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X (Formerly Twitter) User Age, Gender, & Demographic Stats (2024)

by Fabio Duarte
October 8, 2024

Since launching in 2006, Twitter (now X) has become a social media giant.

Elon Musk’s acquisition and the recent rebrand have brought renewed attention to the platform.

Below, we’ll dive into key data related to X’s user base.

Contents

X User Data (Top Stats)

  • There are over 600 million monthly users on X
  • Most X users (58%) are under 35 years old
  • X has a male-to-female split of just over 2:1
  • Approximately 1 in 5 X users are American
  • The average user spends 34 minutes and 6 seconds on X daily
  • 88.1% of X users also use Instagram
  • Elon Musk is the most-followed person on X (around 200 million followers)

X User Traffic

According to data from Semrush, traffic to X has increased in recent months.

In April 2024, around 0.5 billion visits were recorded (87% on mobile). By August, this figure had climbed to 4.3 billion.

2.5 billion visits are recorded via mobile (42.78%) and 1.9 billion via desktop (57.22%).

Almost 3 in 4 (72%) visits occur via direct traffic – that accounts for 3.1 billion hits.

In total, X has approximately 907.1 million unique visitors per month – down 3.25% from July 2024.

Access the above data and much more using Semrush’s 14-day free trial.

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Semrush data for X.com visits March-August 2024.

Source: Semrush

X User Statistics

As of April 2024, there are approximately 611 million active monthly users on X.

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That makes it the 12th most popular social media platform by active monthly users:

Rank

Social Media Platform

2024 Active Monthly Users

2023 Active Monthly Users

1

Facebook

3.07 billion

2.96 billion

2

YouTube

2.5 billion

2.51 billion

3

WhatsApp

2 billion

2 billion

4

Instagram

2 billion

2 billion

5

TikTok

1.58 billion

1.05 billion

6

WeChat

1.34 billion

1.31 billion

7

Facebook Messenger

1.01 billion

931 million

8

Telegram

900 million

700 million

9

Snapchat

800 million

635 million

10

Douyin

755 million

715 million

11

Kuaishou

700 million

626 million

12

X (Twitter)

611 million

556 million

13

Sina Weibo

598 million

584 million

134

QQ

554 million

574 million

15

Pinterest

498 million

445 million

As of August 2024, X receives around 4.3 billion visits per month.

Sources: Data Reportal, Semrush

X Users by Age

The majority (around 58%) of X users are under 35 years old.

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Here’s a breakdown of X users by age:

Age Distribution

Proportion of  X Users

18-24 years

27.63%

25-34 years

29.95%

35-44 years

18.02%

45-54 years

11.6%

55-64 years

7.75%

65+ years

5.05%

In general, young adults have a more favorable opinion of X.

Almost half (41%) of 18 to 34-year-olds have a favorable opinion of the social media platform. That’s compared to just 24% of those aged 65+ years.

Conversely, 26% of 18 to 34-year-olds have an unfavorable opinion of X. The worst opinion of X comes from the 45 to 64 years age bracket where 42% think unfavorably of it.

Only 1 in 50 people (2%) of 35 to 64-year-olds claim to not have heard of X (or Twitter).

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Below is user data for opinions of X sorted by age:

Age Bracket (Years)

Opinion of X

18-34

35-44

45-64

65+

Very Favorable

16%

11%

6%

3%

Somewhat Favorable

25%

27%

25%

21%

Somewhat Unfavorable

19%

26%

23%

19%

Very Unfavorable

17%

13%

19%

22%

Heard of, No Opinion

19%

21%

26%

31%

Never Heard of

4%

2%

2%

4%

X ranks as the sixth-most used form of social media for teenagers.

In total, 23% of 13 to 17-year-olds surveyed use X. That’s a drop off from 2014/15’s 33%.

Here’s how X compares to other social media in terms of teenage interest over time:

Percentage of US Teenagers Using the Platform

Social Media

2014/15

2022

YouTube

-

95%

TikTok

-

67%

Instagram

52%

62%

Snapchat

41%

59%

Facebook

71%

32%

X

33%

23%

Twitch

-

20%

WhatsApp

-

17%

Reddit

-

14%

Tumblr

14%

5%

Sources: SimilarWeb, Morning Consult, PewResearch

X Users by Gender

According to data from August 2024, users are split almost exactly at a 2:1 ratio among males (68.66%) and females (31.34%)

The male proportion of X users has grown by approximately 6% since January 2023.

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Here’s what the distribution of gender on social media looks like:

Social Media Platform

Female

Male

Change Since Jan 2023

Snapchat

44.71%

55.29%

↑ 6.29% (male)

Instagram

44.81%

55.19%

↑ 3.39% (male)

TikTok

46.32%

53.68%

↑ 1.88% (female)

Facebook

44.68%

55.32%

↑ 0.98% (female)

LinkedIn

44.7%

55.3%

↑ 1% (female)

X

31.34%

68.66%

↑ 5.66% (male)

Source: SimilarWeb

X Users by Region

As of August 2024, the US has the largest proportion of X users with 21.09%.

Combined, the US and Japan have around 1 in 3 (31.39%) of all X users.

While the US, Japan, Brazil, India, and the UK make up almost half (45.73%) of X’s user base.

Here are the top 5 countries by X users:

Rank

Country

Proportion of X Users

Desktop Users

Mobile Users

1

United States

21.09%

39.54%

60.46%

2

Japan

10.3%

45.54%

54.46%

3

Brazil

5.68%

44.28%

55.72%

4

India

4.47%

25.7%

74.3%

5

United Kingdom

4.19%

50.77%

49.23%

No country has more X users than the US with around 100 million.

Here are the top 20 countries by X users:

Rank

Country

X Users

1

United States

95.6 million

2

Japan

67.5 million

3

India

27.3 million

4

Brazil

24.3 million

5

Indonesia

24 million

6

United Kingdom

23.1 million

7

Turkey

18.6 million

8

Mexico

17.2 million

9

Saudi Arabia

15.5 million

10

Thailand

14.6 million

11

Germany

14.1 million

12

France

13.7 million

13

Philippines

11.8 million

14

Spain

10.8 million

15

Canada

10.4 million

16

South Korea

9.8 million

17

Argentina

7.5 million

18

Netherlands

7.5 million

19

Egypt

5.8 million

20

Colombia

5.6 million

According to Elon Musk, X saw substantial growth in early 2024.

Total time spent on X increased by 9.5% from one week to the next in January 2024.

Similar growth was seen regionally in the US (7.4%), Canada (8.6%), and the UK (9%).

Notably, time spent on X increased by 26.6% in Japan.

Sources: Semrush, Data Reportal, X

X User Habits

In August 2024, there were 938 million unique X visitors down from 1.6 billion in March.

Below, is a breakdown of their habits on X:

Time Spent on X

According to Semrush, each average X visit lasts 9 minutes and 37 seconds.

However, the total average time spent on X each day is 34 minutes and 6 seconds.

Here’s how the average daily time spent on X compares to other social media platforms:

Platform

Average Time Spent Per Day

TikTok

53 minutes, 48 seconds

YouTube

48 minutes, 42 seconds

X

34 minutes, 6 seconds

Instagram

33 minutes, 6 seconds

Facebook

30 minutes, 54 seconds

Snapchat

30 minutes, 6 seconds

Reddit

24 minutes, 6 seconds

And here’s how social media sites compare over the course of a month:

Social Media Platform

Time Spent per Month

TikTok

34 hours

YouTube

28 hours, 5 minutes

Facebook

19 hours, 47 minutes

WhatsApp Messenger

17 hours, 6 minutes

Instagram

15 hours, 15 minutes

Line

8 hours, 14 minutes

X

4 hours, 40 minutes

Telegram

3 hours, 45 minutes

Snapchat

3 hours, 33 minutes

Facebook Messenger

3 hours, 21 minutes

Pinterest

1 hour, 49 minutes

LinkedIn

51 minutes

Sources: Semrush, eMarketer, Data Reportal

User Posts on X

10% of X users are responsible for 92% of all posts.

These active users also post 157 times per month – this is compared to just one post per month for the average US adult on X.

Source: Pew Research

Reasons to Use X

News (48%) and entertainment (48%) are the most popular reasons for using X.

Here’s a list of reasons people use X:

Reason for Using X

Proportion of X Users Who Agree

News

48%

Entertainment

48%

Keep in contact with friends/family

34%

Follow brands/companies

33%

Strengthen professional network

14%

Other purposes

12%

According to Pew Research, 57% of those who consume news via X claim that it has increased their understanding of current events.

This is how users’ lives have been impacted by consuming news via X:

Impact

Get News on X

Don’t Get News on X

Increased understanding of current events

57%

23%

Increased how much they know about the lives of celebrities and public figures

39%

22%

Increased how politically engaged they feel

37%

15%

Increased their stress level

31%

14%

Sources: Pew Research, AudienceProject

X Preferences

According to DataReportal’s 2024 data, 99.9% of X users also use another social media platform.

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The biggest overlap comes from Instagram, where 88.1% of X users also have an account – this is closely followed by Facebook (81.2%) and YouTube (80.8%).

Here are the most popular social media platforms for X users:

Social Media Platform

Proportion of X Users Also Using

Instagram

88.1%

Facebook

81.2%

YouTube

80.8%

WhatsApp

75.6%

TikTok

59.9%

Telegram

55.8%

Pinterest

41.5%

LinkedIn

39.6%

Snapchat

38.5%

Discord

20.5%

Reddit

19.9%

Line

15.4%

Emojis are very popular on X. In fact, four different emojis have been used over 1 billion times by X users.

The ‘😂’ emoji has been used the most with over 3.8 billion uses.

Here’s a list of the most popular emojis used on X:

Rank

Emoji

Number of Uses

1

😂

3.84 billion

2

❤️

2.05 billion

3

😭

1.75 billion

4

😍

1.36 billion

5

♻️

0.99 billion

6

♥️

0.9 billion

7

😊

0.84 billion

8

😔

0.63 billion

9

💕

0.63 billion

10

😘

0.61 billion

According to data released by X, video views on the platform are up 30% since 2023.

More than 100 million people watch vertical videos on X, averaging over 13 minutes per day.

Sources: Data Reportal, X

Most Popular Accounts on X

Elon Musk has the most-followed account on X with around 200 million followers.

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As of October 2024, 7 accounts have over 100 million followers.

Rank

Account

Posts

Followers

1

elonmusk

53,000+

199 million+

2

BarackObama

17,000+

131 million+

3

Cristiano

4,000+

113 million+

4

justinbieber

31,000+

110 million+

5

rihanna

10,000+

108 million+

6

katyperry

12,000+

106 million+

7

narendramodi

43,000+

102 million+

8

taylorswift13

800+

95 million+

9

realDonaldTrump

59,000+

91 million+

10

ladygaga

9,000+

83 million+

Sources: Social Blade

Conclusion

Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.

And the platform looks firmly here to stay.

For more related statistics, take a look at TikTok User Age, Gender, & Demographics and Most Followed Accounts on Social Media.