Top SEO Conferences You Can't Miss in 2025

SEO is important to every business. And ranking in Google is becoming more complex.

Whether you’re creating content for clients or trying to grow your own agency, SEO conferences allow you to learn from the best in the business.

Advantages of SEO Conferences

The core principles of SEO remain the same, but recent changes in Google’s algorithms mean SEOs have new challenges ahead of them. New developments like AI SEO tools and Google Lens are also impacting content strategy for many businesses.

SEO conferences are a brilliant way of hearing from leading experts about the latest developments. Seeking out the right conference for you will also allow you to network with fellow industry professionals.

From Chiang Mai to Munich, and with some virtual options too, there are plenty of upcoming SEO conferences that should be on your radar. I’ve put together a list of some of the key events in 2025.

Upcoming In-Person SEO Conferences 2025

Women in Tech SEO Festival (WTSFest)

WTSFest is hosted by Women in Tech SEO. Starting out in 2019 as an online community for female SEO specialists, the group’s in-person conference (first held in 2020) has become a major event.

You’ll find a variety of dates for WTSFest because it’s hosting multiple events in different countries. But the flagship conference in London will be held from February 19-20, 2025.

A day of workshops is followed by a day of talks from expert speakers. They’ll be exploring the themes of “analyze”, “advance”, “innovate” and “empower”.

The WTSFest 2025 London agenda.

This will be the first time the conference has spanned two days. Held at the Barbican Centre, tickets for the full event cost £499 (approximately $621) plus VAT (value-added tax).

WTSFest will also come to Portland on April 3rd and Berlin on June 13. Philadelphia and Melbourne dates for October and November are set to be confirmed.

SEO Mastery Summit

The SEO Mastery Summit will take place from March 10-14, 2025. Spanning five days, it is one of the longer SEO conferences on the calendar.

Held in Saigon (Ho Chi Minh City), Vietnam, the SEO Mastery Summit sold out in 2023 and 2024. This will be the third edition.

Last year’s SEO Mastery Summit.

An optional “mastermind” session will be held on March 10, before four main event days. These will comprise workshops, topic-focused sessions, and main stage talks.

Tickets for the full four days (without the mastermind session) cost $800 at full-price. The earlier you buy, the bigger discount you get.

SMX Munich

The Search Marketing Expo (SMX) is a convention for PPC and SEO professionals. It’s held in the International Conference Center in Munich from March 18-19.

Speakers in 2025 include Rand Fishkin, the founder of SparkToro, and Helen Pollitt, head of SEO at Getty Images. All keynote addresses (and a pub quiz!) are held in English.

Workshops will be held the day before the conference, with topics including technical SEO and international SEO. The main event then consists of up to 7 parallel tracks including SEO, PPC, Content, Analytics and Data, and UX.

SMX Munich has been running since 2008. SMX Paris (March 25-26), SMX London (September 10-11), and SMX Advanced (September 30 - October 1 in Berlin) will also run in 2025.

Tickets for the Munich conference start from €799, or roughly $830. But the price will increase from February 7.

SEO Week

SEO Week takes place in New York City from April 28-May 1, 2025.

The conference will touch on this year's most important SEO topics: AI in SEO, technical SEO, and content strategy. 

Each of the days has a specific theme. Day 1, The Science, covers LLMs and AI search trends. Day 2, The Psychology, will cover talking points for brands who need to adapt to changes in search. Day 3, The Ecosystem, is all about strategy. The Future is the final day of the conference and looks ahead to the changes we're seeing in the way people find information online.

The list of speakers includes many renowned SEO experts: Michael King and Garrett Sussman from iPullRank, Rand Fishkin of SparkToro, Lily Ray from Amsive, Cindy Krum from MobileMoxie, and Aleyda Solis from Orainti.

General admission tickets cost $1,199 and are available until April 18. Tickets for individual days cost $499.

Sydney SEO Conference

March is a popular time in the SEO calendar. The Sydney SEO conference will be held from March 20-21.

Billed as the largest SEO and growth event in Australia, this will be the 6th edition of the conference. Speakers include Tim Soulo of Ahrefs, and renowned SEO consultant Cyrus Shepard

Tickets cost $399 plus GST (Goods and Services Tax). A VIP and mastermind bundle costs $999 plus tax.

Last year’s event was attended by Ahrefs, and described as an “absolute belter”.

BrightonSEO

Brighton, UK is home to BrightonSEO. It’s marketed as the world’s largest conference, drawing over 5000 attendees. 

Thousands of people will flock to the seaside location from April 10-11, 2025. 

The conference has been such a hit that the “BrightonSEO” brand has branched out to the United States. The San Diego edition was held in November 2024 and will take place again next September.

The main event in Brighton already has 45 speakers lined up. Last year, Targeted SEO attended the conference, describing it as an “incredible experience”.

Here’s an example from the last edition, which took place in October:

Google algorithm updates were among the topics at the last edition of BrightonSEO.

Thousands of free single-day tickets to the April 2025 conference will be given away in a ballot. Registration ran from December 4-6, 2024.

If you missed out, you can join a waitlist for free tickets, or buy a two-day pass for £390 (around $484) plus VAT. A two-day pass plus a BrightonSEO workshop costs £780 (~$968) plus VAT, with all prices set to increase from March 27.

SEO Spring Training

Billing itself as a highly practical SEO conference, SEO Spring Training takes place in Chandler, Arizona from May 1-4.

Speakers will give actionable SEO tips designed to help industry professionals stay up to date with the latest changes in the field. The agenda for 2025 includes a wide range of industry professionals, from veteran ad executive Marty Marion to prolific video marketer Holly Starks.

Tickets cost $1197 for “business access” to the two full days of the conference. A “business tech” package including a Tech Mastermind session costs $1897. 

Nordic SEO Summit

One of the brand new conferences on the list, the Nordic SEO Summit will be held for the first time in Helsinki on May 22, 2025.

A wide range of talks will cover technical SEO, E-commerce SEO, and the emerging role of AI. All talks will be in English, with a promise of no sales pitches.

Tickets cost €599 (a little over $620). That includes a welcome package, all-inclusive catering, access to all presentations, and a copy of the slides.

International Search Summit

The International Search Summit will be held on November 13, 2025, at the World Trade Center in Barcelona. 

It’s a specialized conference focused squarely on international SEO. At the previous edition, Carolyn Shelby of Yoast was among the speakers, presenting on “hreflang” HTML tags.

The International Search Summit is a specialist conference.

The next event is still quite a long way in the future, and the agenda hasn’t been released yet. In the meantime, a discounted price is available.

A Super Early Bird ticket currently costs €155 (approximately $161). Group rates offer further discounts.

An all-access ticket to the whole conference, an international SEO workshop, and pre-and-post-event parties costs €795 (around $835). Catering and refreshments are included. 

Chiang Mai SEO Conference

The Chiang Mai SEO Conference will be held in Thailand from November 10-14. Unfortunately, that means making a choice between this and the International Search Summit

Founded by Matt Diggity, the most recent edition of the Chiang Mai SEO Conference involved fellow industry experts such as Tim Soulo, the Chief Marketing Officer at Ahrefs, and Stan Leloup, the YouTuber behind Marketing Mania (483k subscribers).

Tickets are not available yet, but pricing has been revealed: standard entry will cost $847, with deluxe ($1247) and VIP ($2797) packages available too. 92% of tickets were sold in a closed pre-sale, but you can sign up to be informed when the general sale opens.

Tech SEO Connect

Tech SEO Connect is a specialist technical SEO conference. Held in the Triangle area of North Carolina, it runs from December 4-5, 2025.

This differs from a lot of other SEO conferences on the list. It describes itself as “the conference made for Technical SEOs by Technical SEOs”, with a total focus on back-end search engine optimization techniques.

Ticket sales are now open. General admission costs $499, while there’s a VIP package available for $999 that includes access to a special lounge and a welcome dinner.

Other In-Person SEO Conferences To Watch Out For

SEonthebeach

SEonthebeach held its 11th edition last June. The “beachworking” event took place in Murcia, Spain.

SEonthebeach is unique among SEO conferences.

The 12th edition has been pencilled in for June 2025. The exact location and date will be confirmed in due course, but you can already buy a pre-sale ticket for $289.

MozCon

Held in Seattle from June 3-4 in 2024, I expect MozCon to be at a similar time in 2025. But the 2023 edition was held in August, so dates are not set in stone.

Details about the 2025 edition of the SEO conference are coming soon. Moz’s in-house expert Dr Pete Meyers was among the 2024 speakers, and you can view his slide deck online.

“Brand or Bust” was among the themes of MozCon 2024.

Mozcon has also provided virtual attendance options in the past. In 2024, it was possible to register for a livestream pass.

Ahrefs Evolve

The Ahrefs Evolve SEO conference was held in Singapore from October 24-25, 2024. The event is scheduled to take place in 2025, with details to be confirmed.

The latest event saw 18 speakers and more than 500 digital marketing enthusiasts attend. Along with some in-house Ahrefs talent, presenters included Andy Chadwick, co-founder of keyword research tool Keyword Insights.

SEOCon Forum

The SEOCon Forum 2024 was held in Bali from December 5-6. Greg Gifford of SearchLab was among the speakers.

There is no word yet on a 2025 event. But SEOCon has run annually in the past, so I expect details to be released in due course.

Upcoming Virtual SEO Conferences

You can learn a lot about SEO online. For instance, we’ve got a mega-list of 130 SEO statistics.

And for many SEO specialists, virtual conferences present a more practical and budget-friendly option. Lots of online-only events still offer great speakers and a chance to learn about the latest developments in the field. Here’s a selection of what’s coming up in 2025.

LocalU Global

LocalU Global is an entirely virtual conference focused on local SEO. It runs from 8:45AM to 5PM ET on March 26.

A ticket costs $125. This also includes on-demand access to the conference for 12 months after the event.

The agenda is still to be confirmed, but multiple speakers from local SEO agency Sterling Sky have been announced. 

Brighton SEO

Brighton SEO is an in-person conference, but it caters for those unable to physically attend. Once the conference is over, all of the talk recordings are available to buy.

For instance, the October 24 video bundle is currently available to purchase for £275 (around $342) plus VAT. In-person attendees have to wait longer before being sent the video recordings.

SMX Next

SMX Next is run by Search Engine Land, who also put on the in-person events in Munich, Paris, London and Berlin. But this conference is 100% online.

The 2024 conference was held on November 13-14. All the resources from that are available to view online after registering for free.

The dates for the next live virtual SMX Next conference are yet to be announced. But for those who prefer online events, it’s certainly one to watch out for.

Build Your Career And Your Business With SEO Conferences

There are plenty of good ways to get a deeper and more practical understanding of SEO. Semrush offers a suite of highly effective tools.

But I strongly recommend attending SEO conferences to stay at the cutting edge of how these tools are used. These events offer valuable networking opportunities for SEO and marketers, and those could be crucial as you build your business or career.

As you have seen, there’s a whole host of SEO conferences on the horizon — and check out our comprehensive list of marketing conferences in 2025 as well. It’s time to start booking tickets.