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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Caffeine tablets
27.1K
Volume
+62%
Growth
Caffeine tablets are a pharmaceutical product designed to promote alertness and reduce drowsiness. They work by stimulating the central nervous system, providing a temporary boost in energy and mental focus, which can be particularly useful for individuals experiencing fatigue or needing to stay awake for extended periods. These tablets are commonly used by students, professionals, and shift workers who require a quick and convenient way to enhance their alertness and performance.
regular
Overhead press
201K
Volume
+61%
Growth
The Overhead press, also known as the shoulder press or military press, is a weight training exercise where a weight is pressed straight upwards from the shoulders until the arms are fully extended above the head. This exercise primarily targets the deltoid muscles in the shoulders, but it also engages the triceps, upper chest, and core muscles, making it a comprehensive upper body workout. It is particularly beneficial for individuals looking to build shoulder strength and stability, as well as improve overall upper body strength and athletic performance.
regular
Semen retention
60.5K
Volume
+61%
Growth
The practice involves deliberately avoiding ejaculation to potentially gain benefits such as increased energy, mental clarity, emotional stability, spiritual growth, and improved sexual health. While many anecdotal reports suggest various advantages, scientific evidence supporting these claims is limited and requires further research. This practice is often pursued by individuals seeking enhanced physical and mental well-being, as well as those interested in spiritual development.
regular
Sleep hygiene
49.5K
Volume
+60%
Growth
Sleep hygiene refers to a set of practices and habits that are conducive to achieving good quality sleep on a regular basis. These practices include maintaining a consistent sleep schedule, creating a comfortable sleep environment, and avoiding stimulants before bedtime, among others. Sleep hygiene is beneficial for individuals looking to improve their sleep quality and overall well-being.
exploding
Breathable running shoes
720
Volume
+60%
Growth
Footwear designed to enhance air circulation and maintain foot dryness during physical activity. These shoes often incorporate mesh uppers and advanced cushioning to provide comfort and support, distinguishing them from standard running shoes by their focus on breathability. They are particularly beneficial for runners and athletes who require footwear that can manage moisture and heat effectively.
regular
testosterone therapy
823K
Volume
+60%
Growth
Treatment used to address low testosterone levels in men, often referred to as testosterone replacement therapy (TRT). This therapy can lead to improvements in energy, sex drive, quality of erections, bone density, muscle mass, and insulin sensitivity, with many men also reporting an improvement in mood. Testosterone therapy is primarily targeted at men experiencing symptoms of low testosterone, aiming to enhance their overall quality of life and well-being.
regular
Hirt
4.4K
Volume
+59%
Growth
Established in 1998, the Hitachi Incident Response Team (HIRT) functions as a Computer Security Incident Response Team (CSIRT) for Hitachi. It is responsible for handling and responding to computer security incidents within the company, ensuring the protection and integrity of Hitachi's information systems. HIRT primarily serves Hitachi's internal stakeholders, including employees and management, by mitigating security threats and maintaining cybersecurity standards.
exploding
Compression ankle brace
2.4K
Volume
+58%
Growth
Supportive devices designed to provide stability and alleviate pain in the ankle area. Commonly used for conditions such as sprains, arthritis, tendonitis, and plantar fasciitis, these braces work by applying gentle pressure to reduce swelling, improve blood circulation, and support the joint. They are particularly beneficial for athletes and individuals recovering from ankle injuries.
exploding
pinetime
3.6K
Volume
+57%
Growth
Free and open-source smartwatch designed to run custom-built open operating systems. PineTime offers features such as heart rate monitoring and is highly customizable by its user community, setting it apart from proprietary smartwatches. It is primarily targeted at tech enthusiasts and developers who value open-source technology and customization options.
regular
SBD
110K
Volume
+57%
Growth
SBD can refer to the Douglas SBD Dauntless, a World War II American naval scout plane and dive bomber, or San Bernardino International Airport. The Douglas SBD Dauntless was known for its significant role in the Battle of Midway, providing critical air support and contributing to the U.S. Navy's success. San Bernardino International Airport serves as a public airport in San Bernardino, California, catering to both commercial and cargo flights.
exploding
Bulking
165K
Volume
+55%
Growth
A phase in bodybuilding and fitness aimed at gaining muscle mass through a caloric surplus. This phase involves consuming more calories than needed for maintenance, with a focus on protein intake and heavy weightlifting to stimulate muscle growth. Bulking is primarily targeted at bodybuilders and fitness enthusiasts looking to increase muscle size and strength.
regular
Cotsoco
880
Volume
+55%
Growth
A leading B2C e-commerce company based in the United States that focuses on sports health. The company promotes the idea of maintaining health through sports and offers products such as mini muscle massagers, differentiating itself by specializing in sports-related health products. Cotsoco primarily targets fitness enthusiasts and individuals seeking to improve their health through sports and physical activity.
peaked
Max health
12.1K
Volume
+54%
Growth
Network of primary care medical centers providing convenient and affordable healthcare services. MAXhealth differentiates itself by focusing on community-based care along Florida's west and southwest coasts, ensuring accessibility and personalized attention for patients. The primary target demographic includes residents of these regions seeking comprehensive primary care services.
exploding
L glutamine supplements
20
Volume
+54%
Growth
L-glutamine supplements are dietary products that provide the amino acid L-glutamine, which is essential for various bodily functions including immune support, gut health, and muscle recovery. These supplements are commonly used by athletes and bodybuilders to enhance muscle recovery and reduce soreness, and they are also utilized to support gut health in conditions like leaky gut syndrome and irritable bowel syndrome (IBS). L-glutamine supplements are typically available in forms such as powders, capsules, and tablets, and are generally considered safe when taken in appropriate doses under the guidance of a healthcare provider.
regular
Testosterone
823K
Volume
+53%
Growth
A steroid hormone primarily produced in the testes in males and in smaller amounts in the ovaries in females. It plays a crucial role in the development of male reproductive tissues, such as the testes and prostate, as well as promoting secondary sexual characteristics like increased muscle and bone mass, and the growth of body hair. Testosterone is essential for health and well-being, and it helps prevent osteoporosis, benefiting both men and women.
regular
Liquid chalk
27.1K
Volume
+52%
Growth
Liquid chalk is a versatile substance used in various applications, including marking pens with water-soluble ink, grip-enhancing mixtures for athletes, and hobby-craft paints made of cornstarch and food coloring. It provides a temporary, easily removable marking solution for non-porous surfaces and improves grip in sports like rock climbing and weightlifting. Liquid chalk is beneficial for educators, athletes, and hobbyists seeking a clean, effective, and temporary marking or grip solution.
regular
Minimalist shoe
33.1K
Volume
+52%
Growth
Footwear designed to closely mimic the experience of barefoot running or walking while providing some protection to the feet. These shoes typically feature a low heel-to-toe drop, thin soles, lightweight construction, high flexibility, and minimal cushioning, promoting natural foot movement and muscle engagement. Minimalist shoes are primarily targeted at runners and walkers who seek to strengthen their feet and improve their running form.
regular
Biohacking
135K
Volume
+52%
Growth
Biohacking, also known as DIY biology, involves the practice of managing one's own biology using a combination of medical, nutritional, electronic, and physical techniques. It encompasses a wide range of activities, from optimizing diet and supplements to experimenting with genetic engineering and implanting electronic devices. Biohacking primarily appeals to individuals interested in enhancing their physical and cognitive performance, often through unconventional and experimental methods.
regular
Natural supplement
9.9K
Volume
+52%
Growth
Products derived from natural sources such as plants, animals, minerals, and other natural substances, used to support health and wellness. They provide nutrients that may be missing from a person's diet and are often marketed for benefits like boosting the immune system, improving digestion, and enhancing mental clarity. Natural supplements are typically targeted at individuals seeking to enhance their overall well-being through additional nutritional support.
exploding
Somatics
110K
Volume
+50%
Growth
Field that focuses on the body as perceived from within, emphasizing internal physical perception and experience. It often involves practices and therapies that aim to improve body awareness, movement, and overall well-being, including methods like Feldenkrais, Alexander Technique, Rolfing, and various forms of bodywork and movement therapy. Somatic practices are beneficial for individuals seeking to enhance their physical awareness, reduce stress, and improve overall health and movement efficiency.
regular
Cold exposure
1.6K
Volume
+50%
Growth
Cold exposure refers to the practice of subjecting the body to cold temperatures through methods such as cold showers, ice baths, or spending time in cold environments. This practice is believed to offer various health benefits, including improved circulation, enhanced immune function, and reduced inflammation, while also posing risks like hypothermia and frostbite. Cold exposure is often utilized by athletes for muscle recovery and by individuals seeking to boost mental resilience and overall well-being.
regular
Recovery tape
480
Volume
+50%
Growth
Recovery tape, often referred to as kinesiology tape, is used in medical and sports settings to relieve pain, reduce swelling and inflammation, and provide support to joints and muscles. Its elasticity allows for movement, distinguishing it from more rigid rehabilitation tapes or support adhesives that do not stretch. Recovery tape is primarily used by athletes, physical therapists, and individuals recovering from injuries who need flexible support and pain relief.
exploding
Pea protein
60.5K
Volume
+49%
Growth
Protein supplement derived from yellow peas, commonly used by vegetarians, vegans, and individuals with dairy or egg allergies. It is rich in essential amino acids, particularly branched-chain amino acids (BCAAs), which support muscle growth and recovery, and is hypoallergenic, making it suitable for people with food sensitivities. Pea protein is often incorporated into protein shakes, smoothies, and various food products to enhance protein content and is considered an environmentally friendly alternative to animal-based protein sources.
regular
Body neutrality
5.4K
Volume
+48%
Growth
Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.
regular
Quinear
880
Volume
+48%
Growth
Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.
regular
Earable
880
Volume
+48%
Growth
Company specializing in EEG and ECG biosensors to provide insightful biometric data analysis. Earable differentiates itself with products like the FRENZ Brainband, which uses personalized audio therapy through bone conduction speakers to improve sleep quality. The target demographic includes individuals seeking advanced wearable technology for health monitoring and sleep improvement.
regular
Health boxes
3.6K
Volume
+47%
Growth
Containers used to store and organize medical supplies, medications, and first aid materials. These boxes are designed to ensure that essential health-related items are easily accessible and properly stored, often featuring compartments and labeling for efficient use. Health boxes are commonly used by healthcare professionals, emergency responders, and individuals seeking to maintain a well-organized medical supply at home.
exploding
Lifting hooks
700
Volume
+47%
Growth
Devices used for grabbing and lifting loads with the help of equipment such as hoists or cranes. Typically equipped with a safety latch, lifting hooks prevent the disengagement of the lifting wire rope sling, chain, or rope to which the load is attached, ensuring secure handling of heavy materials. These hooks are essential for industries that require the movement of heavy objects, such as construction, manufacturing, and shipping.
exploding
Neck stretcher
18.1K
Volume
+46%
Growth
A device designed to alleviate neck pain, improve cervical spine alignment, and provide traction to the neck area. Neck stretchers come in various forms such as pillows, hammocks, and inflatable braces, offering relief for conditions like TMJ, cervical spine issues, and general neck discomfort. These devices are primarily targeted at individuals suffering from chronic neck pain, stiffness, or those seeking to improve their posture and spinal health.
regular
Alpha Lion
22.2K
Volume
+46%
Growth
Company that offers high-performance supplements aimed at enhancing fitness and helping individuals achieve a 'SuperHuman' status both in and out of the gym. Alpha Lion differentiates itself by providing top-quality products and fostering a community centered around the concept of being 'SuperHuman,' with a product range that includes various supplements designed to support different aspects of fitness and health. The target demographic includes fitness enthusiasts and individuals seeking to improve their physical performance and overall health.
peaked
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