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Roblox Soars 18% After Q2 Earnings – Stats, Users & History

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by James Martin
Last Updated: August 4, 2025

Roblox stocks have soared after the online gameplay and game creation platform released its Q2 2025 earnings.

Shares jumped more than 18% pre-market following the earnings release on July 31, after figures showed better-than-expected revenue and bookings.

The results also showed over 111 million daily active users (DAUs), signaling Roblox’s massive popularity and continued growth.

"Roblox" growth chart
“Roblox” searches are up by 1150% in the last 10 years.

With that in mind, I’ve taken a deep dive into the history, user stats, demographics, and stock performance of the Roblox platform.

Key Roblox Stats

  • Roblox has 111.8 million daily active users
  • Users played Roblox for 27.4 billion hours in Q2 2025
  • 80% of Roblox users play on a mobile device
  • Brookhaven RP is the most-played experience on Roblox, generating 69.13 billion visits
  • Roblox generated revenue of $1.08 billion in Q2 2025
  • 23.4 million users make purchases on Roblox every month, with an average spend of $20.48
  • Roblox community developers have earned more than $1 billion in the last year

What is Roblox?

Roblox is not strictly a game in itself but rather a massive platform of user-created games and “experiences”.

For example, “Brookhaven RP” is a popular role-playing experience on the Roblox platform. It has received more than 69 billion total visits.

"Brookhaven" growth chart
“Brookhaven” searches are up by 118% in the last 5 years.

Its creator, Wolfpaq, is an individual member of the Roblox community. He joined in May 2014, launching Brookhaven in April 2020.

Any member is free to develop their own games in the Roblox Studio, as well as browse the vast catalog of user-created games.

Roblox currently has 6.4 million active experiences and 2.8 million developers.

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When Was Roblox Made?

Roblox first came out on September 1, 2006. That means it’s actually older than Minecraft by almost 3 years.

Roblox was publicly launched on September 1, 2006

The platform was also live for around two years before its release. An initial version of Roblox was made in 2004, with a limited number of playtesters signing up ahead of the main launch.

Up until 2008, Roblox added some of its own games to the platform to help showcase its capabilities. Since then, all new content has been entirely user-generated.

How Many People Play Roblox?

As of Q2 2025, Roblox has 111.8 million daily active users (DAUs).

That places Roblox well above Minecraft, which has an estimated 13 million DAUs. It’s also ahead of Fortnite, which has approximately 1.5 million DAUs.

Here’s how the number of Roblox daily players has changed over time:

QuarterRoblox DAUs
Q4 201813.7 million
Q1 201915.8 million
Q2 201917.1 million
Q3 201918.4 million
Q4 201919.1 million
Q1 202023.6 million
Q2 202033.4 million
Q3 202036.2 million
Q4 202037.1 million
Q1 202142.1 million
Q2 202143.2 million
Q3 202147.3 million
Q4 202149.5 million
Q1 202254.1 million
Q2 202252.2 million
Q3 202258.8 million
Q4 202258.8 million
Q1 202366.1 million
Q2 202365.5 million
Q3 202370.2 million
Q4 202371.5 million
Q1 202477.7 million
Q2 202479.5 million
Q3 202488.9 million
Q4 202485.3 million
Q1 202597.8 million
Q2 2025111.8 million

The latest quarterly results revealed a significant leap in users, increasing 41% year-over-year and more than 14% quarter-over-quarter.

The Roblox game Grow a Garden, launched in March 2025, set a world record in Q2 for the highest number of concurrent users to play a video game. Almost 22 million users were playing at the same time at one point in July.

Meanwhile, across the entire Roblox platform, an all-time high of over 32 million concurrent users was also recorded in Q2.

How Many Hours Are Spent on Roblox?

Roblox doesn’t just have a lot of users — it has engaged users.

In Q2 2025 alone, Roblox users spent 27.4 billion hours on the platform.

Roblox users spent 27.4 billion hours on the platform in Q2 2025

That’s around 245 hours per quarter for every daily user, or a little under 82 hours per month.

In other words, each daily Roblox user spends approximately 2.7 hours per day playing the game.

The number of hours spent playing Roblox has increased massively in the past few years, increasing young people’s screen time. Here’s a selection of quarterly playtime milestones:

  • Q2 2019: 3 billion+ hours
  • Q1 2020: 4 billion+ hours
  • Q2 2020: 8 billion+ hours
  • Q3 2021: 10 billion+ hours
  • Q3 2022: 13 billion+ hours
  • Q3 2023: 15 billion+ hours
  • Q3 2024: 20 billion+ hours
  • Q2 2025: 27 billion+ hours

You can see the marked effect of the pandemic on Roblox game time. The platform only surpassed the 4 billion hour mark in Q1 2020, but received 8 billion hours of play time in Q2 2020.

Roblox User Demographics

Roblox Users by Age

Roblox is very popular among children. Over 40 million children aged 12 and under play the game daily.

However, users aged 13 and over account for 64% of total DAUs. They also account for 66% of all hours played.

DAUs among the 13-and-over group grew by 54% YoY in Q2 2025, while hours played grew by 72%.

Here’s a breakdown of hours played on Roblox by age since 2019:

QuarterHours played by Roblox users under 13Hours played by Roblox users aged 13+
Q1 20191.65 billion1.24 billion
Q2 20191.82 billion1.34 billion
Q3 20192.11 billion1.52 billion
Q4 20192.05 billion1.56 billion
Q1 20202.68 billion2.07 billion
Q2 20204.61 billion3.79 billion
Q3 20204.68 billion3.87 billion
Q4 20204.4 billion3.95 billion
Q1 20214.86 billion4.74 billion
Q2 20214.76 billion4.9 billion
Q3 20215.37 billion5.73 billion
Q4 20215.04 billion5.71 billion
Q1 20225.46 billion6.3 billion
Q2 20225.03 billion6.19 billion
Q3 20225.83 billion7.47 billion
Q4 20225.39 billion7.32 billion
Q1 20235.99 billion8.38 billion
Q2 20235.68 billion8.18 billion
Q3 20236.42 billion9.49 billion
Q4 20235.91 billion9.38 billion
Q1 20246.5 billion10 billion
Q2 20246.6 billion10.6 billion
Q3 20247.5 billion13 billion
Q4 20246.6 billion12 billion
Q1 20257.5 billion14 billion
Q2 20259.3 billion18.1 billion

Older users (aged 13+) have spent more time engaging with Roblox than younger users in every quarter since Q2 2021. Prior to that, the platform was more popular with younger children.

Roblox also provided a more detailed age breakdown in its 2024 full-year figures. At that point, the age breakdown was as follows:

  • Under 9: 20%
  • 9-12: 20%
  • 13-16: 16%
  • 17-24: 25%
  • 25+: 19%

Roblox Users by Gender

52% of Roblox users are male. 39% of users are female, with the remaining 9% unknown.

Bar chart - 52% male, 39% female

Roblox Users by Geography

Roblox is most popular in “Rest of World”, followed by Europe. But it has a remarkably even split of popularity across four main regions:

RegionPercentage of users
Rest of World28%
Europe26%
Asia Pacific25%
US and Canada21%

Roblox Users by Platform

80% of users access Roblox from a mobile device. 17% play on desktop, and 3% play on console.

8 in 10 Roblox users play on mobile

Top Roblox Games

As of July 2025, Brookhaven RP is the most-visited game of all time on Roblox. It has been visited 69.13 billion times.

Blox Fruits is the next-biggest game, with over 50 billion visits. Grow a Garden, which only launched in March 2025, is already the sixth-biggest experience in Roblox history.

Here are the top 10 Roblox experiences by overall visits:

Roblox experienceTotal visits
Brookhaven RP69.13 billion
Blox Fruits52.95 billion
Adopt Me!40.03 billion
Tower of Hell29.9 billion
Murder Mystery 221.56 billion
Grow a Garden21.19 billion
MeepCity16.24 billion
Piggy13.77 billion
The Strongest Battlegrounds13.61 billion
BedWars10.58 billion

Roblox Revenue Data

Roblox generates revenue mainly through the sale of its virtual currency, Robux. This in turn can be spent on items within the game.

"Robux" growth chart
“Robux” searches are up by 4000% in the last 10 years.

In its accounts, Roblox differentiates between “revenue” and “bookings”. Simply put, revenue is recognized over the estimated average lifetime of a paying user (~27 months), whereas bookings are a more immediate record of purchases made within a given period.

In Q2 2025, Roblox revenue hit $1.08 billion. That figure includes partially deferred purchases from previous quarters, but also only accounts for a fraction of the value of the most up-to-date transactions.

The bookings figure — which Roblox says provides a “timelier indication” of current trends — stands at $1.44 billion.

“Substantially all” of the bookings figure comes from sales of Robux. Here’s how Roblox revenue and bookings have changed over time:

QuarterRevenueBookings
Q1 2021$387 million$652.3 million
Q2 2021$454.1 million$665.5 million
Q3 2021$509.3 million$637.8 million
Q4 2021$568.8 million$770.1 million
Q1 2022$537.1 million$631.2 million
Q2 2022$591.2 million$639.9 million
Q3 2022$517.7 million$701.7 million
Q4 2022$579 million$899.4 million
Q1 2023$655.3 million$773.8 million
Q2 2023$680.8 million$780.7 million
Q3 2023$713.2 million$839.5 million
Q4 2023$749.9 million$1.127 billion
Q1 2024$801.3 million$923.8 million
Q2 2024$893.5 million$955.2 million
Q3 2024$919 million$1.129 billion
Q4 2024$988.2 million$1.362 billion
Q1 2025$1.035 billion$1.207 billion
Q2 2025$1.081 billion$1.438 billion

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How Much Do Roblox Users Spend?

Roblox is free to use, and the majority of players are not paying users.

However, Roblox hit its highest ever number of Monthly Unique Payers (MUPs) in Q2 2025. 23.4 million users make monthly purchases, up 42% YoY.

The average spend per MUP was $20.48, a 6% YoY increase.

People who buy Robux spend an average of $20.48 per month

Average bookings per daily average user (ABPDAU) is essentially a measure of how the vast player base is translating into money spent on Robux. In Q2 2025, it increased 18% YoY in the US and Canada, and 11% in international markets.

Across all markets, ABPDAU stood at $12.86, up 7% YoY.

How Much Do Creators Make on Roblox?

Most Roblox users will not be able to use the platform as a significant source of income. However, the top creators can earn major payouts.

Any Roblox developer can charge Robux for elements within the experiences that they create. Under certain circumstances, Roblox allows users to “cash out” those Robux for real currency via a process known as the developer exchange (DevEx).

To do so, a user must have at least 30,000 earned Robux in their account (worth approximately $100). They must also be over 13, with a verified email address, and with a valid DevEx portal (an invitation is sent once a first request is submitted and reviewed).

Developers earned over $1 billion through DevEx in the past 12 months.

Roblox developers have earned $1 billion in the past 12 months

In Q2 2025, Roblox paid out $316.4 million in DevEx fees, a 52% YoY increase.

Roblox Stock History

The market reacted positively to Roblox’s Q2 earnings. Stock price jumped 18% in premarket trading.

Roblox (RBLX) stock closed at $124.94 on July 30, 2025, the day before Q2 earnings were released. It rose as high as $149.74, before it ended July 31 at $138.74.

Roblox was first floated on the New York Stock Exchange on March 10, 2021. It opened at $69.70.

Rising to $134.72 in November 2021, the stock price then endured a steep decline, dropping as low as $26.87 in June 2022.

After some fluctuations in the next two years, a sustained recovery began in earnest in mid-2024, taking Roblox stocks to an all-time high following the latest earnings call.

Roblox stock graph

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Roblox Goes From Strength to Strength

The latest Roblox figures paint the picture of a thriving platform. Both users and revenue continue to grow, making the gaming ecosystem the biggest of its kind by some distance.

That growth is reflected in recent stock performance.

Exploding Topics is the place to find more up-and-coming trends and viral games.

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Written By

James Martin

Research Journalist

James is a Journalist at Exploding Topics. After graduating from the University of Oxford with a degree in Law, he completed a... Read more