Top Trending Health & Wellness Startups
In January, several emerging startups have taken off in the health space. Leading the charge is Gruns, the top trending topic, with a search volume of 90.5K and an impressive +809% growth rate.

Daily greens gummies designed to support gut health, immune function, brain and memory support, and overall wellness. These gummies are formulated with a variety of vitamins, minerals, and nutrient-dense ingredients,…

Rascals is a baby care brand specializing in premium diapers, training pants, and wipes, founded in 2016 by Louise Taylor in New Zealand. The company offers products engineered with six core innovations, including…

AI-powered tool designed to assist veterinarians in generating fully-formatted SOAP notes from recorded appointments or dictated notes. It streamlines the documentation process by converting audio inputs into structured…

South Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are…

AI-powered veterinary scribe system that automates the creation of clinical notes, translating consultations into SOAP-style notes in 60 seconds. Vetrec differentiates itself by allowing veterinarians to focus more on…

A company that provides a platform for healthcare innovation, focusing on creating a connected healthcare ecosystem. It offers tools and infrastructure that enable developers, healthcare providers, and other…

Personalized running coach service offering tailored training plans designed by expert coaches and enhanced by AI technology. This service differentiates itself by providing customized plans that adapt to individual…

Inoki Bathhouse offers luxurious spa-grade tea bath blends aimed at restoring, relaxing, and rejuvenating the body. These bath blends are crafted to provide a high-end, therapeutic bathing experience, differentiating…

Light AI is an artificial intelligence health-tech company developing smartphone-based diagnostic tools to distinguish between bacterial and viral infections at the point of care. Its patented platform applies AI…
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Nootropic product designed to enhance cognitive functions such as memory, focus, and learning. It utilizes a high concentration of active mushroom compounds, particularly from Lion's Mane, known for its cognitive…

Global health innovation company founded in 2011 that supports and invests in health tech entrepreneurs. Startup Health differentiates itself by providing a unique ecosystem that includes coaching, community, and access…

Cal AI is a calorie counter application that utilizes artificial intelligence to assist users in managing their meals and tracking carbohydrate intake. It differentiates itself by providing personalized meal…

Doctronic is an AI-powered platform designed to provide users with quick health insights and facilitate access to medical consultations. It offers services such as symptom assessment through AI chat, followed by the…

Brand offering veterinarian-created pet health supplements, including probiotics, joint support chews, and dental powders. It focuses on organic and high-quality ingredients to enhance pet health and well-being,…

A company that focuses on providing healthcare services, particularly for women experiencing menopause. They offer a range of services including telehealth consultations, personalized treatment plans, and access to…

Midi Health is a healthcare platform focused on providing virtual care for women going through menopause. It offers personalized treatment plans, including hormone therapy and lifestyle recommendations, to manage…

17. Microbiome support
Exploding GrowthMicrobiome support refers to products or practices intended to maintain or enhance the balance of beneficial microorganisms in the human gut and other bodily microbiomes. These offerings typically include probiotics,…

Bengaluru-based longevity and health-monitoring platform that designs, manufactures, and sells health tracking devices. Ultrahuman differentiates itself by offering advanced health tracking solutions such as the…
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Company that focuses on integrating behavioral health care into primary care settings using a collaborative care model. Concert Health differentiates itself by working with medical groups and health systems to…

Company specializing in products designed for mothers, including wearable breast pumps, nursing bras, and other mom care items. Momcozy differentiates itself by offering innovative and comfortable solutions that support…

Company that integrates artificial intelligence with robotics to enhance warehouse logistics and manufacturing processes. Founded by a world-class robotics team, it focuses on creating collaborative robot solutions that…

Divi Scalp Serum is a vegan and cruelty-free product formulated to enhance the appearance of thinning hair and nourish the scalp. It helps remove product and oil buildup, and is available in 30ml and 100ml sizes, priced…

Company specializing in ceremonial-grade Matcha tea sourced from Uji, Japan, known for its high-quality matcha production. The company highlights the health benefits of their matcha, promoting its versatility in…

Company that offers a unique combination of virtual care, navigation, and community-based healthcare services. Included Health Inc. aims to help organizations deliver a significantly improved healthcare experience to…

Create Wellness is a New York-based company specializing in creatine-based supplements, notably offering the world's first creatine monohydrate gummies. Their products utilize Creapure® creatine monohydrate and are NSF…
About Health & Wellness
This January, Gruns, Rascals diapers, and Scribble vet are defining the future of Health startups. Gruns, founded in Jan 2023, leads the way with 90.5K monthly searches and +809% growth. Rascals diapers, launched in Jan 2016, has also gained attention, posting +1400% growth and 14.8K searches per month. Scribble vet, founded in Jan 2023, continues to expand its reach with 3.6K monthly searches and +536% growth. These three brands exemplify the strength and diversity of the Health startups, showing how quickly innovation can turn into mainstream momentum.
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