X (Formerly Twitter) User Age, Gender, & Demographic Stats (2024)
Since launching in 2006, Twitter (now X) has become a social media giant.
Elon Musk’s acquisition and the recent rebrand have brought renewed attention to the platform.
Below, we’ll dive into key data related to X’s user base.
Contents
- X User Data (Top Stats)
- X User Traffic
- X User Statistics
- X Users by Age
- X Users by Gender
- X Users by Region
- X User Habits
- Most Popular Accounts on X
X User Data (Top Stats)
- There are over 600 million monthly users on X
- Most X users (58%) are under 35 years old
- X has a male-to-female split of just over 2:1
- Approximately 1 in 5 X users are American
- The average user spends 34 minutes and 6 seconds on X daily
- 88.1% of X users also use Instagram
- Elon Musk is the most-followed person on X (around 200 million followers)
X User Traffic
According to data from Semrush, traffic to X has increased in recent months.
In April 2024, around 0.5 billion visits were recorded (87% on mobile). By August, this figure had climbed to 4.3 billion.
2.5 billion visits are recorded via mobile (42.78%) and 1.9 billion via desktop (57.22%).
Almost 3 in 4 (72%) visits occur via direct traffic – that accounts for 3.1 billion hits.
In total, X has approximately 907.1 million unique visitors per month – down 3.25% from July 2024.
Access the above data and much more using Semrush’s 14-day free trial.
Semrush data for X.com visits March-August 2024.
Source: Semrush
X User Statistics
As of April 2024, there are approximately 611 million active monthly users on X.
That makes it the 12th most popular social media platform by active monthly users:
Rank |
Social Media Platform |
2024 Active Monthly Users |
2023 Active Monthly Users |
1 |
|
3.07 billion |
2.96 billion |
2 |
YouTube |
2.5 billion |
2.51 billion |
3 |
|
2 billion |
2 billion |
4 |
|
2 billion |
2 billion |
5 |
TikTok |
1.58 billion |
1.05 billion |
6 |
|
1.34 billion |
1.31 billion |
7 |
Facebook Messenger |
1.01 billion |
931 million |
8 |
Telegram |
900 million |
700 million |
9 |
Snapchat |
800 million |
635 million |
10 |
Douyin |
755 million |
715 million |
11 |
Kuaishou |
700 million |
626 million |
12 |
X (Twitter) |
611 million |
556 million |
13 |
Sina Weibo |
598 million |
584 million |
134 |
|
554 million |
574 million |
15 |
|
498 million |
445 million |
As of August 2024, X receives around 4.3 billion visits per month.
Sources: Data Reportal, Semrush
X Users by Age
The majority (around 58%) of X users are under 35 years old.
Here’s a breakdown of X users by age:
Age Distribution |
Proportion of X Users |
18-24 years |
27.63% |
25-34 years |
29.95% |
35-44 years |
18.02% |
45-54 years |
11.6% |
55-64 years |
7.75% |
65+ years |
5.05% |
In general, young adults have a more favorable opinion of X.
Almost half (41%) of 18 to 34-year-olds have a favorable opinion of the social media platform. That’s compared to just 24% of those aged 65+ years.
Conversely, 26% of 18 to 34-year-olds have an unfavorable opinion of X. The worst opinion of X comes from the 45 to 64 years age bracket where 42% think unfavorably of it.
Only 1 in 50 people (2%) of 35 to 64-year-olds claim to not have heard of X (or Twitter).
Below is user data for opinions of X sorted by age:
Age Bracket (Years) | ||||
Opinion of X |
18-34 |
35-44 |
45-64 |
65+ |
Very Favorable |
16% |
11% |
6% |
3% |
Somewhat Favorable |
25% |
27% |
25% |
21% |
Somewhat Unfavorable |
19% |
26% |
23% |
19% |
Very Unfavorable |
17% |
13% |
19% |
22% |
Heard of, No Opinion |
19% |
21% |
26% |
31% |
Never Heard of |
4% |
2% |
2% |
4% |
X ranks as the sixth-most used form of social media for teenagers.
In total, 23% of 13 to 17-year-olds surveyed use X. That’s a drop off from 2014/15’s 33%.
Here’s how X compares to other social media in terms of teenage interest over time:
Percentage of US Teenagers Using the Platform | ||
Social Media |
2014/15 |
2022 |
YouTube |
- |
95% |
TikTok |
- |
67% |
|
52% |
62% |
Snapchat |
41% |
59% |
|
71% |
32% |
X |
33% |
23% |
Twitch |
- |
20% |
|
- |
17% |
|
- |
14% |
Tumblr |
14% |
5% |
Sources: SimilarWeb, Morning Consult, PewResearch
X Users by Gender
According to data from August 2024, users are split almost exactly at a 2:1 ratio among males (68.66%) and females (31.34%).
The male proportion of X users has grown by approximately 6% since January 2023.
Here’s what the distribution of gender on social media looks like:
Social Media Platform |
Female |
Male |
Change Since Jan 2023 |
Snapchat |
44.71% |
55.29% |
↑ 6.29% (male) |
|
44.81% |
55.19% |
↑ 3.39% (male) |
TikTok |
46.32% |
53.68% |
↑ 1.88% (female) |
|
44.68% |
55.32% |
↑ 0.98% (female) |
|
44.7% |
55.3% |
↑ 1% (female) |
X |
31.34% |
68.66% |
↑ 5.66% (male) |
Source: SimilarWeb
X Users by Region
As of August 2024, the US has the largest proportion of X users with 21.09%.
Combined, the US and Japan have around 1 in 3 (31.39%) of all X users.
While the US, Japan, Brazil, India, and the UK make up almost half (45.73%) of X’s user base.
Here are the top 5 countries by X users:
Rank |
Country |
Proportion of X Users |
Desktop Users |
Mobile Users |
1 |
United States |
21.09% |
39.54% |
60.46% |
2 |
Japan |
10.3% |
45.54% |
54.46% |
3 |
Brazil |
5.68% |
44.28% |
55.72% |
4 |
India |
4.47% |
25.7% |
74.3% |
5 |
United Kingdom |
4.19% |
50.77% |
49.23% |
No country has more X users than the US with around 100 million.
Here are the top 20 countries by X users:
Rank |
Country |
X Users |
1 |
United States |
95.6 million |
2 |
Japan |
67.5 million |
3 |
India |
27.3 million |
4 |
Brazil |
24.3 million |
5 |
Indonesia |
24 million |
6 |
United Kingdom |
23.1 million |
7 |
Turkey |
18.6 million |
8 |
Mexico |
17.2 million |
9 |
Saudi Arabia |
15.5 million |
10 |
Thailand |
14.6 million |
11 |
Germany |
14.1 million |
12 |
France |
13.7 million |
13 |
Philippines |
11.8 million |
14 |
Spain |
10.8 million |
15 |
Canada |
10.4 million |
16 |
South Korea |
9.8 million |
17 |
Argentina |
7.5 million |
18 |
Netherlands |
7.5 million |
19 |
Egypt |
5.8 million |
20 |
Colombia |
5.6 million |
According to Elon Musk, X saw substantial growth in early 2024.
Total time spent on X increased by 9.5% from one week to the next in January 2024.
Similar growth was seen regionally in the US (7.4%), Canada (8.6%), and the UK (9%).
Notably, time spent on X increased by 26.6% in Japan.
Sources: Semrush, Data Reportal, X
X User Habits
In August 2024, there were 938 million unique X visitors down from 1.6 billion in March.
Below, is a breakdown of their habits on X:
Time Spent on X
According to Semrush, each average X visit lasts 9 minutes and 37 seconds.
However, the total average time spent on X each day is 34 minutes and 6 seconds.
Here’s how the average daily time spent on X compares to other social media platforms:
Platform |
Average Time Spent Per Day |
TikTok |
53 minutes, 48 seconds |
YouTube |
48 minutes, 42 seconds |
X |
34 minutes, 6 seconds |
|
33 minutes, 6 seconds |
|
30 minutes, 54 seconds |
Snapchat |
30 minutes, 6 seconds |
|
24 minutes, 6 seconds |
And here’s how social media sites compare over the course of a month:
Social Media Platform |
Time Spent per Month |
TikTok |
34 hours |
YouTube |
28 hours, 5 minutes |
|
19 hours, 47 minutes |
WhatsApp Messenger |
17 hours, 6 minutes |
|
15 hours, 15 minutes |
Line |
8 hours, 14 minutes |
X |
4 hours, 40 minutes |
Telegram |
3 hours, 45 minutes |
Snapchat |
3 hours, 33 minutes |
Facebook Messenger |
3 hours, 21 minutes |
|
1 hour, 49 minutes |
|
51 minutes |
Sources: Semrush, eMarketer, Data Reportal
User Posts on X
10% of X users are responsible for 92% of all posts.
These active users also post 157 times per month – this is compared to just one post per month for the average US adult on X.
Source: Pew Research
Reasons to Use X
News (48%) and entertainment (48%) are the most popular reasons for using X.
Here’s a list of reasons people use X:
Reason for Using X |
Proportion of X Users Who Agree |
News |
48% |
Entertainment |
48% |
Keep in contact with friends/family |
34% |
Follow brands/companies |
33% |
Strengthen professional network |
14% |
Other purposes |
12% |
According to Pew Research, 57% of those who consume news via X claim that it has increased their understanding of current events.
This is how users’ lives have been impacted by consuming news via X:
Impact |
Get News on X |
Don’t Get News on X |
Increased understanding of current events |
57% |
23% |
Increased how much they know about the lives of celebrities and public figures |
39% |
22% |
Increased how politically engaged they feel |
37% |
15% |
Increased their stress level |
31% |
14% |
Sources: Pew Research, AudienceProject
X Preferences
According to DataReportal’s 2024 data, 99.9% of X users also use another social media platform.
The biggest overlap comes from Instagram, where 88.1% of X users also have an account – this is closely followed by Facebook (81.2%) and YouTube (80.8%).
Here are the most popular social media platforms for X users:
Social Media Platform |
Proportion of X Users Also Using |
|
88.1% |
|
81.2% |
YouTube |
80.8% |
|
75.6% |
TikTok |
59.9% |
Telegram |
55.8% |
|
41.5% |
|
39.6% |
Snapchat |
38.5% |
Discord |
20.5% |
|
19.9% |
Line |
15.4% |
Emojis are very popular on X. In fact, four different emojis have been used over 1 billion times by X users.
The ‘😂’ emoji has been used the most with over 3.8 billion uses.
Here’s a list of the most popular emojis used on X:
Rank |
Emoji |
Number of Uses |
1 |
😂 |
3.84 billion |
2 |
❤️ |
2.05 billion |
3 |
😭 |
1.75 billion |
4 |
😍 |
1.36 billion |
5 |
♻️ |
0.99 billion |
6 |
♥️ |
0.9 billion |
7 |
😊 |
0.84 billion |
8 |
😔 |
0.63 billion |
9 |
💕 |
0.63 billion |
10 |
😘 |
0.61 billion |
According to data released by X, video views on the platform are up 30% since 2023.
More than 100 million people watch vertical videos on X, averaging over 13 minutes per day.
Sources: Data Reportal, X
Most Popular Accounts on X
Elon Musk has the most-followed account on X with around 200 million followers.
As of October 2024, 7 accounts have over 100 million followers.
Rank |
Account |
Posts |
Followers |
1 |
elonmusk |
53,000+ |
199 million+ |
2 |
BarackObama |
17,000+ |
131 million+ |
3 |
Cristiano |
4,000+ |
113 million+ |
4 |
justinbieber |
31,000+ |
110 million+ |
5 |
rihanna |
10,000+ |
108 million+ |
6 |
katyperry |
12,000+ |
106 million+ |
7 |
narendramodi |
43,000+ |
102 million+ |
8 |
taylorswift13 |
800+ |
95 million+ |
9 |
realDonaldTrump |
59,000+ |
91 million+ |
10 |
ladygaga |
9,000+ |
83 million+ |
Sources: Social Blade
Conclusion
Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.
And the platform looks firmly here to stay.
For more related statistics, take a look at TikTok User Age, Gender, & Demographics and Most Followed Accounts on Social Media.