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Jolissa Skow is a senior content writer and content strategist with a background in SEO, Google Analytics, and WordPress. She's been published on Search Engine Land, G2, UpCity, Salesforce, and more, and her Google Analytics tutorials have been shared by Google on their social media platforms. She loves to read and runs a book blog in her spare time. She currently lives in Minneapolis, where you'll find her zipping around on her pedal-assist electric bike.
Jolissa’s Most Recent Posts
How I Go From Trending Topic to Keyword Plan in One Claude Conversation
How I Go From Trending Topic to Keyword Plan in One Claude Conversation
Gaining visibility in organic search has always carried some level of difficulty, depending on how competitive your industry is. But today? It’s even harder. AI Overviews are pu...
7 Best Google AI Overviews Tracking and Monitoring Tools
7 Best Google AI Overviews Tracking and Monitoring Tools
Google’s AI Overviews (AIO) now appear on roughly 50% of searches. And when one does appear, it sits above the organic results on the page. Traditionally, rank trackers logged w...
What I Include in My Client SEO & GEO Reports in 2026
What I Include in My Client SEO & GEO Reports in 2026
I started building SEO reports in 2013, and they stayed basically the same for over a decade — traffic, rankings, top pages, impressions, and conversions were what mattered most...
6 Best AI Visibility Tools for Marketing Agencies
6 Best AI Visibility Tools for Marketing Agencies
Your agency knows how to manage AI visibility. You’ve learned all the optimization tactics, you keep up with the news, and you deliver AI visibility wins for your clients. But w...
8 Best AI Writing Tools for Content Marketers in 2026
8 Best AI Writing Tools for Content Marketers in 2026
Over the past year or two, AI writing tools have exploded in popularity. Content marketers, social media managers, copywriters, and others working in content have discovered jus...
How to Find Recently Funded Startups (Before Your Competitors Do)
How to Find Recently Funded Startups (Before Your Competitors Do)
How do you usually discover a startup's funding round? Is it when a headline shows up in your feed, or a Crunchbase alert lands in your inbox? Those are fine ways to find recent...