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Fashion

Discover Trending Fashion Topics And Products

Kindred Bravely

A company specializing in comfortable and functional maternity and breastfeeding clothes, founded in 2015. It differentiates itself by offering a variety of clothing items designed to support mothers during pregnancy and breastfeeding, created by moms for moms. The target demographic is expectant and breastfeeding mothers seeking practical and comfortable clothing solutions.

Garments crafted using the crochet technique, involving the interlocking of yarn loops with a crochet hook. These skirts are known for their handmade quality and intricate designs, available in various styles and lengths, from mini to maxi, and can feature diverse patterns and textures. They appeal to individuals who appreciate unique, artisanal fashion pieces and can be styled for both casual and formal occasions.

Footwear characterized by thick soles, often associated with the 1970s disco era, and remain a popular fashion statement. These shoes are available in various styles and are designed to add height to the wearer, distinguishing them from other types of footwear. Platform shoes appeal to fashion enthusiasts and individuals seeking to make a bold style statement while gaining additional height.

Milky white nails

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Slingback mules

Footwear that combines the backless design of mules with a strap around the heel, offering both style and comfort. These shoes are versatile and available in various styles, making them suitable for different occasions and fashion preferences. Slingback mules are popular among individuals seeking a blend of elegance and practicality in their footwear choices.

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Luxury jewelry brand founded in Turin, Italy in 1957 by Costantino Repossi, known for its high-quality and innovative jewelry collections. The brand has been revitalized by Gaia Repossi since 2007, re-inventing traditional jewelry codes and emphasizing ethical standards by sourcing materials from RJC-certified suppliers. Repossi primarily targets affluent individuals seeking unique, high-end jewelry pieces with a focus on craftsmanship and ethical sourcing.

Company specializing in the design and manufacture of running shoes with a focus on comfort and longevity. Altra Running differentiates itself by offering shoes with a unique foot-shaped toe box and balanced cushioning, which aim to promote natural foot positioning and reduce injury risk. The brand primarily targets runners and athletes seeking innovative footwear solutions for both road and trail running.

Wristlet keychain

A wristlet keychain is a convenient and portable accessory designed to hold keys and other small items, featuring a loop or strap that can be worn around the wrist. It offers ease of access and security for personal items, with various designs and materials available from brands like Lululemon, Amazon, and Leatherology. This accessory is particularly useful for individuals seeking a hands-free solution to carry their essentials, such as busy professionals, students, and active individuals.

Christopher Esber

Australian fashion designer known for his eponymous brand established in 2010. Renowned for precision tailoring and innovative approach to fashion design, his collections often feature a blend of structured and relaxed silhouettes, offering a modern and sophisticated aesthetic. The brand primarily appeals to fashion-forward individuals seeking contemporary and meticulously crafted clothing.

Hair accessory designed to hold hair in place using a spring mechanism and interlocking teeth. Claw clips come in various sizes and designs, making them suitable for different hair types and styles, and are popular for their ease of use and ability to create quick, secure hairstyles. They are particularly favored by individuals looking for a convenient and versatile way to manage their hair.

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Handmade bags created using the crochet technique, which involves interlocking loops of yarn with a crochet hook. These bags are valued for their unique, artisanal look and can be customized with various colors, yarn types, and embellishments, making them distinct from mass-produced alternatives. Crochet bags are popular among individuals who appreciate handcrafted items and seek personalized fashion accessories.

Footwear designed to mimic the natural shape and function of the human foot, often featuring a wide toe box, minimal cushioning, and a flexible sole. These shoes aim to promote natural movement, improve posture, enhance balance, and strengthen foot muscles, differentiating them from traditional footwear. Barefoot shoes are popular among individuals seeking to improve their natural walking or running gait and reduce the risk of injuries associated with conventional shoes.

Consumer-first company that focuses on creating health and fitness products. Their products are mindfully designed with an emphasis on good health, user safety, and sustainability, differentiating them from competitors by prioritizing eco-friendly materials and innovative design. Heelium primarily targets health-conscious individuals and fitness enthusiasts who value sustainable and safe products.

Japanese sports fashion brand established in 1949 by Kihachiro Onitsuka, known for its stylish and functional sports shoes. The brand differentiates itself through its blend of traditional craftsmanship and modern design, offering a unique aesthetic that appeals to both athletes and fashion enthusiasts. Onitsuka Tiger primarily targets individuals who value high-quality, fashionable sportswear and footwear.

Company offering an elevated online shoe repair service by mail, specializing in repairing shoes, boots, handbags, sneakers, western boots, and belts. The Cobblers differentiates itself by providing a convenient, high-quality repair service that customers can order online and ship using a pre-paid label. This service primarily targets individuals seeking professional and reliable repair solutions for their footwear and accessories.

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Pour Moi is a brand that primarily specializes in women's swimwear and lingerie, offering a range of stylish and supportive products. The brand differentiates itself by providing a wide variety of sizes and designs to cater to different body types, ensuring both comfort and fashion. Pour Moi's target demographic includes women seeking fashionable and well-fitting swimwear and lingerie options.

A denim dress is a garment crafted from denim fabric, known for its durability and casual appeal. It is available in various styles such as shirt dresses, A-line, and bodycon, offering versatility for both casual and semi-casual occasions. Denim dresses are favored by individuals seeking a blend of comfort and style, appealing to a wide demographic from young adults to fashion-conscious individuals.

Social, mobile marketplace for second-hand fashion and interiors, enabling users to buy and sell pre-owned items through its app. Tise differentiates itself by providing a user-friendly platform that promotes sustainable fashion and interior design, encouraging the reuse and recycling of items. The app primarily targets environmentally conscious consumers and individuals looking for affordable, unique fashion and home decor options.

Stretchable Pants

Designed for comfort and flexibility, these garments are made from materials like spandex or elastane. They provide ease of movement and are popular for activities requiring flexibility, such as exercise or casual wear. Stretchable pants are particularly favored by individuals seeking comfortable attire for both active and everyday use.

Clothing brand established in 1991, known for pioneering Los Angeles streetwear culture. XLARGE offers a range of styles, including new arrivals and collaboration collections, distinguishing itself with its unique blend of streetwear and urban fashion. The brand primarily targets young adults and fashion enthusiasts who appreciate streetwear and contemporary urban styles.

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Matteau is a fashion brand founded by sisters in Noosa, Australia, known for its minimalist and thoughtful design ethos. The brand emphasizes simplicity and authenticity in its products, often using their 'secret store' as a testing ground for new designs. Matteau primarily appeals to consumers who appreciate understated, high-quality fashion with a focus on sustainability and timeless style.

A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.

Cotopaxi is an outdoor gear and apparel company known for its commitment to sustainability and social impact. The company produces high-quality, durable products designed for adventure and outdoor activities, using recycled and responsibly sourced materials. Cotopaxi primarily targets environmentally conscious consumers and outdoor enthusiasts who value ethical practices and sustainable products.

Little Words Project

Woman-owned jewelry company that creates custom bead bracelets with messages promoting self-love and kindness. The bracelets are designed to be worn and then passed on to others, encouraging a cycle of kindness and positive connections, differentiating the brand through its focus on community and emotional well-being. The target demographic includes individuals who value meaningful, personalized jewelry and are interested in promoting positive social interactions.

Adhesive tape designed to support and lift the breasts, commonly used with clothing that has low backs, plunge necklines, or is strapless. It provides a secure hold and desired shape by being applied directly to the skin, clothes, or underwear, making it a versatile solution for various fashion needs. This product is particularly popular among individuals looking to wear revealing or form-fitting outfits while maintaining a natural and supported appearance.

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Renowned Indian brand specializing in silk sarees and traditional garments, established in 1928. Nalli offers a wide range of sarees and dress materials, distinguishing itself with its high-quality silk and intricate designs, and has expanded to over 44 stores in India and abroad, including a store in Houston, Texas. The brand primarily caters to individuals seeking premium traditional Indian attire, particularly for special occasions and cultural events.

Mobile technology and data science company providing accessible financial services. It offers a credit scoring and reporting platform that enables users to apply for a loan and receive a decision quickly, differentiating itself with its use of alternative data to assess creditworthiness. Tala primarily targets underserved populations in emerging markets who lack access to traditional banking services.

Type of cultured pearl grown against the inside of a mollusk's shell, resulting in a hemispherical shape. Mabe pearls are commonly used in jewelry due to their unique shape and luster, offering a distinctive alternative to traditional round pearls. These pearls are particularly popular among jewelry designers and consumers seeking unique and elegant pearl accessories.

Thin, plain weave, sheer fabric traditionally made from silk, now often woven with synthetic fibers like polyester or nylon. Known for its lightweight and sheer qualities, organza is popular in evening wear, bridal gowns, and other formal attire, providing a delicate and elegant appearance. This fabric is primarily targeted at fashion designers and individuals seeking luxurious and sophisticated clothing options for special occasions.

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What’s Trending in Fashion

In June, several emerging trends have taken off in the Fashion space. Leading the charge is Kindred Bravely, the top trending startup, with a search volume of 60.5K and an impressive +170% growth rate. Other notable rising trends include Crochet skirt (18.1K, +517%) and Platform shoes, which has seen a +81% increase in interest.

Fashion Industry Overview

There are over 50,612 trends in the Fashion category. With top trends seeing an average +201.41% growth rate and ranging between 4.4K – 3.35M searches per month.

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