X (Formerly Twitter) User Age, Gender, & Demographic Stats (2024)

Since launching in 2006, Twitter (now X) has become a social media giant.

Elon Musk’s acquisition and the recent rebrand have brought renewed attention to the platform.

Below, we’ll dive into key data related to X’s user base.

Contents

• X User Data (Top Stats)
• X User Traffic
• X User Statistics
• X Users by Age
• X Users by Gender
• X Users by Region
• X User Habits
• Most Popular Accounts on X

X User Data (Top Stats)

• There are over 600 million monthly users on X
• Most X users (58%) are under 35 years old
• X has a male-to-female split of just over 2:1
• Approximately 1 in 5 X users are American
• The average user spends 34 minutes and 6 seconds on X daily
• 88.1% of X users also use Instagram
• Elon Musk is the most-followed person on X (around 200 million followers)

X User Traffic

According to data from Semrush, traffic to X has increased in recent months.

In April 2024, around 0.5 billion visits were recorded (87% on mobile). By August, this figure had climbed to 4.3 billion.

2.5 billion visits are recorded via mobile (42.78%) and 1.9 billion via desktop (57.22%).

Almost 3 in 4 (72%) visits occur via direct traffic – that accounts for 3.1 billion hits.

In total, X has approximately 907.1 million unique visitors per month – down 3.25% from July 2024.

Access the above data and much more using Semrush’s 14-day free trial.

Semrush data for X.com visits March-August 2024.

Source: Semrush

X User Statistics

As of April 2024, there are approximately 611 million active monthly users on X.

That makes it the 12th most popular social media platform by active monthly users:

Rank	Social Media Platform	2024 Active Monthly Users	2023 Active Monthly Users
1	Facebook	3.07 billion	2.96 billion
2	YouTube	2.5 billion	2.51 billion
3	WhatsApp	2 billion	2 billion
4	Instagram	2 billion	2 billion
5	TikTok	1.58 billion	1.05 billion
6	WeChat	1.34 billion	1.31 billion
7	Facebook Messenger	1.01 billion	931 million
8	Telegram	900 million	700 million
9	Snapchat	800 million	635 million
10	Douyin	755 million	715 million
11	Kuaishou	700 million	626 million
12	X (Twitter)	611 million	556 million
13	Sina Weibo	598 million	584 million
134	QQ	554 million	574 million
15	Pinterest	498 million	445 million

As of August 2024, X receives around 4.3 billion visits per month.

Sources: Data Reportal, Semrush

X Users by Age

The majority (around 58%) of X users are under 35 years old.

Here’s a breakdown of X users by age:

In general, young adults have a more favorable opinion of X.

Almost half (41%) of 18 to 34-year-olds have a favorable opinion of the social media platform. That’s compared to just 24% of those aged 65+ years.

Conversely, 26% of 18 to 34-year-olds have an unfavorable opinion of X. The worst opinion of X comes from the 45 to 64 years age bracket where 42% think unfavorably of it.

Only 1 in 50 people (2%) of 35 to 64-year-olds claim to not have heard of X (or Twitter).

Below is user data for opinions of X sorted by age:

X ranks as the sixth-most used form of social media for teenagers.

In total, 23% of 13 to 17-year-olds surveyed use X. That’s a drop off from 2014/15’s 33%.

Here’s how X compares to other social media in terms of teenage interest over time:

Sources: SimilarWeb, Morning Consult, PewResearch

X Users by Gender

According to data from August 2024, users are split almost exactly at a 2:1 ratio among males (68.66%) and females (31.34%). 

The male proportion of X users has grown by approximately 6% since January 2023.

Here’s what the distribution of gender on social media looks like:

Source: SimilarWeb

X Users by Region

As of August 2024, the US has the largest proportion of X users with 21.09%.

Combined, the US and Japan have around 1 in 3 (31.39%) of all X users.

While the US, Japan, Brazil, India, and the UK make up almost half (45.73%) of X’s user base.

Here are the top 5 countries by X users:

No country has more X users than the US with around 100 million.

Here are the top 20 countries by X users:

According to Elon Musk, X saw substantial growth in early 2024.

Total time spent on X increased by 9.5% from one week to the next in January 2024.

Similar growth was seen regionally in the US (7.4%), Canada (8.6%), and the UK (9%).

Notably, time spent on X increased by 26.6% in Japan.

Sources: Semrush, Data Reportal, X

X User Habits

In August 2024, there were 938 million unique X visitors down from 1.6 billion in March.

Below, is a breakdown of their habits on X:

Time Spent on X

According to Semrush, each average X visit lasts 9 minutes and 37 seconds.

However, the total average time spent on X each day is 34 minutes and 6 seconds.

Here’s how the average daily time spent on X compares to other social media platforms:

And here’s how social media sites compare over the course of a month:

Sources: Semrush, eMarketer, Data Reportal

User Posts on X

10% of X users are responsible for 92% of all posts.

These active users also post 157 times per month – this is compared to just one post per month for the average US adult on X.

Source: Pew Research

Reasons to Use X

News (48%) and entertainment (48%) are the most popular reasons for using X.

Here’s a list of reasons people use X:

According to Pew Research, 57% of those who consume news via X claim that it has increased their understanding of current events.

This is how users’ lives have been impacted by consuming news via X:

X Preferences

According to DataReportal’s 2024 data, 99.9% of X users also use another social media platform.

The biggest overlap comes from Instagram, where 88.1% of X users also have an account – this is closely followed by Facebook (81.2%) and YouTube (80.8%).

Here are the most popular social media platforms for X users:

Emojis are very popular on X. In fact, four different emojis have been used over 1 billion times by X users.

The ‘😂’ emoji has been used the most with over 3.8 billion uses.

Here’s a list of the most popular emojis used on X:

Sources: Data Reportal, X

Most Popular Accounts on X

Elon Musk has the most-followed account on X with around 200 million followers.

As of October 2024, 7 accounts have over 100 million followers.

Sources: Social Blade

Conclusion

Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.

And the platform looks firmly here to stay.

For more related statistics, take a look at TikTok User Age, Gender, & Demographics and Most Followed Accounts on Social Media.