X (Formerly Twitter) User Age, Gender, & Demographic Stats (2025)

Since launching in 2006, Twitter (now X) has become a social media giant.

Elon Musk’s acquisition and the subsequent rebrand brought renewed attention to the platform.

Below, we’ll dive into key data related to X’s user base.

Contents

• X User Data (Top Stats)
• X User Traffic
• X User Statistics
• X Users by Age
• X Users by Gender
• X Users by Region
• X User Habits
• Most Popular Accounts on X

X User Data (Top Stats)

• There are around 600 million monthly users on X.
• Most X users (58%) are under 35 years old.
• X has a male:female split of just over 2:1.
• Approximately 1 in 5 X users are American.
• The average user spends 34 minutes and 6 seconds on X daily.
• 88.1% of X users also use Instagram.
• Elon Musk is the most-followed person on X (around 200 million followers).

X User Traffic

According to data from Semrush, traffic to X.com is increasing.

In April 2024, around 0.5 billion visits were recorded (87% on mobile). By February 2025, this figure had climbed to 4.83 billion, up from 4.78 billion a month earlier.

2.67 billion visits are recorded via mobile (55.36%), and 2.16 billion via desktop (44.64%).

Almost 3 in 4 (74%) visits occur via direct traffic – that accounts for 3.57 billion hits.

In total, X has approximately 951 million unique visitors per month – down 2.11% from January 2025.

Access the above data and much more using Semrush’s 14-day free trial.

Semrush data for X.com visits from September 2024 to February 2025.

Source: Semrush

X User Statistics

According to Statista, there are approximately 586 million active monthly users on X.

That makes it the 14th most popular social media platform by active monthly users:

Rank	Social Media Platform	2025 Active Monthly Users	2024 Active Monthly Users	2023 Active Monthly Users
1	Facebook	3.07 billion	3.07 billion	2.96 billion
2	YouTube	2.53 billion	2.5 billion	2.51 billion
3	WhatsApp	2 billion	2 billion	2 billion
4	Instagram	2 billion	2 billion	2 billion
5	TikTok	1.59 billion	1.58 billion	1.05 billion
6	WeChat	1.38 billion	1.34 billion	1.31 billion
7	Telegram	950 million	900 million	700 million
8	Facebook Messenger	947 million	1.01 billion	931 million
9	Snapchat	850 million	800 million	635 million
10	Douyin	766 million	755 million	715 million
11	Kuaishou	714 million	700 million	626 million
12	Reddit	606 million	505 million	492 million
13	Weibo	599 million	598 million	584 million
14	X (Twitter)	586 million	611 million	556 million
15	QQ	562 million	554 million	574 million
16	Pinterest	537 million	498 million	445 million

As of February 2025, X receives around 4.83 billion visits per month.

Sources: Statista, Semrush

X Users by Age

The majority (around 58%) of X users are under 35 years old.

Here’s a breakdown of X users by age:

In general, young adults have a more favorable opinion of X.

Almost half (41%) of 18 to 34-year-olds have a favorable opinion of the social media platform. That’s compared to just 24% of those aged 65+ years.

Conversely, 26% of 18 to 34-year-olds have an unfavorable opinion of X. The worst opinion of X comes from the 45 to 64 years age bracket where 42% think unfavorably of it.

Only 1 in 50 people (2%) of 35 to 64-year-olds claim to not have heard of X (or Twitter).

Below is user data for opinions of X sorted by age:

X ranks as the sixth-most used form of social media for teenagers.

In total, 23% of 13 to 17-year-olds surveyed use X. That’s a drop-off from 2014/15’s 33%.

Here’s how X compares to other social media in terms of teenage interest over time:

Sources: SimilarWeb, Morning Consult, Pew Research

X Users by Gender

According to data from August 2024, users are split almost exactly at a 2:1 ratio among males (68.66%) and females (31.34%). 

The male proportion of X users has grown by approximately 6% since January 2023.

Here’s what the distribution of gender on social media looks like:

Source: SimilarWeb

X Users by Region

As of February 2025, the US has the largest proportion of X users at 20%.

Combined, the US and Japan have around 1 in 3 (31.71%) of all X users.

The US, Japan, India, South Korea, and Brazil make up almost half (46.88%) of X’s user base.

Here are the top 5 countries by X users:

No country has more X users than the US with around 100 million.

Here are the top 20 countries by X users:

According to Elon Musk, X saw substantial growth in early 2024.

The total time spent on X increased by 9.5% from one week to the next in January 2024.

Similar growth was seen regionally in the US (7.4%), Canada (8.6%), and the UK (9%).

Notably, time spent on X increased by 26.6% in Japan.

Sources: Semrush, Data Reportal, X

X User Habits

In February 2025, there were over 900 million unique X visitors.

Below is a breakdown of their habits on X:

Time Spent on X

According to Semrush, each average X visit lasts 14 minutes and 39 seconds.

However, the total average time spent on X each day is 34 minutes and 6 seconds.

Here’s how the average daily time spent on X compares to other social media platforms:

And here’s how social media sites compare over the course of a month:

Sources: Semrush, eMarketer, Data Reportal

User Posts on X

10% of X users are responsible for 92% of all posts.

These active users also post 157 times per month – this is compared to just one post per month for the average US adult on X.

Source: Pew Research

Reasons to Use X

News (48%) and entertainment (48%) are the most popular reasons for using X.

Here’s a list of reasons people use X:

According to Pew Research, 57% of those who consume news via X claim that it has increased their understanding of current events.

This is how users’ lives have been impacted by consuming news via X:

X Preferences

According to DataReportal’s 2024 data, 99.9% of X users also use another social media platform.

The biggest overlap comes from Instagram, where 88.1% of X users also have an account – this is closely followed by Facebook (81.2%) and YouTube (80.8%).

Here are the most popular social media platforms for X users:

Emojis are very popular on X. In fact, four different emojis have been used over 1 billion times by X users.

The ‘😂’ emoji has been used the most, with over 3.8 billion uses.

Here’s a list of the most popular emojis used on X:

Sources: Data Reportal, X

Most Popular Accounts on X

Elon Musk has the most-followed account on X with around 200 million followers.

As of October 2024, 7 accounts have over 100 million followers.

Sources: Social Blade

Conclusion

Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.

And the platform looks firmly here to stay.

For more related statistics, take a look at:

• TikTok User Age, Gender, & Demographics
• Most Followed Accounts on Social Media