Engineering as marketing is a marketing strategy that involves creating free tools or resources to provide value to potential customers. The goal is to attract and engage a target audience by offering value before they make a purchase, which can help foster trust and brand loyalty.

Affiliate program or associate program is a relationship in which a merchant pays you (the “affiliate”) for links from your site to his site.

Offline advertising, also known as traditional marketing, is a non-digital marketing activity that uses real-world channels to reach a target audience.