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Customer Traction Channels
By Google Search Volume Growth (Last 10 Years)
1. Existing Platforms
exploding
searches/mo
10
growth
↑ 6300%
2. Engineering as Marketing
regular
growth
↑ 4500%
3. Social and Display Ads
regular
searches/mo
10
growth
↑ 2400%
4. Content marketing
The branch of digital marketing dedicated to the focus of producing and circulating text, audio and video content that entices the user to perform an action.
exploding
searches/mo
18.1K
growth
↑ 900%
5. Offline Events
regular
searches/mo
70
growth
↑ 171%
6. Community building
Curation of a group of people with shared loyalty to a brand. This increases future sales prospects and allows easy collection of feedback.
regular
searches/mo
4.4K
growth
↑ 109%
7. Search Engine Optimization
The optimization of a website or page that gives that page and/website a higher ranking in Google search results.
regular
growth
↑ 68%
8. Email marketing
regular
searches/mo
14.8K
growth
↑ 30%
9. Search engine marketing
regular
searches/mo
4.4K
growth
↑ 4%
10. Business sales
exploding
searches/mo
60.5K
growth
↑ 4%
11. Affiliate Programs
regular
growth
0%
12. Business development
regular
searches/mo
18.1K
growth
0%
13. Trade Shows
peaked
searches/mo
8.1K
growth
↓ 43%
14. Offline Advertising
regular
searches/mo
70
growth
↓ 51%
15. Speaking Engagements
peaked
searches/mo
720
growth
↓ 56%
16. Publicity
peaked
growth
↓ 58%
17. Viral marketing
peaked
searches/mo
3.6K
growth
↓ 63%