Hey,
Here’s this week’s list of rapidly trending topics, insights and analysis.
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Searches for prebiotics are up 115% over the last 5 years.
Prebiotics are foods or supplements that provide an environment that supports beneficial gut bacteria.
(As opposed to probiotics like kefir and sauerkraut, which contain the live bacteria.)
The prebiotic market is currently worth an estimated $5.2B. And is expected to rise to $9.5B by 2027.
What's next:
Prebiotics are part of the Microbiome Awareness meta trend.
55% of Americans state that they’re actively aware of their gut microbiome. And 40% of consumers seek out probiotics in their snacks.
Which is leading to significant growth in the prebiotics and probiotic space: Grand View Research estimates that the US probiotic market is set to grow from $4.65B today to $6.04B in 2024.
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Viotek makes high-end computer monitors for gaming.
And searches for the brand are up 8600% over the last 5 years.
Most of Viotek’s monitors have high refresh rates and many have low input lag – important features for competitive gamers.
Some of their monitors, like their 49-inch Amazon best seller, are curved for a better field of vision.
What's next:
Viotek is riding the “accessories for gamers” meta trend.
There are now an estimated 2.7 billion gamers worldwide. And the pandemic has only added fuel to the fire.
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Searches for podcast show notes have increased by 264% since we first covered it back in August.
So we thought we’d take another look at this exploding topic.
Podcast show notes are text and links that go along with a specific podcast episode, typically hosted on the podcaster’s website.
And podcast show notes are quickly turning into a cottage industry — with best practices, tools and dedicated services.
The growing interest in show notes is largely due to the growth in podcasts in general: approximately 50% of Americans now consider themselves “podcast fans”.
And Edison Research estimates that the number of monthly podcast listeners in the US will reach 164 million by 2023.
What's next:
Podcast show notes are part of the Platform-Specific Tools and Services meta trend. As platforms evolve, businesses demand tools, equipment and services specifically for the platform. Other examples of this meta trend include Later.com, Descript, YouTube captions and Shopify SEO.
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Printify is an on-demand service for producing custom shirts, socks, mugs, bags, hats, watch bands, phone cases, and more.
They also offer a drop shipping service for shipping directly to end customers. Along with integrations with Ecommerce platforms, like Shopify and Etsy.
Printify has raised $4.1M in VC funding to date. And their CTO reports that their MAU count has seen “triple-digit growth” over the last year.
What's next:
Printify is part of the "creators monetizing themselves" meta trend.
50 million people now consider themselves “creators” across the globe.
Which is why more and more startups are providing individual creators with the tools required to monetize themselves.
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Exploding Topics Pro is the only product that identifies emerging trends at least 6 months before they take off.
Which is why over a thousand VCs and entrepreneurs have signed up over the last few months.
Like Benji Hyam, co-founder of Grow & Convert.
Here’s what Ben had to say about his experience with Exploding Topics Pro:
“Exploding Topics Pro helps me find opportunities before the public catches on.
I find new companies that I've never heard of and entire industries that I didn't realize were gaining popularity. Which helps me stay ahead of the curve and competition.”
So if you want to see non-obvious opportunities for products, features, investments and more, try Exploding Topics Pro today.
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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.
Talk Soon,
Brian, Josh and Kyle
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