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X (Formerly Twitter) User Age, Gender, & Demographic Stats (2024)

by Fabio Duarte
November 20, 2023

Since launching in 2006, Twitter (now X) has become a social media giant.

Elon Musk’s acquisition and the recent rebrand have brought renewed attention to the platform.

Below, we’ll dive into key data related to X’s user base.

Contents

X User Data (Top Stats)

  • There are over 550 million monthly users on X
  • Most X users (58%) are under 35 years old
  • X has a 2:1 split of males to females
  • Around 1 in 4 X users are American
  • The average user spends 34 minutes, and 48 seconds on X
  • 86.8% of X users also use Instagram
  • Elon Musk is the most-followed person on X (over 150 million followers)

X User Statistics

As of 2023, there are approximately 556 million active monthly users on X.

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That makes it the 14th most popular social media platform by active monthly users:

Rank

Social Media Platform

Active Monthly Users

1

Facebook

2.96 billion

2

YouTube

2.51 billion

3

WhatsApp

2 billion

4

Instagram

2 billion

5

WeChat

1.31 billion

6

TikTok

1.05 billion

7

Facebook Messenger

931 million

8

Douyin

715 million

9

Telegram

700 million

10

Snapchat

635 million

11

Kuaishou

626 million

12

Sina Weibo

584 million

13

QQ

574 million

14

X

556 million

15

Pinterest

445 million

As of October 2023, X receives around 6.14 billion visits per month.

Sources: Data Reportal, SimilarWeb

X Users by Age

The majority (around 58%) of X users are under 35 years old.

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Here’s a breakdown of X users by age:

Age Distribution

Proportion of  X Users

18-24 years

28.35%

25-34 years

29.63%

35-44 years

17.96%

45-54 years

11.63%

55-64 years

7.61%

65+ years

4.83%

In general, young adults have a more favorable opinion of X.

Almost half (41%) of 18 to 34-year-olds have a favorable opinion of the social media platform. That’s compared to just 24% of those aged 65+ years.

Conversely, 26% of 18 to 34-year-olds have an unfavorable opinion of X. The worst opinion of X comes from the 45 to 64 years age bracket where 42% think unfavorably of it.

Only 1 in 50 people (2%) of 35 to 64-year-olds claim to not have heard of X (or Twitter).

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Below is user data for opinions of X sorted by age:

Age Bracket (Years)

Opinion of X

18-34

35-44

45-64

65+

Very Favorable

16%

11%

6%

3%

Somewhat Favorable

25%

27%

25%

21%

Somewhat Unfavorable

19%

26%

23%

19%

Very Unfavorable

17%

13%

19%

22%

Heard of, No Opinion

19%

21%

26%

31%

Never Heard of

4%

2%

2%

4%

X ranks as the sixth-most used form of social media for teenagers.

In total, 23% of 13 to 17-year-olds surveyed use X. That’s a drop off from 2014/15’s 33%.

Here’s how X compares to other social media in terms of teenage interest over time:

Percentage of US Teenagers Using the Platform

Social Media

2014/15

2022

YouTube

-

95%

TikTok

-

67%

Instagram

52%

62%

Snapchat

41%

59%

Facebook

71%

32%

X

33%

23%

Twitch

-

20%

WhatsApp

-

17%

Reddit

-

14%

Tumblr

14%

5%

Sources: SimilarWeb, Morning Consult, PewResearch

X Users by Gender

According to data from August 2023, users are split almost exactly at a 2:1 ratio among males (66.72%) and females (33.28%)

The male proportion of X users has grown by almost 4% since January 2023.

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Here’s how the distribution of gender on social media looked like at the start of 2023:

Social Media Platform

Female

Male

Snapchat

51%

49%

Instagram

48.2%

51.8%

TikTok

48.2%

51.8%

Facebook

43.7%

56.3%

LinkedIn

42.8%

57.2%

X

37%

63%

Source: SimilarWeb, Data Reportal

X Users by Region

As of October 2023, the US has the largest proportion of X users with 19.43%.

Combined, the US and Japan have around 35% of all X users.

While the US, Japan, India, the UK, and Turkey make up almost half (49.72%) of X’s user base.

Here are the top 5 countries by X users:

Rank

Country

Proportion of X Users

1

United States

19.43%

2

Japan

16.01%

3

India

4.86%

4

United Kingdom

4.79%

5

Turkey

4.63%

-

Others

49.72%

No country has more X users than the US with around 100 million.

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Here are the top 20 countries by X users:

Rank

Country

X Users

1

United States

95.6 million

2

Japan

67.5 million

3

India

27.3 million

4

Brazil

24.3 million

5

Indonesia

24 million

6

United Kingdom

23.1 million

7

Turkey

18.6 million

8

Mexico

17.2 million

9

Saudi Arabia

15.5 million

10

Thailand

14.6 million

11

Germany

14.1 million

12

France

13.7 million

13

Philippines

11.8 million

14

Spain

10.8 million

15

Canada

10.4 million

16

South Korea

9.8 million

17

Argentina

7.5 million

18

Netherlands

7.5 million

19

Egypt

5.8 million

20

Colombia

5.6 million

Sources: SimilarWeb, Data Reportal

X User Habits

In August 2023, there were 1.4 billion unique X visitors.

Below, is a breakdown of their habits on X:

Time Spent on X

Each average X visit lasts 21 minutes and 25 seconds.

However, the total average time spent on X is 34 minutes and 48 seconds.

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Here’s how the average daily time spent on X compares to other social media platforms:

Platform

Average Time Spent Per Day

TikTok

45 minutes, 48 seconds

YouTube

45 minutes, 36 seconds

X

34 minutes, 48 seconds

Snapchat

30 minutes, 36 seconds

Facebook

30 minutes, 6 seconds

Instagram

30 minutes, 6 seconds

Reddit

23 minutes, 8 seconds

And here’s how social media sites compare over the course of a month:

Social Media Platform

Time Spent per Month

TikTok

23 hours, 30 minutes

YouTube

23 hours, 6 minutes

Facebook

19 hours, 42 minutes

WhatsApp Messenger

17 hours, 18 minutes

Instagram

12 hours

Line

11 hours

X

5 hours, 30 minutes

Telegram

4 hours

Snapchat

3 hours, 12 minutes

Facebook Messenger

3 hours, 6 minutes

User Posts on X

Around 500 million posts are sent per day.

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The 10% of X users are responsible for 92% of all posts.

These active users also post 157 times per month - this is compared to just one post per month for the average US adult on X.

Reason for Using X

Proportion of Users

News

48%

Entertainment

48%

Keep in Contact with Family and Friends

34%

Follow Brands/Companies

33%

Strengthen Professional Network

14%

Purposes

12%

Reasons to Use X

News (48%) and entertainment (48%) are the most popular reasons for using X.

Here’s a list of reasons people use X:

Reason for Using X

Proportion of X Users Who Agree

News

48%

Entertainment

48%

Keep in contact with friends/family

34%

Follow brands/companies

33%

Strengthen professional network

14%

Other purposes

12%

And according to Pew Research, 57% of those who consume news via X claim that it has increased their understanding of current events.

This is how users’ lives have been impacted by consuming news via X:

Impact

Get News on X

Don’t Get News on X

Increased understanding of current events

57%

23%

Increased how much they know about the lives of celebrities and public figures

39%

22%

Increased how politically engaged they feel

37%

15%

Increased their stress level

31%

14%

X Preferences

According to DataReportal’s 2023 data, 99.9% of X users also use another social media platform.

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The biggest overlap comes from Instagram, where 86.8% of X users also have an account - this is closely followed by Facebook (82.4%).

Here are the most popular social media platforms for X users:

Social Media Platform

Proportion of X Users Also Using

Instagram

86.8%

Facebook

82.4%

YouTube

77.1%

WhatsApp

74.6%

TikTok

60.3%

Telegram

55.2%

Snapchat

41.2%

Pinterest

41%

LinkedIn

38.7%

Reddit

22.3%

Emojis are very popular on X. In fact, four different emojis have been used over 1 billion times by X users.

The ‘😂’ emoji has been used the most with over 3.7 billion uses.

Here’s a list of the most popular emojis used on X:

Rank

Emoji

Number of Uses

1

😂

3.79 billion

2

❤️

2.01 billion

3

😭

1.71 billion

4

😍

1.34 billion

5

♻️

0.99 billion

6

♥️

0.89 billion

7

😊

0.83 billion

8

😔

0.62 billion

9

💕

0.62 billion

10

😘

0.61 billion

Sources: Semrush, eMarketer, Pew Research, AudienceProject, Data Reportal

Most Popular Accounts on X

Elon Musk has the most-followed account on X with over 156 million followers.

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As of November 2023, 6 accounts have over 100 million followers.

Rank

Account

Posts

Followers

1

elonmusk

33,000+

163 million+

2

BarackObama

16,000+

132 million+

3

justinbieber

31,000+

111 million+

4

Cristiano

4,000+

110 million+

5

rihanna

10,000+

108 million+

6

katyperry

11,000+

107 million+

7

taylorswift13

800+

94 million+

8

narendramodi

39,000+

93 million+

9

realDonaldTrump

59,000+

87 million+

10

ladygaga

9,000+

83 million+

Sources: Social Blade

Conclusion

Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.

And the platform looks firmly here to stay.

For more related statistics, take a look at Top New Social Media Networks and Most Followed Accounts on Social Media.