of the easiest ways I’ve found to stay abreast of what’s happening across a variety of industries.

3. Use Free Tools For Market Analysis and Keyword Research

Exploding Topics now offers a variety of free SEO and research tools that can help you discover SEO keywords, measure a competitor’s website traffic, see where you rank in search engine results pages (SERPs), and more.

These free tools have quickly become one of the top things I recommend to business owners and marketers on a tight budget.

Exploding Topics' free keyword report shows search difficulty and top competitors in the SERP

And because Exploding Topics' free keyword research tools pull their SEO data from Semrush, you can trust that the results are reliable.

Estimate how long it will take to rank in Google's top 10

Number of monthly searches for your target keyword

Your website's domain authority score (1-100)

Current position for this keyword (if ranking)

How Does Exploding Topics Pro Differ From The Free Version?

While you can get a lot of information out of Exploding Topics for free, there are benefits to getting a paid Exploding Topics Pro subscription.

The Pro plans let you see more data, get access to additional reports, and allow you to search for specific trends that you're interested in.

For example, when I look at a topic for free, I see the graph and top-level information including search volume data:

A sharp spike in a line graph shows emerging interest in AI-powered pet cameras

But when I look at the same emerging trend as a paid user, I can:

  • Adjust the chart to show me just the past few months of fluctuations
  • View a trend forecast about future popularity spikes and dips
  • Evaluate which marketing channels are seeing the most chatter about this topic

Interest in AI-powered pet cameras

And while I can find company or startup data mixed in with trending topics and products in the free version, Exploding Topics Pro gives me access to dedicated reports about popular companies and products, complete with funding and pricing information:

The Exploding Topics Trending Startups report lists company name, growth rate, total funding, latest funding round, number of employees, and categories

This information is incredibly helpful if you need to conduct in-depth competitor analysis or refine your marketing strategy to compete with a particular company.

Some Exploding Topics Pro plans also include meta trends reports that help you discover new trends by seeing how they connect to a topic you're researching. (The ability to find and analyze meta trends is one of my favorite Pro features!)

This table shows you how the free and paid plans compare depending on how you’re interested in using Exploding Topics:

Your RoleFree Features You'll LikeUseful Paid FeaturesBest Paid Plan for You
Content Marketing SpecialistTrend graphs, free SEO toolsChannel breakdowns, meta trends reportsEntrepreneur plan
Social Media MarketerTrend graphsChannel breakdowns, trend forecastingInvestor plan
Business LeaderTrend graphs, trend breakdown reportsTrending startups list, trend reportsBusiness plan
Startup FounderTrend graphs, trend breakdown reportsTrending startups list, trending products list, trend reportsBusiness plan
InvestorTrend graphs, trend breakdown reportsTrending startups list, trending products list, meta trends analysisInvestor plan
ResearcherTrend graphs, trend breakdown reportsMeta trends analysis, full trend databaseEntrepreneur plan
E-Commerce DropshipperTrend graphs, free SEO toolsTrending products list, trend forecastingInvestor plan
InventorTrend graphsTrending products listEntrepreneur plan

Build a winning strategy

Get a complete view of your competitors to anticipate trends and lead your market

Semrush Logo
Exploding Topics Logo

How to decide if you need Exploding Topics Pro

If trend forecasts, channel breakdowns, product data, or startup funding info is important to you, then you're going to want to subscribe to Exploding Topics Pro right away.

If you aren't sure how you'll use trend data in your work, though, start by exploring what Exploding Topics has to offer for free. Then, if you find yourself limited in how much data you can gather — or if you've realized that a paid feature like channel breakdowns would be useful — upgrade to an Exploding Topics Pro plan.

You'll get a free seven day trial to explore the plan of your choice and see what it has to offer.

My pro tip? Sign up for a free Semrush trial at the same time. If you're enjoying Exploding Topics' free SEO tools — or want to go deeper into any market — a Semrush subscription will give you access to loads of additional data.

Plus, Exploding Topics Pro is a Semrush App Center add-on, so you can work with both tools in one spot.

Start a Semrush trial alongside your Exploding Topics Pro trial and see how access to each platform helps you level up your marketing efforts, business research, and more.

Stop Guessing, Start Growing 🚀

Use real-time topic data to create content that resonates and brings results.

Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

Reveal More Competitor Secrets for Free

Which keywords they target
Their most important pages
Where they get backlinks from
How they monetize their site
Get more free data

Stop Guessing, Start Growing 🚀

Use real-time topic data to create content that resonates and brings results.

Newsletter Signup

By clicking “Subscribe” you agree to Semrush Privacy Policy and consent to Semrush using your contact data for newsletter purposes

Written By

Emily Gertenbach

Writer

Emily is a freelance content writer at Exploding Topics. A former news correspondent, she has over 15 years' experience creati... Read more