X (Formerly Twitter) User Age, Gender, & Demographic Stats (2025)

Since launching in 2006, Twitter (now X) has become a social media giant.

Elon Musk’s acquisition and the subsequent rebrand brought renewed attention to the platform.

Below, we’ll dive into key data related to X’s user base.

X User Data (Top Stats)

• X gets around 3.6 billion visits per month.
• X is the 15th-largest social platform by user count.
• Only 17% of US teens use X.
• X has a male-to-female split of roughly 2:1.
• More than 1 in 5 X users are American.
• The average user spends 28 minutes on X daily.
• 59.7% of users go to X for news, making it the top platform for following current events.
• Elon Musk is the most-followed person on X (over 225 million followers).

X User Traffic

According to data from Semrush, traffic to X.com has decreased slightly in the last year.

In September 2025, X still received 3.6 billion visits, and 778.6 million unique visitors.

But these figures represent year-over-year drops of 4.06% and 3.15% respectively.

Interestingly, "Twitter" remains the top organic keyword for driving traffic to the platform, contributing 6.02% of all traffic. "X" is second (4.01%), followed by "Trump" (2.27%). 

Access the above data and much more using Semrush’s 14-day free trial.

It's hard to be 100% confident with any traffic figures, given that X has been battling a major bots problem. In October 2025, Head of Product Nikita Bier announced that 1.7 million bots had been purged from the platform. 

However, search volume does indicate genuinely growing interest in X. In the last 2 years, monthly searches have increased by 26% to 101 million.

Exploding Topics Pro lets you track search data for anything you like using the Trend Analysis tool. You can also keep an eye on topics by bundling them into groups with Trend Tracking. 

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Sources: Semrush, Nikita Bier (X), Exploding Topics Pro

X User Statistics

According to Data Reportal, there are approximately 557 million active users on X.

That makes it the 15th most popular social media platform. 

Not all platforms report users in the same way, so this table is a mix of monthly active users (MAUs) and total potential ad reach (ADV).

Rank	Social Media Platform	Users
1	Facebook (MAUs)	3.07 billion
2=	Instagram (MAUs)	3 billion
2=	WhatsApp (MAUs)	3 billion
4	YouTube (ADV)	2.58 billion
5	TikTok (ADV)	1.99 billion
6	WeChat (MAUs)	1.41 billion
7	Telegram (MAUs)	1 billion
8	Messenger (ADV)	942 million
9	Snapchat (MAUs)	932 million
10	Reddit (ADV)	765 million
11	Douyin (MAUs)	728 million
12	Kuaishou (MAUs)	715 million
13	Weibo (MAUs)	588 million
14	Pinterest (MAUs)	578 million
15	X (ADV)	557 million
16	QQ (MAUs)	532 million

29.2% of internet users aged 16+ self-reported using X within the past month. It is the eighth-largest platform by this metric, behind Telegram and ahead of Pinterest.

According to product head Nikita Bier, X set a record for the number of app downloads in August 2025, beating the previous record by 30%. It then broke the record again in September, also setting a record for new user downloads.

Source: Data Reportal, Nikita Bier (X)

X Users by Age

The majority (around 51.95%) of X users are under 35 years old.

Here’s a breakdown of X users by age:

Age Distribution	Proportion of  X Users
18-24 years	23.53%
25-34 years	28.42%
35-44 years	18.99%
45-54 years	13.58%
55-64 years	9.09%
65+ years	6.39%

However, despite still skewing young, X is rapidly losing ground among younger users.

Only 17% of US teens say they ever use X, down from 33% a decade ago (and 23% in 2022).

WhatsApp has overtaken X among teens within the past two years.

Here’s how X compares to other social media in terms of teenage interest over time:

Social Media Platform	Percentage of US Teenagers Using the Platform
	2024	2022	2014/15
YouTube	90%	95%	-
TikTok	63%	67%	-
Instagram	61%	62%	52%
Snapchat	55%	59%	41%
Facebook	32%	32%	71%
WhatsApp	23%	17%	-
X (Twitter)	17%	23%	33%
Reddit	14%	14%	-
Threads	6%	-	-

Sources: SimilarWeb, Pew Research

X Users by Gender

X users are split at a roughly 2:1 ratio among males (63.7%) and females (36.3%).

Here’s what the distribution of gender on social media looks like:

Social Media Platform	Female	Male
Snapchat	48.4%	50.7%
Instagram	47.3%	52.7%
TikTok	44.3%	55.7%
Facebook	43.3%	56.7%
LinkedIn	43.1%	56.9%
X	36.3%	63.7%

Source: Statista

X Users by Region

As of October 2025, the US has the largest proportion of unique X users at 21.78%.

Combined, the US and Japan account for around a third of all X users.

Here are the top countries by X users, according to Semrush data:

Rank	Country	Proportion of X Users	Desktop	Mobile
1	United States	21.78%	31.74%	68.26%
2	Japan	11.54%	17.34%	82.66%
3	India	7.29%	11.97%	88.03%
4	Brazil	4.89%	21.32%	78.68%
5	Turkiye	3.94%	14.7%	85.3%

No country has more X users than the US, with around 100 million.

Per Data Reportal numbers, here are the top 20 countries by X users:

Rank	Country	X Users (Total Ad Reach)
1	United States	99.04 million
2	Japan	71.19 million
3	Indonesia	22.92 million
4	India	22.17 million
5	United Kingdom	18.96 million
6	Germany	18.95 million
7	Turkey	18.54 million
8	Brazil	17.14 million
9	Mexico	16.37 million
10	Saudi Arabia	14.98 million
11	Thailand	13.31 million
12	Hong Kong	12.42 million
13	France	12.36 million
14	South Korea	10.37 million
15	Spain	9.75 million
16	Canada	9.74 million
17	Netherlands	8.95 million
18	Philippines	7.99 million
19	Singapore	7.78 million
20	Finland	7.58 million

Sources: Semrush, Data Reportal

X User Habits

In September 2025, there were 778.6 million unique X visitors.

Below is a breakdown of their habits on X.

Time Spent on X

According to Semrush, each average X visit lasts 16 minutes and 13 seconds.

However, the total average time spent on X each day is 28 minutes.

Here’s how the average daily time spent on X per user compares to other social media platforms:

Platform	Average Time Spent Per Day
TikTok	1 hour, 37 minutes
YouTube	1 hour, 25 minutes
Instagram	1 hour, 13 minutes
Facebook	1 hour, 7 minutes
WhatsApp	59 minutes
IMO	53 minutes
Telegram	30 minutes
X	28 minutes
Reddit	19 minutes
Messenger	19 minutes
Snapchat	17 minutes
Discord	15 minutes
Pinterest	10 minutes
LinkedIn	6 minutes
Threads	4 minutes

And here’s how average daily open rates compare:

Social Media Platform	Average Daily Open Rate
WhatsApp	85.1%
Facebook	67.4%
Instagram	65.4%
YouTube	62.6%
TikTok	61.2%
IMO	52%
Messenger	47.2%
Snapchat	45.4%
X	42.6%
Telegram	42.4%
Reddit	40.7%
Discord	37.3%
Threads	28.3%
LinkedIn	28.1%
Pinterest	25.5%

Sources: Semrush, Data Reportal

User Posts on X

10% of X users are responsible for 92% of all posts.

These active users also post 157 times per month – this is compared to just one post per month for the average US adult on X.

Source: Pew Research

Reasons to Use X

Keeping up with news (59.7%) and following or researching brands (38.1%) are the most popular reasons for using X.

Here’s a list of reasons people use X:

Reason for Using X	Proportion of X Users Who Agree
News	59.7%
Follow brands/companies	38.1%
Entertaining content	35.7%
Photo/video sharing	28.3%
Message friends and family	19.4%

The high score for news actually makes X the top platform for keeping up to date with current events.

Source: Data Reportal 

X Preferences

According to DataReportal’s October 2025 data, 99.9% of X users also use another social media platform.

The biggest overlap comes from Instagram, where 88.1% of X users also have an account – this is closely followed by Youtube (81%) and Facebook (80.5%).

Here are the most popular social media platforms for X users:

Social Media Platform	Proportion of X Users Also Using
Instagram	88.1%
YouTube	81%
Facbook	80.5%
WhatsApp	77.5%
TikTok	64.3%
Telegram	60.4%
Pinterest	43.1%
LinkedIn	41.7%
Snapchat	39.4%
Reddit	25.7%
Discord	22.3%
Line	14.1%

Source: Data Reportal

Most Popular Accounts on X

Elon Musk has the most-followed account on X with over 225 million followers.

As of August 2025, 7 accounts have over 100 million followers.

Sources: Social Blade

Key Takeaways

Whether you choose to call it Twitter or X, it remains a hugely influential player in the social media space.

And X looks firmly here to stay. But it faces a battle to engage younger audiences and women.

For more related statistics, take a look at:

• TikTok User Age, Gender, & Demographics
• Most Followed Accounts on Social Media