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Top 100 Searches On TikTok (2024)

by Anthony Cardillo
February 13, 2024

TikTok is becoming a go-to search engine for many members of Gen Z. In fact, nearly 40% of Gen Z TikTok users prefer searching TikTok for information instead of Google.

To reach this demographic, marketers must also prioritize rankings in the TikTok search results. To help with this effort, we’ve compiled a comprehensive list of the most searched things on TikTok.

All search volume data was derived from KeywordTool, a popular platform used for search engine keyword data.

Please note that misspelled, inappropriate (NSFW), and repetitive keywords were removed from the list.

What Are The Top Searches On TikTok?

Based on the latest 2024 data, the top searches on TikTok are “Roblox” and “Song.” The next most popular searches are “NBA,” “Netflix,” “Barclays Premier League,” and “ASMR.”

Top 100 Searches On TikTok

Ranking Keyword Search Volume
=1 Roblox 82,300,000
=1 Song 82,300,000
=3 NBA 67,030,000
=3 Netflix 67,030,000
5 Barclays Premier League 55,150,000
=6 ASMR 45,130,000
=6 Shein 45,130,000
=8 Minecraft 36,900,000
=8 Cricket 36,900,000
=10 Music 30,200,000
=10 NFL 30,200,000
=10 Movies 30,200,000
=10 Real Madrid 30,200,000
=14 BTS 24,690,000
=14 Mr Beast 24,690,000
=14 Champions League 24,690,000
=17 Taylor Swift 20,180,000
=17 Coffee 20,180,000
=17 Zara 20,180,000
=17 Barcelona 20,180,000
=21 Messi 16,530,000
=21 Anime 16,530,000
=21 Cat 16,530,000
=21 Apple 16,530,000
=25 Food 13,540,000
=25 Fortnite 13,540,000
=25 MLB 13,540,000
=25 PS5 13,540,000
=29 Funny Videos 11,020,000
=29 Ronaldo 11,020,000
=29 Happy Birthday 11,020,000
=29 One Piece 11,020,000
=29 Al Nassar 11,020,000
=29 Vinted 11,020,000
=35 Memes 9,026,000
=35 Love 9,026,000
=35 Harry Potter 9,026,000
=38 Football 7,367,000
=38 Lululemon 7,367,000
=38 Victoria's Secret 7,367,000
=38 Disney 7,367,000
=38 Arianna Grande 7,367,000
=43 Gym 6,066,000
=43 Jordan 6,066,000
=43 Paris 6,066,000
=43 Xbox 6,066,000
=47 Recipes 4,964,000
=47 Gaming 4,964,000
=47 Chocolate 4,964,000
=50 Makeup 4,062,000
=50 Queen 4,062,000
=50 Hello Kitty 4,062,000
=50 Yoga 4,062,000
=50 Friends 4,062,000
=50 AI 4,062,000
=50 Kim Kardashian 4,062,000
=57 Shopping 3,319,000
=57 Kpop 3,319,000
=57 Kylie Jenner 3,319,000
=60 Michael Jordan 2,715,000
=60 Tom Brady 2,715,000
=60 Gymshark 2,715,000
=60 Fashion Nova 2,715,000
=60 Challenge 2,715,000
=60 Motivation 2,715,000
=60 Smart 2,715,000
=60 Puppy 2,715,000
=60 Art 2,715,000
=69 Prank 2,223,000
=69 Soccer 2,223,000
=69 Nails 2,223,000
=69 Candy 2,223,000
=69 Real 2,223,000
=69 Horses 2,223,000
=69 Quotes 2,223,000
=69 DIY 2,223,000
=77 Trending 1,819,000
=77 Sofia 1,819,000
=77 Skims 1,819,000
=77 Rapunzel 1,819,000
=81 Travel 1,487,000
=81 Workout 1,487,000
=81 Edits 1,487,000
=81 Fashion 1,487,000
=81 Entertainment 1,487,000
=81 Hoka 1,487,000
=81 Skincare 1,487,000
=88 Arta 1,215,000
=88 Bubble 1,215,000
=88 Shows 1,215,000
=91 Padel 996,000
=91 Outfit 996,000
=91 Acting 996,000
=91 Arts and Crafts 996,000
=95 PandaBuy 810,000
=95 Humor 810,000
=95 Amazing 810,000
=95 Style 810,000
=95 Matcha 810,000
=95 Kevin 810,000

As you will notice in the list, many top searches are popular games (like Roblox and Minecraft) or celebrities like (Ronaldo and Kim Kardashian).

Many of these heavily searched keywords are mainstream and have been popular for many years. That means even though they are highly searched, they are not currently trending. But we did find ten keywords worth mentioning from this list that are trending up.

1. Roblox

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5-year search growth: 85%

Search growth status: Regular

Search Volume (Global): 82,300,000

Description: Roblox is an online platform where users can design, create, and play games created by other users. Some of the top Roblox games include Brookhaven, Adopt Me!, and Tower of Hell. This is one of the most popular gaming platforms, with over 65.5 million daily active users worldwide.

2. MrBeast

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5-year search growth: 860%

Search growth status: Exploding

Search Volume (Global): 24,690,000

Description: Mr. Beast is a well-known YouTube personality and philanthropist. He first gained popularity on YouTube but has also amassed a following of 89.3 million on TikTok. His TikTok videos have generated over 883.1 million likes and billions of views.

3. Anime

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5-year search growth: 67%

Search growth status: Regular

Search Volume (Global): 16,530,000

Description: Anime is a Japanese animation style. TikTok has a massive community of anime fans because of the platform's anime-related music and memes used in viral trends and challenges. Currently, anime videos have over 1.5 trillion views on TikTok.

4. Bubble Skincare

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5-year search growth: 7,200%

Search growth status: Regular

Search Volume (Global): 1,215,000

Description: Bubble Skincare is a vegan, cruelty-free, and plant-based skincare brand. They sell products for sensitive skin with no parabens, essential oils, or added fragrances. Bubble has experienced rapid growth, with products available in nearly 9,000 stores less than two years after launching. The brand has over 1.9 million followers on TikTok.

5. Padel

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5-year search growth: 186%

Search growth status: Exploding

Search Volume (Global): 996,000

Description: Padel, also known as Padel Tennis, is a racquet sport combining tennis, squash, and badminton elements. It is played in doubles on an enclosed court that is approximately 75% of the size of a traditional tennis court. Padel is considered one of the fastest-growing sports, with over 25 million players in 110 countries.

6. Hoka

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5-year search growth: 400%

Search growth status: Exploding

Search Volume (Global): 1,487,000

Description: Hoka is a new sportswear brand that sells running and athletic shoes. Hoka shoes are made with thick midsoles for added cushioning and support. Videos reviewing Hoka shoes have over 588.8 million views on TikTok.

7. PandaBuy

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5-year search growth: 9,400%

Search growth status: Regular

Search Volume (Global): 810,000

Description: PandaBuy is an online shopping platform that ships products directly from Chinese manufacturers. Buyers can choose products from a list of sellers, and PandaBuy agents handle the purchasing and shipping. This international online shopping platform allows buyers to buy goods from Chinese vendors from anywhere in the world.

8. Vinted

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5-year search growth: 200%

Search growth status: Regular

Search Volume (Global): 11,020,000

Description: Vinted is an online marketplace for buying, selling, and swapping secondhand clothing and accessories. TikTok is a popular place to find Vinted try-on haul or unboxing videos, generating over 3.8 billion views. Vinted currently has over 80 million registered members across 19 countries.

9. Taylor Swift

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5-year search growth: 1,150%

Search growth status: Exploding

Search Volume (Global): 20,180,000

Description: Taylor Swift is one of the most popular singers and songwriters right now because of her recent album tour, The Eras Tour. News about her and Travis Kelce dating and her new movie have also generated more search interest on platforms like TikTok.

10. Matcha

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5-year search growth: 72%

Search growth status: Exploding

Search Volume (Global): 810,000

Description: Matcha is powdered green tea made from Camellia Sinensis tea leaves. This drink has grown in popularity because it is a healthy alternative to traditional energy drinks. Matcha powder has numerous health benefits, including increased brain function, improved blood sugar management, and reduced risk of heart disease.

Conclusion

This wraps up our list of TikTok's top 100 most searched keywords.

Many of the most popular searches are for mainstream celebrities (Taylor Swift, Ronaldo, Kim Kardashian, etc.). TikTok is also used to find entertaining videos (“prank,” “challenge,” “humor,” etc.).

We will keep this list regularly updated with new search volume data and any new keywords that crop up.