TikTok User Age, Gender, & Demographics (2025)

Since launching in 2016, TikTok has rapidly grown in popularity, reaching 1.94 billion adult users as of July 2025. 

What demographics does this short-form video app appeal to? Is the app geared solely toward a young audience?

We’ll explore these questions and more below.

TikTok Demographic Data (Key Statistics)

• There are over 750 million unique monthly TikTok visits.
• 1 in 4 TikTok users are under 25 years old.
• TikTok has moved level with Instagram for the number of Gen Z users.
• The majority of TikTok creators are aged 18 to 24.
• 53.3% of TikTok users are male.
• Indonesia spends the longest time on TikTok each month.

TikTok Traffic Stats

As of May 2025, TikTok.com receives around 2.2 billion monthly visits. As of July, Its total adult ad reach is 1.94 billion.

Unsurprisingly, the majority of visits (63%) come from mobile devices.

In terms of unique visitors, TikTok sees around 750 million per month.

The average TikTok visitor views 7.2 pages per visit and spends approximately 9 minutes and 59 seconds on the platform.

TikTok has a bounce rate of 50.74%.

The majority (66.72%) of TikTok traffic is direct. In contrast, just 21.93% of visits come from organic searches.

Source: Semrush (get a 14-day free trial)

TikTok Users by Age

The largest proportion (30%) of US TikTok users are 25 to 34 years of age. In fact, 55% of TikTok users are under 30.

Here’s a breakdown of TikTok users by age:

The biggest change in the last three years has been a drift in audience profile toward the 25-34 category. Some early adopters will have simply aged beyond the 18-24 demographic, but the platform has also widened its user base to encompass a greater spread of young adults.

The social media platform’s appeal to a young audience has taken TikTok level with Instagram in terms of popularity among Gen Z users.

Here’s a look at estimated Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:

Sources: Industry Dive, Backlinko, eMarketer, Data Reportal

TikTok Users by Gender

As of the latest data (July 2025), the majority of TikTok users are male (53.3%). And 46.5% are female.

Split by age, the single largest group of TikTok users is male 25-34-year-olds (22.2%).

On the other end of the spectrum, male and female users aged 55+ are the smallest groups (4.1% each).

Source: DataReportal

TikTok Users by Region

Around 24.19% of all TikTok visits come from the US as of July 2025. That’s more than 3x more visits from the US than from any other nation.

That underlines the significance of a potential TikTok ban in the US. Another Chinese app, RedNote, had a brief surge in popularity as users looked for alternatives to TikTok.

Here are the top five nations by proportion of TikTok visits as of January 2025:

• US – 24.19% (495.4 million visits)

• Brazil – 7.92% (162.2 million visits)

• Indonesia – 4.55% (93.2 million visits)

• Vietnam – 3.46% (70.9 million visits)

• Mexico – 3.45% (70.8 million visits)

However, as of February 2025, Finland had the single largest TikTok audience by average usage with 54 hours and 37 minutes per month.

Here's a breakdown of the top countries by monthly TikTok usage:

Looking at the average TikTok sessions per user, Finland again tops the list with 587.7 per month.

That’s closely followed by Austria with 552.3 per month.

Here are the top 10 countries by average monthly TikTok sessions in full:

Sources: Semrush, DataReportal

Meanwhile, TikTok has the highest saturation among internet users in Nigeria. 87.6% of internet users aged 16+ have used TikTok at least once within the past month. 

Here's the top 10 in full, with the US added for context:

Rank	Country	Percentage of internet users aged 16+ who use TikTok
1	Nigeria	87.6%
2	Thailand	83.9%
3	Philippines	82.3%
4	Vietnam	79.9%
5	Mexico	79.3%
6	South Africa	78.7%
7	Indonesia	77.6%
8	Malaysia	76.9%
9	Kenya	76.1%
10	Ghana	74.1%
35	USA	43.4%

Most Popular TikTok Creators

Looking at TikTok creator ages, figures are skewed towards a younger demographic.

Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.

As of July 2025, Khabane (Khaby) Lame is the most-followed TikTok creator with over 162 million followers and 2.5 billion likes.

Charli D’Amelio and MrBeast are the only other creators with upwards of 100 million followers at the time of writing. At 21 years old, Charli D’Amelio is also the youngest creator to crack the top 10.

Zach King (35) is one of just 3 top 10 creators aged 30 or above.

In total, 9 of the top 15 are at least partially American.

See the most followed accounts on social media to see how these figures compare to other platforms. And if you're looking for a TikTok user search tool, Semrush Social is a powerful monitoring kit that lets you track the most successful social accounts in your space. 

_{* As of July 10, 2025.}

Sources: weCreate, Social Blade

What's Happening With the TikTok Ban?

We've seen that the US is a massive market for TikTok. So the looming threat of a ban is highly significant.

It wouldn't be unheard of. Social media bans are novel in the US, but more common worldwide; TikTok itself is already banned in India, Iran, Nepal, and Somalia, and only its local version (Douyin) works in China.

Facebook is banned in Russia, Instagram is banned in Pakistan, and YouTube is banned in China. 

Even so, it would be wrong to underplay the significance of a potential TikTok ban in the US. The country does not currently ban any major social networks, and it would be a big blow for the app's continued growth.

TikTok briefly went "dark" in January, before a deal was agreed to extend the deadline for ByteDance to sell. The can has since been kicked a little further down the road.

However, as recently as July 24, Commerce Secretary Howard Lutnick confirmed that the app would go down in the US again without Chinese approval on a US-drafted deal to sell TikTok's US assets. After a third extension, the current deadline stands at September 17. 

Key Takeaways

It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.

Creators and users still skew young, although the average user is getting steadily older. 

The only question is whether the app's popularity will continue to grow as TikTok faces an uncertain future in the US.

For more TikTok-related data, take a look at these posts:

• How Much Do TikTok Influencers Make
• Top TikTok Trends

 We've also examined the wider demographic transition in the US and worldwide.