The Rise of Vibe Marketing (What Is It & the Best Tools)

Vibe marketing is the latest trend in the artificial intelligence space, primarily drawing inspiration from “vibe coding,” where developers guide AI to write code from simple text prompts rather than actual programming.

Searches for “vibe marketing” have increased by 686% over the past 12 months. 

Vibe marketing applies that same philosophy to advertising and digital campaigns. It’s about using AI to craft emotionally resonant, culturally aligned content that captures a brand’s unique “vibe.”

Vibe marketers use natural-language prompts to collaborate with AI tools, rapidly generating, testing, and iterating content at scale.

This saves companies thousands of dollars on new in-house marketing hires or agency contracts.

Before AI and vibe marketing, the average startup would typically spend 50% of raised VC money on marketing initiatives. Today, a single marketer can now launch campaigns in days, not weeks, using tools like:

• Semrush Content Toolkit to generate content
• HeyGen to create AI videos for social media ad campaigns

So, what does this mean for the future of traditional marketing?

What Is Vibe Marketing? An Overview

Vibe marketing is built on three pillars:

• AI tools that handle the heavy lifting: copywriting, targeting, testing
• No-code automation tools that anyone can use to stitch workflows together
• Customizable, modular tools that let small teams move like agencies

Vibe marketing is a viral term coined by industry leaders like Greg Isenberg, former head of product strategy at WeWork and advisor at TikTok and Reddit.

Startups like Phoenix are hiring Vibe Marketers, offering healthy salaries of up to $1 million on the Y Combinator job board.

Vibe Marketing Workflow Builders

1. Make: Best for Flexibility and Low Cost

Make is a no-code automation platform with a visual drag-and-drop interface that connects over 2,000 apps, including Slack, Google Sheets, and social media platforms.

The platform’s intuitive design lets marketers build visual workflows for vibe marketing tasks like scheduling social posts, syncing data, or feeding insights into AI tools.

For example, a marketer can set up a workflow to pull trending hashtags from X and generate Instagram Reels via Canva.

Make is most useful for vibe marketers who prefer low costs and added flexibility. It’s the perfect tool for startups iterating quickly or running various campaigns with plans to scale.

2. n8n: Best for Team Workflows

n8n is an open-source workflow automation tool designed for tech-savvy marketers and developers.

With over 400 integrations, it supports complex, mood-based automations like social listening or vibe-specific email retargeting.

Searches for “n8n” have increased by 1,566% over the past 12 months.

The tool’s visual and code-based editor allows customization with JavaScript for advanced sentiment logic, while self-hosted options ensure data privacy. For instance, a brand could use n8n to scrape TikTok trends and trigger personalized email campaigns.

Pricing includes a free self-hosted version or premium cloud-hosted plans. It’s best for teams needing tailored, AI-driven workflows, but it has a steeper learning curve for non-technical users.

3. Zapier: Best For Beginner Automation

Zapier is an automation platform that makes life easier for marketers by connecting over 8,000 apps, like X, Gmail, or LinkedIn, with a no-code setup.

You can use it to automate tasks like posting content, sending follow-up emails, or moving data between tools. Its simplicity makes it accessible for small teams, though it lacks the depth of n8n for complex logic.

For vibe marketing, Zapier can automate a workflow where AI-generated content (e.g., from Jasper) is posted to X with branded hashtags. Zapier is super easy to use, but more advanced users may find its branch logic limited compared to other alternatives.

Vibe Marketing AI Agent Platforms

1. Taskade: Best for Non-Technical Marketers

Taskade is an AI agent and workflow automation platform that allows teams to automate 700+ tasks within their organization. Marketers can create workflows to brainstorm, schedule, and publish content that aligns with their brand voice in one workspace.

For example, a team could use Taskade to generate TikTok video scripts or marketing slogans for a new product launch.

There are dozens of AI marketing agents available on the platform for content creation, sales forecasting, and influencer partnerships.

I found Taskade to be one of the easiest ways to implement autonomous AI agents into marketing workflows, especially if you’ve never used agents or written code before. The no-code interface is ideal for non-technical users, making it the ideal tool for small marketing teams or solo founders.

2. Manus: Best For Multi-Agent Workflows

Manus is an autonomous AI agent that executes complex marketing tasks 24/7. It integrates with web browsers and social platforms to monitor brand sentiment, plan multi-step campaigns, and create emotionally resonant content.

The interface is similar to popular chatbots like ChatGPT and Claude, but there are a bunch of completed tasks you can view or ask Manus to run. They are grouped into use case-specific categories, including research, content creation, and education.

I tested Manus and asked it to analyze X (Twitter) conversations to adjust a campaign’s tone to feel more “cozy” or “chaotic.” Its multi-agent system excels in research, audience modeling, and campaign sequencing.

3. Relay: Best For Affordable Integration

Relay is an agent-based automation platform that links over 100 apps (including Gmail, Notion, and Google Sheets) with AI-enhanced actions like summarization, tagging, and scheduling.

It includes human-in-the-loop checkpoints, which allows you to review or approve key steps in the workflow. A vibe marketer could use Relay to automate a multi-step Instagram giveaway campaign, while still manually approving prize winners.

There are hundreds of pre-built automation templates for different tasks. This includes social templates, marketing templates, sales templates, etc. Its free starter plan includes all integrations, with paid plans that start at $9/month.

Vibe Marketing Creative Tools

1. Semrush Content Toolkit: Best All-Round Creative Tool

Semrush Content Toolkit is an all-in-one platform that helps marketers create, optimize, and track content that matches their brand’s vibe. It's packed with tools for keyword research, content planning, and performance tracking, making it a go-to for crafting campaigns that work.

Key tools include:

• Topic Finder – Discover trending or evergreen content ideas fast
• SEO Brief Generator – Auto-build outlines with keywords, questions, and structure
• AI Article Generator – Generate draft content in seconds
• Content Optimizer – Fine-tune articles for readability, SEO, and brand tone
• Chrome Extension – Evaluate content in real-time while browsing

Users can create unlimited articles and AI images for blog posts while integrating directly with WordPress, Google Docs, and other tools within their workflow.

All Semrush users can access the Content Toolkit for free for 7 days. Premium plans start at $60/month. You’ll also need a Semrush subscription.

The Content Toolkit is best at combining data-driven insights with fast content production, making it easy to scale high-performing campaigns without sacrificing quality or brand voice.

2. Canva: Best Vibe Marketing Tool for Design

Canva is the go-to design tool for vibe marketers who want to create visual content that looks polished without previous design experience or hiring a professional designer.

The design platform offers a drag-and-drop interface, branded templates, and AI-powered tools for quickly creating everything from Instagram posts to pitch decks. You can set up Brand Kits with your fonts, colors, and logos for instant consistency.

Magic Design and Magic Resize let you repurpose content across formats without starting from scratch. AI features like Magic Write and AI image generation help you spin up ideas directly in your design flow.

Canva stands out for how fast it can create new content and the available templates you can use to maintain brand consistency. It’s the perfect tool for non-designers to create content that looks on-brand.

3. Looka: Best for Brand Identity

Looka is an AI-powered brand identity builder that helps you create logos and brand kits in minutes.

Once your logo is generated, Looka produces an entire brand kit including color palettes, typography sets, business cards, and social media assets. It also offers a website builder and visual templates that automatically match your chosen aesthetic.

If you need a rebrand, but budget is a concern, Looka is the ideal choice for small teams that want a professional visual identity on demand.

4. HeyGen: Best For Talking Head Videos

HeyGen is an AI video generator that uses photorealistic avatars and voice synthesis to create studio-quality videos. It lets marketers generate high-quality, talking-head videos without a camera crew.

It’s built for marketers who need to scale video across languages, markets, and channels. Many new YouTube channels or social media accounts rely on HeyGen to scale up content production because it's affordable and can adapt to different tones.

In my experience, HeyGen is perfect for vibe marketers who want cinematic or conversational content without the traditional production workflow (and costs).

Vibe Marketing LLMs

1. ChatGPT

ChatGPT is the most popular AI tool for a reason, especially among vibe marketers who need a tool for generating ad copy, social posts, or brainstorming campaign ideas.

ChatGPT’s large training dataset enables it to write in various tones, perform deep research, generate images, and analyze data.

It’s in the top spot primarily because basic access is free and limits are generous. Image generation isn’t as good as alternatives like Google’s Veo models, but for icons or CTAs, it does the job.

Marketers can also create custom GPTs for specific, repeatable marketing tasks. Custom GPTs can be shared with anyone who has a ChatGPT account. It’s also possible to use ChatGPT for SEO; you can analyze keywords and search engine metrics to get new insights.

ChatGPT’s accessibility and integration options make it a go-to for vibe marketing beginners.

2. Claude: Best For Content Writing

Claude is an advanced language model known for its nuanced understanding of tone and its ability to generate emotionally resonant, on-brand content.

It uses artifacts to create drafts, which makes editing easy. I usually highlight a specific part of the text and then comment on it, which prompts Claude to make inline edits.

Unlike more generic AI tools, Claude excels at creating content that feels human. That makes it a good choice for writing assistance and editing.

If you’re a heavy user, you may find that you run out of capacity to use Claude after a while, which can interrupt your work. That’s really the only downside.

3. Grok: Best For Social Media and Trends

Grok is Elon Musk's real-time, trend-aware language model that integrates directly with the X platform. For many vibe marketers, this might not be the first tool to come to mind. But it's built for high-context, fast-moving communication with up-to-date news details from X (Twitter).

You can use Grok to analyze audience sentiment or write in-character social posts. Grok has a unique tone of voice that feels very different from Claude or ChatGPT.

If you plan to create content for X (Twitter) or grow your startup on the platform, Grok is the better choice because of its direct integration.

Grok includes a free tier with limited usage, or you can upgrade to full access with a SuperGrok subscription for $30 per month.

Bonus: Vibe Coding Tools

1. Replit: Best For Fast Development

Replit is a browser-based vibe coding platform that makes it easy to build and deploy web projects, even with minimal coding knowledge. It supports dozens of languages, but its standout value for marketers is speed and accessibility.

The platform offers collaborative features (like Google Docs for code), built-in hosting, and AI code assistance through its Ghostwriter tool. It also includes templates and community-shared projects for faster starts. I found the fast prototyping and publishing directly from my browser to be the most useful Replit feature.

With a free tier for basic builds and paid plans starting at $7/month, Replit is perfect for marketers and creatives who want to build interactive campaign elements without relying on a dev team.

2. Bolt: Best For Small Marketing Teams

Bolt is an AI-powered development environment tailored for marketers, designers, and startup teams who want to build tools without learning code. It offers a start-to-finish experience: design, logic, and deployment in one platform.

You describe your intent in natural language, and Bolt helps scaffold the layout, code, and logic needed to bring it to life. For vibe marketing, Bolt is ideal for creating experiential microsites or quick MVPs to demonstrate an idea to your team.

With pricing from $10/month, Bolt is accessible for lean teams that need to move fast.

3. Cursor: Best For Marketers With Dev Support

Cursor is an AI-powered code editor that simplifies development for marketers with minimal coding skills. It uses natural language prompts to generate or edit code, making it easy to create vibe-aligned web tools, like an interactive landing page with a minimalist aesthetic.

In June 2025, Cursor raised $900 million at a $9.9 billion valuation and currently earns $500 million in ARR.

“Cursor AI” searches are up 9,700% over the past 5 years.

Cursor’s strength is its intuitive AI assistance, bridging vibe marketing and coding for non-technical users. Since it involves reviewing code and suggesting changes, it’s best for marketing teams who have some development support they can lean on.

There’s a free trial available, with Pro plans starting at $20/month for additional requests.

Is Vibe Marketing the New Norm For Businesses?

For many people, vibe marketing means AI tools to automate tedious tasks that once took hours, or cut down on marketing costs with leaner software.

With that being said, I don’t see the vibe marketing movement going anywhere.

AI is decreasing the cost of new software, services, and other business-related tasks, meaning the barriers to entry will only get lower.

That means the real differentiator for companies will be in their marketing strategy.

Teams that can implement AI in a way that takes less time, reduces expenses, and generates results should be the ones who win in the long term.