Jolissa Skow is a senior content writer and content strategist with a background in SEO, Google Analytics, and WordPress. She's been published on G2, UpCity, Salesforce, and more, and her Google Analytics tutorials have been shared by Google on their social media platforms. She loves to read and runs a book blog in her spare time. She currently lives in Minneapolis, where you'll find her zipping around on her pedal-assist electric bike.
Jolissa’s Most Recent Posts
How to Measure Your Brand Sentiment in LLMs
How to Measure Your Brand Sentiment in LLMs
Measuring online brand sentiment used to be fairly straightforward: you looked at mentions on social media and review sites, and that was that. But with large language models (L...
How to Master Data Storytelling: Examples and Best Practices
How to Master Data Storytelling: Examples and Best Practices
Content marketers face a growing visibility challenge. Traditional SEO blog posts are lost in a sea of similar content. And with AI overviews now summarizing much of the web, si...
How to Measure AI Visibility Across LLM Platforms
How to Measure AI Visibility Across LLM Platforms
What it means to be visible online is changing. While traditional SEO rankings still matter, AI platforms now shape how millions of people discover and research brands. ChatGPT...
8 Ways to Adapt Your SEO Strategy for AI Search
8 Ways to Adapt Your SEO Strategy for AI Search
If you haven’t started modifying your SEO strategy for LLM-powered search yet, now’s the time. Because all of those SEO tactics you’ve relied on for years? Unfortunately, those...
The 14 Best AI Optimization Tools (Mentions & Citations)
The 14 Best AI Optimization Tools (Mentions & Citations)
Generative AI is fundamentally changing how people discover brands. When someone asks ChatGPT about the “best project management software for small businesses,” for example, the...
8 Ways to Get More Brand Mentions in ChatGPT
8 Ways to Get More Brand Mentions in ChatGPT
Getting mentions in ChatGPT search will be critical as search habits change. We're in one of those “adapt or be left behind” kind of moments. If you’re reading this article, you...