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Podcast advertising
Form of paid marketing that occurs within podcast episodes, utilizing various ad formats such as pre-recorded ads, host-read sponsorships, and branded episodes. Podcast advertising leverages the intimate and engaged nature of podcast audiences to deliver targeted marketing messages, often resulting in higher engagement rates compared to traditional advertising methods. This type of advertising is particularly effective for brands looking to reach niche audiences and build strong, personal connections with listeners.
Podcast advertising was discovered on June 12th 2020 and it currently has a search volume of 14.8K with a growth of +375%.
Growth
- Exploding
- Regular
- Peaked
Speed
- Exponential
- Constant
- Stationary
Seasonality
- High
- Medium
- Low
Volatility
- High
- Average
- Low
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