X (Formerly Twitter) User Age, Gender, & Demographic Stats (2026)

Since launching in 2006, Twitter (now X) has become a social media giant.

Elon Musk’s acquisition and the subsequent rebrand brought renewed attention to the platform.

Below, we’ll dive into key data related to X’s user base.

X User Data (Top Stats)

• X gets around 3.8 billion visits per month.
• X is the 15th-largest social platform by user count.
• Only 16% of US teens used X in 2025, down from 33% in 2015.
• X has a male-to-female split of roughly 2:1.
• More than 1 in 5 X users are American.
• The average user spends 11 minutes on X daily, down considerably from 30+ minutes.
• 59.7% of users go to X for news, according to a 2024 study.
• Elon Musk is the most-followed person on X (over 230 million followers in early 2026).

X User Traffic

In December 2025, X received 3.8 billion visits, and 759.7 million unique visitors.

This represents a 2.7% increase in visits, but a 6.5% decrease in unique visitors as compared to the same numbers from December 2024.

Interestingly, "Twitter" remains the top organic keyword for driving traffic to the platform, contributing 8.39% of all traffic as of January 2026. "X" is second (5.59%), followed by "fc barcelona" (1.12%). 

Access the above data and much more using Semrush’s 14-day free trial.

It's hard to be 100% confident with any traffic figures, given that X has been battling a major bots problem. In October 2025, Head of Product Nikita Bier announced that 1.7 million bots had been purged from the platform. 

However, search volume does indicate genuinely growing interest in X. According to data from Semrush, from January 2025 to January 2026, search volume for "x" has grown by 30.7% among US-based users.. 

Exploding Topics Pro lets you track search data for anything you like using the Trend Analysis tool. You can also keep an eye on topics by bundling them into groups with Trend Tracking. 

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Sources: Semrush, Nikita Bier (X), Exploding Topics Pro

X User Statistics

According to Data Reportal's October 2025 report, there are approximately 557 million active users on X.

That makes it the 15th most popular social media platform. 

Not all platforms report users in the same way, so this table is a mix of monthly active users (MAUs) and total potential ad reach (ADV).

Rank	Social Media Platform	Users
1	Facebook (MAUs)	3.07 billion
2=	Instagram (MAUs)	3 billion
2=	WhatsApp (MAUs)	3 billion
4	YouTube (ADV)	2.58 billion
5	TikTok (ADV)	1.99 billion
6	WeChat (MAUs)	1.41 billion
7	Telegram (MAUs)	1 billion
8	Messenger (ADV)	942 million
9	Snapchat (MAUs)	932 million
10	Reddit (ADV)	765 million
11	Douyin (MAUs)	728 million
12	Kuaishou (MAUs)	715 million
13	Weibo (MAUs)	588 million
14	Pinterest (MAUs)	578 million
15	X (ADV)	557 million
16	QQ (MAUs)	532 million

29.2% of internet users aged 16+ self-reported using X within the past month. It is the eighth-largest platform by this metric, behind Telegram and ahead of Pinterest.

According to product head Nikita Bier, X set a record for the number of app downloads in August 2025, beating the previous record by 30%. It then broke the record again in September, also setting a record for new user downloads.

Source: Data Reportal, Nikita Bier (X)

X Users by Age

The majority (around 71.6%) of X users are under 35 years old, according to February 2025 numbers from Statista.

Here’s a breakdown of X users by age:

Age Distribution	Proportion of  X Users
13-17 years	2%
18-24 years	32.1%
25-34 years	37.5%
35-49 years	21.1%
50+ years	7.3%

However, despite still skewing young, X is rapidly losing ground among younger users.

Only 16% of US teens used X in 2025, down from 23% in 2022, and 33% in 2015.

WhatsApp and Reddit have overtaken X among teens within the past two years.

Here’s how X compares to other social media in terms of teenage interest over time:

Social Media Platform	Percentage of US Teenagers Using the Platform
	2025	2022	2014/15
YouTube	92%	95%	-
TikTok	68%	67%	-
Instagram	63%	62%	52%
Snapchat	55%	59%	41%
Facebook	31%	32%	71%
WhatsApp	24%	17%	-
Reddit	17%	14%	-
X (Twitter)	16%	23%	33%

Sources: SimilarWeb, Pew Research

X Users by Gender

X users are split at a roughly 2:1 ratio among males (63%) and females (37%).

Here’s what the distribution of gender on social media looks like, according to 2025 Statista reports:

Social Media Platform	Female	Male
Snapchat	48.4%	50.7%
Instagram	47.3%	52.7%
TikTok	44.3%	55.7%
Facebook	43.3%	56.7%
LinkedIn	43.1%	56.9%
X	36.3%	63.7%

Source: Statista

X Users by Region

As of January 2026, the US has the largest proportion of unique visitors to the X platform at 22.67%.

Combined, the US and Japan account for more than a third of all X visits.

Here are the top countries by X traffic, according to Semrush data:

Rank	Country	Proportion of X Users	Desktop	Mobile
1	United States	22.67%	43.52%	56.48%
2	Japan	15.84%	40.67%	59.33%
3	Brazil	5.2%	40.16%	59.84%
4	Türkiye	5.02%	28.84%	71.16%
5	India	4.16%	33.47%	66.53%

No country has more X users than the US, with around 100 million.

Per Data Reportal numbers, here are the top 20 countries by X users:

Rank	Country	X Users (Total Ad Reach)
1	United States	99.04 million
2	Japan	71.19 million
3	Indonesia	22.92 million
4	India	22.17 million
5	United Kingdom	18.96 million
6	Germany	18.95 million
7	Turkey	18.54 million
8	Brazil	17.14 million
9	Mexico	16.37 million
10	Saudi Arabia	14.98 million
11	Thailand	13.31 million
12	Hong Kong	12.42 million
13	France	12.36 million
14	South Korea	10.37 million
15	Spain	9.75 million
16	Canada	9.74 million
17	Netherlands	8.95 million
18	Philippines	7.99 million
19	Singapore	7.78 million
20	Finland	7.58 million

Sources: Semrush,Statista

X User Habits

In December 2025, there were 759.7 million unique X visitors.

Below is a breakdown of their habits on X.

Time Spent on X

According to Semrush data from December 2025, each average X visit lasts 16 minutes and 5 seconds.

However, the total average time spent on X each day is 28 minutes.

Here’s how the average daily time spent on X per user compares to other social media platforms:

Platform	Average Time Spent Per Day
TikTok	1 hour, 37 minutes
YouTube	1 hour, 25 minutes
Instagram	1 hour, 13 minutes
Facebook	1 hour, 7 minutes
WhatsApp	59 minutes
IMO	53 minutes
Telegram	30 minutes
X	28 minutes
Reddit	19 minutes
Messenger	19 minutes
Snapchat	17 minutes
Discord	15 minutes
Pinterest	10 minutes
LinkedIn	6 minutes
Threads	4 minutes

And here’s how average daily open rates compare:

Social Media Platform	Average Daily Open Rate
WhatsApp	85.1%
Facebook	67.4%
Instagram	65.4%
YouTube	62.6%
TikTok	61.2%
IMO	52%
Messenger	47.2%
Snapchat	45.4%
X	42.6%
Telegram	42.4%
Reddit	40.7%
Discord	37.3%
Threads	28.3%
LinkedIn	28.1%
Pinterest	25.5%

Sources: Semrush, Data Reportal

User Posts on X

10% of X users are responsible for 92% of all posts.

These active users also post 157 times per month – this is compared to just one post per month for the average US adult on X.

Source: Pew Research

Reasons to Use X

Keeping up with news (59.7%) and following or researching brands (38.1%) are the most popular reasons for using X.

Here’s a list of reasons people use X:

Reason for Using X	Proportion of X Users Who Agree
News	59.7%
Follow brands/companies	38.1%
Entertaining content	35.7%
Photo/video sharing	28.3%
Message friends and family	19.4%

The high score for news actually makes X the top platform for keeping up to date with current events.

Source: Data Reportal 

X Preferences

According to DataReportal’s October 2025 data, 99.9% of X users also use another social media platform.

The biggest overlap comes from Instagram, where 88.1% of X users also have an account – this is closely followed by Youtube (81%) and Facebook (80.5%).

Here are the most popular social media platforms for X users:

Social Media Platform	Proportion of X Users Also Using
Instagram	88.1%
YouTube	81%
Facbook	80.5%
WhatsApp	77.5%
TikTok	64.3%
Telegram	60.4%
Pinterest	43.1%
LinkedIn	41.7%
Snapchat	39.4%
Reddit	25.7%
Discord	22.3%
Line	14.1%

Source: Data Reportal

Most Popular Accounts on X

Elon Musk has the most-followed account on X with over 230 million followers.

As of August 2025, 7 accounts have over 100 million followers.

Sources: Creators Jet

Key Takeaways

Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.

And X looks firmly here to stay. But it faces a battle to engage younger audiences and women.

For more related statistics, take a look at:

• TikTok User Age, Gender, & Demographics
• Most Followed Accounts on Social Media