The branch of digital marketing dedicated to the focus of producing and circulating text, audio and video content that entices the user to perform an action.

Affiliate program or associate program is a relationship in which a merchant pays you (the “affiliate”) for links from your site to his site.

The optimization of a website or page that gives that page and/website a higher ranking in Google search results.

Curation of a group of people with shared loyalty to a brand. This increases future sales prospects and allows easy collection of feedback.