Lifestyle Trends

Global provider of business sustainability ratings, established in 2007. EcoVadis offers a platform that evaluates the environmental, social, and ethical performance of companies, helping them enhance their sustainability practices and make informed decisions. The service is primarily targeted at businesses seeking to improve their sustainability credentials and transparency.

A pet accessory designed to hold an Apple AirTag, which is a Bluetooth tracking device. It allows pet owners to track their pets' location, providing peace of mind if the pet wanders off or gets lost. The AirTag collar is particularly useful for pet owners who prioritize their pets' safety and want a reliable way to locate them.

Company that offers well-made, thoughtfully designed products for discerning pets and their owners. The Foggy Dog differentiates itself by providing premium dog collars, leashes, bandanas, beds, and accessories, focusing on quality and aesthetic appeal. The target demographic includes pet owners who prioritize high-quality, stylish, and functional pet products.

Brand specializing in the creation and sale of totes, pouches, and desk products. Talking Out of Turn differentiates itself by offering a variety of colorful and unique designs, along with a wholesale site and comprehensive online support and return policies. The brand primarily targets consumers looking for stylish and functional accessories for personal use or gifting purposes.

Platform offering social sports picks and sweepstake casino games, providing a gaming experience for users. Sportzino differentiates itself by combining social interaction with gaming, allowing users to engage in sports predictions and casino-style games in a community setting. The platform primarily targets sports enthusiasts and casual gamers interested in social gaming experiences and sweepstakes.

A sensory playground is designed to incorporate various sensory elements that engage children through touch, sight, and other senses. These playgrounds often feature textured panels, visual elements that create light effects, and other interactive components that provide a unique sensory experience. They are typically larger than other types of sensory play areas and offer a diverse range of activities to stimulate and develop children's sensory skills.

A chain of hotels in Japan known for its extensive use of robots and automation. The hotel chain gained international attention for its innovative approach to hospitality, employing robots for various tasks such as check-in, room service, and concierge services, aiming to create an efficient, futuristic experience for guests while reducing labor costs. Henn na Hotel primarily targets tech-savvy travelers and those interested in experiencing cutting-edge technology in hospitality.

Collection of interactive math games and activities designed for students in grades K-6. It aims to help children build a conceptual understanding of various foundational math skills through engaging and educational content available on the website, tablet, or Chrome app. Matific is primarily targeted at young students and educators seeking to enhance math learning through interactive and fun methods.

A company that offers award-winning adventure holidays, focusing on small group travel led by expert local guides. Much Better Adventures differentiates itself by committing to protecting wild places and ensuring their travel experiences are environmentally and socially responsible. The target demographic includes adventure enthusiasts and environmentally conscious travelers seeking unique and sustainable travel experiences.

Brand that focuses on providing high-quality, human-grade cat food. It uses primary ingredients like chicken muscle meat, chicken liver, and salmon, which are rich in protein and essential nutrients, along with additional ingredients like green beans, kale, and dried yeast to offer a balanced diet. Smalls cat food is targeted at cat owners seeking a nutritious and wholesome option for their pets.

Company specializing in BBQ products such as seasonings, rubs, and sauces. Founded in 1946, it is dedicated to providing high-quality and flavorful food products, differentiating itself through its long-standing tradition and commitment to taste. The target demographic includes BBQ enthusiasts and home cooks seeking premium BBQ flavors and seasonings.

A song by The Who, featured on their album 'The Who Sell Out.' The song narrates the story of a character concerned about being forgotten by Mr. Davidson despite her best performance. It appeals to fans of classic rock and those interested in narrative-driven music.

Service that allows customers to book hotel rooms for use during the day, typically from 9am to 11pm, at significantly reduced rates. The service is flexible, allowing bookings without a credit card and offering free last-minute cancellations, providing convenience and cost savings. This can be useful for travelers needing a place to rest, freshen up, or work during the day without staying overnight.

This creative journaling method involves using repurposed materials to craft personalized, artistic journals. It allows individuals to document their lives, express creativity, and engage in art therapy by incorporating items like old book pages and magazine clippings. Junk journaling appeals to those interested in creative expression, sustainable crafting, and personal reflection.

Movement and genre of speculative fiction envisioning a future where society has transitioned to sustainable energy sources and lives in harmony with the environment. It combines elements of science fiction, utopian ideals, and ecological awareness, often featuring green architecture, renewable energy technologies, and community-focused living. Solarpunk primarily appeals to individuals interested in sustainability, environmentalism, and futuristic, utopian concepts.

Creative and personalized form of journaling that involves making handmade books filled with personal and recycled materials. These materials often include items that are typically discarded, such as newspapers, old train tickets, fabric scraps, mismatched buttons, stamps, and more, providing a unique and artistic way to store memories and ideas. Junk journaling primarily appeals to individuals who enjoy crafting, recycling, and expressing their creativity through personalized art projects.

A state of intense exhaustion and loss of skills experienced by individuals with autism, often due to prolonged stress and the need to mask autistic traits. This condition is characterized by overwhelming fatigue, reduced ability to function, and a significant decrease in the ability to manage daily tasks, necessitating recognition and support for recovery. Autistic burnout primarily affects individuals on the autism spectrum who face continuous stressors and demands to conform to neurotypical standards.

Web application designed to help users learn Japanese kanji and vocabulary through a spaced repetition system (SRS). It uses mnemonics and a structured, level-based approach to make the learning process more efficient and engaging, allowing users to progress through different levels by learning and reviewing kanji and vocabulary items. WaniKani is primarily targeted at individuals who are learning Japanese and seeking an effective method to master kanji and vocabulary.

Company specializing in products for indoor gardening and hydroponics. Vivosun offers a variety of items including smart grow systems, grow kits, grow tents, grow lights, climate control equipment, and gardening supplies, focusing on low-environmental-impact designs. The target demographic includes indoor gardeners and hydroponic enthusiasts seeking efficient and sustainable growing solutions.

Company specializing in products designed for mothers, including wearable breast pumps, nursing bras, and other mom care items. Momcozy differentiates itself by offering innovative and comfortable solutions that support mothers from pregnancy through early motherhood, endorsed by 3 million mothers across more than 40 countries. The primary target demographic is expectant and new mothers seeking reliable and convenient maternity and nursing products.

Design aesthetic that blends the minimalism and natural elements of Japanese and Scandinavian styles, emphasizing simplicity, functionality, and a calming atmosphere. Japandi combines the sleek, functional aspects of Scandinavian design with the refined, traditional elements of Japanese style, offering a visually harmonious and tranquil environment that promotes well-being and simplicity in living spaces. The Japandi design trend primarily appeals to individuals who value minimalist aesthetics, serene environments, and sustainable living, often resonating with middle to upper-income homeowners looking to enhance their living spaces with a blend of modern and traditional influences.

Technology start-up that develops advanced baby monitor devices connected through a mobile application. These devices capture video recordings of the child and analyze the footage to provide insights based on the baby's movements, offering parents valuable information about their child's sleep patterns and overall well-being. Nanit primarily targets parents and caregivers seeking to monitor and improve their baby's sleep and health through innovative technology.

​Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Supplements derived from beef organs are designed to provide women with essential nutrients that may enhance energy levels, immune function, skin health, brain function, and muscle performance. These supplements are distinguished by their rich nutrient content, including vitamins, minerals, and amino acids, which are naturally present in organ meats. They are primarily targeted at women seeking to improve their overall health and well-being through natural dietary supplements.

Buy Me a Coffee is a platform that enables fans to support creators through small donations, often symbolized as 'buying a coffee.' The platform allows creators to offer exclusive content and community access to their most dedicated fans, providing a simple and effective way to monetize their work. It primarily targets independent creators, artists, and influencers seeking financial support and engagement from their audience.

Beauty trend inspired by the dramatic eyelashes of manga and anime characters, characterized by their long, voluminous, and sometimes spiky appearance to make the eyes look larger and more expressive. Manga lashes stand out due to their exaggerated length and volume, often achieved through the use of false lashes or specialized mascara techniques, providing a bold and eye-catching look. This trend primarily appeals to individuals interested in cosplay, anime enthusiasts, and those seeking a unique and dramatic eye makeup style.

Nuuly is a clothing rental subscription service owned by URBN, the parent company of Anthropologie, Free People, and Urban Outfitters. It allows subscribers to rent six items per month from a diverse selection of over 150 brands, with the option to purchase items at a discount. Nuuly is targeted at fashion-conscious individuals who want access to trendy, high-quality clothing without the commitment of full ownership.

Digital pet health startup based in Germany, founded in 2020 by Alexander Thelen and Stanislav Nazarenus. The company focuses on providing innovative health solutions for pets, distinguishing itself through its use of technology and data-driven approaches to improve pet wellness. Mammaly primarily targets pet owners who are looking for advanced and reliable health care options for their pets.

A type of car seat that features a rotating mechanism, allowing it to swivel 360 degrees for easier access. These seats often come as all-in-one or convertible models, providing versatility in configurations such as rear-facing, forward-facing, and booster seat modes, and include advanced safety features like SensorSafe technology. The primary target demographic is parents seeking convenience and enhanced safety for their children during car travel.

Plant-based milk alternative made from oats and water, known for its creamy texture and nutritional benefits. Oat milk is often fortified with vitamins and minerals such as calcium, vitamin D, and vitamin B12, and is suitable for people with lactose intolerance, dairy allergies, and those following a vegan diet. It primarily appeals to individuals seeking a dairy-free milk alternative with a lower environmental impact compared to traditional dairy milk.