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Top Trending Startups in Seoul
In May, several emerging startups have taken off in the startup space in Seoul. Leading the charge is Barogo, the top trending startup, with a search volume of 720 and an impressive +2000% growth rate.

1. Barogo
Regular GrowthLogistics and supply chain company offering a range of services including delivery, technology, mobile, transportation, e-commerce, and food delivery. Barogo differentiates itself by integrating advanced technology to…

2. Celimax
Exploding GrowthKorean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing…

3. Vt cosmetics
Exploding GrowthSouth Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are…

4. MakinaRocks
Regular GrowthLeading AI software company based in Seoul, South Korea, specializing in accelerating the adoption of AI in industrial settings. The company focuses on areas such as equipment control, production management,…

5. smbs
Exploding GrowthSmall and Medium-sized Businesses (SMBs) are enterprises with personnel numbers or revenue below certain thresholds, varying by country. They are crucial to the economy as they drive innovation, create jobs, and…

6. Toss korea
Peaked GrowthToss Korea is a provider of an app-based platform for banking, investment, and insurance management. The platform offers a variety of financial solutions, including money transfers, payment splitting, QR code scanning,…

7. purito
Exploding GrowthSkincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its…

8. Jumiso
Exploding GrowthKorean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients…

9. Torriden
Exploding GrowthKorean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products…
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10. Biodance
Exploding GrowthSelf-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal…

11. Air Premia
Exploding GrowthSouth Korean airline that focuses on both international and domestic services, with a particular emphasis on long-haul routes. Air Premia differentiates itself by offering a hybrid service model that combines low-cost…

12. Rezi ai
Exploding GrowthAI-powered resume builder designed to help job seekers create professional resumes quickly and efficiently. Rezi AI differentiates itself by offering ATS compatibility, various customization options, and user-friendly…

13. Cryptoquant
Exploding GrowthCompany founded in 2018 that provides on-chain and market analytics tools. It offers actionable insights from top analysts to help users analyze crypto markets and identify data-driven opportunities, differentiating…

14. Illiyoon
Exploding GrowthSkincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural…

15. SKIN1004
Exploding GrowthKorean skincare brand known for its high-quality products made from plant-based ingredients sourced from Madagascar. The brand's main ingredient is centella asiatica, a soothing and hydrating antioxidant renowned for…

16. tidb
Exploding GrowthOpen-source distributed SQL database that supports Hybrid Transactional and Analytical Processing (HTAP) workloads. It offers MySQL compatibility, horizontal scalability, strong consistency, and high availability,…

17. nongshim
Exploding GrowthSouth Korean food and beverage company known for its instant noodles and snacks, including popular products like Shin Ramyun, Neoguri, and Chapagetti. Founded in 1965, the company has established a strong presence both…

18. Beauty of joseon
Exploding GrowthSkincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and…
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19. Numbuzin
Exploding GrowthSkincare brand offering a range of products designed to address various skin concerns, potentially through personalized or numbered routines. The brand differentiates itself by focusing on tailored skincare solutions…

20. MUSINSA
Exploding GrowthA prominent fashion brand and retailer based in Seoul, South Korea, founded in 2001. It operates as an online shopping mall, fashion magazine, and online promotion service, while also incubating smaller brands and…

21. By wishtrend
Exploding GrowthSkincare brand known for its high-quality Korean skincare products. By Wishtrend offers a range of products such as Rice Toner, Freshly Juiced Vitamin Drop, Mandelic Acid 5% Skin Prep Water, Rich Moist Soothing Cream,…

22. Kooksoondang
Regular GrowthA Korean brewery established in 1952, known for producing natural beverages and health-related products. The company differentiates itself by focusing on traditional brewing methods and high-quality ingredients, which…

23. Hwayo
Exploding GrowthTraditional Korean premium Soju crafted from the purest rice. Hwayo distinguishes itself by blending sophistication and passion, reflected in its name meaning 'noble and fire,' and is known for its smooth taste and high…

24. cosrx
Exploding GrowthCOSRX is a Korean Beauty (K-Beauty) skincare brand known for its effective and affordable products. The brand emphasizes using minimal yet highly effective ingredients to address various skin concerns, offering a wide…

25. Routinery
Peaked GrowthMobile application designed to assist users in creating and maintaining productive habits and routines. It offers features such as habit recommendations, custom habit creation, scheduling, and automatic routine…
About Startups in Seoul
Interest in Seoul startups continues to surge this May. Leading the charge is Barogo, founded in Jan 2014, with 720 monthly searches and an impressive +2000% growth. Runner-up Celimax, launched in Jan 2023, also shows strong engagement with 301K people searching for it each month. Vt cosmetics rounds out the top three. Established in Jan 2019, they’ve built steady momentum, seeing 74K monthly searches and +1150% growth. Together, these rising brands highlight how Seoul’s startups are becoming increasingly attractive to both consumers and investors.
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