Looking Ahead to a Year of Smarter Trend-Spotting

In 2025, we took Exploding Topics to a new level of trend detection power.

We enhanced our core features and introduced new add-ons that give you more insights into the latest trends.

As we start 2026, we wanted to recap all the awesome changes we’ve made and look ahead to even smarter trend detection in 2025.

1. Seamless Trend Analysis with Semrush

This year, we moved Exploding Topics into the Semrush App Center.

As you know, Semrush is the leading SEO and marketing research tool.

With the added resources of Semrush now a key part of our team, we’re incredibly excited about bringing even more powerful features to the Exploding Topics app soon.

Since the move, our platform is now just a click away from your Semrush dashboard. You can smoothly move from one app to the other to extend your analysis.

For example, you can find interesting trends in Exploding Topics first…

…then switch back to the Semrush Keyword Magic Tool to understand the broader SEO potential for the trend you just found.

As the lines between traditional SEO, LLMO, and social media marketing become more blurred, the centralized access to your entire digital marketing toolkit ensures a tighter experience as you analyze and research topics.

We’re ahead of the game already, and we’ll stay at the cutting edge in 2026.

2. Deep Dive into TikTok Trends (add-on)

TikTok is the undisputed king of product trends, and we knew we had to give store owners a direct line to that firehose of data.

And you rely on us to give you that unfair advantage of discovering what's next before everyone else catches on — whether they’re on social media or on the web.

That’s why our add-on provides fresh TikTok insights alongside your regular Exploding Topics data.

This includes new overview metrics such as:

• Views and post trends for TikTok products in 17+ categories
• Previews of top-performing product videos
• Time series activity charts to see the flow of interest
• Bubble maps displaying related hashtags relevant to a product

Whether you sell on TikTok Shop or an e-commerce store, the TikTok add-on empowers you to find winning TikTok-validated products before they become mainstream.

The add-on ensures you use less guesswork and can make data-driven decisions to catch viral product trends on the ascent in the new year.

3. Exploding Topics API: Connect Trend Data Directly to Your Workflow

For our power users who live and breathe data automation, we significantly leveled up our API.

You can now access all of our Exploding Topics trends data programmatically.

Pull unique trend data from Exploding Topics directly into your internal dashboards, CRM, or custom reporting tools to speed up your trend detection.

A popular API use case is connecting team chat platforms like Slack with the Exploding Topics API to receive trend alerts that meet your pre-defined criteria.

A trending product just starting to catch momentum on TikTok?

Just configure the API to alert you on Slack as soon as that happens, and you’ll buy yourself enough time to take action and stock up on your next best-seller.

And you don’t even need to log into the Exploding Topics app.

We’ve integrated a seamless in-app API credits account management system.

We’ve also added a database search endpoint. With this, you can go far beyond monitoring specific trends.

You can run a real-time check in our trends database to find emerging opportunities for products and topics, with the flexibility to apply filters for timeframe, monthly sales, product category, and more.

4. Smarter Trend-Spotting on Autopilot

We made some major behind-the-scenes upgrades to deliver even more reliable insights.

Our backend tech now leverages enhanced agentic capabilities to catch even more upcoming trends. To top it off, we tweaked detection sensitivity to enable our systems to spot these trends much earlier.

It's like having a wider net catching the faint murmur of a trend signal before it blows up.

In addition, we polished up how we classify trends. These refinements ensure that you’ll see fewer false positives on seasonality.

No more worrying about every winter trend being a random fluke.

The new spider web chart reveals a visual breakdown of social channels, allowing you to easily compare the hottest channels for your trend in question.

You’ll also get a more accurate read on how wild or steady a topic's growth truly is with a more accurate volatility assessment.

This helps you commit appropriate resources to the ideas that really hold strong promise.

Couple these upgrades with improved trend category classification and more accurate topic descriptions, and you’ve got the perfect recipe for outsmarting competitors.

Lastly, we’ve given our Trend Analysis feature a speed boost.

Faster loading speeds and snappier performance are all set to support your decision-making and surface high-quality trend insights at a click!

5. New Filter for Stable Trends

Most recently, we added a new volatility filter in the Trends Database.

This will enable you to spot trends with stable growth more easily, so you can filter out meaningful opportunities from short-lived hype.

Or you can look for volatile trends that move sharply over a timeframe.

These are perfect for teams with the capacity to pivot quickly and take advantage of the hottest trends of the moment.

6. Enhanced Website Resources and Tools

Beyond the app, we’ve significantly upgraded our website to help you spot trends on the go and conduct deeper market research.

You may have already noticed the redesigned Exploding Topics homepage.

This is more than just a visual refresh. It reflects a massive rollout of new resources we built this year. Whether you are a free user or a paid customer, the homepage now serves as a central hub for

• Free Tools & Strategy Guides: Instant access to our popular SEO and market research utilities.
• Fresh Insights: For our blog regulars, we now feature direct links to our latest tips and guides right on the homepage.

We also launch a dedicated tools library housing all our existing tools. This will also be the destination for future releases of similar instant-access tools.

Marketing Analytics

We rolled out comprehensive Marketing Analytics pages, designed to give you a holistic glimpse into key performance metrics for any website.

Curious about the domains dominating the web right now?

Visit the popular website analytics page to find the latest data on the top 20 websites in terms of traffic volume.

You can filter the website data by country and industry to take a closer look within your niche.

You can type any domain name into the main marketing page to dig deeper into that specific website. We use data directly from Semrush to create this website ranking table.

You don’t need to sign up to view most of the data about the website you’re analyzing. But you can unlock enhanced details by signing up for a Semrush 14-day free trial.

Startup Directory

For investors looking for the next big thing, we launched a Startup Directory that tracks companies registering the strongest online interest growth trends.

Analytical investors will love this tool for aiding their intelligence with:

• Timeline selection: Extend data up to 15 years back
• Industry segmentation: Filter startups by industry across 23 distinct categories
• Drill down: Click on any startup trend to reveal additional details and related trends.

And when you are ready to take your investment decisions to the next level, upgrading to Exploding Topics Pro unlocks advanced intelligence, including social channel breakdowns and key growth indicators.

Looking Ahead to 2026

Exploding Topics Pro has an unrivaled reputation for predicting trends before they take off.

Every update this year was driven by one goal: to show you the best, most impactful trends faster so you can take full advantage.

We're already working on the next set of upgrades to assist your trend analysis intelligence to an even higher degree.

For now, we hope you take full advantage of these new tools to make 2026 your most successful year yet!