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Health & Wellness

Discover Trending Health Topics And Products

FODMAPs are a group of short-chain carbohydrates and sugar alcohols that are poorly absorbed in the small intestine. These include fermentable oligosaccharides, disaccharides, monosaccharides, and polyols, which can cause digestive discomfort in some individuals. The low-FODMAP diet is particularly beneficial for people with irritable bowel syndrome (IBS) and other functional gastrointestinal disorders.

A company founded in 2008 that provides comprehensive pet healthcare business solutions. Their data-powered platform simplifies processes and enhances communication, helping veterinary teams create stronger connections with pet owners. Vetsource primarily targets veterinary professionals seeking to improve operational efficiency and client engagement in their practices.

UTI-Stat® is a ready-to-drink medical food designed to support urinary tract health. It contains cranberry concentrate along with added nutrients such as vitamin C, D-Mannose, fructo-oligosaccharides (FOS), and bromelain, which are known to help maintain urinary tract health and prevent infections. This product is primarily targeted at individuals prone to urinary tract infections or those seeking to maintain urinary tract health.

Platform used for tracking player health and wellness, integrating performance, medical, strength and conditioning, and team operations into one software solution. It provides a comprehensive dashboard for coaching and medical staff to monitor and manage player health and compliance, offering a centralized system for data-driven decision-making. Lumin is primarily targeted at sports teams and organizations looking to optimize player health and performance through integrated health management tools.

These are organic substances essential for normal metabolism, growth, and development, and regulation of cell function. They are required in small amounts in the diet because they cannot be synthesized by the body. They play a crucial role in the maintenance of the overall health of an individual, contributing to the immune system, nerve function, and many other biological processes.

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Neem Powder is derived from the leaves of the neem tree (Azadirachta indica), which is native to the Indian subcontinent. It is known for its antibacterial, antifungal, and anti-inflammatory properties, making it useful in treating skin infections, promoting oral health, and supporting hair care. Neem Powder is primarily used by individuals seeking natural remedies for skin, dental, and hair care, as well as those interested in traditional medicine and natural pesticides.

Psyllium husk is a natural dietary fiber derived from the outer coating of the seeds of the Plantago ovata plant. It is commonly used as a bulk-forming laxative that absorbs water in the gut, aiding in digestive regularity and supporting cholesterol management and blood sugar control. Psyllium husk is primarily marketed to individuals seeking digestive health support, including those managing constipation, high cholesterol, or type 2 diabetes.

A water-soluble vitamin essential for brain function, nervous system health, and blood formation. It is found in animal products and fortified foods, and deficiency can lead to serious health issues such as anemia and neurological disorders. Cobalamin is particularly important for individuals with dietary restrictions, such as vegetarians and vegans, who may need supplements to meet their nutritional needs.

A company specializing in performance sports wearables, COROS Wearables Inc. focuses on developing technology to help athletes train and perform at their best. Founded in 2014 and headquartered in Shenzhen, Guangdong, China, the company offers advanced sports watches and other wearable devices designed to evaluate fitness, fatigue, and performance, particularly for outdoor and mountain sports. COROS primarily targets athletes and outdoor enthusiasts seeking high-performance, reliable wearables to enhance their training and performance metrics.

Drinkable Technologies is a company focused on developing innovative water filtration products designed to make water from natural sources safe for consumption. Their flagship product, Drinkable, is a portable water filtration device that combines advanced filtration technology with user-friendly design, allowing individuals to purify water in real-time from lakes, rivers, and other untreated sources. This technology is aimed at outdoor enthusiasts, travelers, and emergency preparedness users who need a reliable and convenient solution for access to clean drinking water.

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A brand of e-cigarettes that offers various products, including the Vuse GO, a disposable e-cigarette. The Vuse GO features a non-rechargeable lithium polymer battery and is designed for single use, providing up to 600 puffs per device, and users are advised not to refill it to avoid leakage and damage. This product is primarily targeted at adult smokers looking for a convenient and portable alternative to traditional cigarettes.

Wound care product that forms a protective layer over minor cuts, scrapes, and abrasions. Liquid bandages are applied as a liquid that dries quickly to create a flexible, waterproof seal, protecting the wound from dirt, bacteria, and other contaminants while allowing the skin to heal. They are particularly useful for areas with a lot of movement or for individuals with sensitive skin who may experience irritation from traditional adhesive bandages.

Company specializing in network analytics, claims integrity, and electronic payments within the healthcare sector. Zelis differentiates itself by offering comprehensive solutions that streamline payment processes and enhance the accuracy of claims for healthcare payers, providers, and consumers. The primary beneficiaries of Zelis' services are medical, dental, and workers' compensation sectors seeking efficient and reliable payment and claims management solutions.

Containers used for cooking or planting, available in various materials and designs to suit different needs. Cooking pots, such as saucepans, stockpots, and Dutch ovens, are designed to handle different cooking methods and heat sources, while planting pots, like terracotta, plastic, and ceramic pots, cater to various plant types and aesthetic preferences. These pots are essential for home cooks, gardeners, and anyone looking to grow plants or prepare meals efficiently.

Brand that focuses on combining scientific research with selected natural ingredients to create skincare and haircare products. Known for using ingredients like colloidal oatmeal and soy, Aveeno aims to provide gentle and effective solutions for various skin types and conditions, differentiating itself through its emphasis on natural and scientifically-backed formulations. The brand primarily targets individuals seeking gentle, effective skincare and haircare products, including those with sensitive skin or specific dermatological needs.

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A producer of cannabis edibles, particularly gummies and chocolates, founded in 2015 in Tumalo, Oregon. The company differentiates itself by using high-quality ingredients and a commitment to handcrafted production methods, which began in an old farmhouse. Wyld primarily targets consumers seeking premium cannabis edibles with a focus on quality and craftsmanship.

The VCAN gene encodes a protein called versican, which is involved in regulating cell growth and division, cell adhesion, and cell migration. Versican plays a role in angiogenesis, wound healing, inflammation, and preventing the growth of cancerous tumors, making it crucial for various physiological processes. This gene is particularly significant for researchers and medical professionals studying cancer, tissue repair, and inflammatory diseases.

A well-known brand specializing in the design and manufacture of adult toys, particularly male masturbators. Based in Japan, the company has gained international recognition for its innovative and discreet products, including the Tenga Egg, Tenga Cup, and Tenga Flip Hole. These products are designed to provide a pleasurable experience while maintaining a high level of hygiene and ease of use, primarily targeting adult males seeking high-quality personal pleasure devices.

Feeli is a digital therapeutics platform that uses artificial intelligence and machine learning to deliver personalized mental health and emotional wellness support. The platform offers a variety of tools and resources, including chatbots, mindfulness exercises, and cognitive behavioral therapy, to help users manage symptoms of anxiety, depression, and other mental health conditions. The platform can be accessed via a smartphone app or web portal, and offers support in multiple languages.

An organization focused on increasing awareness of the efficacy of medical cannabis and psychedelics. VAHA aims to empower patients to regain control over their health through a holistic approach and advocates for the reform of barriers that restrict access to natural plant medicines. The organization primarily targets patients seeking alternative treatments and those interested in the therapeutic benefits of plant-based medicines.

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Established in 1998, the Hitachi Incident Response Team (HIRT) functions as a Computer Security Incident Response Team (CSIRT) for Hitachi. It is responsible for handling and responding to computer security incidents within the company, ensuring the protection and integrity of Hitachi's information systems. HIRT primarily serves Hitachi's internal stakeholders, including employees and management, by mitigating security threats and maintaining cybersecurity standards.

Feline Lower Urinary Tract Disease (FLUTD) encompasses a range of conditions affecting the bladder and urethra of cats, leading to symptoms such as frequent urination, straining, blood in the urine, and urinating outside the litter box. The causes of FLUTD include infections, bladder stones, urethral obstruction, and idiopathic cystitis, with treatment options varying based on the specific cause and potentially involving dietary changes, medications, or surgery. FLUTD primarily affects domestic cats and is a concern for cat owners and veterinarians aiming to manage and prevent urinary tract issues in felines.

A plant known for its medicinal properties, particularly in supporting liver health. It contains silymarin, which has antioxidant, antiviral, and anti-inflammatory effects, making it valuable for treating liver conditions, improving digestive health, managing diabetes, and potentially supporting skin health and cancer treatment. Milk Thistle is primarily used by individuals seeking natural remedies for liver support and overall health improvement.

French company dedicated exclusively to animal health, founded in 1968 by veterinarian Pierre-Richard Dick. It offers a wide range of products and services aimed at improving the health and well-being of animals, distinguishing itself through its focus on virology and bacteriology. The primary target demographic includes veterinarians, pet owners, and livestock farmers seeking specialized animal health solutions.

A company specializing in personal care products with a focus on dental hygiene. Boka offers a range of items including dental floss, toothpaste, travel kits, tongue cleaners, and electric toothbrushes, differentiating itself with a commitment to natural and effective oral care solutions. The target demographic includes individuals seeking high-quality, natural dental hygiene products to maintain good oral health.

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Probiotic beverage designed to improve gut health by containing billions of clinically proven probiotic strains such as Lactobacillus acidophilus and Lactobacillus paracasei. Vitagen differentiates itself by offering a convenient and tasty way to consume probiotics, which can help balance the gut microbiome and support digestive health. This beverage is primarily targeted at individuals seeking to enhance their digestive health and overall well-being through the consumption of probiotics.

A company that owns, develops, and operates various types of renewable energy power plants, including solar PV, biomass, wind, and geothermal power plants. Renova Inc. differentiates itself by maintaining a diverse portfolio of renewable energy projects, such as Suigo-Itako Solar, Kikugawa-Ishiyama Solar, and Futtsu Solar, which contribute to sustainable energy production. The company primarily targets governments, businesses, and communities seeking to invest in and benefit from renewable energy solutions.

Geosocial networking application that allows users to exchange delayed messages or 'letters'. Slowly differentiates itself by simulating the experience of traditional pen-pal communication, with delivery times based on the geographical distance between users, fostering meaningful and thoughtful exchanges. The app primarily targets individuals who appreciate slow communication and are interested in forming deeper connections with people from around the world.

Term used to describe concepts or practices that are considered mystical, supernatural, or unscientific. Often associated with beliefs or activities that lack empirical evidence and are viewed skeptically by the scientific community. The term is typically used by individuals who prioritize scientific rigor and evidence-based practices.

Direct-to-consumer brand offering an at-home hair removal solution through their device called The Flasher 2.0. This device is designed to provide a permanent hair removal experience, differentiating itself with its ease of use and affordability compared to professional treatments. The Flasher 2.0 primarily targets individuals seeking a convenient and cost-effective method for long-term hair removal.

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What’s Trending in Health

In June, several emerging trends have taken off in the Health space. Leading the charge is Fodmaps, the top trending startup, with a search volume of 450K and an impressive +56% growth rate. Other notable rising trends include Vetsource (49.5K, +32%) and Uti drink, which has seen a +100% increase in interest.

Health Industry Overview

There are over 293,823 trends in the Health category. With top trends seeing an average +76.87% growth rate and ranging between 150 – 1.5M searches per month.

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