Top Trending Beauty Startups in Seoul
In December, several emerging startups have taken off in the beauty space in Seoul. Leading the charge is Vt cosmetics, the top trending topic, with a search volume of 33.1K and an impressive +1329% growth rate.
South Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are…
Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing…
Korean skincare brand known for its high-quality products made from plant-based ingredients sourced from Madagascar. The brand's main ingredient is centella asiatica, a soothing and hydrating antioxidant renowned for…
Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its…
Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products…
Self-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal…
Skincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural…
Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and…
Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients…
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Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online…
Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from…
Skincare brand offering a range of products designed to address various skin concerns, potentially through personalized or numbered routines. The brand differentiates itself by focusing on tailored skincare solutions…
About Beauty in Seoul
Interest in Beauty startups in Seoul continues to surge this December. Leading the charge is Vt cosmetics, founded in Jan 2019, with 33.1K monthly searches and an impressive +1329% growth. Runner-up Celimax, launched in Jan 2023, also shows strong engagement with 40.5K people searching for it each month. SKIN1004 rounds out the top three. Established in Jan 2016, they’ve built steady momentum, seeing 165K monthly searches and +165% growth. Together, these rising brands highlight how Seoul’s Beauty startups are becoming increasingly attractive to both consumers and investors.
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