Top SEO Conferences You Can't Miss in 2025

SEO is important to every business. And ranking in Google is becoming more complex.

Whether you’re creating content for clients or trying to grow your own agency, SEO conferences allow you to learn from the best in the business.

Advantages of SEO Conferences

The core principles of SEO remain the same, but recent changes in Google’s algorithms mean SEOs have new challenges ahead of them. New developments like AI SEO tools and Google Lens are also impacting content strategy for many businesses.

SEO conferences are a brilliant way of hearing from leading experts about the latest developments. Seeking out the right conference for you will also allow you to network with fellow industry professionals.

From Chiang Mai to Brighton, and with some virtual options too, there are plenty of upcoming SEO conferences that should be on your radar. I’ve put together a list of some of the key events in 2025.

Upcoming In-Person SEO Conferences 2025

SEOktoberfest G50 Summit

Unlike most of the conferences on this list, SEOktoberfest is by invitation only. But you can submit an application for a ticket, with the outcome voted on by "Summit Envoys". 

Taking place in Stanglwirt, Austria from September 21-26, it's easily the smallest and most exclusive event on the list. Running since 2008, it is split into 25 experts and 30 attendees.

An expert ticket costs €4,000 ($4,634), while regular attendees pay €6,500 ($7,530). Conference "newbies" are charged €7,000 ($8,110). 

This is all-inclusive, including 4 nights in a suite. There's also free childcare for families. 

SMX Advanced Europe

You've missed the Boston edition of SMX Advanced, which was held in June. Nick Eubanks, VP of Owned Media at Semrush, featured on a stacked list of speakers. 

But if you're based in Europe, or willing to travel, there's another event quite soon. SMX Advanced Europe will be held in Berlin from September 30 - October 1. 

There will be a workshop on technical SEO in an AI world, followed by talks and discussions in separate SEO and PPC tracks. 

Speakers include Ginny Marvin, the Ads Product Liaison at Google. Tickets are available for €1,695 ($1,964). 

Women in Tech SEO Festival (WTSFest)

WTSFest is hosted by Women in Tech SEO. Starting out in 2019 as an online community for female SEO specialists, the group’s in-person conference (first held in 2020) has become a major event.

The flagship conference in London takes place each February. But there are still global events you can catch in 2025.

For those in the US, there’s a one-day event on October 7 in Philadelphia. 10 speakers will analyze the state of the SEO industry, with tips on future-proofing, growth strategies, and career development.

Tickets cost $499. Prices may increase closer to the event. 

You can also attend WTSFest events in Melbourne on November 27, and back in London on Februray 5, 2026. 

SERP Conf

For those in Europe, SERP Conf is another great option. The international SEO conference is held in Vienna on October 14. 

More than 2,800 attendees are expected, along with 90+ expert speakers. This year, multiple founders of SEO agencies and consultancies have been lined up, including Judith Lewis of DeCabbit Consultancy.

She was among the speakers last year on a Future of SEO panel, which also featured Fernando Angulo of Semrush. You can view that online here.. 

Early bird tickets are available for €499 (approx $558) until September 13, with a full price of €749 ($838). VIP tickets, including a special dinner and access to an afterparty, cost $999 ($1118).

BrightonSEO

Brighton, UK is home to BrightonSEO. It’s marketed as the world’s largest conference, drawing over 5000 attendees. 

Thousands of people will flock to the seaside location from October 23-24. 

The conference has been such a hit that the “BrightonSEO” brand has branched out to the United States. The San Diego edition was held in November 2024 and will take place again from September 23-24, 2025.

The main event in Brighton will be the second flagship conference of the year, with the first held in April. Last year, Targeted SEO attended, describing it as an “incredible experience”.

Here’s an example talk from last October’s conference:

Google algorithm updates were among the topics at the last October edition of BrightonSEO.

This year, there will be talks on AI in SEO, accessibility considersations, attribution and ROI, and more. 

A “Friend” ticket tier gets you access to both days of the conference. That currently costs £390 (roughly $529) plus tax, but rates will go up on October 9.

 A “BFF” ticket unlocks a better merch bag, priority seating, and a special reception. That’s currently on sale for £610 (around $827).

Ahrefs Evolve

The Ahrefs Evolve SEO conference is returning to the US this year. It will be held in San Diego from October 14-15. 

Confirmed speakers include Cyrus Shepard of Zyppy SEO, and Ahrefs' Chief Marketing Officer, Tim Soulo. The agenda is also out, kicking off with a VIP evening on a yacht with the Ahrefs team and Evolve speakers. 

Tickets are currently available at a Standard rate of $899 before tax. A Last Chance price of $999 kicks in from October 8, while an All-Access Pass is available from $1,499. 

The previous edition of Ahrefs Evolve was held in Singapore last October.

 

It saw 18 speakers and more than 500 digital marketing enthusiasts attend. Along with some in-house Ahrefs talent, presenters included Andy Chadwick, co-founder of keyword research tool Keyword Insights.

MozCon

For those in the US, the MozCon conference will take place in New York on November 6. (A UK version was held on August 12.)

Full details are coming soon, but the first wave of speakers has been announced. They include Will Reynolds, the Founder and CEO of marketing agency Seer Interactive. 

Moz’s in-house expert Dr Pete Meyers was among the 2024 speakers, and you can view his slide deck online.

“Brand or Bust” was among the themes of MozCon 2024.

Early Bird tickets have sold out already. The standard rate is $649.

International Search Summit

The International Search Summit will be held on November 13 at the World Trade Center in Barcelona. 

It’s a specialized conference focused squarely on international SEO. At the previous edition, Carolyn Shelby of Yoast was among the speakers, presenting on “hreflang” HTML tags.

The International Search Summit is a specialist conference.

The agenda for 2025 is split into four tracks: International SEO, International Content, AI Innovators, and International Paid Media. Speakers from SEOTesting and Rank Expert are among those featuring on the SEO track.

A Super Early Bird ticket is available until August 30, and costs €155 (approximately $161). Group rates offer further discounts.

An all-access ticket to the whole conference, an international SEO workshop, and pre-and-post-event parties costs €795 (around $835). Catering and refreshments are included. 

Chiang Mai SEO Conference

The Chiang Mai SEO Conference will be held in Thailand from November 10-14. Unfortunately, that means making a choice between this and the International Search Summit.

Founded by Matt Diggity, the most recent edition of the Chiang Mai SEO Conference involved fellow industry experts such as Tim Soulo, the Chief Marketing Officer at Ahrefs, and Stan Leloup, the YouTuber behind Marketing Mania (483k subscribers).

Tickets for this year's conference sold out within 24 hours in an exclusive pre-sale. But you can join the waitlist for any refunded tickets, with standard admission costing $847. 

Tech SEO Connect

Tech SEO Connect is a specialist technical SEO conference. Held in the Triangle area of North Carolina, it runs from December 4-5.

This differs from a lot of other SEO conferences on the list. It describes itself as “the conference made for Technical SEOs by Technical SEOs”, with a total focus on back-end search engine optimization techniques.

Ticket sales are now open. General admission is available from $536.43, while there’s a VIP package available for $1,073.93 that includes access to a special lounge and a welcome dinner.

Other In-Person SEO Conferences To Watch Out For

You've seen the confirmed SEO conferences that I'm really excited about in 2025. But details of new conferences are always coming out.

I keep this article updated, so you can check back here to find out the latest information. For now, here are some upcoming conferences in 2025 (and 2026) that haven't yet confirmed full details, but are still worth looking out for:

SEOCon Forum

The SEOCon Forum 2024 was held in Bali from December 5-6. Greg Gifford of SearchLab was among the speakers.

There is no word yet on a 2025 event. SEOCon has run annually in the past, but with no updates yet, we'll have to see if it goes ahead again this year.

Sydney SEO Conference

You’ve missed out on the 2025 Sydney SEO conference. But dates have already been confirmed for next year.

Billed as the largest SEO and growth event in Australia, this will be the 7th edition of the conference. It will take place from March 19-20, 2026 in Sydney.

Very early bird tickets cost $399 plus GST (Goods and Services Tax). A VIP and mastermind bundle costs $999 plus tax, although these are currently already sold out (check back for any returns). 

The full agenda will be confirmed in due course, but 2026 speakers have now been announced. Tim Soulo will be returning to the conference, while Atena Pegler (founder of AIpreneurs) will provide a specialist AI perspective. 

SEO Week

SEO Week took place in New York City from April 28 to May 1 this year.

The conference covered some of the most important SEO topics: AI in SEO, technical SEO, and content strategy. 

The list of speakers included many renowned SEO experts: Michael King and Garrett Sussman from iPullRank, Rand Fishkin of SparkToro, Lily Ray from Amsive, Cindy Krum from MobileMoxie, and Aleyda Solis from Orainti.

(And there was also an afterparty featuring Busta Rhymes.)

The first details about SEO Week 2026 have now emerged. The conference will begin on April 27, and an Early Bird ticket costs $1,099.

Speakers will be confirmed closer to the time.

SEO Spring Training

Billing itself as a highly practical SEO conference, this year's SEO Spring Training took place in Chandler, Arizona from May 1-4.

Speakers gave actionable SEO tips designed to help industry professionals stay up to date with the latest changes in the field. The 2025 conference featured a wide range of industry professionals, from veteran ad executive Marty Marion to prolific video marketer Holly Starks.

Details for 2026 will follow in due course. You can already purchase a ticket for $1,197.

Tech SEO Summit

Another specialized technical SEO event, Tech SEO Summit has confirmed a date for next year. It will run in Hamburg on April 23. 

Talks and speakers are still TBC (and you can even pitch to deliver a talk). Tickets are released in waves, and are currently available for €899 (around $1042) plus tax.

Upcoming Virtual SEO Conferences

You can learn a lot about SEO online. For instance, we’ve got a mega-list of 130 SEO statistics, while Semrush has a comprehensive suite of SEO tools.

And for many SEO specialists, virtual conferences present a more practical and budget-friendly option. Lots of online-only events still offer great speakers and a chance to learn about the latest developments in the field. Here’s a selection of what’s coming up in 2025.

SEOST Digital Marketing Conference

Run by SEO Spring Training, the SEOST Digital Marketing Conference takes place from August 26-29. It's 100% online.  

The conference includes hands-on virtual workshops, a Slack community platform for discussions, and VIP sessions. 

A basic access ticket costs $250. VIP tickets, including a private Slack channel, are available for $1,197.

Brighton SEO

Brighton SEO is an in-person conference, but it caters for those unable to physically attend. Once the conference is over, all of the talk recordings are available to buy.

For instance, video recordings are already available from the April 2025 conference. The bundle is available for approximately $200.

NESS

The News and Editorial SEO Summit is dedicated specifically to SEO for news publishers. And it attracts some of the biggest names in SEO; Rand Fishkin is a former speaker.

This year, AI big-hitter Marie Haynes will be in attendance. That's timely, with AI Overview Optimization and AI Agents for SEO among the agenda topics.

The conference will be held fully online from October 21-22. Tickets cost $299. 

SMX Next

SMX Next is run by Search Engine Land, which also hosts the Advanced conference in Boston and Berlin. But this event is entirely online.

It will run from November 18-19. Two keynote addresses will cover 2025 trends in SEO and PPC.

Ahead of the main virtual conference, there are also online masterclasses being held in August.

SEO Square

SEO Square recently held its main 2025 event. But it's one to look out for in the future, given that it is entirely online and completely free.

The conference attracts more than 3,000 virtual attendees. And even though this year's event is done, you can register online to watch all of the content. 

Speakers included the VP of Marketing at SparkToro and the Principal Consultant & Global Program Manager at LinkedIn. 

Build Your Career And Your Business With SEO Conferences

There are plenty of good ways to get a deeper and more practical understanding of SEO. Semrush offers a suite of highly effective tools.

But I strongly recommend attending SEO conferences to stay at the cutting edge of how these tools are used. These events offer valuable networking opportunities for SEO and marketers, and those could be crucial as you build your business or career.

As you have seen, there’s a whole host of SEO conferences on the horizon — and check out our comprehensive list of marketing conferences in 2025 as well. It’s time to start booking tickets.