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Fitness Trends
The biggest trends in personal fitness and the fitness industry.
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5 years
fitness
Alpha Lion
22.2K
Volume
+46%
Growth
Company that offers high-performance supplements aimed at enhancing fitness and helping individuals achieve a 'SuperHuman' status both in and out of the gym. Alpha Lion differentiates itself by providing top-quality products and fostering a community centered around the concept of being 'SuperHuman,' with a product range that includes various supplements designed to support different aspects of fitness and health. The target demographic includes fitness enthusiasts and individuals seeking to improve their physical performance and overall health.
peaked
Infrared sauna
201K
Volume
+43%
Growth
A wellness device that uses infrared heaters to emit infrared light, which is absorbed by the skin as radiant heat. Unlike traditional saunas that heat the air around you, infrared saunas heat your body directly, potentially offering benefits such as improved circulation, detoxification, and relaxation. Infrared saunas are often used by individuals seeking therapeutic benefits, including athletes, people with chronic pain, and those looking to enhance their overall well-being.
regular
Sabi
74K
Volume
+43%
Growth
Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.
exploding
Online coaching
14.8K
Volume
+41%
Growth
Online coaching is a service where clients receive guidance and support from a coach through internet-based communication methods. This approach allows for flexible and convenient interactions via video calls, chat, online forums, or email, making it accessible to a wider audience. Online coaching is particularly beneficial for individuals seeking personal development, career advancement, or specific skill improvement without the constraints of geographical location.
regular
Yoga nidra
165K
Volume
+40%
Growth
A state of conscious relaxation typically induced through guided meditation, allowing the body to deeply relax while the mind remains inwardly alert. This practice involves stages such as setting an intention, body scan, breath awareness, visualization, and self-inquiry, which help deepen relaxation and awareness, offering benefits like reduced stress and improved sleep quality. Yoga Nidra is accessible to people of all ages and physical abilities, making it suitable for those seeking stress relief and overall well-being.
exploding
Trail running
135K
Volume
+40%
Growth
Trail running is a sport that involves running and hiking over natural trails, often in mountainous or rugged terrain. It differs from road running and track running by taking place on uneven, rocky, and sometimes muddy paths, which can include significant ascents and descents. Trail running is popular among outdoor enthusiasts and athletes who seek a challenging and scenic running experience.
exploding
High altitude cerebral edema
2.4K
Volume
+33%
Growth
A severe, potentially life-threatening condition that can occur at high altitudes, typically above 2,500 meters (8,200 feet). It is characterized by swelling of the brain due to the effects of high altitude, leading to symptoms such as severe headache, nausea, confusion, and loss of coordination. High altitude cerebral edema primarily affects individuals who ascend to high altitudes too quickly without proper acclimatization.
peaked
Hirt
4.4K
Volume
+32%
Growth
Established in 1998, the Hitachi Incident Response Team (HIRT) functions as a Computer Security Incident Response Team (CSIRT) for Hitachi. It is responsible for handling and responding to computer security incidents within the company, ensuring the protection and integrity of Hitachi's information systems. HIRT primarily serves Hitachi's internal stakeholders, including employees and management, by mitigating security threats and maintaining cybersecurity standards.
exploding
Plant chocolate protein powder
0-100
Volume
+31%
Growth
Plant-based chocolate protein powder is a dietary supplement made from plant-derived protein sources, flavored with chocolate. It provides a vegan-friendly alternative to traditional whey protein powders, offering benefits such as muscle recovery, weight management, and overall nutrition. This product is particularly popular among vegans, vegetarians, and individuals with lactose intolerance or those seeking plant-based nutrition options.
regular
L glutamine supplements
20
Volume
+30%
Growth
L-glutamine supplements are dietary products that provide the amino acid L-glutamine, which is essential for various bodily functions including immune support, gut health, and muscle recovery. These supplements are commonly used by athletes and bodybuilders to enhance muscle recovery and reduce soreness, and they are also utilized to support gut health in conditions like leaky gut syndrome and irritable bowel syndrome (IBS). L-glutamine supplements are typically available in forms such as powders, capsules, and tablets, and are generally considered safe when taken in appropriate doses under the guidance of a healthcare provider.
regular
Lifting hooks
700
Volume
+29%
Growth
Devices used for grabbing and lifting loads with the help of equipment such as hoists or cranes. Typically equipped with a safety latch, lifting hooks prevent the disengagement of the lifting wire rope sling, chain, or rope to which the load is attached, ensuring secure handling of heavy materials. These hooks are essential for industries that require the movement of heavy objects, such as construction, manufacturing, and shipping.
exploding
Hypertrophy
246K
Volume
+27%
Growth
Hypertrophy refers to the increase in the size of an organ or tissue due to the enlargement of its component cells. In the context of fitness and bodybuilding, it specifically denotes the growth of muscle cells, achieved through resistance training and influenced by factors such as nutrition, rest, and genetics. This process is particularly beneficial for individuals aiming to increase muscle mass and improve overall strength and physique.
regular
Somatics
110K
Volume
+26%
Growth
Field that focuses on the body as perceived from within, emphasizing internal physical perception and experience. It often involves practices and therapies that aim to improve body awareness, movement, and overall well-being, including methods like Feldenkrais, Alexander Technique, Rolfing, and various forms of bodywork and movement therapy. Somatic practices are beneficial for individuals seeking to enhance their physical awareness, reduce stress, and improve overall health and movement efficiency.
regular
Menopause
673K
Volume
+26%
Growth
Natural biological process marking the end of a woman's menstrual cycles and reproductive years. Typically occurring in women in their late 40s to early 50s, it is diagnosed after 12 months without a menstrual period and can cause symptoms such as hot flashes, night sweats, mood changes, and sleep problems due to hormonal changes. Menopause primarily affects women transitioning out of their reproductive years, and treatments and lifestyle changes can help manage its symptoms.
exploding
Recovery tape
480
Volume
+25%
Growth
Recovery tape, often referred to as kinesiology tape, is used in medical and sports settings to relieve pain, reduce swelling and inflammation, and provide support to joints and muscles. Its elasticity allows for movement, distinguishing it from more rigid rehabilitation tapes or support adhesives that do not stretch. Recovery tape is primarily used by athletes, physical therapists, and individuals recovering from injuries who need flexible support and pain relief.
regular
Athleisure
74K
Volume
+25%
Growth
Fashion trend that combines the aesthetics of athletic wear with leisurewear, resulting in comfortable, functional, and stylish clothing. Athleisure is designed to be worn both for athletic activities and casual, everyday wear, offering versatility and convenience. This trend primarily appeals to individuals seeking comfort and style in their daily attire, including fitness enthusiasts and those with active lifestyles.
exploding
exergames
5.4K
Volume
+24%
Growth
Technology-driven physical activities that require participants to be physically active or exercise in order to play the game. Exergames combine the fun of video gaming with the benefits of physical exercise, often using motion sensors and interactive gameplay to engage users in activities like dancing, sports, and fitness routines. These games are particularly popular among individuals looking to make exercise more enjoyable, including children, fitness enthusiasts, and those seeking to improve their physical health through interactive entertainment.
peaked
Face yoga
110K
Volume
+24%
Growth
Face yoga involves massage and exercises that stimulate the muscles, skin, and lymphatic system of the face. This technique is designed to soften and relax facial muscles to help alleviate tension, stress, and worry, potentially reducing the appearance of facial expressions associated with these feelings. Face yoga is particularly beneficial for individuals seeking non-invasive methods to improve facial tone and reduce signs of aging.
regular
Sport sunglasses
40.5K
Volume
+22%
Growth
Sport sunglasses are eyewear specifically designed to protect the eyes during physical activities, offering enhanced durability, comfort, and visual clarity. These sunglasses typically feature lightweight, impact-resistant frames and lenses that provide UV protection and reduce glare, improving performance in various outdoor sports. They are targeted at athletes and outdoor enthusiasts who require reliable eye protection and visual enhancement during activities like running, cycling, or hiking.
regular
Pea protein
60.5K
Volume
+22%
Growth
Protein supplement derived from yellow peas, commonly used by vegetarians, vegans, and individuals with dairy or egg allergies. It is rich in essential amino acids, particularly branched-chain amino acids (BCAAs), which support muscle growth and recovery, and is hypoallergenic, making it suitable for people with food sensitivities. Pea protein is often incorporated into protein shakes, smoothies, and various food products to enhance protein content and is considered an environmentally friendly alternative to animal-based protein sources.
regular
Yogipace
480
Volume
+21%
Growth
Brand offering a variety of women's yoga and workout pants, including bootcut and straight leg styles. Yogipace differentiates itself by providing multiple inseam lengths and pockets, catering to diverse body types and preferences. The brand primarily targets women seeking comfortable and functional activewear, available for purchase on Amazon.
regular
Biohacking
135K
Volume
+20%
Growth
Biohacking, also known as DIY biology, involves the practice of managing one's own biology using a combination of medical, nutritional, electronic, and physical techniques. It encompasses a wide range of activities, from optimizing diet and supplements to experimenting with genetic engineering and implanting electronic devices. Biohacking primarily appeals to individuals interested in enhancing their physical and cognitive performance, often through unconventional and experimental methods.
regular
Appetite stimulant
33.1K
Volume
+16%
Growth
Substances used to increase a person's appetite, often prescribed for individuals with medical conditions that cause difficulty in eating enough. These stimulants can be pharmaceutical medications or natural supplements, each working through different mechanisms to enhance hunger and food intake. They are primarily beneficial for patients with conditions like cancer, HIV/AIDS, chronic illnesses, or eating disorders such as anorexia nervosa.
regular
Running club
49.5K
Volume
+16%
Growth
An organization or group focused on the sport and recreation of running, often including track and field activities. These clubs typically train for and compete in various running events such as cross country, road running, fell running, and track and field, and may also engage in multi-discipline sports like triathlon. Running clubs provide a community for runners to train together, share experiences, and participate in events, catering to both amateur and professional runners.
exploding
Subscription business model
6.6K
Volume
+15%
Growth
A business strategy where customers pay a recurring price at regular intervals to access a product or service. This model is commonly used in industries such as software, media and entertainment, and consumer goods, providing predictable revenue and customer retention through continuous value. It primarily benefits businesses seeking steady income and scalability, as well as customers who prefer ongoing access to services or products.
regular
Male beauty
1.6K
Volume
+15%
Growth
The concept of male beauty in 2023 includes various aspects such as grooming, skincare, haircare, fashion, and fitness. Men are increasingly adopting comprehensive self-care routines, which involve detailed skincare regimens, diverse hairstyles, and staying updated with fashion trends. This trend primarily benefits men who are interested in enhancing their appearance and overall well-being through modern grooming and lifestyle practices.
regular
Swimming earbuds
6.6K
Volume
+14%
Growth
Specialized headphones designed for underwater use, typically waterproof and equipped with features suitable for swimming and other water activities. These earbuds often include functionalities such as built-in MP3 players, Bluetooth connectivity, and secure fits to ensure they stay in place during vigorous movements. Swimming earbuds are ideal for swimmers and water sports enthusiasts looking for a reliable audio solution while in the water.
regular
Modern football technology
170
Volume
+13%
Growth
Modern football technology encompasses a range of advancements aimed at improving player performance, safety, and strategic decision-making. Key technologies include wearable tech for tracking real-time data, in-game analytics for performance insights, tactical software for match preparation, video analysis for technique improvement, and smart equipment for detailed data on player movements and ball dynamics. These innovations primarily benefit players, coaches, and teams by making the game more strategic, data-driven, and safer.
exploding
Compression ankle brace
2.4K
Volume
+12%
Growth
Supportive devices designed to provide stability and alleviate pain in the ankle area. Commonly used for conditions such as sprains, arthritis, tendonitis, and plantar fasciitis, these braces work by applying gentle pressure to reduce swelling, improve blood circulation, and support the joint. They are particularly beneficial for athletes and individuals recovering from ankle injuries.
regular
Dietician
165K
Volume
+12%
Growth
A healthcare professional specializing in human nutrition and diet regulation. Dietitians provide advice on healthy eating habits, manage dietary needs for specific health conditions, and develop personalized nutrition plans, often working in settings such as hospitals, clinics, and public health organizations. They primarily serve individuals and groups seeking to improve their health through informed food choices and dietary management.
regular
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