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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
FILTER BY:
5 years
fitness
Infrared sauna
201K
Volume
+45%
Growth
A wellness device that uses infrared heaters to emit infrared light, which is absorbed by the skin as radiant heat. Unlike traditional saunas that heat the air around you, infrared saunas heat your body directly, potentially offering benefits such as improved circulation, detoxification, and relaxation. Infrared saunas are often used by individuals seeking therapeutic benefits, including athletes, people with chronic pain, and those looking to enhance their overall well-being.
regular
Age bold
720
Volume
+45%
Growth
Age Bold is a platform that offers personalized, science-backed workouts designed to reduce fall risk. It provides assessments for strength, mobility, and balance, allowing users to evaluate their physical condition with a free 1-minute assessment, and offers targeted exercise programs to improve physical health. Age Bold primarily targets older adults who are looking to enhance their physical health and reduce the likelihood of falls.
regular
Ice barrel
18.1K
Volume
+45%
Growth
A product designed for cold therapy and ice baths, available in different models such as the Ice Barrel 300, 400, and 500. These barrels offer features like full insulation, portability, and ease of entry and exit, and are made in the USA from recycled materials with a lifetime warranty. They are targeted at individuals looking to improve sports recovery, performance, and mindfulness.
regular
Blazepod
33.1K
Volume
+43%
Growth
Flash reflex training system that uses innovative light-based technology to enhance agility, reflexes, and quickness. It differentiates itself by providing real-time data and insights during training sessions, helping athletes and coaches improve performance through various drills and exercises. The system is primarily targeted at athletes and coaches seeking to push their limits and achieve better results faster.
regular
Trail running
135K
Volume
+41%
Growth
Trail running is a sport that involves running and hiking over natural trails, often in mountainous or rugged terrain. It differs from road running and track running by taking place on uneven, rocky, and sometimes muddy paths, which can include significant ascents and descents. Trail running is popular among outdoor enthusiasts and athletes who seek a challenging and scenic running experience.
regular
Hypertrophy
246K
Volume
+41%
Growth
Hypertrophy refers to the increase in the size of an organ or tissue due to the enlargement of its component cells. In the context of fitness and bodybuilding, it specifically denotes the growth of muscle cells, achieved through resistance training and influenced by factors such as nutrition, rest, and genetics. This process is particularly beneficial for individuals aiming to increase muscle mass and improve overall strength and physique.
exploding
Foot Massage Mat
2.9K
Volume
+41%
Growth
Foot massage mats are therapeutic tools designed to alleviate chronic neck, back, and foot pain by applying pressure to specific points on the feet, mimicking the effects of acupressure and reflexology. These mats help reduce foot pain and provide overall relaxation and stress relief, making them a valuable addition to wellness routines. They are particularly beneficial for individuals suffering from chronic pain, stress, or those seeking a non-invasive method to enhance their overall well-being.
regular
Plant chocolate protein powder
0-100
Volume
+40%
Growth
Plant-based chocolate protein powder is a dietary supplement made from plant-derived protein sources, flavored with chocolate. It provides a vegan-friendly alternative to traditional whey protein powders, offering benefits such as muscle recovery, weight management, and overall nutrition. This product is particularly popular among vegans, vegetarians, and individuals with lactose intolerance or those seeking plant-based nutrition options.
regular
Subscription business model
6.6K
Volume
+40%
Growth
A business strategy where customers pay a recurring price at regular intervals to access a product or service. This model is commonly used in industries such as software, media and entertainment, and consumer goods, providing predictable revenue and customer retention through continuous value. It primarily benefits businesses seeking steady income and scalability, as well as customers who prefer ongoing access to services or products.
regular
Menopause
673K
Volume
+40%
Growth
Natural biological process marking the end of a woman's menstrual cycles and reproductive years. Typically occurring in women in their late 40s to early 50s, it is diagnosed after 12 months without a menstrual period and can cause symptoms such as hot flashes, night sweats, mood changes, and sleep problems due to hormonal changes. Menopause primarily affects women transitioning out of their reproductive years, and treatments and lifestyle changes can help manage its symptoms.
exploding
Recovery powder
880
Volume
+39%
Growth
Dietary supplement designed to aid in muscle recovery after exercise. These powders typically contain a blend of ingredients such as amino acids, proteins, and other nutrients that help repair muscle tissue, reduce soreness, and improve overall recovery time. Recovery powders are commonly used by athletes and fitness enthusiasts to enhance their recovery process after intense workouts.
regular
Dietician
165K
Volume
+38%
Growth
A healthcare professional specializing in human nutrition and diet regulation. Dietitians provide advice on healthy eating habits, manage dietary needs for specific health conditions, and develop personalized nutrition plans, often working in settings such as hospitals, clinics, and public health organizations. They primarily serve individuals and groups seeking to improve their health through informed food choices and dietary management.
exploding
Shoulder relaxer
110
Volume
+35%
Growth
A cervical traction device designed to relieve TMJ pain and aid in cervical spine alignment. The RESTCLOUD Neck and Shoulder Relaxer, also known as a chiropractic pillow neck stretcher, helps to alleviate tension and discomfort in the neck and shoulder area by gently stretching and supporting the cervical spine. This product is particularly beneficial for individuals suffering from TMJ pain, neck stiffness, or poor cervical alignment.
regular
ewedoos
720
Volume
+33%
Growth
Brand specializing in women's athletic and workout apparel, including tennis dresses, high-impact sports bras, and yoga pants with pockets. Ewedoos differentiates itself by incorporating functional features such as pockets in their yoga pants and offering high-impact support in their sports bras, aiming to enhance convenience and performance during workouts. The brand primarily targets active women seeking stylish, functional, and comfortable workout clothing.
regular
Running club
49.5K
Volume
+32%
Growth
An organization or group focused on the sport and recreation of running, often including track and field activities. These clubs typically train for and compete in various running events such as cross country, road running, fell running, and track and field, and may also engage in multi-discipline sports like triathlon. Running clubs provide a community for runners to train together, share experiences, and participate in events, catering to both amateur and professional runners.
regular
Appetite stimulant
33.1K
Volume
+30%
Growth
Substances used to increase a person's appetite, often prescribed for individuals with medical conditions that cause difficulty in eating enough. These stimulants can be pharmaceutical medications or natural supplements, each working through different mechanisms to enhance hunger and food intake. They are primarily beneficial for patients with conditions like cancer, HIV/AIDS, chronic illnesses, or eating disorders such as anorexia nervosa.
exploding
Muscle weakness
27.1K
Volume
+27%
Growth
A common symptom characterized by a lack of muscle strength, which can be either temporary or chronic. Muscle weakness can result from various conditions, including overuse, underuse, muscular dystrophy, myasthenia gravis, or neurological disorders, and may lead to difficulty performing everyday tasks and muscle fatigue. This condition primarily affects individuals with underlying health issues or those experiencing muscle overuse or underuse.
exploding
Yoga nidra
165K
Volume
+26%
Growth
A state of conscious relaxation typically induced through guided meditation, allowing the body to deeply relax while the mind remains inwardly alert. This practice involves stages such as setting an intention, body scan, breath awareness, visualization, and self-inquiry, which help deepen relaxation and awareness, offering benefits like reduced stress and improved sleep quality. Yoga Nidra is accessible to people of all ages and physical abilities, making it suitable for those seeking stress relief and overall well-being.
exploding
luxfit
5.4K
Volume
+25%
Growth
Premier outdoor gym located in San Francisco, offering personal training and small group outdoor workouts. LuxFit differentiates itself by providing fitness services in outdoor settings, promoting a unique and refreshing workout experience. The gym primarily targets fitness enthusiasts and individuals seeking personalized training in an open-air environment.
regular
Face yoga
110K
Volume
+24%
Growth
Face yoga involves massage and exercises that stimulate the muscles, skin, and lymphatic system of the face. This technique is designed to soften and relax facial muscles to help alleviate tension, stress, and worry, potentially reducing the appearance of facial expressions associated with these feelings. Face yoga is particularly beneficial for individuals seeking non-invasive methods to improve facial tone and reduce signs of aging.
regular
hydracy
1.3K
Volume
+23%
Growth
Brand offering water bottles with time markers to assist users in tracking their daily water intake. These bottles are large, BPA-free, and feature a no-sweat sleeve, leak-proof design, and a fruit infuser strainer, differentiating them from standard water bottles. Hydracy primarily targets health-conscious individuals looking to improve their hydration habits.
peaked
Athleisure
74K
Volume
+23%
Growth
Fashion trend that combines the aesthetics of athletic wear with leisurewear, resulting in comfortable, functional, and stylish clothing. Athleisure is designed to be worn both for athletic activities and casual, everyday wear, offering versatility and convenience. This trend primarily appeals to individuals seeking comfort and style in their daily attire, including fitness enthusiasts and those with active lifestyles.
exploding
Male beauty
1.6K
Volume
+23%
Growth
The concept of male beauty in 2023 includes various aspects such as grooming, skincare, haircare, fashion, and fitness. Men are increasingly adopting comprehensive self-care routines, which involve detailed skincare regimens, diverse hairstyles, and staying updated with fashion trends. This trend primarily benefits men who are interested in enhancing their appearance and overall well-being through modern grooming and lifestyle practices.
regular
Sabi
74K
Volume
+23%
Growth
Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.
regular
Foldable water bottle
8.1K
Volume
+18%
Growth
A foldable water bottle is a collapsible and reusable container designed for convenient hydration on the go. Made from flexible materials such as silicone or BPA-free plastic, it can be compressed to a small size when empty, making it easy to carry and store. This type of water bottle is particularly popular among travelers, hikers, and fitness enthusiasts looking for a lightweight and space-saving hydration solution.
regular
TWS earbuds
90.5K
Volume
+17%
Growth
True Wireless Stereo (TWS) earbuds are a type of wireless earphones that do not have any wires connecting the two earpieces. They use Bluetooth technology to connect to devices like smartphones, tablets, and computers, providing a completely wireless audio experience with features such as noise cancellation, touch controls, and built-in microphones. TWS earbuds are popular among individuals seeking convenience, portability, and high-quality sound for activities like commuting, exercising, and casual listening.
regular
Mesh sneakers
2.9K
Volume
+15%
Growth
Lightweight, breathable, and flexible shoes made with mesh fabric, suitable for various activities. These sneakers offer enhanced ventilation and comfort, making them ideal for sports, casual wear, and outdoor activities. Mesh sneakers are popular among athletes, fitness enthusiasts, and individuals seeking comfortable and versatile footwear.
regular
Sprout living
2.4K
Volume
+13%
Growth
A company that provides pure and potent plant-based protein powders and functional foods. Their products are made from raw, vegan, organic, and kosher superfoods sourced globally, differentiating them by their commitment to high-quality, clean ingredients. Sprout Living primarily targets health-conscious individuals seeking nutritious, plant-based dietary supplements.
regular
Weighted calisthenics
2.9K
Volume
+6%
Growth
Weighted calisthenics involves performing bodyweight exercises with the addition of extra weights to increase the intensity and resistance of the workout. This can include exercises like pull-ups, dips, push-ups, and squats, where weights such as weighted vests, belts with attached weights, or even holding dumbbells are used to add extra load. This type of training helps in building strength, muscle mass, and endurance more effectively compared to traditional bodyweight exercises.
regular
High altitude cerebral edema
2.4K
Volume
+5%
Growth
A severe, potentially life-threatening condition that can occur at high altitudes, typically above 2,500 meters (8,200 feet). It is characterized by swelling of the brain due to the effects of high altitude, leading to symptoms such as severe headache, nausea, confusion, and loss of coordination. High altitude cerebral edema primarily affects individuals who ascend to high altitudes too quickly without proper acclimatization.
peaked
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