Top Trending Product Startups in Seoul
In January, several emerging startups have taken off in the product space in Seoul. Leading the charge is Torriden, the top trending startup, with a search volume of 90.5K and an impressive +150% growth rate.

1. Torriden
Exploding GrowthKorean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products…

2. Thisisneverthat
Exploding GrowthSouth Korean streetwear brand founded in 2010 by Cho Nadan, Park Inwook, and Choi Jonkyu. Known for its unique and innovative designs, the brand has gained a cult following among fans of avant-garde fashion globally,…
About Product in Seoul
Interest in Product startups in Seoul continues to surge this January. Leading the charge is Torriden, founded in Oct 2015, with 90.5K monthly searches and an impressive +150% growth. Runner-up Thisisneverthat, launched in Jan 2010, also shows strong engagement with 74K people searching for it each month. Together, these rising brands highlight how Seoul’s Product startups are becoming increasingly attractive to both consumers and investors.
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