AI Search Monitoring Tools: My Top Favorites for 2025

Last week, I spent hours testing some AI search tracking tools that have been on my radar for a while.

I wanted to sum up my thoughts about these tools, so let’s get started.

Quick Comparison of AI Search Monitoring Tools

AI Search Monitoring Tool	Best For	Key Features	Pricing
Semrush AI SEO Toolkit	AI sentiment analysis and prompt intent insights + AIOs and ChatGPT keyword tracking	AI strategic insights, key sentiment driver highlights, query intent distribution	$99/mo (AI SEO Toolkit); $249.95/mo (SEO + AI tracking)
Gumshoe AI	Persona-specific AI visibility tracking	Persona visibility, topic & source analysis	Free trial (no paid plan yet)
ZipTie	Mention and citation tracking in AIOs, ChatGPT, and Perplexity	AI Success Score, query-level breakdowns, flexible data filters	14-day free trial, then $99/mo
Trakkr	LLM crawler behavior and referral traffic analysis	Visibility comparison by AI models, LLM crawler analysis, AI referral traffic analysis, sentiment analysis	$49/mo (limited free version available)
AthenaHQ	Multi-LLM tracking with great source domain analysis	Share of Voice, prompt analytics, source domains	$270/mo
Am I On AI	Prompt-level ChatGPT response tracking	Full prompt storage, source/article tracking	14-day free trial, then $100/mo

1. Semrush

Semrush offers several ways to track your presence in responses of major AI platforms, along with Google, your appearance in AI Overviews.

Semrush AI SEO Toolkit

The Semrush AI SEO Toolkit is a simple tool, focusing on reporting just the critical AI visibility and perception data that influence your decision-making.

Of all the tools that I tested, Semrush AI SEO Toolkit has the simplest setup process.

All it needs is your domain name to get started, and it quickly understands your market, positioning, relevant prompts, and audience personas on its own.

This tool consists of 3 main reports that reveal your AI search performance:

• Business landscape
• Brand & Marketing
• Audience & Content

The main dashboard is a quick snapshot of how you’re positioned in the AI search market relative to your competitors.

First, the dashboard highlights a few AI-generated strategic insights based on metrics like market share, sentiment, and engagement.

These metrics change depending on which LLM you’re analyzing. Switching your analysis to different LLMs is easy with the dropdown menu at the top.

The meat of this section is the market analysis visualization for your AI-related mentions. At a glance, you can see your share of AI mentions compared to your top competitors.

I love the added context in the chart that maps your market share against your brand portrayal in AI responses.

Ideally, you want to occupy a place near the top and to the right of this chart. In simple words, this just means you’re getting AI mentions more frequently with more positive sentiment than your competitors.

At the bottom, you’ll find detailed AI insights based on your current standing. And honestly, these are extremely good.

I expected the suggestions would be generic and obvious (like some gimmicky implementations of AI often are). But these AI recommendations were highly personalized to the brand in question.

These recommendations expand into greater detail if you click through to the links to specific sections of the tool.

For instance, the “Business Landscape” report shows you the market share by AI platform for you and your competitors in a single convenient chart.

This is great for discovering opportunities specific to a particular LLM that might be more favorable to you than others.

My favorite data to see in this section is the historical trend for market share.

The goal is to maintain a rising trend of AI visibility share for your domain.

If you’re persistently dropping over time, it’s a strong sign that your content strategy isn’t aligned with AI expectations.

Semrush also outshines other tools for its AI sentiment analysis. The quality of insights is second to none.

The “Brand & Marketing” offers a summary of your key sentiment drivers.

This powerful intel highlights your strengths and weaknesses based on an analysis of AI responses that feature your brand.

Most tools I’m familiar with don’t offer any useful data about topics that AI users are discovering you through.

This makes me appreciate the “Audience & Content” report all the more because it displays the topic distribution of AI conversations linked to your brand beautifully.

Analyzing the topics your audience cares about is half the battle when it comes to optimizing your brand for LLM visibility.

You also need a clear understanding of the different query intents driving conversations around these topics.

Semrush makes this easy for you by offering a breakdown of representative query prompts people are using to discover you in LLMs.

It also shows you the intent distribution of these prompts.

I love how carefully designed all the individual sections in the Semrush AI SEO Toolkit are.

It’s free of any vanity metrics and focuses on highly actionable intel to help you maximize your AI search visibility and influence perception to your benefit.

This is also why Semrush is a powerful tool for AI-powered SEO as well.

The best part is that the Semrush AI SEO Toolkit is not that expensive compared to some other options. You can start with $99/mo.

Semrush AI Overviews and SearchGPT Tracking

The Semrush SEO Toolkit lets you track your keywords in popular search engines, including ChatGPT.

While the AI SEO Toolkit uses a large set of query prompts to analyze your visibility, the Position Tracking feature only uses the target keywords you’ve entered into it.

You can even check a cached snapshot of the ChatGPT response where you received a citation or a mention.

Your rank in these AI-generated responses, as reported by Semrush, depends on where you appear on the list, either as a direct mention or a citation.

If you’re using Position Tracking with Google set as your target search engine, you can also track your AI Overview appearances by keywords.

Semrush lets you analyze AI Overviews in many ways. For instance, you can filter by AI Overview presence when researching keywords.

You can also identify all the keywords where a domain has an AI Overview presence by using the Organic Research tool and applying appropriate filters.

SearchGPT Position Tracking is available in the Guru plan of the Semrush SEO toolkit, priced at $249.95/mo. This will also unlock all the other features that support AI Overview tracking.

For more insights into Semrush's LLM search monitoring capabilities, read our Otterly.ai vs Semrush comparison. 

2. Gumshoe AI

Gumshoe AI offers essential search tracking features like all the tools in this list. But it has a unique flow that I enjoyed for its streamlined character.

It also gives you audience persona insights, which is something that many AI monitoring tools currently lack.

Gumshoe’s visibility tracking is based on a set of representative prompts it uses to analyze your website.

It does a really good job of predicting prompts your audience might be using by going through a refinement process that involves:

• Selecting a product/service or area of focus for your business
• Discovering broad topics associated with the selected focus area
• Profile target personas relevant to your business
• Generate likely prompts that target personas are using to chat with AI models
• Find mentions in AI responses to the generated prompts

The use of prompts tailored for each of your different personas allows Gumshoe to develop a fairly accurate picture of your AI brand visibility.

I like how intentional and selective Gumshoe is with its data, focusing only on meaningful information with an intuitive presentation.

You can immediately learn how you’re positioned in your niche in terms of your mentions in AI models. The Leaderboard table summarizes this analysis nicely.

The Persona Visibility analysis is my favorite, as I hinted earlier. It gives you a fantastic overview of how your visibility varies across different personas.

Along with personas, you’ll find great insights about topics that usually lead to an AI mention for your brand in the Topic Visibility section.

You’ll also get a clear idea about the top sources that are linked to your AI brand mentions. This is helpful for identifying domains you can partner with to generate even more mentions.

It can also reveal if certain categories of sites are over or underrepresented as sources in the AI responses associated with your brand.

While Gumshoe’s AI tracking reports are actionable and very much to my liking, I felt like the page-level insights features are a bit underdeveloped.

It’s similar to a simple content and technical site audit tools that give you a score based on how well you meet general checklist criteria.

The recommendations aren’t bad. But they’re limited to page structure, lacking more advanced semantic-level checks that are also crucial for LLM optimization.

Gumshoe is currently available as a free trial. I wasn’t able to find any info about paid plans yet.

3. ZipTie

ZipTie is the perfect AI search monitoring tool if you want to focus on these 3 AI visibility aspects:

• AI mentions
• AI citations
• Sentiment

Initially, this tool only tracked Google AI Overviews. It’s now evolved to include ChatGPT and Perplexity search visibility as well.

ZipTie requires you to add relevant keyword queries to perform the AI visibility analysis for your brand.

The tool helps you out by suggesting queries to add. You can also connect your Search Console to add real queries that your site is receiving visibility for from Google.

I rate ZipTie highly for its refreshing simplicity. The main overview screen simply gives you an overall visibility score called the AI Success Score.

Additionally, it calculates individual scores for your citations, mentions, and sentiment to give you greater context.

Broad scores like these simplify tracking, especially for routine checks.

And if you need to go deeper, you can scroll down to find some helpful breakdowns.

Curious how strongly your AI Overview presence is contributing to your overall success score compared to Perplexity and ChatGPT?

The simple bar chart illustrates this intuitively.

I also like the AI Summary that reports improvements and declines in your AI visibility. It updates weekly as ZipTie rechecks AI search visibility for your queries.

My favorite ZipTie feature is the AI Overviews analysis.

It’s the perfect broad summary of your performance in Google AIOs.

Citations and mentions indicate your AIO presence.

And with the sentiment distribution graph, you’ll know if your AIO brand mentions appear in positive, neutral, or negative light.

It’s important to note that AI Overviews don’t appear for every query.

This fact is reflected in the AIO Generated graph, allowing you to see how often your tracked queries trigger an AIO at all.

ZipTie breaks down your Perplexity and ChatGPT visibility in a similar way:

Need to dive deeper and break out this visibility data on a query-by-query basis? The “Queries” section works great for taking a closer look at the performance of your tracked queries..

You can check whether any given query is producing responses that include your mention or citation in AIOs, Perplexity, or ChatGPT.

The filters are really good as well.

ZipTie makes it easy to filter the data by brand mentions or citations in any (or all) AI models and AIOs. You can also filter the table by the sentiment driving your mentions in the chosen AI models.

These different ways to slice and dice the data are very welcome because they greatly simplify your analysis and help save time.

ZipTie offers a 14-day free trial with paid plans starting from $99/month.

4. Trakkr

I have a lot of appreciation for Trakkr for going a bit further than many AI search monitoring tools. 

First, let me highlight the positives.

Trakkr has a clean dashboard that shows you a few basic visibility stats, like your visibility score and a presence score. 

These scores are fairly standard across good AI tracking tools. 

But I like that it also highlights your average ranking and the raw count of your total detected AI mentions.

Plus, Trakkr monitors almost every major LLM out there, including:

• OpenAI
• Anthropic
• AI Overviews
• Perplexity
• Gemini
• Meta
• Grok
• Deepseek

In addition, the dashboard reports your top-performing prompts based on visibility scores. 

This is a great feature to have because it tells you which topics are more likely to lead to your brand getting a mention in AI chats.

Another feature that caught my eye is the leaderboard-style competitor ranking table. 

It’s a helpful way to see how many mentions you earned this week compared to your competitors for your set of tracked prompts.

While these features are welcome, they’re not why Trakkr stands out. 

It’s the few other specialized reports that I’m particularly fond of. 

In the Intelligence report, you’ll find a bunch of neat charts summarizing your AI performance trends for metrics like mention and ranking distribution. 

There are enough ways to slice and dice data for competitor analysis to help you identify opportunities and gaps between you and your top competitors. 

My favorite feature is the crawler analytics report. Here, you can find exactly which LLM crawlers are visiting which pages of your site. 

With data about AI crawling behavior, you can make some smart decisions about ensuring your pages are perfectly optimized for AI crawlability.

In addition to this, Trakkr has a handy LLM Traffic report that shows a breakdown of your most referred pages by different AI models. 

So you’ll know exactly which pages should be your top priorities when optimizing them for conversions and user intent. 

Moving further, I noticed that the sentiment analysis is almost similar in quality to Semrush’s. It shows you how positively you’re perceived by different AI models. 

Plus, you get a nice analysis about attributes where you’re seen favorably compared to your perceived weaknesses. 

Like many tools on this list, Trakkr has a citations report that reveals the sources LLMs usually use when you’re mentioned during a chat. 

I only have a few minor issues with Trakkr. The first is that it’s not very good at predicting the prompts that it should be tracking for you. 

Most of the suggested prompts are quite obvious. So you’ll have to figure out the right prompts to track on your own. 

That said, it’s great that Trakkr has a free version that you can try yourself. The paid plans start from $49/month, which is cheaper than most other options. 

Unfortunately, you’re restricted to just 25 prompts even if you subscribe to the highest plan.

I really like Trakkr despite its limitations. I’m sure these will be addressed as the tool grows over time. 

5. AthenaHQ

AthenaHQ covers all the important features you’d expect from a high-quality AI search monitoring tool.

On the main screen, it gives you key intel about your AI search performance.

This tool tracks your performance across most major LLMs, including:

• ChatGPT
• Claude
• Gemini
• DeepSeek
• Perplexity

The Share of Voice metric is particularly helpful. At a glance, this will tell you how frequently AI tools mention you compared to other direct competitors.

If you’re dominating this chart, it’s a fantastic sign for your LLM optimization.

I also really like the Prompt Analytics report.

Here, you’ll learn how frequently you’re mentioned compared to competitors for a prompt and if the sentiment of the AI’s response is in your favor.

It also estimates the volume of the prompt. It only uses vague labels like “high”, “medium”, “low”, etc. for prompt volumes, but I still prefer having some indication of volume than none at all.

Most AI tools ground their responses on different sources when mentioning you in a response.

It’s great that AthenaHQ offers visibility into these source domains, which you can access in the “Sources” section.

I really appreciate that AthenHQ lets you filter this report by prompt types and date range. These simple features greatly enhance your ability to extract helpful insights about source domains that mention you.

You can use insights from this report to launch targeted PR campaigns and partner up with domains with the greatest influence on your AI mentions.

My experience using AthenaHQ was great. The UI is clean, and it’s a fairly intuitive tool to use, even if you’re new to AI visibility tools.

I can recommend AthenaHQ as one of the most useful tools for brands focused on LLM optimization and dominating presence in AI search.

Like most AI search monitoring tools, AthenaHQ is a little expensive, starting from $270/month.

6. Am I On AI

Am I On AI gives you direct visibility into AI prompts and responses that mention your brand.

I found it really easy to get started with Am I On AI.

Enter your domain name, and the tool will generate a list of topics to build prompts from and monitor your AI rankings for in ChatGPT (this seems to be the only supported model right now).

It’s pretty accurate with suggestions for your topics based on your domain. You have the option of adding to or removing these suggested topics as well.

Am I On AI will then initiate a scan using 100+ relevant prompts for your brand and collect ChatGPT 4o responses.

This step is fairly slow. It took 4 hours for the scan to finish. That’s not very good for user experience.

But I suspect the long wait times might be because Am I On AI actually stores copies of entire ChatGPT responses.

The good thing is that Am I On AI will notify you via email when your report is ready.

The main dashboard gives you a simple AI visibility score, indicating the frequency of your AI mentions.

This is complemented by another chart tracking your visibility trend over time and competitor analysis illustrating the distribution of your brand mentions vs others.

This AI visibility data is simple and useful, but it’s also pretty standard among all AI brand monitoring tools worth your time.

The one feature where Am I On AI goes the extra mile and offers the most value is its prompt tracking.

You can find all the prompts Am I On AI is monitoring for you in the “Queries” section. Click on any prompt, and it will expand to reveal the ChatGPT response in full.

I like that it shows you a highlighted list of sources and the solutions/products/brands mentioned next to the full-text version of the prompt response.

While it’s great to have a collection of ChatGPT’s responses in your dashboard, it’s not practical to review each prompt and its response characteristics one by one.

I think Am I On AI missed an opportunity to generate insights beyond raw data.

I’d have loved to have prompts grouped by topics and charts that map your visibility against specific broad query themes.

I like the details you get with this tool’s source tracking feature.

Am I On AI lets you see which domains ChatGPT is citing when you get a direct brand mention in the response.

You can also find exact articles influencing your AI visibility.

If you need to find any trends about certain kinds of articles that are helping you appear in AI responses, this is where to look.

Again, the problem is that you’ll need to do it manually since Am I On AI doesn’t generate insights based on source domain data to help you discover patterns.

Plus, it lacks date range filters or the ability to sort source by prompt types like AthenaHQ offers.

There’s a 14-day free trial you can use, while paid plans start from $100/month.

What’s the Best AI Search Monitoring Tool for Your Business?

This isn’t an exhaustive list by any means. New AI tracking tools are launching rapidly, as this is still a developing industry.

But these are my recommendations, based on initial tests.

My first recommendation for most businesses seeking AI visibility tracking at the brand level is the Semrush AI SEO Toolkit.

It’s affordable, offers key AI tracking metrics, and offers the best tailored insights for opportunities based on semantic analysis that goes deeper than other tools.

If you have the budget, consider adding the Semrush SEO Toolkit as well for AI Overview and ChatGPT tracking from a keyword-first point of view.

The Semrush free trial is the perfect place to start and get a taste of the analytical insights it offers for your business.

For businesses that need query-based tracking for Google AIOs, Perplexity, and ChatGPT, ZipTie is the solution I’d choose.

Since Gumshoe is still in the trial phase, I also recommend using it to gather useful insights about relevant personas discovering your brand through AI search.

With Trakkr's crawler and AI referral analytics, you understand visiting LLM behavior on your site and optimize your most crawler-visible pages for AI retrievability.

AthenaHQ excels in source domain analysis and supports tracking in more AI models than other products on this list. But it’s also one of the more expensive options.

Finally, Am I On AI gives you the ability to track prompts and actual ChatGPT responses, but it doesn’t really stand out all that much as a complete AI tracking solution.