Top Trending Beauty Startups in Seoul
In January, several emerging startups have taken off in the beauty space in Seoul. Leading the charge is Celimax, the top trending startup, with a search volume of 40.5K and an impressive +1860% growth rate.
1. Celimax
Exploding GrowthKorean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing…
2. Vt cosmetics
Exploding GrowthSouth Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are…
3. purito
Exploding GrowthSkincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its…
4. Torriden
Exploding GrowthKorean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products…
5. SKIN1004
Exploding GrowthKorean skincare brand known for its high-quality products made from plant-based ingredients sourced from Madagascar. The brand's main ingredient is centella asiatica, a soothing and hydrating antioxidant renowned for…
6. Biodance
Exploding GrowthSelf-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal…
7. Illiyoon
Exploding GrowthSkincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural…
8. Jumiso
Exploding GrowthKorean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients…
9. Beauty of joseon
Exploding GrowthSkincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and…
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10. By wishtrend
Exploding GrowthSkincare brand known for its high-quality Korean skincare products. By Wishtrend offers a range of products such as Rice Toner, Freshly Juiced Vitamin Drop, Mandelic Acid 5% Skin Prep Water, Rich Moist Soothing Cream,…
11. Tocobo
Regular GrowthSkincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online…
12. Numbuzin
Exploding GrowthSkincare brand offering a range of products designed to address various skin concerns, potentially through personalized or numbered routines. The brand differentiates itself by focusing on tailored skincare solutions…
13. Mixsoon
Regular GrowthSkincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from…
14. Dr Jart+
Regular GrowthSkincare brand founded in Korea in 2004 by architect Leeo (Chin Wook) Lee, known for pioneering the invention of the BB Cream. The brand combines form and function to create effective skincare solutions and is…
About Beauty in Seoul
Interest in Beauty startups in Seoul continues to surge this January. Leading the charge is Celimax, founded in Jan 2023, with 40.5K monthly searches and an impressive +1860% growth. Runner-up Vt cosmetics, launched in Jan 2019, also shows strong engagement with 33.1K people searching for it each month. purito rounds out the top three. Established in Jan 2017, they’ve built steady momentum, seeing 74K monthly searches and +103% growth. Together, these rising brands highlight how Seoul’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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