X (Formerly Twitter) User Age, Gender, & Demographic Stats (2024)

Since launching in 2006, Twitter (now X) has become a social media giant.

Elon Musk’s acquisition and the recent rebrand have brought renewed attention to the platform.

Below, we’ll dive into key data related to X’s user base.

Contents

• X User Data (Top Stats)
• X User Statistics
• X Users by Age
• X Users by Gender
• X Users by Region
• X User Habits
• Most Popular Accounts on X

X User Data (Top Stats)

• There are over 550 million monthly users on X
• Most X users (58%) are under 35 years old
• X has a 2:1 split of males to females
• Around 1 in 4 X users are American
• The average user spends 34 minutes, and 48 seconds on X
• 86.8% of X users also use Instagram
• Elon Musk is the most-followed person on X (over 150 million followers)

X User Statistics

As of 2023, there are approximately 556 million active monthly users on X.

That makes it the 14th most popular social media platform by active monthly users:

As of April 2024, X receives around 6.1 billion visits per month.

Sources: Data Reportal, SimilarWeb

X Users by Age

The majority (around 58%) of X users are under 35 years old.

Here’s a breakdown of X users by age:

In general, young adults have a more favorable opinion of X.

Almost half (41%) of 18 to 34-year-olds have a favorable opinion of the social media platform. That’s compared to just 24% of those aged 65+ years.

Conversely, 26% of 18 to 34-year-olds have an unfavorable opinion of X. The worst opinion of X comes from the 45 to 64 years age bracket where 42% think unfavorably of it.

Only 1 in 50 people (2%) of 35 to 64-year-olds claim to not have heard of X (or Twitter).

Below is user data for opinions of X sorted by age:

X ranks as the sixth-most used form of social media for teenagers.

In total, 23% of 13 to 17-year-olds surveyed use X. That’s a drop off from 2014/15’s 33%.

Here’s how X compares to other social media in terms of teenage interest over time:

Sources: SimilarWeb, Morning Consult, PewResearch

X Users by Gender

According to data from August 2023, users are split almost exactly at a 2:1 ratio among males (66.72%) and females (33.28%). 

The male proportion of X users has grown by almost 4% since January 2023.

Here’s how the distribution of gender on social media looked like at the start of 2023:

Source: SimilarWeb, Data Reportal

X Users by Region

As of April 2024, the US has the largest proportion of X users with 22.92%.

Combined, the US and Japan have around 39% of all X users.

While the US, Japan, the UK, Brazil, and Spain make up almost half (51.85%) of X’s user base.

Here are the top 5 countries by X users:

No country has more X users than the US with around 100 million.

Here are the top 20 countries by X users:

According to Elon Musk, X saw substantial growth in early 2024.

Total time spent on X increased by 9.5% from one week to the next in January 2024.

Similar growth was seen regionally in the US (7.4%), Canada (8.6%), and the UK (9%).

Notably, time spent on X increased by 26.6% in Japan.

Sources: SimilarWeb, Data Reportal, X

X User Habits

In March 2024, there were 1.6 billion unique X visitors.

Below, is a breakdown of their habits on X:

Time Spent on X

Each average X visit lasts 24 minutes and 59 seconds.

However, the total average time spent on X is 34 minutes and 48 seconds.

Here’s how the average daily time spent on X compares to other social media platforms:

And here’s how social media sites compare over the course of a month:

User Posts on X

Around 500 million posts are sent per day.

The 10% of X users are responsible for 92% of all posts.

These active users also post 157 times per month - this is compared to just one post per month for the average US adult on X.

Reasons to Use X

News (48%) and entertainment (48%) are the most popular reasons for using X.

Here’s a list of reasons people use X:

And according to Pew Research, 57% of those who consume news via X claim that it has increased their understanding of current events.

This is how users’ lives have been impacted by consuming news via X:

X Preferences

According to DataReportal’s 2023 data, 99.9% of X users also use another social media platform.

The biggest overlap comes from Instagram, where 86.8% of X users also have an account – this is closely followed by Facebook (82.4%).

Here are the most popular social media platforms for X users:

Emojis are very popular on X. In fact, four different emojis have been used over 1 billion times by X users.

The ‘😂’ emoji has been used the most with over 3.7 billion uses.

Here’s a list of the most popular emojis used on X:

Sources: Semrush, eMarketer, Pew Research, AudienceProject, Data Reportal, X

Most Popular Accounts on X

Elon Musk has the most-followed account on X with over 181 million followers.

As of Aril 2024, 6 accounts have over 100 million followers.

Sources: Social Blade

Conclusion

Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.

And the platform looks firmly here to stay.

For more related statistics, take a look at Top New Social Media Networks and Most Followed Accounts on Social Media.