8 Best LLM Tracking Tools: Track Your Visibility Across LLMs

8 Best LLM Tracking Tools: Track Your Visibility Across LLMs

It’s no secret that traditional search traffic is slipping. More people are getting what they need directly from AI-generated responses in AI Overviews or tools like ChatGPT instead of clicking through to your site.

Is your brand getting mentioned in those responses?

Most brands have no idea how they appear on AI and large language model (LLM) platforms. They don't know if they're being mentioned, how they're positioned against competitors, or whether the information AI systems share about them is even accurate.

They’re struggling to make the switch from tracking keyword rankings to keeping an eye on new metrics like AI share of voice and brand visibility.

LLM tracking tools solve this problem. These specialized tools monitor how your brand appears across AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and other LLMs, tracking brand mentions, citation frequency, competitive positioning, and sentiment.

LLM tracking tools are basically the modern evolution of rank trackers—but instead of monitoring your position on Google's search results pages, they track your presence in AI-generated answers.

What LLM Tracking Tools Actually Do

LLM tracking tools measure how your brand appears when users ask AI platforms for recommendations, comparisons, or information related to your industry. These platforms track brand mentions across ChatGPT, Perplexity, Gemini, Claude, and other major LLMs to show you when and how AI systems recommend your company.

They track metrics like:

• AI visibility shows you how you fare in LLMs overall and which content sources from your website AI platforms reference most often. This data shows you which content assets drive your AI visibility and can help you identify gaps in your content strategy.
• Sentiment analysis tells you whether AI platforms position your brand positively, negatively, or neutrally. An LLM might mention your brand frequently but describe it unfavorably compared to competitors. Understanding sentiment helps you identify reputation issues to work on fixing right away.
• Competitive benchmarking shows your share of voice relative to direct competitors. If users ask "what are the best project management tools," you want to know how often your brand appears in responses compared to Asana, Monday.com, or ClickUp, for example. See if you're winning or losing ground in LLM answers.
• Prompt-level tracking identifies which specific questions and searches trigger mentions of your brand. Some tools monitor hundreds or thousands of prompts to map exactly when and why AI platforms recommend you. This kind of insight helps you optimize for high-value prompts where you're currently invisible.

Learn more about AI visibility metrics: How to Measure AI Visibility Across LLM Platforms

Key Features You Need in an AI Visibility Tool

Most LLM tracking tools are going to provide you with the necessary basics, like:

• Mentions & citations tracking
• Share of voice measurement
• Prompt research and/or tracking
• Sentiment analysis
• Top-cited sources

Here’s more where they’ll differ:

• AI platforms tracked: While most tools track Google’s AI Overviews, they’ll differ widely with the rest of the platforms. Some might just track ChatGPT, while others will add Perplexity or Claude and others.
• Prompt tracking limits: If you want to track certain prompts and watch your progress after you update a major piece of content, for example, make sure the tool’s limits will accommodate that.
• Actionable insights: All of the tools will provide you with data, but what should you actually do with it? Some tools go above and beyond to provide you with ideas based on your unique data.
• Topic opportunities: Want an easy way to figure out which topics you should cover next to gain more AI visibility? Look for a tool that’ll give you a list of topics or prompts where competitors are ranking, but your brand isn’t.
• Reporting: Need to report AI visibility progress to stakeholders? Make sure you can run some comprehensive reports.
• Historical data retention: Some tools only store 30 days of data, while others provide unlimited history. Longer retention periods let you track trends over time and measure the long-term impact of optimization efforts.

Track Your Brand in AI Now: Top 8 LLM Tracking Tools

Now that you’ve identified the features that matter the most to your brand, let’s move on to the list of tools.

LLM Tracking Tool	Starting Price	Platforms Tracked	Key Differentiator	Best For
Semrush AI Visibility Toolkit	$99/month	ChatGPT, Google AI Overviews, Google AI Mode, Gemini (coming soon)	Combines SEO + AI visibility tracking with actionable insights	Marketing teams wanting one platform for both SEO and AI visibility
Profound	$99/month	ChatGPT (Starter); adds Perplexity, Google AI Overviews at $399/month	Content optimization tools + earned media opportunities included	Teams wanting built-in content creation and the ability to scale tracking features
Ahrefs Brand Radar	$199/month per platform or $699/month for all	Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Copilot, Gemini	Integrates with Ahrefs' existing SEO ecosystem	Existing Ahrefs users who want seamless integration
Scrunch AI	$250/month	ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Meta AI	All platforms included at one price + page audits	Brands prioritizing comprehensive platform coverage
Passionfruit Labs	$19/month	ChatGPT, Claude, Gemini, Perplexity	Revenue attribution connecting AI visibility to actual sales	Teams needing to prove ROI from AI visibility efforts
OmniSEO by WebFX	$349/month	ChatGPT, Perplexity, Google AI Overviews/Mode, Claude, Gemini, Copilot, Meta AI, Grok, Apple Intelligence	Professional services + dedicated AEO specialists (at $999/month tier)	Brands wanting white-glove service and strategic support
AI Product Ranking	Free	ChatGPT, Claude, Perplexity, Gemini	100% free with citation source tracking	Initial assessment and small businesses with limited budgets
HubSpot AEO Grader	Free	ChatGPT, Perplexity, Gemini	Unlimited free reports with competitive benchmarking	Baseline assessment before investing in paid tools

1. Semrush

Semrush is the most comprehensive LLM tracking toolset available today, built on over a decade of search visibility expertise.

Within Semrush, there are three LLM tracking entry points you can choose from depending on your team’s size and needs.

AI Visibility Toolkit ($99/month)

The AI Visibility Toolkit is the fastest way to understand how your brand appears across major LLMs, track your AI visibility progress, and keep an eye on your competitors.

• Tracks ChatGPT, Google AI Overviews, Google AI Mode, and Gemini is coming soon
• Daily prompt tracking for up to 25 prompts
• Brand performance reports with share of voice and sentiment
• Citation analysis showing which domains and URLs drive mentions
• Automated setup that identifies your market and competitors
• Insightful ideas for topics/prompts you could pursue and what you could work on next to improve your AI visibility

Semrush One ($199/month):

• Everything in AI Visibility Toolkit
• Full SEO Toolkit with keyword tracking, backlink analysis, technical audits, and more
• Understand the web signals behind AI mentions
• Best option for many marketing teams

Enterprise AIO (custom pricing):

• Tracks all major LLMs (adds Claude, Copilot, Grok, DeepSeek)
• Track all your important prompts and AI rankings
• Multi-brand reporting for agencies and multiple properties
• Regional segmentation across 8 markets
• API integrations and automated workflows

Semrush really excels at competitive intelligence across all three pricing tiers. You can benchmark your AI visibility against competitors, track mention frequency by platform, and identify prompts where competitors are mentioned and your brand is not.

Best for: Marketing teams wanting SEO and AI visibility in one platform, agencies managing multiple clients, enterprises requiring scale

For a walkthrough of Semrush’s capabilities, check out How I Use Semrush to Identify AI Visibility Opportunities.

2. Profound

Profound is a fast-moving startup that focuses exclusively on AI search visibility.

The platform has tiered pricing plans based on how many LLM platforms you need to track, letting you start small and scale as needed.

Starter ($99/month): The Starter plan provides ChatGPT-only tracking for brands testing AI visibility before committing to multi-platform monitoring.

• ChatGPT visibility tracking
• 50 prompt limit
• Prompt-level performance data

Growth ($399/month): Growth expands coverage to three major LLM platforms with higher prompt limits and content optimization tools.

• Tracks ChatGPT, Perplexity, and Google AI Overviews
• 100 prompts
• 6 optimized articles per month using Profound’s AI content optimization tool
• 4 opportunities per week (Profound will source opportunities for earned media placements at highly cited sources for you)

Enterprise (custom pricing): Enterprise unlocks all major LLMs with multi-company tracking and advanced support for agencies and large teams.

• Up to 10 LLM platforms (adds Google AI Mode, Gemini, Copilot, Meta AI, Grok, DeepSeek, Claude)
• Custom prompt plans
• Multi-company tracking
• SSO/SOC2 compliance
• Dedicated Slack support

This type of pricing structure makes Profound work well for teams that want to test AI visibility tracking before committing to tracking more prompts and platforms.

Best for: Teams that want to start with ChatGPT tracking and scale later, teams wanting built-in content optimization tools

3. Ahrefs Brand Radar

Ahrefs Brand Radar brings the company's reputation for powerful SEO data to LLM tracking, monitoring how brands appear across major AI platforms.

The tool provides visibility and search demand insights to help businesses understand their performance in AI-driven search results alongside traditional SEO metrics.

Key features:

• Tracks Google AI Overviews/AI Mode, ChatGPT, Perplexity, Microsoft Copilot, and Gemini for $199 per month each or $699 per month for all
• Analyzes brand and industry mentions to understand AI search visibility
• Identifies visibility gaps compared to competitors
• Reveals trending topics and market opportunities within LLM responses
• Shows which topics and keywords drive AI search traffic to your website

If you're already an Ahrefs customer using their SEO tools, Brand Radar is a good way to get into LLM tracking without learning a completely new platform.

Best for: Existing Ahrefs users who want LLM tracking integrated with their current SEO workflow, brands focused on understanding AI traffic impact

Platforms tracked: Google AI Overviews & AI Mode, ChatGPT, Perplexity, Microsoft Copilot, Gemini

4. Scrunch AI

Scrunch AI is an LLM monitoring platform that tracks brand presence across ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overviews, and Meta AI.

Instead of a pay-by-model setup, Scrunch gives you access to watch your visibility on all of the models it has.

Key features:

• Daily brand presence, performance, and position tracking starting at $250 per month
• Competitor benchmarking and share of voice metrics
• Sentiment analysis across all tracked platforms
• Source domain analysis showing which sites AI platforms cite
• Page audits to find errors and recommendations
• Basic optimization insights and recommendations
• AXP (Agent Experience Platform) creates AI-optimized "shadow site"

With Scrunch, you can set filters to check your visibility by topics, personas, models, regions, and more.

At this point it focuses on monitoring rather than execution, meaning you'll see where you're mentioned and get basic recommendations, but you'll need separate tools for content creation, technical SEO audits, or detailed optimization workflows.

Best for: Brands prioritizing comprehensive LLM platform coverage, companies with internal teams who can act on insights independently, organizations valuing data accuracy over prescriptive guidance

Platforms tracked: ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Meta AI

5. Passionfruit Labs

Passionfruit Labs takes an action-focused approach to LLM tracking, focusing more on the “how” instead of the “what” by providing concrete tips and recommendations for improving your visibility.

It also works to connect AI visibility directly to actual business results by integrating with Google Analytics and Google Search Console.

Key features:

• Revenue attribution showing actual sales generated from each AI search channel
• Page-level citation tracking revealing which specific URLs earn AI mentions
• Instant content optimization recommendations prioritized by potential impact
• Connection to analytics platforms for hard ROI numbers
• One of the most affordable LLM tracking tools out there currently (starts at $19 per month)

The revenue attribution feature answers the question most executives actually care about: "Is our ChatGPT visibility driving business results?" Instead of tracking vanity metrics, you get concrete data showing which AI platforms contribute to your bottom line.

Passionfruit provides instant, step-by-step optimization suggestions specific to your brand rather than generic tips. It gives you actionable guidance immediately based on your current performance data.

Best for: Marketing teams that need to prove ROI from AI visibility efforts, businesses tired of data dashboards without actionable insights

Platforms tracked: ChatGPT, Claude, Gemini, and Perplexity

6. OmniSEO by WebFX

OmniSEO is an LLM tracking tool that combines visibility monitoring with professional services.

Depending on the plan you choose, you get visibility tracking across ChatGPT, Perplexity, AI Overviews, and other platforms plus a dedicated team that handles setup, interprets results, and develops custom optimization strategies.

Key features:

• Tracks 10 LLM platforms
• Real-time visibility scores with trend analysis
• Sentiment analysis across topics, products, and services
• Competitor benchmarking
• Citation tracking showing when and where LLMs reference your content
• White-glove setup and configuration by the WebFX team
• Dedicated answer engine optimization (AEO) specialists provide recommendations and monthly audits starting at the Professional plan level

The number of LLMs included and the professional services component sets OmniSEO apart from other LLM tools. However, professional services start only at the $999 per month level.

With the less expensive $349 Starter plan, you still get AI visibility tracking across 10 LLMs, white-glove setup, and 5 tracked competitors.

Best for: Brands wanting professional services alongside tracking software, companies without dedicated AI optimization teams, enterprises needing strategic guidance and execution support

Platforms tracked: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Microsoft Copilot, Meta AI, Grok, and Apple Intelligence

7. AI Product Ranking by Gauge

AI Product Ranking is a completely free tool built by Gauge, which also offers a separate (paid) AI SEO toolset.

The free tool lets you search by category or specific product to see how different brands appear and rank in LLM responses.

Key features:

• 100% free with no subscription required
• Search by category (like "streaming services") or specific brand (like “Netflix”)
• Shows which brands appear in AI responses for your searches
• Displays citation sources used by OpenAI, Anthropic, Perplexity, and Gemini
• Reveals top topics and citations for products and categories

The tool is a great free way to find citation sources and top topics, so you can explore related topics and find out exactly which pages AI platforms use when aggregating brand recommendations. This data helps you understand what content types and domains influence AI visibility in your (or any) category.

Free tools work well for initial assessment or small businesses tracking a handful of products or categories.

Best for: Initial AI visibility assessment, small businesses with limited budgets, validating AI tracking before paid tools

Platforms tracked: OpenAI (ChatGPT), Anthropic (Claude), Perplexity, Gemini

8. HubSpot Answer Engine Optimization Grader

HubSpot's Answer Engine Optimization (AEO) Grader is a free tool that analyzes how your brand appears in AI-generated responses across ChatGPT, Perplexity, and Gemini.

It provides a surprisingly comprehensive assessment of your AI visibility with no usage limits, credit card requirements, or hidden costs (except, of course, you’ll have to provide your email address).

Key features:

• 100% free with unlimited reports and brands tracked
• Brand recognition scoring showing market position (Leader, Challenger, or Niche)
• Brand archetype classification (Innovator, Disruptor, or Traditionalist)
• Share of Voice metrics comparing your mentions to competitors
• Sentiment analysis tracking positive, neutral, and negative mentions
• Contextual analysis showing themes and topics AI associates with your brand
• Actionable recommendations to grow your visibility

HubSpot's AEO Grader is an excellent starting point for understanding your AI visibility before investing in larger LLM tracking tools. It gives you enough baseline data to help you decide whether comprehensive LLM tracking makes sense for your business.

Best for: Initial baseline assessment, small businesses with limited budgets, brands deciding whether to invest in paid LLM tracking, getting competitive benchmarking without cost

Platforms tracked: ChatGPT, Perplexity, Gemini

What to Do After You Start Tracking

You’ve chosen an LLM tracking tool, set it up, and you’re ready to go. Now what?

1. Take note of your baseline visibility metrics. Record how often your brand appears in AI responses, your current share of voice compared to competitors, and which top prompts already trigger mentions. This baseline gives you a reference point to measure whether your optimization efforts actually work.
2. Find citation gaps by comparing your brand to direct competitors. Run the same prompts through your tracking tool and note where competitors appear but you don’t. These gaps help you spot content opportunities and prioritize topics where building authority could quickly improve your AI visibility.
3. Prioritize high-value prompts based on commercial intent and search volume. Not all AI mentions matter equally. Someone asking for the "best CRM for mid-size businesses" is much more likely to convert over someone searching "what is CRM software." Focus your efforts on the prompts where your target customers are actually making buying decisions.
4. Connect AI visibility data to actual traffic and conversions. Segment off LLM referrals in your analytics platform. Track whether AI-driven visitors convert at different rates than traditional search traffic. Some brands find AI visitors convert 2-3x better than organic search because AI pre-qualifies them, making these mentions worth more than raw traffic numbers suggest.

Overall, treat AI visibility like early SEO—you're building authority in a new channel where early effort pays off down the road. LLMs learn from patterns in vast amounts of online content, so brands that establish a strong presence now can really get embedded in training data and continue showing up often in responses.

My Recommendation

Honestly, the best LLM tracking tool for your brand is really going to come down to your specific needs and wants. But overall, you can’t go wrong with getting your AI-visibility-tracking feet wet with one or both of the free tools at the end of this list. Then, it’s Semrush that wins in terms of both providing a ton of important data and actionable suggestions to help you win more visibility in your niche.