Top 100 Searches On TikTok (2024)
TikTok is becoming a go-to search engine for many members of Gen Z. In fact, nearly 40% of Gen Z TikTok users prefer searching TikTok for information instead of Google.
To reach this demographic, marketers must also prioritize rankings in the TikTok search results. To help with this effort, we’ve compiled a comprehensive list of the most searched things on TikTok.
All search volume data was derived from KeywordTool, a popular platform used for search engine keyword data.
Please note that misspelled, inappropriate (NSFW), and repetitive keywords were removed from the list.
What Are The Top Searches On TikTok?
Based on the latest 2024 data, the top search on TikTok is "Music." The next most popular searches are "Roblox," "TikTok," “Song,” and “NBA.”
Top 100 Searches On TikTok
| Ranking | Keyword | Search Volume |
| 1 | Music | 150,000,000 |
| =2 | Roblox | 67,030,000 |
| =2 | TikTok | 67,030,000 |
| =2 | Song | 67,030,000 |
| =2 | NBA | 67,030,000 |
| 6 | Barclays Premier League | 55,150,000 |
| =7 | ASMR | 45,130,000 |
| =7 | Cricket | 45,130,000 |
| =7 | Gaming | 45,130,000 |
| =10 | Shein | 36,900,000 |
| =10 | NFL | 36,900,000 |
| =10 | Real Madrid | 36,900,000 |
| 13 | Minecraft | 30,200,000 |
| =14 | Movies | 24,690,000 |
| =14 | Champions League | 24,690,000 |
| =14 | Taylor Swift | 24,690,000 |
| =14 | Zara | 24,690,000 |
| =14 | Barcelona | 24,690,000 |
| =14 | Coffee | 24,690,000 |
| =14 | Mr Beast | 24,690,000 |
| =21 | Cat | 16,530,000 |
| =21 | Apple | 16,530,000 |
| =23 | BTS | 13,540,000 |
| =23 | Anime | 13,540,000 |
| =23 | Food | 13,540,000 |
| =23 | Fortnite | 13,540,000 |
| =23 | MLB | 13,540,000 |
| =23 | Al Nassar | 13,540,000 |
| =23 | Vinted | 13,540,000 |
| =30 | PS5 | 11,020,000 |
| =30 | One Piece | 11,020,000 |
| =32 | Messi | 9,026,000 |
| =32 | Happy Birthday | 9,026,000 |
| =32 | Lululemon | 9,026,000 |
| =35 | Harry Potter | 7,367,000 |
| =35 | Ronaldo | 7,367,000 |
| =35 | Football | 7,367,000 |
| =35 | Victoria's Secret | 7,367,000 |
| =35 | Disney | 7,367,000 |
| =35 | Gym | 7,367,000 |
| =41 | Love | 6,066,000 |
| =41 | Arianna Grande | 6,066,000 |
| =41 | Xbox | 6,066,000 |
| =41 | AI | 6,066,000 |
| =45 | Recipes | 4,964,000 |
| =45 | Chocolate | 4,964,000 |
| =45 | Makeup | 4,964,000 |
| =45 | Hello Kitty | 4,964,000 |
| =45 | Yoga | 4,964,000 |
| =45 | Entertainment | 4,964,000 |
| =51 | Jordan | 4,062,000 |
| =51 | Paris | 4,062,000 |
| =51 | Friends | 4,062,000 |
| =51 | Shopping | 4,062,000 |
| =55 | Queen | 3,319,000 |
| =55 | Kim Kardashian | 3,319,000 |
| =55 | Kpop | 3,319,000 |
| =55 | Kylie Jenner | 3,319,000 |
| =55 | Smart | 3,319,000 |
| =55 | Fashion Nova | 3,319,000 |
| =55 | Acting | 3,319,000 |
| =55 | Chinese Food | 3,319,000 |
| =63 | Gymshark | 2,715,000 |
| =63 | Art | 2,715,000 |
| =63 | Nails | 2,715,000 |
| =63 | Workout | 2,715,000 |
| =63 | Angel | 2,715,000 |
| =68 | Michael Jordan | 2,223,000 |
| =68 | Soccer | 2,223,000 |
| =68 | Candy | 2,223,000 |
| =68 | Real | 2,223,000 |
| =68 | Horses | 2,223,000 |
| =68 | Skims | 2,223,000 |
| =68 | Fashion | 2,223,000 |
| =68 | Sleep Music | 2,223,000 |
| =76 | USA | 1,819,000 |
| =76 | Edit Audios | 1,819,000 |
| =76 | Puppy | 1,819,000 |
| =76 | Quotes | 1,819,000 |
| =76 | Motivation | 1,819,000 |
| =76 | Rapunzel | 1,819,000 |
| =76 | Hoka | 1,819,000 |
| =76 | Skincare | 1,819,000 |
| =76 | PandaBuy | 1,819,000 |
| =76 | Travel | 1,819,000 |
| =76 | Arts and Crafts | 1,819,000 |
| =76 | Food Challenge | 1,819,000 |
| =88 | Challenge | 1,487,000 |
| =88 | Sofia | 1,487,000 |
| =88 | Tom Brady | 1,487,000 |
| =88 | DIY | 1,487,000 |
| =88 | Edits | 1,487,000 |
| 93 | Padel | 1,215,000 |
| =94 | Trending | 996,000 |
| =94 | Arta | 996,000 |
| =94 | Shows | 996,000 |
| =94 | Outfit | 996,000 |
| =94 | Matcha | 996,000 |
| =94 | Music Videos | 996,000 |
| 100 | Funny Memes | 810,000 |
As you will notice in the list, many top searches are popular games (like Roblox and Minecraft) or celebrities like (Ronaldo and Kim Kardashian).
Many of these heavily searched keywords are mainstream and have been popular for many years. That means even though they are highly searched, they are not currently trending. But we did find ten keywords worth mentioning from this list that are trending up.
1. Roblox
5-year search growth: 79%
Search growth status: Regular
Search Volume (Global): 67,030,000
Description: Roblox is an online platform where users can design, create, and play games created by other users. Some of the top Roblox games include Brookhaven, Adopt Me!, and Tower of Hell. This is one of the most popular gaming platforms, with over 65.5 million daily active users worldwide.
2. MrBeast
5-year search growth: 675%
Search growth status: Exploding
Search Volume (Global): 24,690,000
Description: Mr. Beast is a well-known YouTube personality and philanthropist. He first gained popularity on YouTube but has also amassed a following of 102.3 million on TikTok. His TikTok videos have generated over 978.5 million likes and billions of views.
3. Anime
5-year search growth: 92%
Search growth status: Exploding
Search Volume (Global): 13,540,000
Description: Anime is a Japanese animation style. TikTok has a massive community of anime fans because of the platform's anime-related music and memes used in viral trends and challenges. Currently, anime videos have over 1.5 trillion views on TikTok.
4. SKIMS
5-year search growth: 4,800%
Search growth status: Exploding
Search Volume (Global): 2,223,000
Description: Founded by Kim Kardashian, Skims is a shapewear and clothing brand that has rapidly grown on social media platforms like TikTok due to influencers and viral videos. In 2023, the company reached $750 million in sales and a $4 billion valuation. The brand has over 1.3 million followers on TikTok.
5. Padel
5-year search growth: 224%
Search growth status: Exploding
Search Volume (Global): 1,215,000
Description: Padel, also known as Padel Tennis, is a racquet sport combining tennis, squash, and badminton elements. It is played in doubles on an enclosed court that is approximately 75% of the size of a traditional tennis court. Padel is considered one of the fastest-growing sports, with over 25 million players in 110 countries.
6. Hoka
5-year search growth: 367%
Search growth status: Exploding
Search Volume (Global): 1,819,000
Description: Hoka is a new sportswear brand that sells running and athletic shoes. Hoka shoes are made with thick midsoles for added cushioning and support. Videos reviewing Hoka shoes have over 588.8 million views on TikTok.
7. Shein
5-year search growth: 341%
Search growth status: Exploding
Search Volume (Global): 36,900,000
Description: Shein is an online fast fashion retailer that sells affordable clothing and accessories. The platform uses an on-demand manufacturing model to quickly create trendy items and sell them directly to consumers. The company reported over $2 billion in profits on $45 billion in gross merchandise value in 2023.
8. Vinted
5-year search growth: 225%
Search growth status: Regular
Search Volume (Global): 13,540,000
Description: Vinted is an online marketplace for buying, selling, and swapping secondhand clothing and accessories. TikTok is a popular place to find Vinted try-on haul or unboxing videos, generating over 3.8 billion views. Vinted currently has over 80 million registered members across 19 countries.
9. Taylor Swift
5-year search growth: 114%
Search growth status: Exploding
Search Volume (Global): 24,690,000
Description: Taylor Swift is one of the most popular singers and songwriters right now because of her recent album tour, The Eras Tour. News about her and Travis Kelce dating and her new movie have also generated more search interest on platforms like TikTok.
10. Matcha
5-year search growth: 163%
Search growth status: Exploding
Search Volume (Global): 996,000
Description: Matcha is powdered green tea made from Camellia Sinensis tea leaves. This drink has grown in popularity because it is a healthy alternative to traditional energy drinks. Matcha powder has numerous health benefits, including increased brain function, improved blood sugar management, and reduced risk of heart disease.
Conclusion
This wraps up our list of TikTok's top 100 most searched keywords.
Many of the most popular searches are for mainstream celebrities (Taylor Swift, Ronaldo, Kim Kardashian, etc.). TikTok is also used to find entertaining videos (“funny memes,” “challenge,” etc.).
We will keep this list regularly updated with new search volume data and any new keywords that crop up.
